AIRPORT ADVERTISING PHOENIX, AZ [PHX] AIRPORT MEDIA GUIDE

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1 AIRPORT ADVERTISING PHOENIX, AZ [] AIRPORT MEDIA GUIDE

2 AIRPORT ADVERTISING Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a high dwell environment. Whether you are trying to raise awareness about your brand, product, or service, or you d like to encourage point-of-sale, airport advertising meets your needs. Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim. Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service. Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high ad recall and campaign awareness by bringing your message to the airport where the engaged audience awaits. Advertisers say that when they use airport in their media mix, the buy feels much bigger than the actual spend.

3 AIRPORT PROFILE Known as America s Friendliest Airport Sky Harbor is among the top 10 busiest airport in the United States for passenger traffic Over 120,000 passengers travel through terminals each day Sixteen airlines fly to more than 80 domestic and 20 international destinations including every major media market and population base in the U.S., Mexico, and Canada. has three terminals with 121 aircraft gates Source: Nielsen Phoenix, AZ (Release 2)

4 AIRPORT PROFILE AIRLINES: Southwest Other JetBlue Delta Endeavor American AVERAGE ANNUAL PASSENGERS: 44 MILLION TOP 10 DESTINATIONS: Denver, CO - DEN Los Angeles, CA - LAX Seattle, WA - SEA Chicago, IL - ORD Minneapolis, MN - MSP Dallas/Ft Worth, TX - DFW San Francisco, CA - SFO Salt Lake City, UT - SLC Las Vegas, NV- LAS San Diego, CA - SAN Source: US Department of Transportation

5 TRAVELER PROFILE 95 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC FLIGHT IN THE PAST YEAR Phoenix Sky Harbor International Airport Frequent Fliers: 4+ trips per year PHOENIX SKY HARBOR INTERNATIONAL AIRPORT FREQUENT FLIERS 91% have taken at least one personal/vacation trip in the past year. 69% have taken at least one business trip in the past year. 40% have visited Las Vegas overnight in the past year. 66% 81% are employed full time. have a HHI of $75,000 or greater. 54% viewed an airport digital display in the past 6 months. Source: Nielsen Phoenix, AZ (Release 2)

6 MARKET PROFILE AREA EVENTS & ATTRACTIONS Phoenix Art Museum Phoenix Zoo Fiesta Bowl Desert Botanical Garden FBR Phoenix Open Arabian Horse Show Phoenix International Raceway Camelback Mountain Fiesta Days Rodeo Musical Instrument Museum State Fair Children s Museum of Phoenix Arizona Science Center Heard Museum Cave Creek PF Chang s Rock N Roll Marathon 48% OF PHOENIX RESIDENTS HAVE FLOWN AT LEAST ONCE IN THE PAST YEAR. 1,842,495 PHOENIX RESIDENTS HAVE DEPARTED FROM PHOENIX SKY HARBOR INTERNATIONAL AIRPORT IN THE PAST YEAR. Source: Nielsen Phoenix, AZ 2016 (Release 2)

7 MARKET PROFILE POPULATION: 4,172, % MALE y/o 9.80% y/o 14.0% y/o 13.2% 50.6% FEMALE y/o 12.7% y/o 11.2% 65 & older 14.5% 30% OF RESIDENTS ARE COLLEGE GRADUATES 30% ARE HISPANIC; 6% ARE BLACK 37% OF HOUSEHOLDS EARN OVER $75,000/YEAR 63% OWN THEIR RESIDENCE WHILE 37% RENT 31% AGREE THEY LIKE TO LOOK AT ADVERTISING 33% BASE PURCHASING DECISIONS ON ADVERTISING Source: Nielsen Phoenix, AZ (Release 2), US Census

8 COMPETITIVE MEDIA PRESENCE Airport advertising is a constant media companion. Outdoor ads deliver consistent impressions as trends shift in other forms of advertising. Out-of-Home can compliment, reinforce, and extend the reach of other ad types in your campaign as part of a media mix strategy. RADIO SOCIAL MEDIA TELEVISION MOBILE NEWSPAPER 34% of Phoenix residents used an online music service in the past 30 days. 92% of Phoenix residents have not clicked on a social media ad in the past 30 days. 67% of Phoenix homes do not subscribe to cable television. 71% of Phoenix residents find cell phone ads annoying. 69% of Phoenix residents say they did not read a newspaper in the past week. Source: Nielsen Phoenix, AZ (Release 2)

9 COMPETITIVE MEDIA Airport advertising is a constant media companion. Outdoor ads deliver consistent impressions as trends shift in other forms of advertising. Out-of-Home can compliment, reinforce, and extend the reach of other ad types in your campaign as part of a media mix strategy. OOH INCREASES THE REACH OF OTHER MEDIA Source: Nielsen Phoenix, AZ (Release 2) / BrandScience

10 TERMINAL MAP Sky Harbor offers more than 80 nonstop destinations in the United States, and 20 nonstop international destinations. Calgary, Canada Cancun, Mexico Edmonton, Canada Guadalajara, Mexico Hermosillo, Mexico Ixtapa/Zihuatanejo, Mexico Kelowna, Canada London, England Los Cabos, Mexico Manzanillo, Mexico Mazatlan, Mexico Mexico City, Mexico Puerto Vallarta, Mexico Regina, Canada San Jose, Cost Rica Saskatoon, Canada Toronto, Canada Vancouver, Canada Victoria, Canada Winnipeg, Canada

11 Sheila Vaughn 4686 E. Van Buren Street Suite 185, Phoenix, AZ Phone: lamar.com/phoenix Thank you! We appreciate the opportunity to be your airport media partner. Please contact your Lamar Representative or our office to discuss availability and any questions you may have. We re ready to help you build an effective campaign.