SPONSORSHIP. EXHIBITION July 12-14, CONFERENCE & EVENTS July 11-14, ORANGE COUNTY CONVENTION CENTER Orlando, Florida

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1 SPONSORSHIP CONFERENCE & EVENTS July 11-14, 2017 EXHIBITION July 12-14, 2017 ORANGE COUNTY CONVENTION CENTER Orlando, Florida

THE AMERICAN SPORTFISHING ASSOCIATION (ASA) IS THE SPORTFISHING INDUSTRY S TRADE ASSOCIATION COMMITTED TO

We give the industry a unified voice, speaking out on behalf of sportfishing and boating industries,

outdoor journalists when emerging laws and policies could significantly affect sportfishing business or

ASA invests in long-term ventures to ensure the industry will remain strong and prosperous, as well as

ASA also gives America s anglers a voice in policy decisions that affect their ability to sustainably

America s anglers generate over $48 billion in retail sales with a $115 billion impact on the nation s

CONFERENCE & EVENTS July 11-14, 2017 EXHIBITION July 11-14, 2017 ORANGE COUNTY CONVENTION CENTER Orlando,

largest sportfishing trade show annually hosting more than 14,000 industry leaders representing 80

2 THE AMERICAN SPORTFISHING ASSOCIATION (ASA) IS THE SPORTFISHING INDUSTRY S TRADE ASSOCIATION COMMITTED TO REPRESENTING THE INTERESTS OF THE ENTIRE SPORTFISHING COMMUNITY. We give the industry a unified voice, speaking out on behalf of sportfishing and boating industries, state and federal natural resource agencies, conservation organizations, angler advocacy groups and outdoor journalists when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. ASA invests in long-term ventures to ensure the industry will remain strong and prosperous, as well as safeguard and promote the enduring social, economic and conservation values of sportfishing in America. ASA also gives America s anglers a voice in policy decisions that affect their ability to sustainably fish on our nation s waterways through Keep America Fishing, our angler advocacy campaign. America s anglers generate over $48 billion in retail sales with a $115 billion impact on the nation s economy creating employment for more than 828,000 people. THE WORLD S LARGEST SPORTFISHING SHOW! CONFERENCE & EVENTS July 11-14, 2017 EXHIBITION July 11-14, 2017 ORANGE COUNTY CONVENTION CENTER Orlando, Florida The International Convention of Allied Sportfishing Trades, better known as ICAST, is the world s largest sportfishing trade show annually hosting more than 14,000 industry leaders representing 80 countries of the global sportfishing industry. ICAST is produced by the American Sportfishing Association (ASA), the sportfishing industry s trade association. INFORMATION For more information contact Trade Show Director Blake Swango at , x241, or bswango@asafishing.org

Take advantage of this opportunity to ensure that your company is front and center for the sportfishing industry s most influential

BENEFITS OF ICAST SPONSORSHIP Increased exposure and visibility for your company Stand-alone recognition of your company or product

3 SPONSORSHIP OPPORTUNITIES Becoming an ICAST sponsor is a great way to extend your brand s impact and raise your company s visibility for representatives from the global sportfishing industry. Our sponsorships are priced to meet every budget. Take advantage of this opportunity to ensure that your company is front and center for the sportfishing industry s most influential decision makers. BENEFITS OF ICAST SPONSORSHIP Increased exposure and visibility for your company Stand-alone recognition of your company or product Driving sales by leveraging your exhibit Gain access to more than 14,000 attendees at the show AS A SPONSOR, WE WILL RECOGNIZE YOUR COMPANY IN ICAST SHOW MATERIALS INCLUDING: On-site signage The ICAST Show Guide ICAST website Show-related news releases and other ASA communications ICAST events

GOLD SPONSOR Sponsorships of $10,000 and above In addition to the exclusive sponsorship benefits, Gold

on the ICAST website with a hyperlink to the sponsor s web page.

the show floor that buyers and media representatives never miss.

ON THE WATER $15,000 Located within a half-hour of the convention center, this is an ever-growing event

Prominent signage onsite, in the shuttle bus and booth space are included.

and be the first thing attendees and exhibitors see when they connect to the internet using the Wi-Fi!

Your company will also be recognized on Wi-Fi signage onsite.

4 GOLD SPONSOR Sponsorships of $10,000 and above In addition to the exclusive sponsorship benefits, Gold sponsors receive a complimentary full-page ad in the ICAST Show Guide and inclusion of the sponsor s logo on the ICAST website with a hyperlink to the sponsor s web page. NEW PRODUCT SHOWCASE - $20,000 SOLD ICAST s flagship feature, the New Product Showcase, is one area of the show floor that buyers and media representatives never miss. Provide attendees a preview of next season s new products with YOUR logo displayed prominently throughout the Showcase. Sponsorship of the Showcase is a truly unique way to gain recognition for your company or organization. ON THE WATER $15,000 Located within a half-hour of the convention center, this is an ever-growing event that provides attendees and media the opportunity to see how products perform in a real-world environment. Prominent signage onsite, in the shuttle bus and booth space are included. WI-FI - $15,000 By sponsoring this essential service, your company will be displayed on the splash page and be the first thing attendees and exhibitors see when they connect to the internet using the Wi-Fi! Wi-Fi will be available in the meeting rooms and on the show floor during the three days of the show. Your company will also be recognized on Wi-Fi signage onsite. STATE OF THE INDUSTRY BREAKFAST $15,000 More than 500 sportfishing industry leaders and professionals come together to hear about the state of the industry during the State of the Industry Breakfast and a first-class key note speaker. Increase your visibility at the show by sponsoring this event. Sponsorship includes signage, a table leave-behind and one corporate table.

CHAIRMAN S INDUSTRY AWARDS RECEPTION $15,000 This is the event where the winners of the coveted New Product Showcase Best of Show awards are

Sponsoring the Chairman s Industry Awards Reception is a winning way to present your organization in front of one of the best attended ICAST

PRESS ROOM $15,000 The best way to capture the media s attention is to provide them with refreshments in the ICAST Press Room located on the

Your company s name will be prominently displayed along with a special area for your company s materials.

MOBILE APP - $10,000 The mobile app provides attendees the most up-todate ICAST information about seminars, events, exhibitors and the floor

June 2017. Last year, the app pages were viewed more than 90,000 times.

5 CHAIRMAN S INDUSTRY AWARDS RECEPTION $15,000 This is the event where the winners of the coveted New Product Showcase Best of Show awards are announced. Sponsoring the Chairman s Industry Awards Reception is a winning way to present your organization in front of one of the best attended ICAST events. There will be onsite signage, onscreen recognition and announcements during the event. PRESS ROOM $15,000 The best way to capture the media s attention is to provide them with refreshments in the ICAST Press Room located on the show floor for all three exhibition days. Your company s name will be prominently displayed along with a special area for your company s materials. AISLE BANNERS $14,000 What are the most viewed signs at ICAST? Aisle banners! Place your name and logo on the aisle banners for all attendees to see on every aisle! If you are looking for a prominent sponsorship at ICAST, don t look any further than this opportunity. MOBILE APP - $10,000 The mobile app provides attendees the most up-todate ICAST information about seminars, events, exhibitors and the floor plan. This is the ideal place to increase your visibility with a banner that populates each page for a one-month duration beginning in mid- June Last year, the app pages were viewed more than 90,000 times. We will also include two push messages during ICAST 2017 highlighting your booth. BUYERS RAFFLE GRAND PRIZE $10,000 Get your company s name and logo in front of the sportfishing industry by sponsoring this highly visible part of ICAST. All buyers who write orders during the show are eligible to enter into the raffle. Your company logo will appear on all the order forms. CHARGING STATION KIOSKS $10,000 This sponsorship includes signage and branding at the charging station kiosks which provide a convenient area for attendees to charge their mobile devices throughout the show. Your company logo will be prominently displayed on the charging stations which is located on the show floor.

SILVER SPONSOR Sponsorships of $3,500 to $9,999 In addition to the exclusive sponsorship

s website. HOTEL KEY CARDS - $9,000 Hotel keys provide exposure multiple times each day.

home. Promote your company on the hotel key cards distributed to ICAST guests at our

BADGE LANYARDS $7,500 Let 14,000 ICAST attendees be a part of your marketing team.

will be thanking you for helping them keep track of their badges.

HOTEL ROOM DROPS $6,500 Get your publication and fliers in the hands of all show attendees.

6 SILVER SPONSOR Sponsorships of $3,500 to $9,999 In addition to the exclusive sponsorship benefits, a Silver Sponsor s logo will be placed on the ICAST website with a link to the sponsor s website. HOTEL KEY CARDS - $9,000 Hotel keys provide exposure multiple times each day. They are the first thing guests receive upon check-in and the last item they use before heading home. Promote your company on the hotel key cards distributed to ICAST guests at our headquarters hotel. BADGE LANYARDS $7,500 Let 14,000 ICAST attendees be a part of your marketing team. Sponsoring the ICAST badge lanyards will not only get your organization noticed, but attendees will be thanking you for helping them keep track of their badges. These lanyards are kept all year long! HOTEL ROOM DROPS $6,500 Get your publication and fliers in the hands of all show attendees. With the room drop, your material will be delivered to all registered attendees staying at ICAST hotels. Hotel room drops are a great way to make sure your product information gets into the hands of all those ICAST attendees. ICAST BAGS $6,000 All ICAST attendees need a bag to hold samples, product brochures and exhibition literature. The convention bags provide maximum visibility as thousands of attendees use them while navigating the show floor. Sponsorship includes one promotional flyer in each bag.

BOAT DISPLAY AREA $5,000 The boat display area just outside the main doors is one of the well-traveled places at the convention center.

ICAST STAFF SHIRTS $5,000 + PRODUCT Showcase your newest apparel by sponsoring and providing all the ICAST staff shirts.

BUSINESS SEMINARS $5,000 One of the more popular features of the show is the business seminars targeted to helping retailers improve their business.

LURE TANK $3,500 Lure manufacturers want a place to showcase their baits in action and the lure tank is where eager buyers are going to be looking

7 BOAT DISPLAY AREA $5,000 The boat display area just outside the main doors is one of the well-traveled places at the convention center. Your company s name will be seen by thousands of people as they walk past or stop to look at the boats on display. ICAST STAFF SHIRTS $5,000 + PRODUCT Showcase your newest apparel by sponsoring and providing all the ICAST staff shirts. Our staff will wear your logoed apparel for the three exhibition days. This opportunity allows your logo to be prominently displayed everywhere the ICAST staff goes. Take advantage of this unique marketing tool and get your product in front of thousands of ICAST attendees. BUSINESS SEMINARS $5,000 One of the more popular features of the show is the business seminars targeted to helping retailers improve their business. Show your support for this important event and this important audience with this prominent sponsorship opportunity. ICAST SHOW SPECIAL GUIDE $4,000 Show specials always catch the eye of a bargain-conscious buyer, and everyone will notice the company whose logo is on the front of the ICAST Show Specials guide! Sponsorship includes a full-page advertisement in the guide. LURE TANK $3,500 Lure manufacturers want a place to showcase their baits in action and the lure tank is where eager buyers are going to be looking for the next great lure. Sponsorship includes your choice of a prime demonstration time. The lure tank is a can t miss sponsorship opportunity. CLOSED CIRCUIT TELEVISION $1,000 PER DAY OR $3,500 FOR FOUR DAYS Showcase your company on a closed circuit television at the Rosen Centre Hotel, ICAST s headquarters hotel. The video runs on a 24-hour loop visible to all hotel guests. This is a great way to maximize your presence at ICAST for hotel guests and show attendees.

BRONZE SPONSOR Sponsorships of $500 - $3,499 In addition to the exclusive sponsorship benefits,

The official show directories are distributed in the registration area and at the show floor

PROMOTIONAL FLYERS IN CONVENTION BAGS $1,000 Get your company flyer in buyers hands!

given to buyers making sure that you are noticed. No product samples.

PUBLICATION BINS $1,000 FOR EXHIBITORS OR $2,000 FOR NON-EXHIBITING MEMBERS This is a great way

Publication bins are found at the main show floor entrance, perfectly located for attendees to

Manufacturers catalogs are not permitted.

REP BOARD $500 Located near the show entrance, the Rep Board is one of the busiest spots at

MANNEQUIN DISPLAY $1,000 PER MANNEQUIN For maximum visibility, showcase your apparel in the

Mannequins will be on display for buyers and media to see the latest trends and sportfishing

8 BRONZE SPONSOR Sponsorships of $500 - $3,499 In addition to the exclusive sponsorship benefits, a Bronze Sponsor s logo will be placed on the ICAST website with a link to the sponsor s website. ICAST SHOW GUIDE BINS $2,500 Display your logo on the bins where attendees pick up their ICAST Show Guide. The official show directories are distributed in the registration area and at the show floor entrance and are used by every attendee at the show. Maximum of two sponsors. PROMOTIONAL FLYERS IN CONVENTION BAGS $1,000 Get your company flyer in buyers hands! ASA will include your one-page marketing flyer or other one-page document in the convention bags given to buyers making sure that you are noticed. No product samples. Inserts are provided by the sponsor and are subject to ASA approval. Maximum of five sponsors. PUBLICATION BINS $1,000 FOR EXHIBITORS OR $2,000 FOR NON-EXHIBITING MEMBERS This is a great way to provide your magazine sample to attendees. Publication bins are found at the main show floor entrance, perfectly located for attendees to pick up as they enter the show or to take with them after the show. Publications only. Manufacturers catalogs are not permitted. Magazines are provided by the sponsor and are subject to ASA approval. REP BOARD $500 Located near the show entrance, the Rep Board is one of the busiest spots at ICAST. The message board is for reps seeking manufacturers and manufacturers seeking reps. This is a high-profile/low cost option for sponsorship. Limited to exhibitors with four booth spaces or less. Maximum of five sponsors. MANNEQUIN DISPLAY $1,000 PER MANNEQUIN For maximum visibility, showcase your apparel in the Apparel Case located in the main lobby near registration. Mannequins will be on display for buyers and media to see the latest trends and sportfishing standards. Maximum of five sponsors. Limit two mannequins per sponsor. All sponsored items provided to ASA for distribution or display are subject to ASA s approval. ASA reserves the right to modify or reject sponsored items it deems to be unacceptable. ASA reserves the final right of refusal. Sponsorships current as of January For more information about sponsorships, please contact Trade Show Director Blake Swango at bswango@asafishing.org or , ext

For more information, contact Trade Show Coordinator Rachel Allegretto at , ext. 231 or

For more information, contact Trade Show Coordinator Rachel Allegretto at , ext. 231 or SPONSORSHIP AND ADVERTISING OPPORTUNITIES CONFERENCE & EVENTS: JULY 10 13, 2018 EXHIBITION: JULY 11 13, 2018 ORANGE COUNTY CONVENTION CENTER ORLANDO, FLORIDA WWW.ICASTFISHING.ORG For more information,