<< MAGAZINE >> GERMANY S BIGGEST OUTDOOR AND TRAVEL MAGAZINE GLOBETROTTER MAGAZIN. Ausgabe 48 2,50 Euro

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MAGAZIN GLOBETROTTER MAGAZIN FRÜHJAHR 2016 4-SEASONS WILL BE << DEUTSCHLANDS GRÖSSTES

1 Ausgabe 48 2,50 Euro << MAGAZINE >> GERMANY S BIGGEST OUTDOOR AND TRAVEL MAGAZINE << MAGAZIN >> Das Kundenmagazin von Globetrotter Ausrüstung WINTER 2015 DAS NEUE K U N D E N MAGAZIN GLOBETROTTER MAGAZIN FRÜHJAHR SEASONS WILL BE << DEUTSCHLANDS GRÖSSTES OUTDOOR- UND REISEMAGAZIN >> MEDIA DATA AND ADVERTISING RATES No. 18, valid from 1st of January 2016

2 << MAGAZINE >> GERMANY S BIGGEST OUTDOOR AND TRAVEL MAGAZINE Globetrotter Ausrüstung is one of Europe s leading outdoor retailers. In 2016, its successful customer magazine 4-Seasons for the last 15 years will be replaced by the new Globetrotter Magazine. The unique advantages of the customer magazine will remain, the new magazine is going to be larger, more diverse and extensive and for the first time, a special issue will be available at retail locations. WHAT S NEW: > Larger format, more pages, premium features. > Reports, interviews and news about classic outdoor topics will be more comprehensive. > Travel (culture, cities, road trips, nature experience, family) will be a second core theme. > Editorial equipment topics (purchase advice, portraits of manufacturers, background stories) will be extended. > Distinctly more space for B2C concepts of Globetrotter suppliers and tourism cooperation partners. > High-quality presentation of product highlights from the Globetrotter range by season and core themes. > Besides the four regular (free of charge) issues, a special issue will be for sale at the newsagent for the first time in December WHAT REMAINS: > A high-quality and free of charge customer magazine with a minimum circulation of 400,000 copies and several digital versions (PDF, website, app, English version). > Frequency 4 x per year. > 75 % of the circulation (minimum 300,000 copies) is sent to regular customers who hold a Globetrotter loyalty card via direct mailing. The list of active regular customers is continuously verified; inactive customers are excluded. > 25 % of the circulation is included in parcel deliveries, at customer events and is available at the 13 Globetrotter stores. > Due to this concept of distribution, every single copy will reach an active customer there are no remissions. > All print adverts are also published automatically and with no surcharge in the digital versions of Globetrotter Magazine (PDF, app, English version etc.) which we provide free of charge nationally and internationally.

3 ADVERT RATES PRINT MAGAZINE Advert size 2/1 PAGE Format* Globetrotter Magazine (Basic price, without discount) Special issue (Basic price, without discount) DISCOUNTS 4 Globetrotter Magazine = 25 % special discount 4 x 4 discount: Book 4 adverts, pay for 3. If you book the four same advert formats for four consecutive issues, a special discount of 25 % is applied. 1/1 PAGE 1/2 PAGE Format mm 23,600 EUR 7,000 EUR Format mm 11,900 EUR 3,600 EUR Vertical, bleed mm Horizontal, bleed mm 6,700 EUR 1,900 EUR 10 % combined discount + Covering the German and Swiss market. 4-Seasons.ch, the customer magazine of Transa Backpacking (one of Switzerland s biggest outdoor retailers) is published in Switzerland. A 10 % combined discount is available for the same advert formats that appear within one calendar year in Globetrotter Magazine and 4-Seasons.ch. The combined discount is also available for brands with differing distribution channels or invoice addresses in Germany and Switzerland. 5 % FSC-discount for inserts and tip ons 1/3 PAGE 1/4 PAGE Vertical, bleed mm Horizontal, bleed mm Vertical, bleed mm Horizontal, bleed mm 4,500 EUR 1,250 EUR 3,400 EUR 950 EUR Formats in type areas, alternative advert formats as well as placement surcharges on request. * Please note: Formats might slightly change due to new concept. We will notify our customers on time. A 5 % FSC-discount is available for inserts, supplements and tip ons printed on FSC-certified paper (inserts and tip ons are excluded from further discounts). 50 % or 25 % for special issue Customers of the regular Globetrotter Magazine can receive an introductory discount for the first special issue: 1 advert or more per calendar year in the Globetrotter Magazine = 25 % discount for special issue. 4 adverts or more per calendar year in the Globetrotter Magazine = 50 % discount for special issue. (There are no further discounts for the special issue.)

SPECIAL Four regular (free of charge) print issues; apps and online versions, Facebook, Twitter & Co. We will keep on producing all contents on all channels for Globetrotter s customers.

4 SPECIAL Four regular (free of charge) print issues; apps and online versions, Facebook, Twitter & Co. We will keep on producing all contents on all channels for Globetrotter s customers. With the special issue, the media brand Globetrotter Magazine will go on sale for the first time also with a unique sales concept. > Themed issue: The 50 best trips of the world including information, maps and insider tips for each trip. > First-class research and editing, abundant photos, emotional appeal, premium features = Bestseller with high collector s value. > Circulation: minimum 60,000 copies*. > Copy price: 10 *. > Great promotion on all Globetrotter channels. > comes out in December Distribution > 30,000 copies will be sent as high-quality christmas presents to Globetrotter customers with a golden loyalty card the most active and best customers ever. > Simultaneous sales launch at newsagents. > Possible remissions will be sold off later at Globetrotter s book departments and online without a time limit. = 100 % of the circulation will reach first-class customers. << MAGAZINE SPECIAL >> S P E Z I A L A U S G A B E noch aufhübschen OUTDOOR, TRAVEL, ROADTRIPS DIE 50 BESTEN TRIPS DER WELT << DAS MAGAZIN VON GLOBETROTTER AUSRÜSTUNG >> S P E Z I A L 1 0, E U R A U S G A B E ISSUE up to 50 % introductory discount for loyal customers SPEZIAL # / 2017 * At the time of printing this media kit (October 2015), the concept had not been finalised. Thus precise circulation, exact formats and copy price might change. As of December 2015, all final and obligatory information can be found on

5 SCHEDULE* Globetrotter Magazine Publication date Ad booking deadline Issue 01 / spring 2016 Issue 02 / summer 2016 Issue 03 / autumn 2016 Issue 04 / winter 2016 Special issue No 1 Issue 05 / spring 2017 March 2016 May 2016 September 2016 November 2016 December 2016 March 2017 CW 03/2016 CW 12/2016 CW 29/2016 CW 37/2016 CW 43/2016 ca. CW 02/17 Material deadline CW 05/2016 CW 14/2016 CW 30/2016 CW 39/2016 CW 45/2016 ca. CW 05/17 Schedule for 2017 will be available from autumn TECHNICAL DATA* * Please note At the time of printing this media kit (October 2015), not all aspects of the schedule and technical data had been specified due to the new concept. We will provide our partners with final information (dates, formats, bleed, printing material, colour profiles etc.) on time. As of December 2015, all final information can be found on Delivery of adverts B612 GmbH, Tübinger Str. 77/1, D Stuttgart Contact: Uwe Fikus, u.fikus@b612-design.de Phone: 00 49/711/ ADDITIONAL OFFERS FOR PRINT Loose inserts Rates per thousand, up to 25 g weight: per additional 5 g: Bound inserts Rates per thousand, 4-pages, up to 25 g: 8-pages, 12-pages or 16-pages on enquiry. 115 euros 5 euros 115 euros Minimum circulation for loose and bound inserts: 150,000 copies. Split circulation (only direct mailing circulation, Nielsen district etc.) is possible, additional costs will be invoiced. Rates are not eligible for discounts, apart from FSC-discount. Free of charge delivery on euro-pallets. Tip ons Rates per thousand, up to 25 g weight: Costs for additional weight on request. 115 euros Tip ons are printed matters glued into the magazine. There are additional costs for the page it is tipped on (1/1 page in magazine format or type area). Rates are not eligible for discounts, apart from FSC-discount. Free of charge delivery on euro-pallets. Adverts by third parties Advertisements by third parties in inserts and tip ons are generally not possible. Adverts by third parties might be possible in loose inserts upon request (usually 50 % surcharge). Special advert formats We will try to respond to your wishes. Please ask us: Sarah Jentsch, marketing@red-gun.com.

6 << MAGAZINE >> MEDIA DATA AND ADVERTISING RATES NO. 1 8 VALID FROM 1ST OF JANUARY 2016 Photo: Fredrik Lewander Contacts Advertisement Sarah Jentsch Phone: 00 49/8 21/ Fax: 00 49/8 21/ marketing@red-gun.com Tourism Cooperation Ingo Hübner Phone: 00 49/9 51/ Fax: 00 49/9 51/ huebner@red-gun.com Editorial department Redaktionsbüro Glocker & Neumann Provinostr. 52 D Augsburg Phone: 00 49/8 21/ Fax: 00 49/8 21/ info@red-gun.com Print: Stephan Glocker Online: Sebastian Lüke Publisher Globetrotter Ausrüstung GmbH Neuer Höltigbaum 6 D Hamburg globetrotter.de Terms and conditions General and additional terms and conditions apply (see globetrotter.de). Protect nature: Print and paper from Globetrotter Magazine are FSC-certified. Download media kit in German red-gun.com/ gm16media

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