Media pack. Digital Health provides insight into the wider picture. Digital Health is my ONLY source of information.

Transcription

1 Media pack Digital Health provides insight into the wider picture. Digital Health is my ONLY source of information.

2 Digital Health is the leading online publication for the healthcare IT sector in the UK. We understand the importance of keeping up to date, so our content is split across 8 Hubs, covering the areas of most interest and importance in the market. Whether using their laptop, tablet or smart phone, our 38k + readers get the very best insight into IT and Technology within the NHS. they have their fingers on the pulse of NHS IT We offer a creative set of options for reaching our audience of healthcare clinicians and senior IT management. This includes display advertising across our website and newsletters, a presence in our topical special reports and the opportunity to engage with the audience directly, via dedicated mailshots, sponsorship and thought leadership content. For maximum reach to your key audience, contact sales (sales@digitalhealth.net / ). New content daily 14,000 subscribers to our thought leadership campaigns 38,000+ registered users of Digital Health 4 minutes average time spent on site by each visitor 320,000 impressions per month 24,900 subscribers to our newsletters

3 Audience Profile As you would expect from an organisation providing the latest news and debate, as well as the home for the Health CIO and CCIO networks, we attract a senior audience from both the clinical and IT disciplines. Our subscribers either influence decisions or are themselves the decision maker on new purchases. Influencers Directors of IT Head of IM&T CEOs Chief Information Officers Decision makers Chief Clinical Information Officers Chief Finance Officers

4 Home Page Advertising Opportunities High impact positions in a prime space The Digital Health homepage highlights headline news, top analysis, events and research content. Leaderboard (728 x per MPU per MPU per Banner 1 (728 x per Banner 2 (728 x per MPU per

5 News Pages Advertising Opportunities First port of call for all readers The Digital Health news channel features breaking headlines and news stories from across the digital health market. Leaderboard (728 x per MPU per MPU per MPU 3 Banner per (728 x per

6 Hub Page Advertising Opportunities An exciting new way to directly target your key audience The Digital Health hubs bring news, intelligence and comment together by topic making them a very effective channel for reaching a targeted audience. Choose from our 8 hubs; Services, Infrastructure, Interoperability, Clinical Software, Analytics, Shared Records, Digital Patient & Cyber Security. Leaderboard (728 x per MPU per MPU per Banner (728 x per MPU per

7 Case Studies and White Papers Publishing your Case Study/White Paper on Digitalhealth.NET is one of the most effective ways to inform our audience about how and where you can be of assistance. They are posted to the relevant Hub and pinned in the top position for 1, we also feature in our ly digest newsletter and promote on the Homepage. Case Study/White Paper Publication Package: - Posted to a Hub of your choice word feature article - Held in Prime position for 1 Week - Remains on site and fully searchable - Featured in Homepage promo box & ly digest newsletter 1,595 + VAT 3 min average view time Average 90%+ CTR s Average 200+ views & downloads

8 Thought Leadership Campaign Digital Health s thought leadership campaign package is the perfect, multichannel approach to generate maximum exposure and engagement. This approach is favoured and clearly demonstrates the value of what you offer, by highlighting the key benefits similar organisations have received. Your thought leadership campaign will consist of: - A Digital Health branded distributed to our subscribed 14,000 health IT professionals - Your thought leadership content published on Digital Health with built in data/lead capture - 4 x Weeks Prime messaging/display slots across Digital Health to drive traffic to your content 6,500 per campaign

9 Your Message in the Newsletters Digital Health s ly newsletter is published on Thursdays focusing on key content and hot topics. It provides readers with a snapshot of the in a short time so they can keep up to date. Positions are available so you can reach our audience with benefit specific or brand focused messaging, contact sales (sales@digitalhealth.net / ) to discuss your requirements. Leaderboard (728 x MPU 1 & Leaderb x 90 pixel ) per wee Banner 1 (728 x

10 Advisory Series A new year brings a new product to our publishing stable. We will be writing and publishing a new Advisory Series. This new series will enable readers to gain insight from Digital health independent editorial and industry authors sharing their insight and knowledge with the health sector. Each series will be on digitalhealth.net within the relevant hub topic and promoted across our platform. Suppliers can contribute to the advisory series by sponsoring a topic within the advisory series. Each sponsor can have 500 words or 1100 words with the name of their author and the company logo at the bottom of the article. Communications: February Getting data to flow across networks in health through the use of wifi, N3, NHS mail etc, so national comms infrastructure is the key underlying theme. Cyber Security: December Current health of security networks (How Healthy is your IT Security.) March 2017 Bodies of Evidence (User Education and Awareness.) June Security on the Go (Mobile Security & Risk Management.) September Cyber-attack survival (The New Frontier of Cyber Survival.) Analytics: April Data driven decision making. Managing and utilising data from across the Health sector to drive digital data into enabling change in service delivery and building the business case on improvement through digital enabled change from measuring where you were to where you can be. Portals: May The different portals and varying ways of using them from view only access, edit control and share have been in place, but the benefits of their use is yet to be recognised. How can you help fill the productivity gap? Mobile and modern working: July Using tech to enable new ways of working. Transformation: October Changing the way people work and the way they use technology to improve services and reduce costs.

11 Special Reports Digital Health runs special reports on specific aspects of healthcare IT throughout the year. After nearly 10 years of delivering an informed outlook across the most important topics of Healthcare technology, we have made some changes that will ensure Special Reports keep delivering insightful, independent editorial and value for our supporting suppliers. Coming up in 2017: Jan Shared Care Records Feb Communications PACS March Digital Patient April Pathology May Document Management June E-prescribing July RIS Obs & Vital Signs August Professional Development Sept Infrastructure as a Service Oct VNA Nov Interoperability Software as a Service Previous sponsors include:

12 Leaderboard 728w x 90 px MPU 1 300w x 250 px MPU 2 300w x 250 px MPU 3 300w x 250 px Banner 1 728w x 90 px Banner 2 728w x 90 px Banner 3 728w x 90 px White paper / case study Website advertising costs Homepage News pages Hub pages 825 per 875 per 825 per 575 per 525 per 425 per 425 per 825 per 875 per 825 per 575 per 525 per n/a n/a 625 per 675 per 575 per 475 per 425 per n/a n/a n/a n/a 1,250 Newsletter advertising costs Digital Health newsletter Leaderboard 728w x 90 px MPU 1 300w x 250 px MPU 2 300w x 250 px Banner 1 728w x 90 px Skyscraper 120w x 600 px Mini Sky 160w x n/a n/a

13 Guidelines and Specifications For maximum impact, we recommend you use an animated gif Deadlines All copy must be received at least two days before campaign launch date. General specifications Maximum file size:60kb Polite download secondary load max file size: 100kb Expandable: No Accepted formats: gif and jpg Animation: Yes, max length 15 seconds. based campaigns We cannot accept Flash/swf files for use in campaigns as they will not display in the majority of clients. Animated gif files do not animate in Outlook 2007 onwards. Be aware that only the first frame will display and design accordingly.

14 Contacts Advertising Tel: Production Tel: