HUDSON HUDSON. VALLE Y Celebrating the Bounty of the Hudson Valley. Celebrating the Bounty of the Hudson Valley. MediaKit

Transcription

1 HUDSON HUDSON VALLE Y VALLE Y Celebrating the Bounty of the Hudson Valley Celebrating the Bounty of the Hudson Valley 2017 MediaKit CONTACT: 21 North Seventh St., Hudson, NY ads@ediblehudsonvalley.com

2 WHY EDIBLE? Through Edible s events, print publication and digital channels, we celebrate the bounty of the Hudson Valley season by season, community by community. Our coveted audience of food and drink influencers, media and trade is interested in the story behind what they eat and drink. MOBILE DEVICES NATIVE CAMPAIGN Sponsored Blog Posts, Videos and Recipes /EdibleHudsonValley DIGITAL OPTIONS E-NEWS SPONSORSHIP WEBSITE BANNER ADS SPONSORED E-BLAST

3 HUDSON VALLE Y Celebrating the Bounty of the Hudson Valley OUR COVETED CUSTOMER Engaged. Educated. Influential. 95% of our readers rarely miss an issue. Our readers spent an average of $893 at restaurants in the last 6 months. Our readers spend an average of 59.4 minutes with each issue. 87% of our readers are college educated. Our readers spend an average of $152 per week on groceries of our readers own their own home. 97% of our readers recommend food products they like to people they know. 91% of our readers shop at or use the services of advertisers in the magazine. CONTACT: 21 North Seventh St., Hudson, NY ads@ediblehudsonvalley.com

4 KEY ADVERTISING CATEGORIES Personal. Meaningful. In Demand. Travel & Tourism Artisanal Food Wine, Beer & Spirits Natural Products Local Products House & Garden Outdoor Clothing Home Improvement & Services Cooking at Home Entertaining Automotive Hobby Farming Health & Wellness Real Estate Financial Services & Insurance Dining Out Entertainment & Events

5 300+ DISTRIBUTION POINTS High-visibility. Hyper-local. Highly-targeted. HUDSON Tourist Destinations Grocery Stores & Markets High-Visibility Local Businesses Farmer s Markets Specialty Food Merchants Wine & Spirits Shops Bookstores Top Restaurants Hotels & Inns Culinary Events Wineries, Breweries & Distilleries Realtors Professional Offices Coffee Shops, Bakeries & Cafes + 87, 500 ENGAGED READERS PER ISSUE* *Based on a 3.5 pass-along rate

6 2017 PRINT RATES & SPECS Print Publication Space Reservation Payment & Artwork Deadline Spring January 27 February 3 Summer March 24 March 31 Fall June 16 June 23 Winter September 1 September 8 Print Ad Opportunities 1x 3x 4x Back Cover (BC) $3,500 $2,995 Inside Cover (IF or IB) $3,000 $2,250 Full Page (FP) $2,500 $1, Horizontal/Vertical Page (HH or HV) $1,500 $1, Page (Q) $900 $ Page (E) $540 $395 General Store (GS) $270 $270 All rates are gross before agency commission PRINT AD SPECS: Full Page, Including Full Bleed: 8.625" x " Half Page, Horizontal: 7.5" x 4.75" Half Page, Vertical: 3.75" x 9.5" Quarter Page: 3.75" x 4.75" Eighth Page: 3.75" x 2.3" Full Page 1 2 Page Horizontal 1 2 Page Vertical General Store: 2.5 x 2.5 Acceptable Formats: PDF (preferred), TIFF, JPG High Resolution (300 dpi), CMYK 1 4 Page 1 8 Page General Store **Please be sure to have logos and all important text at least half an inch to 1 inch away from all four edges of your full page ad (only) to ensure nothing is cut off when pages are trimmed**

7 2017 DIGITAL RATES & SPECS As a stand-alone campaign or a complement to a print campaign, Edible Hudson Valley s digital opportunities offer affordable options adjacent to our blogs, events listings, well-perused archives and online guides. Digital Opportunities Monthly Multiple Rotation Leaderboard/Footer (L/F) $500 $375 Medium Rectangle (MR) $250 $200 Half Page (HD) $300 $250 Sponsored E-Blast $475 - Social Media Campaigns* - $250 (WEEKLY) Video** - $5,500 Social Media Campaigns* 3 Posts on Twitter, Instagram and Facebook. Video** A 2-3 minute video that Edible Hudson Valley will produce then post online and promote through our website and social media. The client will own and be able to repurpose video through their own channels. Acceptable Formats: FLASH, GIF, HTM DIGITAL AD SPECS & INFO All ad spots are rotators Ads appear on all webpages Deadline: 1 week prior to posting Acceptable Formats: Flash, GIF, HTML, JPG Maximum File Size: 35k for Flash and GIF Delivery: Up to 15MB, via Ads@ediblehudsonvalley.com, or if over 15MB, please for Dropbox or Box info. All rates are gross before agency commission AD DIMENSIONS & PLACEMENT Leaderboards/Footers: 1180 x 146 pixels (website) 728 x 90 pixels (tablet) 320 x 50 pixels (mobile) Medium Rectangle: 300 x 250 pixels (top/bottom on right rail) Half Page, Vertical: 300 x 600 pixels (on right rail) Newsletters: 564 x 69 pixels

8 ADVERTISING AGREEMENT New Account Existing Account: Distribution Renewal New Address CONTRACT FOR THE PURCHASE OF ADVERTISING SPACE FROM EDIBLE HUDSON BY: Advertising Partner Doing Business As Billing Address City State ZIP Phone Cell Company Representative Title Advertiser Website Season / Digital Issue Size Dates Price Date Payment & Artwork Due Notes Spring Summer Fall Winter Digital L/F MR HD Sponsored E-Blast E-Newsletter Social Media Campaign Payment Method: Check AMEX VISA MC Card Number EXP. Signature of Principal Print Name of Signatory Edible Hudson Valley Representative Date TERMS AND CONDITIONS A. All contents of advertisements are subject to Edible Hudson Valley s approval. Edible Hudson Valley (EHV) reserves the right to reject or cancel any advertisement, insertion order or space reservation, or position commitment at any time without cause. EHV reserves the right to insert the word advertisement above or below any copy. B. An advertising contract can be canceled by the advertiser in writing thirty (30) days prior to the next scheduled deadline date for space reservations. The penalty for cancellation is 25% of the per issue ad rates stated on the contract. If a contract is canceled before the contract has been completed, cancellation is also subject to prorated payment of any charges previously waived or discounted, such as discounts for multiple ad insertions. Repayment of discounts, waived charges and the penalty charge will be billed upon receipt of notification of the cancellation of the contract, and is due immediately. C. Positioning of advertisements is at the discretion of EHV, except where a request for a specific preferred position is acknowledged by EHV in writing. D. EHV shall have the right to hold advertiser and or advertising agency jointly and severally liable for such monies as are due and payable to EHV for advertising which advertiser or its agent ordered and which advertising was published. E. Conditions other than rates are subject to change by EHV without notice. F. In the event that any amounts due EHV under this agreement are not paid in accordance to prescribed payment terms (net 10 days), EHV reserves the right to charge interest for delayed payment of 11 2% per month with a maximum legal rate of interest allowed by law for all invoices past due in excess of 30 days. G. This agreement shall be governed and constructed in accordance with the laws of the State of New York. In the event that commercial collection or legal proceedings are instituted by EHV to collect any amount due under the agreement, advertiser agrees to pay reasonable attorney s fees or collection fees of 20% of the unpaid balance plus any other court costs and charges incurred. Edible Hudson Valley assumes no responsibility for the reproduction quality of advertising materials if color or resolution do not meet requirements. The advertiser owns and controls all intellectual property rights to the content of advertisements and agrees to indemnify and to hold Edible Hudson Valley and its agents and assigns, harmless from all liabilities, claims, losses or damage of any kind arising out of the publication of any advertising submitted to Edible Hudson Valley by or on behalf of the advertiser.