FARM AUCTION GUIDE NETWORK
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- Georgia Fowler
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1 *2016 Google Analytics Among the most searched topics by North American farmers on the internet in Farm Machinery for Sale. Our Mission Provide advertisers with a digital presence that is effective and delivers! Our content updates daily that has made our network part of farmers daily internet browsing routines. We are committed to providing your company that drives traffic to your digital space resulting in on and off line conversations about your product or brands.
2 FARM AUCTION GUIDE NETWORK We deliver relevant content that agribusiness, farmers, ranchers and acreage owners have come to depend on. Our traffic is entirely North American based with 52% of our visitors coming from Canada and 48% coming from the United States. Internet Service is now available to all farmers who desire content which changes daily and that they can rely on. Farm Auction Guide Network is the industry leader in North American auction listings. Visitors come to our site looking to buy and connect with auctions across the continent. Farmers, Ranchers Agribusiness and Acreage Owners are using all types of digital media platforms on a daily basis that has changed the digital landscape. CANADA MB - 35% AB - 28% SK - 19% ON - 9% BC - 7% PQ - 2% U.S.A. 28% 35% 7% 2% 19% 1.3% 9% 3.5% 8.2% 3.4% 3.3% 3.2% 3.2% 8.6% 2.7% 6.1% 4.1% 2.6% 6.3% 1.9% 2.7% 4.4% 2.8% 2.3% 2.7% 1.5% 2.7% 10% 3.1% TX - 10% NE - 8.6% MN - 8.2% CA - 6.3% IA - 6.1% OH - 4.4% IL - 4.1% ND - 3.5% WI - 3.4% SD - 3.3% NY - 3.2% MI - 3.2% FL - 3.1% VA - 2.8% IN - 2.7% GA - 2.7% PA - 2.7% NC - 2.7% KS - 2.6% MS - 2.3% OK - 1.9% TN - 1.5% WA - 1.3%
3 ADVERTISING STRATEGIES AVAILABLE We deliver your ads in the digital space you need to be in. We have many ad sizes available on our network that can be custom built for your company or you can supply camera ready ad material(s). Ad material(s) can be changed at anytime thru out your ad campaigns. Network Advertising CPM - net rates Run of Network ( Canada/USA) $25 Nationally ( Canada or USA) $27.50 Geo Target specific states/provinces - $30 (Monthly reports sent outlining EXACTLY where your ads ran and which ads sizes are getting the best results) Discounts apply based on length or value of advertising campaigns Lazy load advertisement delivery for maximum viewability Target Farmers Social Media Newsfeeds (available only to current network advertisers) Every advertiser has access to build their own custom audience targeting our farmer network audience in their Facebook news feeds. You DEFINE your audience and we deliver! We double your reach by creating a look a like audience based on farmers browsing histories. We can use a number of factors to create your custom audience. Samples of audiences that we can create are: age gender location (province/state) farmers who look at specific brands farmers who search our network or online for key words Current advertisers taking advantage of our social media targeting programs are seeing excellent results with CTR at 20% - 30% range driving farmers to their digital space. Depending on your objective you can drive traffic to your own FaceBook page or any URL on your website. Rates We want you to achieve the best results possible. The larger in investment in a Facebook campaign the larger amount of ad impressions we will deliver to your custom audience. Plans start at $500 per month and go up in $500 increments. Advertisers who have current network advertising plans of 150,000 impressions or more will get a FREE Facebook targeted campaign.
4 FARM AUCTION GUIDE/GLOBAL AUCTION GUIDE Both are the same content but just branded differently - Canadian and USA Auction companies sign up for our Global Marketing Solutions service. The service allows them access to our exclusive plugins that organizes their sales in a searchable content on our network, ability to run featured marketing programs for premium sales, access to our social media targeted platform and tech support from our staff. These relationships with Auction companies provide on content on our network that brings in all farmers, ranchers, acreage owners, hobbyists and rural towns. We currently have almost 2400 auctions for our traffic to search. Our traffic is ready to buy and are constantly doing their research on upcoming auction inventories, condition, locations and dates. Does the auction have online bidding the day of the auction? Maybe they can place a proxy bid now if they are busy on auction day! Auction Bill We acquired this USA website a few years ago - its brand recognition was such that we left the brand and is very popular in Nebraska, Iowa and Kansas. The content is from our paid auction companies delivered the same as on Farm Auction Guide and Global Auction Guide. Auction Guy This site is our FREE option available to auction companies that have not yet seen the benefits of the service we provide. Our staff work with those present on this site to migrate them over to our services. The content is delivered in a different format here.
5 AD SIZES AVAILABLE ON OUR NETWORK Lazy Load Advertisement Delivery = Maximum Viewability GIF/JPEG 40K Rich Media 80K All rates are NET please ask about our volume discounts.
6 FACEBOOK NEWS FEED DELIVERY - Sample Also Target Using Mutiple Products: Photos, Video, etc.
7 FARM AUCTION GUIDE NETWORK
8 OUR STORY The original FarmAuctionGuide.com website was launched in 2001 by a farmer that had a vision of creating a site where farmers, ranchers, antiquers and acreage owners could come to search auctions. The Farm Auction Guide Network was born and has been building quality content thru our relationships in the auction industry. Today the Farm Auction Guide network is the internets largest auction listing network with thousands of upcoming sales across the USA and Canada. Farm Auction Guide Network is highly ranked by search engines to drive potential bidders to upcoming sales and has millions of visitors every year. Farm Auction Guide Network feeds sales to our syndicated partners to our network of farmauctionguide.com, auctionguy.com, auctionbill.com and globalauctionguide.com Marketing to the ag industry has changed and the digital landscape is more relevant than ever! This has enabled leading advertisers and marketers to tap into the digital world that offers new creative advertising solutions. We are able to reach key customers that are often hard to reach with traditional media. Online marketing instantly reaches your audience, it is quick to implement, targeted and measurable. It allows creative control not available with traditional media. Farm Auction Guide.com also provides industry exclusive access to our Facebook Pixel data that allows you to use custom audiences to re-target specific demographics with your message directly on Facebook in conjunction with your current social media marketing. Take the next step our Farm Auction Guide team is ready is assist you in planning, deploying and measuring your next campaign. Sponsorship, partnerships and unique opportunities always welcome. Brad Martin Vice President North America Sales local cell brad@farmauctionguide.com
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