Deutschland MEDIA-QUALITÄT BERICHT

Size: px
Start display at page:

Download "Deutschland MEDIA-QUALITÄT BERICHT"

Transcription

1 Deutschland MEDIA-QUALITÄT BERICHT Q2

2 Integral Ad Science s Q Media Quality Report highlights the state of media quality in global online advertising across display and video inventory. Integral processes hundreds of billions of impressions quarterly and is thus able to analyse the industry on a broad and representative level, across multiple media quality metrics: TRAQ (TRue Advertising Quality), Brand Risk, Viewability, and Ad Fraud. All percentages based on impressions analyzed in Q

3 DEUTSCHLAND DISPLAY SNAPSHOT TRAQ SCORE TRue Advertising Quality Score BRAND RISK 1,000 Moderates bis hohes Risiko 14.5% VIEWABILITY Gemessen nach MRC-Standard 49.7% AD FRAUD 8.5% 0% 2% 4% 6% 8% 10% 12% 14% 2

4 DEUTSCHLAND DISPLAY VIEWABILITY BY TIME Viewability By Channel (Time) OVERALL 60.0% 50.0% 40.0% 49.7% 30.0% 33.5% 20.0% 20.1% 10.0% 0.0% 1s 5s 15s 14.5% 1.0% 0.4% BRAND RISK BY LEVEL VERY HIGH 13.1% HIGH MODERATE OVERALL BRAND RISK BY CATEGORY 12.6% ADULT 55.4% 32.0% ALCOHOL HATE SPEECH ILLEGAL DOWNLOADS ILLEGAL DRUGS 4.8% 20.3% 4.7% 3.6% OFFENSIVE LANGUAGE VIOLENCE 3

5 VIDEO OVERALL TRAQ Score TRue Advertising Quality Score Brand Risk Moderate to Very High Risk Viewability In view as per MRC standard Ad Fraud % 37.2% 11.6% COMPLETION RATE IN VIEW 1st Quartile 29.5% Midpoint 28.3% 3rd Quartile 27.1% Completion 26.0% VIDEO ENGAGEMENT METRICS MOST COMMON PLAYER SIZE MOST COMMON IN-STREAM VIDEO CATEGORIES 300 x Arts & Entertainment News 3 Sports 4 Law, Government, Politics 5 Technology & Computing 9.2% IMPRESSIONS WITH MULTIPLE VIDEOS ON PAGE IMPRESSIONS ON AUTOPLAY 51.2% 4

6 VERY HIGH HIGH MODERATE 15.4% 0.8% 2.1% VIDEO BRAND RISK BY LEVEL 16.1% 0.9% 2.2% 12.6% 0.3% 1.5% 12.6% 13.1% 10.8% OVERALL NETWORKS & EXCHANGES PUBLISHERS BRAND RISK BY CATEGORY ADULT ALCOHOL HATE SPEECH ILLEGAL DOWNLOADS ILLEGAL DRUGS OFFENSIVE LANGUAGE VIOLENCE 2.3% 27.5% 9.4% NETWORKS & EXCHANGES 26.0% 24.5% 8.0% 2.2% 3.8% 33.8% 39.2% PUBLISHERS 12.4% 5.8% 3.3% 1.7% 5

7 INTERNATIONAL DISPLAY SNAPSHOT TRAQ SCORE 604 US FRANCE GERMANY 250 AUSTRALIA UK 1,000 TRue Advertising Quality Score 13.6% 13.6% 14.0% 8.6% BRAND RISK 7.8% 14.5% 23.3% 13.3% 21.5% 12.2% AUSTRALIA AUSTRALIA FRANCE FRANCE GERMANY GERMANY UK UK SINGAPORE US Moderate to Very High Risk AUSTRALIA Moderate to Very to Very High High Moderate Risk FRANCE Risk to Very High Risk VIEWABILITY 46.4% 57.0% AUSTRALIA FRANCE GERMANY GERMANY SINGAPORE UK US 40.8% 43.8% 50.0% 49.7% 41.9% 55.4% 44.0% In view as per MRC standard In view as per MRC standard In view as per MRC standard AUSTRALIA AUSTRALIA FRANCE AUSTRALIA FRANCE GERMANY FRANCE GERMANY SINGAPORE GERMANY SINGAPORE UK SINGAPORE UK US AD FRAUD 7.4% 7.4% 9.9% 8.5% 9.9% 7.5% 8.5% 7.5% 12.2% 11.2% 12.2% 0% 2% 4% 6% 8% 10% 12% 14% 0% 0% 2% 2% 4% 4% 6% 6% 8% 8% 10% 10% 12% 12% 14% 14% 6

8 About INTEGRAL AD SCIENCE Integral Ad Science is the leading provider of actionable advertising intelligence for buyers and sellers of digital media. Since launching the industry s first preventative brand safety solution in 2009, Integral has evolved into a global media valuation platform that is the industry s standard for rating media quality. Integral focuses on a comprehensive solution set that enables advertising to appear in quality environments and receive favorable exposures while allowing sellers to monitor and control inventory quality and performance. Integral s technology drives improved visibility, efficiency, and ROI for all players across the digital media landscape. CONTACT US info@integralads.com +1 (646)

9 integralads.com

Viewability, Fraud & Non Human Traffic FAQ

Viewability, Fraud & Non Human Traffic FAQ There has been lots of talk recently about Ad Fraud, non-human Traffic, and viewability. The goal of this document is to provide some background and perspective on these issues and to set forth ABC s approach

More information

Oracle Buys Moat Creates the World s Most Comprehensive Cloud Platform for Marketing Data and Analytics

Oracle Buys Moat Creates the World s Most Comprehensive Cloud Platform for Marketing Data and Analytics Oracle Buys Moat Creates the World s Most Comprehensive Cloud Platform for Marketing Data and Analytics May 25, 2017 Copyright 2017, Oracle and/or its affiliates. All rights reserved. Oracle is currently

More information

DEEP NATIVE ADVERTISING FOR ADVERTISERS & AGENCIES

DEEP NATIVE ADVERTISING FOR ADVERTISERS & AGENCIES DEEP NATIVE ADVERTISING FOR ADVERTISERS & AGENCIES September 2016 DIRECT SOLD OR PROGRAMMATIC, NATIVE ADVERTISING IS NOW SIMPLE, EFFICIENT AND SCALABLE. ADYOULIKE is Europe s leading in-feed native ad

More information

WS RESEARCH LABS INTRODUCING TIME AS AN EFFECTIVE AD METRIC JAN 2014

WS RESEARCH LABS INTRODUCING TIME AS AN EFFECTIVE AD METRIC JAN 2014 WS RESEARCH LABS INTRODUCING TIME AS AN EFFECTIVE AD METRIC JAN 2014 Research conducted using GTS: Guaranteed Time Slot. GTS is an (MRC) Media Rating Council Accredited metric. Copyright WS RESEARCH LABS

More information

The Performance & Impact of Mobile Rewarded Video

The Performance & Impact of Mobile Rewarded Video The Performance & Impact of Mobile Rewarded Video MMA Webinar Series November 16, 2016 Sponsored By: MMA Purpose WHO The People We Serve Prime Audience: Chief Marketers By helping Marketers do Mobile better,

More information

Q Quarterly Native Report

Q Quarterly Native Report Q1 2017 Quarterly Native Report Introduction Each quarter we provide a high level overview of the Native Advertising ecosystem so that marketers can have a deeper understanding of their content distribution

More information

VIDEO INSIGHTS REPORT

VIDEO INSIGHTS REPORT VIDEO INSIGHTS REPORT Key data and insights gathered from our clients U.S. video advertising activity August 2013 2013 Tremor Video, Inc. All rights reserved. 2 ABOUT THIS REPORT All data was collected

More information

Top Trends That Will Shape the Future of the Mobile Advertising Industry ARNDT GROTH PRESIDENT, SMAATO

Top Trends That Will Shape the Future of the Mobile Advertising Industry ARNDT GROTH PRESIDENT, SMAATO Top Trends That Will Shape the Future of the Mobile Advertising Industry ARNDT GROTH PRESIDENT, SMAATO Complexities of Mobile Programmatic Who Are All the Players in Mobile Programmatic Advertising? Demand

More information

THE SCIENCE OF PROGRAMMATIC MEDIA TRADING AND PERFORMANCE MARS.MEDIA

THE SCIENCE OF PROGRAMMATIC MEDIA TRADING AND PERFORMANCE MARS.MEDIA THE SCIENCE OF PROGRAMMATIC MEDIA TRADING AND PERFORMANCE COMPANY OVERVIEW MORE EFFICIENT. MORE EFFECTIVE. MORE POWERFUL DATA-DRIVEN MARKETING SOLUTIONS. Over the years, MMG expanded its activities and

More information

ADVERTISE WITH CHEMICALINFO Media Kit +1 (214)

ADVERTISE WITH CHEMICALINFO Media Kit +1 (214) ADVERTISE WITH CHEMICALINFO Media Kit www.chemicalinfo.com I +1 (214) 349-6200 I sales@chemicalinfo.com ADVERTISE WITH CHEMICALINFO ChemicalInfo connects buyers and sellers of chemicals and pharmaceuticals.

More information

Look ahead: Transparency will shape 2018

Look ahead: Transparency will shape 2018 Look ahead: Transparency will shape 2018 We asked professionals from all corners of the digital advertising industry about the challenges they faced in 2017 to learn how those challenges will drive change

More information

validated Campaign Essentials : A ConAgra Foods Case Study

validated Campaign Essentials : A ConAgra Foods Case Study ADVERTISING ANALYTICS validated Campaign Essentials : A ConAgra Foods Case Study Proving and Improving the Effectiveness of Digital Advertising validated Campaign Essentials : A ConAgra Foods Case Study

More information

Module 6: Putting it all together: Sample Twitter video media plans

Module 6: Putting it all together: Sample Twitter video media plans Module 6: Putting it all together: Sample Twitter video media plans Examples are always helpful. Now that you ve learned about Twitter s video ads, it s time to put your knowledge to use and learn how

More information

Instagram Ads: The Rise of Video

Instagram Ads: The Rise of Video Instagram Ads: The Rise of Video A Look at Q1 2016 Performance Across Industries 1 Instagram Ads: The Rise of Video Executive Summary: A Word from Our CEO... Nine Month Retrospective: Advertising Growth

More information

- Empowering Real-Time Marketing -

- Empowering Real-Time Marketing - - Empowering Real-Time Marketing - About Smart.bid is the most advanced platform in user acquisition and digital marketing. Our unique campaign management solution enables agencies and advertisers to predict

More information

Explore the Media Industry s No. 1 Sales, Delivery & Revenue Management Cloud-Based Platform

Explore the Media Industry s No. 1 Sales, Delivery & Revenue Management Cloud-Based Platform Explore the Media Industry s No. 1 Sales, Delivery & Revenue Management Cloud-Based Platform Mediascape is a comprehensive solution that includes account oversight, campaign and order management, billing,

More information

Title Placeholder Left Aligns to a in accenture and May Move Vertically

Title Placeholder Left Aligns to a in accenture and May Move Vertically Title Placeholder Left Aligns to a in accenture and May Move Vertically Is that email offer from a big brand name really a phishing scam? When is a seemingly benign social media post really cyber bullying?

More information

FLYING HIGH WITH PROGRAMMATIC

FLYING HIGH WITH PROGRAMMATIC FLYING HIGH WITH PROGRAMMATIC TODAY 1. STATE OF THE NATION - PROGRAMMATIC 2. THE KPEX OPPORTUNITY FOR ADVERTISERS 3. THE FUTURE (OR WHAT WE KNOW OF IT TODAY) IT S BEEN A MIXED LAST 6 MONTHS FOR THE DIGITAL

More information

CONTENT MODERATION: The Future is Bionic

CONTENT MODERATION: The Future is Bionic CONTENT MODERATION: The Future is Bionic Is that email offer from a big brand name really a phishing scam? When is a seemingly benign social media post really cyber bullying? In the absence of context,

More information

2008 Year-in-Review Benchmarks

2008 Year-in-Review Benchmarks research research report June 2009 2008 Year-in-Review Benchmarks learn more Looking for more DoubleClick research? Check out www.doubleclick.com/knowledge Executive Summary... 1 Static Image Ad Benchmarks...

More information

Premium DSP Native campaign set up guide

Premium DSP Native campaign set up guide Premium DSP Native campaign set up guide Content 1 - Create Campaign... 2 2 - Site Lists... 6 3 - Ad Sets... 7 4 - Supply... 9 5 - Targeting... 9 6 - Ads... 10 1 - Create Campaign 1. Add Campaign Name.

More information

MOBILE AUDIENCE INSIGHTS REPORT MAY 2015

MOBILE AUDIENCE INSIGHTS REPORT MAY 2015 MOBILE AUDIENCE INSIGHTS REPORT MAY 2015 Table of Contents Mobile s Role in Product & Brand Discovery... 3 Cross-Device Trends... 4 Performance by Proximity... 5 6 Mobile Programmatic Benchmark... 7 Mobile

More information

Salesforce Advertising Index Q Salesforce Advertising Index 2015 Q3, February 2016

Salesforce Advertising Index Q Salesforce Advertising Index 2015 Q3, February 2016 Salesforce Advertising Index Q3 2015 Table of Contents Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 9 10 11 12 Executive Summary Facebook CPM

More information

Salesforce Advertising Index Q Salesforce Advertising Index Q2 2015, November 2015

Salesforce Advertising Index Q Salesforce Advertising Index Q2 2015, November 2015 Salesforce Advertising Index Q2 2015 Table of Contents Executive Summary Facebook Trends LinkedIn Trends Twitter Trends Credits & Appendix 1 2 6 6 7 Executive Summary CPM rose 22% between Q1 and Q2 to

More information

Attitudes to Digital Video Advertising

Attitudes to Digital Video Advertising Attitudes to Digital Video Advertising Report March 2018 CONTENT 3 Executive Summary 5 Methodology & participants 6 Introduction 7 Current Adoption 11 Objectives & Measurement 13 Digital Video Inventory

More information

Australia State of the Video Industry

Australia State of the Video Industry Australia State of the Video Industry 2013 SOI_AU_2013_final.indd 1 9/6/13 3:32 PM + SOI_AU_2013_final.indd 2 9/6/13 3:32 PM Buyers and sellers poised for growth in digital video. This report looks at

More information

Kerry J Brown, VP, Southeast Asia, comscore, Mark Chamberlain, MD, Indonesia, Millward

Kerry J Brown, VP, Southeast Asia, comscore, Mark Chamberlain, MD, Indonesia, Millward Kerry J Brown, VP, Southeast Asia, comscore, Inc. @comscoreapac Mark Chamberlain, MD, Indonesia, Millward Brown @millward_brown Two components to evaluation DELIVERY BRAND / SALES EFFECT & ROI Two components

More information

Programmatic Monetization Platform

Programmatic Monetization Platform Programmatic Monetization Platform Bringing RTB Solutions to Partners Around the Globe KeyPoint Media is a next-generation media group with flexible, stateof-the-art automated programmatic technology.

More information

The Game of Sponsorship Protect Sponsorship Business Value by Measuring What You Pay For

The Game of Sponsorship Protect Sponsorship Business Value by Measuring What You Pay For The Game of Sponsorship Protect Sponsorship Business Value by Measuring What You Pay For Niveditha Hari SAP Leonardo Machine Learning SAP Innovation Center Singapore SAP s vision for Enterprise Machine

More information

Programmatic Buying: Demystifying the Private Marketplace (PMP)

Programmatic Buying: Demystifying the Private Marketplace (PMP) Programmatic Buying: Demystifying the Private Marketplace (PMP) August 2015 VIEWPOINTS Programmatic Buying: Demystifying the Private Marketplace (PMP) Alex Andreyev Vishal Taneja Alejandro Correa 1 Contents

More information

2015 EUROPEAN HOW CONSUMER DEMAND FOR SIGHT, SOUND AND MOTION IS IGNITING MOBILE AND PROGRAMMATIC VIDEO ADVERTISING GROWTH

2015 EUROPEAN HOW CONSUMER DEMAND FOR SIGHT, SOUND AND MOTION IS IGNITING MOBILE AND PROGRAMMATIC VIDEO ADVERTISING GROWTH 2015 EUROPEAN HOW CONSUMER DEMAND FOR SIGHT, SOUND AND MOTION IS IGNITING MOBILE AND PROGRAMMATIC VIDEO ADVERTISING GROWTH INTRODUCTION For the third consecutive year, digital video continues to accelerate

More information

What Is Through-Partner Marketing Automation?

What Is Through-Partner Marketing Automation? What Is Through-Partner Marketing Automation? Automating Profitable Growth www.zinfi.com Creative Brief Advent of Through-Partner Marketing Automation (TPMA) capabilities Organizations that sell through

More information

Shine a light on media accountability

Shine a light on media accountability Shine a light on media accountability Shine a light on media accountability As the debate over media transparency intensifies, the CMO s role is commonly expanding beyond managing agency relationships

More information

Title. Brand Empowerment: Circulation and Beyond

Title. Brand Empowerment: Circulation and Beyond Title Brand Empowerment: Circulation and Beyond AAM s Mission Help Sellers Sell & Help Buyers Buy Brand Empowerment Circulation Decisions Getting your data to buyers Expanding your AAM data profile Opportunities

More information

YOUTUBE ADS. Brand Care Playbook

YOUTUBE ADS. Brand Care Playbook YOUTUBE ADS Brand Care Playbook YOUTUBE ADS BRAND CARE PLAYBOOK Contents In this guide you ll learn about YouTube s Brand Care systems, understand how they work and familiarize yourself with recommended

More information

Digital Audience Measurement

Digital Audience Measurement Digital Audience Measurement IAB Measurement Landscape & Positioning March 2014 Digital Audience Measurement 2014 IAB Measurement Landscape & Positioning Comparability, accountability & transparency Digital

More information

Measuring digital advertising revenue to infringing sites

Measuring digital advertising revenue to infringing sites Measuring digital advertising revenue to infringing sites TAG US benchmarking study September 2017 Executive summary Digital advertising has grown at a significant pace over the past several years. Although

More information

Who we are: Why did we do it? What we do: Good is the enemy of Great. The goal was to bridge the. resources to newspapers

Who we are: Why did we do it? What we do: Good is the enemy of Great. The goal was to bridge the. resources to newspapers Happy to help YOU! Who we are: SYNC2 Media was launched in 2012 as the official rebrand of the decades-old company formerly known as Colorado Press Service Why did we do it? What we do: The goal was to

More information

INTRODUCTION TO THE BPA WORLDWIDE B2B MEDIA EXCHANGE

INTRODUCTION TO THE BPA WORLDWIDE B2B MEDIA EXCHANGE Contents: INTRODUCTION TO THE BPA WORLDWIDE B2B MEDIA EXCHANGE 1. Introduction 2. Why Programmatic Advertising 3. Why participate in the BPA B2B Media Exchange 4. The requirements to participate 5. The

More information

A Toast to the Media Mega Trends that will Drive Our Business in 2016

A Toast to the Media Mega Trends that will Drive Our Business in 2016 A Toast to the Media Mega Trends that will Drive Our Business in 2016 MRC January 2016 Joan FitzGerald SVP Television and Cross-Media Services For info about the proprietary technology used in comscore

More information

2018 China Digital Ad Viewability Benchmark Report

2018 China Digital Ad Viewability Benchmark Report 2018 China Digital Ad Viewability Benchmark Report I. Background: Sizmek is a global independent advertising technology company, with headquarters in New York, USA. In China, we offer digital campaign

More information

The DoubleClick guide to advertising in apps. Reach, engage and measure your audience on mobile apps

The DoubleClick guide to advertising in apps. Reach, engage and measure your audience on mobile apps The DoubleClick guide to advertising in apps Reach, engage and measure your audience on mobile apps Executive summary State of viewability for video ads in 2017 The screen in our hands is now a gateway

More information

QUARTERLY MOBILE INDEX

QUARTERLY MOBILE INDEX QUARTERLY MOBILE INDEX Q3 2016 PubMatic s Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. About PubMatic

More information

PLI Advertising Law Institute 2016 A PUBLISHER S PERSPECTIVE

PLI Advertising Law Institute 2016 A PUBLISHER S PERSPECTIVE PLI Advertising Law Institute 2016 HOT TOPICS IN THE DIGITAL ADVERTISING ECOSYSTEM: A PUBLISHER S PERSPECTIVE ALISON PEPPER Digital Revenue Continues To Grow First Quarter U.S. Internet Ad Revenues Hit

More information

Beyond Location. Precise Audience.

Beyond Location. Precise Audience. YOOSE We are the market expert 7 years helping brands exploit the hyperlocal advantages 1 1 How businesses can benefit from HYPERLOCAL TARGETING (HLT)? Advertise activation campaigns (e.g. a new product

More information

PROGRAMMATIC TRADING QUARTERLY REPORT Q2 2013

PROGRAMMATIC TRADING QUARTERLY REPORT Q2 2013 PROGRAMMATIC TRADING QUARTERLY REPORT Q2 2013 Media Experts Quarterly Report on the Canadian Programmatic marketplace presents actionable insights into the evolving real time media landscape from both

More information

The Nestlé Approach to Consumer Engagement in a Digital World. Tom Buday Head of Marketing & Consumer Communication Nestlé S.A.

The Nestlé Approach to Consumer Engagement in a Digital World. Tom Buday Head of Marketing & Consumer Communication Nestlé S.A. The Nestlé Approach to Consumer Engagement in a Digital World Tom Buday Head of Marketing & Consumer Communication Nestlé S.A. Part of the story 94M 3.7M +100% 16M >50% 43 Fans of Nestlé brands on Facebook1

More information

EMEA Video Benchmarks

EMEA Video Benchmarks EMEA Video Benchmarks 2017 CONTENTS 2017 In Review 3 Market Insights 4 > > Belgium > > Finland > > Ireland > > Italy > > Netherlands > > Norway > > Spain > > Turkey > > UK Summary 14 Glossary 15 Methodology

More information

Audience Buying Across Platforms. Helen Katz, Publicis Media Caryn Klein, Time Inc.

Audience Buying Across Platforms. Helen Katz, Publicis Media Caryn Klein, Time Inc. Audience Buying Across Platforms Helen Katz, Publicis Media Caryn Klein, Time Inc. This is the old way of doing Addressable Media Mail delivered unsolicited to Helen s mailbox over 4 weeks Advertisers

More information

VIEWABILITY: MOVING TOWARDS MEANINGFUL MEASUREMENT

VIEWABILITY: MOVING TOWARDS MEANINGFUL MEASUREMENT VIEWABILITY: MOVING TOWARDS MEANINGFUL MEASUREMENT VIEWABILITY: WHAT IT IS Viewability measurement aims to understand if a digital ad had the opportunity to be seen, and thus the chance to make an impact

More information

Social Media Toolkit. Luke Williams. Feb Page 1

Social Media Toolkit. Luke Williams. Feb Page 1 Social Media Toolkit Luke Williams Feb 2012 Page 1 Table of Contents Introduction to social media... 3 Social media guidelines... 4 Listening online... 5 Twitter... 6 Facebook pages... 7 Blogs... 8 LinkedIn...

More information

Advertising Trends: Video Takes Over Digital, Mobile Advertising. Social.com

Advertising Trends: Video Takes Over Digital, Mobile Advertising. Social.com Advertising Trends: Video Takes Over Digital, Mobile Advertising Social.com Who s Watching and Where People are consuming more and more online videos on Facebook and Mobile Consumer Time Shifts from TV

More information

Digital Audio Advertising Company Profiles

Digital Audio Advertising Company Profiles Digital Audio Advertising Company Profiles Company Description is a digital audio ad sales company, focused on developing an exclusive premium advertising platform Since its inception in 20XX, it has made

More information

The Advertiser s Global Readership Trends Report The Guide to 2016 Trends in Readership by Platform for Marketers

The Advertiser s Global Readership Trends Report The Guide to 2016 Trends in Readership by Platform for Marketers The Advertiser s Global Readership Trends Report The Guide to Trends in Readership by Platform for Marketers Overview Every day, people spend more time on the internet. As digital marketing technology

More information

Digital Video Advertising Great opportunities and some over-promising

Digital Video Advertising Great opportunities and some over-promising Digital Video Advertising Great opportunities and some over-promising Oliver Gertz, MediaCom worldwide 18. January 2017 Introduction Introduction The Content + Connections Agency We represent one third

More information

UPDATE ON THE PROPOSED: COUNT-ON-BEGIN-TO-RENDER AD MEASUREMENT MODEL

UPDATE ON THE PROPOSED: COUNT-ON-BEGIN-TO-RENDER AD MEASUREMENT MODEL UPDATE ON THE PROPOSED: COUNT-ON-BEGIN-TO-RENDER AD MEASUREMENT MODEL VERSION 1.0 OPEN FOR PUBLIC COMMENT SEPTEMBER 2017 CONTENTS BACKGROUND... 1 BEGIN-TO-RENDER A DEFINITION... 1 BEGIN-TO-RENDER MARKET

More information

Presented by Adam Hobson Founder - CEO. 16 November 2017

Presented by Adam Hobson Founder - CEO. 16 November 2017 Presented by Adam Hobson Founder - CEO 16 November 2017 Who are we? A SaaS Video Supply Side Platform (SSP). We help Digital Publishers build sustainable businesses Via brand advertising Core target market

More information

FIVE KEYS TO EFFECTIVE ADVERTISING

FIVE KEYS TO EFFECTIVE ADVERTISING FIVE KEYS TO EFFECTIVE ADVERTISING MRC Luncheon: January 26, 2018 Edward Kim Vice President, Strategy Nielsen Catalina Solutions Who Is Nielsen Catalina Solutions? All Outlet Purchase TV Viewership Verified

More information

AD FRAUD AMERICA: THE REAL SCALE OF THE PROBLEM AND HOW TO FIX IT

AD FRAUD AMERICA: THE REAL SCALE OF THE PROBLEM AND HOW TO FIX IT AD FRAUD AMERICA: THE REAL SCALE OF THE PROBLEM AND HOW TO FIX IT 2017 AD FRAUD AMERICA: THE REAL SCALE OF THE PROBLEM AND HOW TO FIX IT The&Partnership have long taken seriously the growing issue of advertising

More information

wipro.com Media Capabilities Enhancing user experience

wipro.com Media Capabilities Enhancing user experience wipro.com Media Capabilities Enhancing user experience Content consumption Content consumption is evolving at an unprecedented pace. The increase in internet speed and availability of devices capable of

More information

BEST PRACTICES WHITEPAPER

BEST PRACTICES WHITEPAPER DIGITAL ADVERTISING FINDINGS & BEST PRACTICES WHITEPAPER TABLE OF CONTENTS 00 EXECUTIVE SUMMARY 01 KEY ITEMS TO KNOW 02 CREATIVE SIZES & FORMATS 03 MEDIA & DEVICE TYPES 04 SUMMARY EXECUTIVE SUMMARY In

More information

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages

More information

How To Train Your DSP. How To Train Your DSP

How To Train Your DSP. How To Train Your DSP How To Train Your DSP How To Train Your DSP Introduction Your DSP does what you tell it to do, so tell it to do what you want it to do. After a decade of innovation and fierce competition, today s leading

More information

GLOBAL DIGITAL AD TRENDS

GLOBAL DIGITAL AD TRENDS 2019 GLOBAL DIGITAL AD TRENDS Innovation is a constant force driving the evolution of the digital media ecosystem. Digital channels are expected to provide nearly all incremental spend flowing into global

More information

PULLING BACK THE CURTAIN: VIEWABILITY & DIRECT RESPONSE

PULLING BACK THE CURTAIN: VIEWABILITY & DIRECT RESPONSE PULLING BACK THE CURTAIN: VIEWABILITY & DIRECT RESPONSE WHAT WE KNOW WITH BRANDING CAMPAIGNS VIEWABILITY + BRANDING IMPACT = STRONG RELATIONSHIP BUT, SOME IMPRESSIONS BELOW THE STANDARD CAN HAVE AN IMPACT

More information

Vision and Strategy Overview

Vision and Strategy Overview Vision and Strategy Overview Jeff Green Founder and Chief Executive Officer Brands are spending billions to make consumers hate them. The biggest fear of many CMOs: a lost generation. The media universe

More information

Understanding Ad Exchanges

Understanding Ad Exchanges Understanding Ad Exchanges Ad exchanges are the platforms that power programmatic advertising, the most popular method for buying and selling digital advertising. Here s a look at how ad exchanges work,

More information

Marketing. Georgian Ballroom

Marketing. Georgian Ballroom Marketing Georgian Ballroom Marketing The Dish on Metrics That Matter Rebecca Brown Sales Manager comscore Brave New Digital World: The Dish on Metrics that Matter A Manifesto for the Future of Digital

More information

Leaders and Lessons in Native Advertising

Leaders and Lessons in Native Advertising Leaders and Lessons in Native Advertising There s a reason native advertising is growing rapidly. Native is a compelling and profitable way for publishers to offer custom ad opportunities to advertisers

More information

Accenture and Adobe: Delivering Digital Experiences Together

Accenture and Adobe: Delivering Digital Experiences Together Accenture and Adobe: Delivering Digital Experiences Together Connect data, content and analytics to power customer experience. With so much crosstalk in today s global, digitally driven marketplace, it

More information

Singtel Investor Day Group Digital Life. Samba Natarajan

Singtel Investor Day Group Digital Life. Samba Natarajan Singtel Investor Day Group Digital Life Samba Natarajan 31 May 2016 1 2 GDL was set up to become the digital growth engine for the Group THREE CORE BUSINESSES INNOVATION ENGINE Leveraging on our unique

More information

Media. Information 2017

Media. Information 2017 Visits Worldwide 420,000 unique users per month Over 2.1m page views per month An average of 83,000 page views every day An average visitor dwell time of almost 10 minutes Users view an average of 4 pages

More information

Digital Audio Glossary of Terms

Digital Audio Glossary of Terms Digital Audio Glossary of Terms IAB Audio Council June 2017 Contents 2 3 4 5 6 Introduction Audio consumption on digital devices is growing, with over 13 million Australians streaming music and radio every

More information

Social Intelligence Report Adobe Digital Index Q2 2015

Social Intelligence Report Adobe Digital Index Q2 2015 Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of

More information

Distributed Marketing

Distributed Marketing Distributed Marketing What is distributed marketing? Distributed marketing is a model adopted by organizations who have both a central (corporate) marketing function as well as local (distributed) marketing

More information

DIGITAL MARKETING DATA SHEET CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more

DIGITAL MARKETING DATA SHEET CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more DIGITAL MARKETING DATA SHEET With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you re advertising let alone how each of your products is performing

More information

Investor Presentation

Investor Presentation Investor Presentation May 2018 Copyright 2018 Quotient Technology Inc. All Rights Reserved. Quotient, the Coupons.com logo and the Quotient logo are trademarks of Quotient Technology Inc. All other trademarks,

More information

World leader in sponsorship strategy, intelligence, valuation and measurement

World leader in sponsorship strategy, intelligence, valuation and measurement Who We Are World leader in sponsorship strategy, intelligence, valuation and measurement 30 years experience working with leading corporate brands, properties and agencies Global reputation for providing

More information

Brand Politics and the Super Bowl. What consumers want to see from brands during the biggest event in American sports

Brand Politics and the Super Bowl. What consumers want to see from brands during the biggest event in American sports Brand Politics and the Super Bowl What consumers want to see from brands during the biggest event in American sports Morning Consult is a technology company revolutionizing ways to collect, organize, &

More information

Engagement is turning on a prospect to a brand idea enhanced by the surrounding context. Joe Plummer, ARF, 2006

Engagement is turning on a prospect to a brand idea enhanced by the surrounding context. Joe Plummer, ARF, 2006 Engaging Audiences Engagement is turning on a prospect to a brand idea enhanced by the surrounding context Joe Plummer, ARF, 2006 Types of engagement Are my audiences engaged with my brand? How are audiences

More information

Virtual Experience Platform. An Overview

Virtual Experience Platform. An Overview Virtual Experience Platform An Overview Virtual Business Solutions That Help You Take The Lead Our Virtual Experience Platform is changing how companies communicate and collaborate. Social business networks

More information

RTB Playbook. The Real-time bidding best practice guide for marketers and agencies. powered by

RTB Playbook. The Real-time bidding best practice guide for marketers and agencies. powered by RTB Playbook The Real-time bidding best practice guide for marketers and agencies powered by The Programmatic Media Play Real-time Bidding (RTB) refers to the process of buying and selling ad impressions

More information

The Future of Mobile Video

The Future of Mobile Video The Future of Mobile Video Tom Simpson Director, Programmatic & Growth, APAC AdColony 58% of all online video viewing in 2017 will occur on mobile * ZenithOptimedia forecast 2 Largest Global Mobile Platform

More information

Global Ad Spend Forecasts. January

Global Ad Spend Forecasts. January Global Ad Spend Forecasts January 2019 Ten ad spend trends you need to know in 2019 1 2 3 4 5 Global growth is forecast at 3.8% in 2019, amounting to US$625 billion, reflecting a relatively benign economic

More information

DOWNLOAD OR READ : ONLINE ADVERTISING PDF EBOOK EPUB MOBI

DOWNLOAD OR READ : ONLINE ADVERTISING PDF EBOOK EPUB MOBI DOWNLOAD OR READ : ONLINE ADVERTISING PDF EBOOK EPUB MOBI Page 1 Page 2 online advertising online advertising pdf online advertising Online advertising, also called online marketing or Internet advertising

More information

LinkedIn and Google Adwords Practical Tips

LinkedIn and Google Adwords Practical Tips LinkedIn and Google Adwords Daniella Boni Marketing Director Tom Mulligan Director, Product Management and RFP Callan Capital Brandes Investment Partners LinkedIn and Google Adwords Reaching Your Audience

More information

Mobile Advertising: B2C Brands Mature, But Bad Habits Die Hard MMA Webinar Series March 13, 2018

Mobile Advertising: B2C Brands Mature, But Bad Habits Die Hard MMA Webinar Series March 13, 2018 Mobile Advertising: B2C Brands Mature, But Bad Habits Die Hard MMA Webinar Series March 13, 2018 Sponsored by: MMA IS 800+ MEMBERS STRONG GLOBALLY MARKETERS, AGENCIES, MEDIA SELLERS, TECHNOLOGY & OPERATORS

More information

The State of Advertising Measurement Report

The State of Advertising Measurement Report Report August 2018 What Advertisers Think The More You Know The Stronger Your Brand The More You ll Sell Advertiser Perceptions by the Numbers 16 65 700 85 300 YEARS STUDIES COMPANIES CLIENTS PRESENTATIONS

More information

Ad-Funded Online IP Infringement

Ad-Funded Online IP Infringement Ad-Funded Online IP Infringement Landscape, Challenges and Solutions Denmark, 2 September 2016 2016 whitebullet 1 Identifying the Problem Engaging Brands and Ad Companies Filled in milliseconds Multiple

More information

The buyer's guide to Programmatic Direct

The buyer's guide to Programmatic Direct 1 The buyer's guide to Programmatic Direct Programmatic Direct is one of the fastest-growing areas of digital advertising. In the US alone, one in every two dollars spent programmatically now runs through

More information

GETTING TO KNOW US. Contact: +33 (0)

GETTING TO KNOW US. Contact: +33 (0) GETTING TO KNOW US Contact: press@stickyads.tv +33 (0)1 80 04 19 01 THE WORLDWIDE PROGRAMMATIC VIDEO LEADER FOR PREMIUM PUBLISHERS OUR VISION BUILDING A MULTISCREEN TECHNOLOGY STACK TO UNIFY THE SELLING

More information

VIEWABILITY AND MEASURABILITY

VIEWABILITY AND MEASURABILITY Whitepaper VIEWABILITY AND MEASURABILITY Principal Author, Ian Hewetson VP Client Services In a world where advertisers are demanding more trust, transparency and accountability from every element of the

More information

NVIDIA AND SAP INDUSTRY CHALLENGES INTEGRATED SOLUTION

NVIDIA AND SAP INDUSTRY CHALLENGES INTEGRATED SOLUTION NVIDIA AND SAP ACCELERATING ENTERPRISE INTELLIGENCE Deep learning is a collection of statistical machine learning techniques that is transforming every digital business. Applications using deep learning

More information

www.clicksthrunetwork.com About Clicks Thru Network (CTN) 5,000,000,000+ monthly impressions CTN is a leader in Online (WEB), Email Marketing and Mobile (WAP) advertising platform. CTN founded in 2010

More information

We are a Global Company

We are a Global Company 1 *(Comscore) We are a Global Company Global Reach * 1 1.526 Mill. UUs 2 922 Mill. UUs 19M Canada 145m USA 7m Mexico 24M Brazil 28.5M UK 11.9M France 12.7M Spain 40.5M India 2.5M South Africa 12.3M Germany

More information

155+ billion impressions per month!

155+ billion impressions per month! Media Kit ExoClick... Is a Barcelona-based company founded in 2006 by Benjamin Fonzé, a former successful webmaster. The original idea was, and still is, to better monetize web and mobile traffic whatever

More information

Real People, Real Results

Real People, Real Results Real People, Real Results In-App Interactive Ad Formats are Changing the Mobile Game Mobile Marketing Challenges Addressed Engagement Viewability Ad Fraud Scale Impression Value Meaningful Metrics www.tresensa.com

More information

The ROI of Engagement Loyalty THE ENGAGEMENT LOYALTY PLATFORM

The ROI of Engagement Loyalty THE ENGAGEMENT LOYALTY PLATFORM @Adriana thanks for sharing! We ve added 500 #MarriottRewardsPoints into your Marriott account. 1 Favorite Vacation day 1! #MyMarriottMoment The ROI of Engagement Loyalty Contents Introduction Greater

More information

MAGAZINE MEDIA TELLS AND SELLS

MAGAZINE MEDIA TELLS AND SELLS MAGAZINE MEDIA TELLS AND SELLS LINDA THOMAS BROOKS PRESIDENT AND CHIEF EXECUTIVE OFFICER lthomasbrooks@magazine.org 212.872.3710 magazine.org @mpamagmedia @runltb #mpatellsandsells Higher comprehension

More information

A Viewability & Brand Safety Checklist for Buying Digital Media IAB Canada - Joint Council White Paper November 28, 2017

A Viewability & Brand Safety Checklist for Buying Digital Media IAB Canada - Joint Council White Paper November 28, 2017 A Viewability & Brand Safety Checklist for Buying Digital Media IAB Canada - Joint Council White Paper November 28, 2017 1 Forward Regardless of media channel, the onus is on the advertising community

More information