Deutschland MEDIA-QUALITÄT BERICHT
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1 Deutschland MEDIA-QUALITÄT BERICHT Q2
2 Integral Ad Science s Q Media Quality Report highlights the state of media quality in global online advertising across display and video inventory. Integral processes hundreds of billions of impressions quarterly and is thus able to analyse the industry on a broad and representative level, across multiple media quality metrics: TRAQ (TRue Advertising Quality), Brand Risk, Viewability, and Ad Fraud. All percentages based on impressions analyzed in Q
3 DEUTSCHLAND DISPLAY SNAPSHOT TRAQ SCORE TRue Advertising Quality Score BRAND RISK 1,000 Moderates bis hohes Risiko 14.5% VIEWABILITY Gemessen nach MRC-Standard 49.7% AD FRAUD 8.5% 0% 2% 4% 6% 8% 10% 12% 14% 2
4 DEUTSCHLAND DISPLAY VIEWABILITY BY TIME Viewability By Channel (Time) OVERALL 60.0% 50.0% 40.0% 49.7% 30.0% 33.5% 20.0% 20.1% 10.0% 0.0% 1s 5s 15s 14.5% 1.0% 0.4% BRAND RISK BY LEVEL VERY HIGH 13.1% HIGH MODERATE OVERALL BRAND RISK BY CATEGORY 12.6% ADULT 55.4% 32.0% ALCOHOL HATE SPEECH ILLEGAL DOWNLOADS ILLEGAL DRUGS 4.8% 20.3% 4.7% 3.6% OFFENSIVE LANGUAGE VIOLENCE 3
5 VIDEO OVERALL TRAQ Score TRue Advertising Quality Score Brand Risk Moderate to Very High Risk Viewability In view as per MRC standard Ad Fraud % 37.2% 11.6% COMPLETION RATE IN VIEW 1st Quartile 29.5% Midpoint 28.3% 3rd Quartile 27.1% Completion 26.0% VIDEO ENGAGEMENT METRICS MOST COMMON PLAYER SIZE MOST COMMON IN-STREAM VIDEO CATEGORIES 300 x Arts & Entertainment News 3 Sports 4 Law, Government, Politics 5 Technology & Computing 9.2% IMPRESSIONS WITH MULTIPLE VIDEOS ON PAGE IMPRESSIONS ON AUTOPLAY 51.2% 4
6 VERY HIGH HIGH MODERATE 15.4% 0.8% 2.1% VIDEO BRAND RISK BY LEVEL 16.1% 0.9% 2.2% 12.6% 0.3% 1.5% 12.6% 13.1% 10.8% OVERALL NETWORKS & EXCHANGES PUBLISHERS BRAND RISK BY CATEGORY ADULT ALCOHOL HATE SPEECH ILLEGAL DOWNLOADS ILLEGAL DRUGS OFFENSIVE LANGUAGE VIOLENCE 2.3% 27.5% 9.4% NETWORKS & EXCHANGES 26.0% 24.5% 8.0% 2.2% 3.8% 33.8% 39.2% PUBLISHERS 12.4% 5.8% 3.3% 1.7% 5
7 INTERNATIONAL DISPLAY SNAPSHOT TRAQ SCORE 604 US FRANCE GERMANY 250 AUSTRALIA UK 1,000 TRue Advertising Quality Score 13.6% 13.6% 14.0% 8.6% BRAND RISK 7.8% 14.5% 23.3% 13.3% 21.5% 12.2% AUSTRALIA AUSTRALIA FRANCE FRANCE GERMANY GERMANY UK UK SINGAPORE US Moderate to Very High Risk AUSTRALIA Moderate to Very to Very High High Moderate Risk FRANCE Risk to Very High Risk VIEWABILITY 46.4% 57.0% AUSTRALIA FRANCE GERMANY GERMANY SINGAPORE UK US 40.8% 43.8% 50.0% 49.7% 41.9% 55.4% 44.0% In view as per MRC standard In view as per MRC standard In view as per MRC standard AUSTRALIA AUSTRALIA FRANCE AUSTRALIA FRANCE GERMANY FRANCE GERMANY SINGAPORE GERMANY SINGAPORE UK SINGAPORE UK US AD FRAUD 7.4% 7.4% 9.9% 8.5% 9.9% 7.5% 8.5% 7.5% 12.2% 11.2% 12.2% 0% 2% 4% 6% 8% 10% 12% 14% 0% 0% 2% 2% 4% 4% 6% 6% 8% 8% 10% 10% 12% 12% 14% 14% 6
8 About INTEGRAL AD SCIENCE Integral Ad Science is the leading provider of actionable advertising intelligence for buyers and sellers of digital media. Since launching the industry s first preventative brand safety solution in 2009, Integral has evolved into a global media valuation platform that is the industry s standard for rating media quality. Integral focuses on a comprehensive solution set that enables advertising to appear in quality environments and receive favorable exposures while allowing sellers to monitor and control inventory quality and performance. Integral s technology drives improved visibility, efficiency, and ROI for all players across the digital media landscape. CONTACT US info@integralads.com +1 (646)
9 integralads.com
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