THE POST AND COURIER

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1 THE POST AND COURIER Charleston (Charleston County), South Carolina 12 months ended March 31, 2012 Sun Optional (Mon.-Fri.) (Mon.-Sat.) Mon Tue Wed Thu Fri Sat EXECUTIVE SUMMARY 93,577 85,037 83,830 83,145 83,232 87,375 84,411 86,985 77,886 Print (See Par. 1A) 90,808 74,991 75,068 74,218 72,832 76,697 73,836 77,328 75,452 Digital Replica (See Par. 1B) 94 7,755 6,462 6,627 8,100 8,378 8,275 7, Digital Non-Replica (See Par. 1C) 2,675 2,291 2,300 2,300 2,300 2,300 2,300 2,257 2,343 TOTAL AVERAGE CIRCULATION 93,577 85,037 83,830 83,145 83,232 87,375 84,411 86,985 77,886 TOTAL CONSUMER ACCOUNTS Sun (Sun, March 25, 2012) 69,813 Daily (Tue, March 26, 2012) 70,150 See Par. 6 PRINT READERSHIP: In Market Sun Weekday Past 7 Days NDM* Readers 268, , ,500 Reach 54.0% 47.0% 70.0% ONLINE READERSHIP: In Market Past 7 Days Audience-FAX Past 30 Days NDM* Readers 100, ,900 Reach 20.0% 26.0% NET COMBINED AUDIENCE: In Market (unduplicated) Past 7 Days Past 7 Days Print Past 30 Days Online NDM* Audience 370, ,500 Reach 74.0% 76.0% WEBSITE USAGE: Activity March 2012 Unique Browsers 1,041,520 Page Impressions/ Views 9,002,980 Source: Mori Research (April 27 - May 22, 2010), See Explanatory Source: Adobe SiteCatalyst, powered by Omniture, See Explanatory Publishing Plans Frequency: Daily Delivery Vehicle(s): Print, online, mobile Website(s): W. Seegers Road Arlington Heights, IL T: F:

2 NEWSPAPER DESIGNATED MARKET / CHARLESTON, SOUTH CAROLINA Columbia Florence Dalzell Oswego Oakland Aynor Richland Pamplico Marion Mayesville Stateburg Coward Cherryvale Mulberry Sumter Shiloh East Sumter Olanta Millwood Scranton 2 Cane Savannah Sumter Eastover Turbeville Wedgewood South Sumter Lake City Lakewood Privateer Johnsonville Hemingway 2 Pinewood Paxville Clarendon Stuckey Calhoun Manning St. Matthews Kingstree Williamsburg Summerton Greeleyville Cameron Brookdale Elloree Lane Wilkinson Heights Orangeburg Santee Edisto Lake Marion Orangeburg Andrews Cordova Vance Georgetown Cope St. Stephen Eutawville Rowesville Bowman Georgetown Holly Hill Lake Bamberg Bonneau Moultrie Jamestown Branchville Reevesville Harleyville Bamberg Moncks Corner St. George Berkeley Ehrhardt Smoaks Ridgeville McClellanville Lodge Dorchester Williams Ladson Lincolnville Awendaw Summerville Goose Creek Cottageville Hanahan Charleston Walterboro North Charleston Charleston Colleton Atlantic Ocean Mount Pleasant Ravenel Isle of Palms Hollywood Yemassee Meggett Miles Sullivan's Island Jasper Kiawah Island Rockville Seabrook Island Folly Beach Ridgeland Beaufort Laurel Bay Burton Port Royal Shell Point Parris Island Beaufort Bluffton Hilton Head Island Edisto Beach Legend COUNTY BOUNDARY ZIP CODE BOUNDARY CHARLESTON CORPORATE LIMITS BALANCE OF NEWSPAPER DESIGNATED MARKET Charleston Audit Bureau of s C179-R11 ( & Sunday), Charleston, SC, Page #2

3 Optional Sun (Mon.-Fri.) (Mon.-Sat.) Mon Tue Wed Thu Fri Sat 1A. THE POST AND COURIER - PRINT Paid Individually Paid Home Delivery and Mail 64,432 63,906 63,983 64,756 63,352 63,484 63,311 64,615 64,359 Single Copy Sales 23,944 9,432 9,305 7,791 7,836 11,573 8,863 11,068 8,677 Average Individually Paid 88,376 73,338 73,288 72,547 71,188 75,057 72,174 75,683 73,036 Business/Traveler Paid Hotel Distribution - Room/Lobby Copies 1, ,123 Average Business/Traveler Paid 1, ,123 Average Paid - Print 89,519 73,606 73,700 72,820 71,448 75,321 72,443 75,957 74,159 Verified Single Copy Educational Copies University Copies Employee/Independent Contractor Retail/Business Average Single Copy 1,289 1,385 1,368 1,398 1,384 1,376 1,393 1,371 1,293 Average Verified - Print 1,289 1,385 1,368 1,398 1,384 1,376 1,393 1,371 1,293 Average Paid & Verified - Print 90,808 74,991 75,068 74,218 72,832 76,697 73,836 77,328 75,452 Optional Sun (Mon.-Fri.) (Mon.-Sat.) Mon Tue Wed Thu Fri Sat 1B. THE POST AND COURIER - DIGITAL REPLICA Paid Subscription Average Paid - Digital Replica Verified : Opt-in Educational Copies 7,662 6,369 6,534 8,007 8,285 8,182 7,309 Average Verified - Digital Replica 7,662 6,369 6,534 8,007 8,285 8,182 7,309 Average Paid & Verified - Digital Replica 94 7,755 6,462 6,627 8,100 8,378 8,275 7, TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL REPLICA 90,902 82,746 81,530 80,845 80,932 85,075 82,111 84,728 75,543 1C. THE POST AND COURIER - DIGITAL NON-REPLICA Verified Mobile/Smartphone 2,675 2,291 2,300 2,300 2,300 2,300 2,300 2,257 2,343 Average Verified - Digital Non-Replica 2,675 2,291 2,300 2,300 2,300 2,300 2,300 2,257 2,343 Average Paid & Verified - Digital Non-Replica 2,675 2,291 2,300 2,300 2,300 2,300 2,300 2,257 2,343 TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL REPLICA AND NON-REPLICA 93,577 85,037 83,830 83,145 83,232 87,375 84,411 86,985 77,886 ( & Sunday), Charleston, SC, Page #3

4 2. TOTAL AVERAGE PAID & VERIFIED CIRCULATION By Market (See Par. 6 for description of area): Optional Sun (Mon.-Fri.) (Mon.-Sat.) Mon Tue Wed Thu Fri Sat NEWSPAPER DESIGNATED MARKET - PRINT Paid Individually Paid Home Delivery and Mail 60,903 60,412 60,487 61,204 59,893 60,017 59,856 61,076 60,856 Single Copy Sales 21,930 8,240 8,122 6,656 6,710 10,440 7,695 9,673 7,537 Newspaper Designated Market - Average Individually Paid 82,833 68,652 68,609 67,860 66,603 70,457 67,551 70,749 68,393 Business/Traveler Paid Hotel Distribution - Room/Lobby Copies 1, ,123 Newspaper Designated Market - Average Business/Traveler Paid 1, ,123 Newspaper Designated Market - Average Paid - Print 83,976 68,920 69,021 68,133 66,863 70,721 67,820 71,023 69,516 Verified Single Copy Educational Copies University Copies Employee/Independent Contractor Retail/Business Newspaper Designated Market - Average Single Copy 1,289 1,374 1,359 1,374 1,371 1,370 1,387 1,365 1,293 Newspaper Designated Market - Average Verified - Print 1,289 1,374 1,359 1,374 1,371 1,370 1,387 1,365 1,293 Newspaper Designated Market - Average Paid & Verified - Print 85,265 70,294 70,380 69,507 68,234 72,091 69,207 72,388 70,809 OUTSIDE NEWSPAPER DESIGNATED MARKET - PRINT Paid Individually Paid Home Delivery and Mail 3,529 3,494 3,496 3,552 3,459 3,467 3,455 3,539 3,503 Single Copy Sales 2,014 1,192 1,183 1,135 1,126 1,133 1,168 1,395 1,140 Outside Newspaper Designated Market - Average Individually Paid 5,543 4,686 4,679 4,687 4,585 4,600 4,623 4,934 4,643 Outside Newspaper Designated Market - Average Paid - Print 5,543 4,686 4,679 4,687 4,585 4,600 4,623 4,934 4,643 Verified Single Copy Educational Copies Outside Newspaper Designated Market - Average Single Copy Outside Newspaper Designated Market - Average Verified - Print Outside Newspaper Designated Market - Average Paid & Verified - Print 5,543 4,697 4,688 4,711 4,598 4,606 4,629 4,940 4,643 Average Paid & Verified - Print 90,808 74,991 75,068 74,218 72,832 76,697 73,836 77,328 75,452 Digital Replica 94 7,755 6,462 6,627 8,100 8,378 8,275 7, Digital Non-Replica 2,675 2,291 2,300 2,300 2,300 2,300 2,300 2,257 2,343 TOTAL AVERAGE PAID & VERIFIED CIRCULATION 93,577 85,037 83,830 83,145 83,232 87,375 84,411 86,985 77,886 ( & Sunday), Charleston, SC, Page #4

5 AUDIT STATEMENT Sun (Mon.-Fri.) Optional (Mon-Sat.) Mon 93,577 93,577 85,037 85,037 83,830 83,830 83,145 83,145 Average 93,577 93,577 85,037 85,037 83,830 83,830 83,145 83,145 Tue Wed Thu Fri 83,232 83,232 87,375 87,375 84,411 84,411 86,985 86,985 Average 83,232 83,232 87,375 87,375 84,411 84,411 86,985 86,985 Sat 77,886 77,886 Average 77,886 77,886 This newspaper also participates in the Audit Bureau of s Coupon Distribution Verification Service and Insert Verification Service. A separate report of that verification is available to all ABC members who subscribe to this service. For more information, contact ABC AVERAGE CIRCULATION BY QUARTERS for the previous audits and period covered by this report: Calendar Quarter Ended Sun (Mon.-Fri.) Optional (Mon.-Sat.) Mon Tue Wed Thu Fri Sat June 30, ,752 96,211 94,952 94,209 96,179 92, ,638 97,574 88,660 September 30, ,314 94,830 94,272 95,802 92,076 94,172 92,626 99,686 91,439 December 31, ,401 95,826 94,439 95,551 93,705 95,166 95,707 99,051 87,402 March 31, ,982 96,192 94,617 95,209 94,411 97,920 94,721 98,834 86,863 June 30, ,942 89,478 88,388 88,219 87,681 89,581 89,517 92,392 82,940 September 30, ,941 84,422 83,804 83,298 83,002 84,129 83,470 88,210 80,696 December 31, ,414 89,072 87,798 89,608 87,252 87,950 88,502 92,091 81,384 March 31, ,162 88,806 87,432 88,864 87,157 88,642 87,832 91,457 80,638 June 30, ,667 83,394 82,654 82,973 81,603 83,082 82,925 86,386 78,953 September 30, ,790 80,119 79,673 79,915 78,169 79,954 78,938 83,711 77,408 December 31, ,417 86,608 85,502 87,001 83,993 86,391 85,904 89,526 79,890 March 31, ,344 91,921 89,927 89,939 90,840 93,315 90,451 95,323 80,112 June 30, ,343 85,759 84,224 83,995 83,615 87,677 85,259 88,249 76,551 September 30, ,380 78,853 78,231 77,188 76,773 80,745 77,654 81,686 75,075 December 31, ,471 83,469 82,873 82,199 81,214 85,969 82,902 85,060 80,107 March 31, ,109 92,163 90,076 89,195 91,323 95,116 91,829 93,352 79,641 Effective with the December 2010 ABC reports, a change was made in the qualification and reporting formats. ( & Sunday), Charleston, SC, Page #5

6 3. ACTUAL ONE-DAY GROSS DISTRIBUTION AND AVERAGE PROJECTED CIRCULATION AVERAGES BY COUNTIES: Sun, March 18, 2012;, March 16, (OH s) Occupied Households - # The Nielsen Company (U.S.), Inc. The Average Projected (Avg. Proj. Circ.) has been arrived at by projecting the audit period averages to the one day distribution figures in this report. Sun State County SOUTH CAROLINA OH s # Estimate Home Delivery & Mail Single Copy Sales Business/ Traveler Paid Verified Avg. Proj. Circ.* Hshld. Cov. Home Delivery & Mail Single Copy Sales Business/ Traveler Paid Verified Fri (Mon.-Fri.) Avg. Proj. Avg. Proj. Circ.* Circ.* Hshld. Cov. BEAUFORT 63, % % BERKELEY 64,351 10,475 4,217 14,692 14,692 14, % 10,405 1,235 11, ,670 11,377 11, % CHARLESTON 148,592 36,805 13,004 1,221 51,030 1,335 52,365 50, % 37,170 7, ,589 1,405 45,994 44,838 43, % CLARENDON 12, % % COLLETON 15,619 1, ,231 2,231 2, % 1, ,090 2,090 2,037 1, % DORCHESTER 49,324 14,525 6,989 21, ,559 20, % 14,429 1,780 16, ,254 15,846 15, % FLORENCE 52, % % GEORGETOWN 25, % % HAMPTON 7, % % HORRY 118, % % ORANGEBURG 34, % % WILLIAMSBURG 12, % % Miscellaneous Counties TOTAL IN SOUTH CAROLINA 65,099 26,880 1,221 93,200 1,380 94,580 90,711 65,327 12, ,736 1,480 79,216 77,226 74,890 All Other TOTAL PRINT CIRCULATION 65,200 26,880 1,221 93,301 1,380 94,681 90,808 65,432 12, ,841 1,480 79,321 77,328 74,991 DIGITAL REPLICA CIRCULATION ,227 13,332 7,400 7,755 DIGITAL NON-REPLICA CIRCULATION 4,600 4,600 2,675 4,600 4,600 2,257 2,291 TOTAL CIRCULATION 65,306 26,880 1,221 93,407 5,980 99,387 93,577 65,537 12, ,946 19,307 97,253 86,985 85,037 #County population and occupied household estimates appearing in ABC reports are obtained from The Nielsen Company (U.S.), Inc. Estimates for ABC defined newspaper markets and areas below the county level are projections based upon The Nielsen Company (U.S.), Inc. estimates. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course of business, and, while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third party systems without the prior written consent of The Nielsen Company (U.S.), Inc. *Arrived at by relating actual gross distribution figures to average circulation for the period covered by this report. 3A. DISTRIBUTION IN TOWNS RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES, AS WELL AS THE TOTAL ONLY FOR TOWNS RECEIVING LESS THAN 25 COPIES DAILY: Analysis optional and not made. ( & Sunday), Charleston, SC, Page #6

7 3B. DISTRIBUTION BY ZIP CODES RECEIVING 25 OR MORE COPIES IN NEWSPAPER DESIGNATED MARKET AND OUTSIDE NEWSPAPER DESIGNATED MARKET: SOURCE - U.S. ZIP Code Directory, # The Nielsen Company (U.S.), Inc., See Par. 6. STATE ZIP Code SOUTH CAROLINA OH s # Estimate Home Delivery & Mail Single Copy Sales Sun Business/ Traveler Paid Verified Avg. Proj. Circ. Hshld. Cov. Home Delivery & Mail Single Copy Sales ( & Sunday), Charleston, SC, Page #7 Business/ Traveler Paid Verified Fri (Mon.-Fri.) Avg. Proj. Avg. Proj. Circ. Circ Eutawville 1, % % Greeleyville % % Holly Hill 2, % % Manning 6, % % Orangeburg 11, % % Orangeburg 5, % % Santee 1, % % Summerton 2, % % Columbia 12, % % Charleston 4,896 1, , ,056 1, % 1, , ,953 1,904 1, % Charleston 9,783 1, , ,676 3, % 1, ,077 1,015 3,092 3,014 2, % Charleston, North Charleston 11,806 1, ,026 2,026 1, % 1, ,018 2,018 1,967 1, % Charleston, Hanahan, North Charleston 11,989 1,321 1, ,838 2,838 2, % 1, ,149 2,149 2,095 2, % Charleston 16,741 4,267 1, ,661 5,661 5, % 4, ,304 5,304 5,171 5, % Charleston Hanahan 8,095 1, ,774 1,774 1, % 1, ,674 1,674 1,632 1, % Charleston 16,649 4,823 1,070 5,893 5,893 5, % 4, ,380 5,380 5,245 5, % Charleston 13,228 3,943 1,042 4,985 4,985 4, % 3, ,280 4,280 4,172 4, % North Charleston 10,284 1,400 1, , ,943 2, % 1, , ,112 2,059 1, % North Charleston 6,565 1, ,088 2,088 2, % 1, ,577 1,577 1,537 1, % Adams Run % % Awendaw 1, % % Bonneau 2, % % Cordesville % % Cottageville 1, % % Cross 1, % % Dorchester % % Edisto Island 1, % % Folly Beach Georgetown 11, % % Goose Creek 19,409 3,934 2,039 5,973 5,973 5, % 3, ,353 4,353 4,244 4, % Green Pond % % Harleyville % % Hollywood, Yonges Island 3, % % Hshld. Cov.

8 STATE ZIP Code SOUTH CAROLINA (Cont d) OH s # Estimate Home Delivery & Mail Single Copy Sales Sun Business/ Traveler Paid Verified Avg. Proj. Circ. Hshld. Cov. Home Delivery & Mail Single Copy Sales Business/ Traveler Paid Verified Fri (Mon.-Fri.) Avg. Proj. Avg. Proj. Circ. Circ. Hshld. Cov Huger 1, % % Isle of Palms 2, ,316 1,316 1, % ,151 1,151 1,122 1, % Jamestown % % Johns Island 6,579 2,465 1, ,021 4,021 3, % 2, ,135 3,135 3,056 2, % Ladson 8,554 1, ,120 2,120 2, % 1, ,705 1,705 1,662 1, % McClellanville 1, % % Moncks Corner 10,197 2,345 1,350 3,695 3,695 3, % 2, ,771 2,771 2,701 2, % Mount Pleasant 20,318 7,016 1, , ,732 8, % 7, , ,881 7,683 7, % Mount Pleasant 10,519 3, ,460 4,460 4, % 3, ,978 3,978 3,878 3, % Pineville % % Pinopolis % % Ravenel 1, % % Reevesville % % Ridgeville 2, % % Round O % % Ruffin % % St. George 2, % % St. Stephen 2, % % Smoaks % % Sullivan's Island % % Summerville 23,199 5,682 3,438 9,120 9,120 8, % 5, ,477 6,477 6,314 6, % Summerville 17,786 4,596 1,643 6, ,284 6, % 4, , ,882 4,759 4, % Wadmalaw Island 1, % % Walterboro 9, ,592 1,592 1, % ,526 1,526 1,488 1, % Daniel Island 4,368 1, ,324 1,324 1, % 1, ,211 1,211 1,181 1, % Florence 17, % % Andrews 3, % % Kingtree 5, % % Lake City 5, % % Murrellis Inlet 11, % % Pawleys Island 6, % % Beaufort 5, % % Beaufort 7, % % Ladys Island 5, % % Bluffton 10, % % Saint Helena Island 5, % % Hampton 1, % % ( & Sunday), Charleston, SC, Page #8

9 29928 Hilton Head 7, % % Varneville 1, % % Miscellaneous ZIP Codes TOTAL PRINT CIRCULATION 65,200 26,880 1,221 93,301 1,380 94,681 90,808 65,432 12, ,841 1,480 79,321 77,328 74,991 DIGITAL REPLICA CIRCULATION ,227 13,332 7,400 7,755 DIGITAL NON-REPLICA CIRCULATION 4,600 4,600 2,675 4,600 4,600 2,257 2,291 TOTAL AVERAGE CIRCULATION 65,306 26,880 1,221 93,407 5,980 99,387 93,577 65,537 12, ,946 19,307 97,253 86,985 85,037 ( & Sunday), Charleston, SC, Page #9

10 4. BASIC PRICES: By Home Delivery Single Copy By Mail 52 Wks./1 Yr. 52 Wks./1 Yr. PRINT: M & S $ $ M only M (Mon.-Fri.) only Fri, Sat, S & Mon Wed, Sat, S & Mon Sat & S S only $ DIGITAL (REPLICA): M & S $ ANALYSIS OF HOME DELIVERY AND MAIL INDIVIDUALLY PAID CIRCULATION BY PRICE CATEGORY: Newspapers will report home delivery/mail subscription circulation above and below 25 percent of basic price of the member newspaper. This reporting is only required if more than five percent of a newspaper s subscription circulation falls into the less than 25 percent of basic price category. 6. EXPLANATORY - OTHER: TOTAL CONSUMER ACCOUNTS: In accordance with Rule C2.14, Consumer Accounts, it is required that the member newspaper analyze its subscriber file in order to calculate and report total unique consumer accounts. This calculation is intended to fairly represent the number of unique/unduplicated subscribers. CREDIT AND ARREARS ALLOWANCE: Included in Home Delivery and Mail is an average of the following: Sun 404 (Mon.-Fri.) & Sat 404 These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment was not received and/or short-term arrears copies served to subscribers whose term has expired. SINGLE COPY RETURNS POLICY: The allowances for returns, undelivered, leftover and unsold copies for the period covered by this report were found to have been: Sun 4.5% (Mon.-Fri.) 4.4% Sat 4.8% These percentages are based on the gross figures and have been deducted, leaving paid circulation as shown in Par. 1. PUBLISHER S RETURN POLICY: Fully Returnable. VERIFIED RETAIL/BUSINESS: Included in Verified Retail/Business are copies distributed through publisher-maintained venues. Verification is made of distribution to location only, and not of actual pick-up. MARKET DESCRIPTION: Zone Reporting for this newspaper is defined as: NEWSPAPER DESIGNATED MARKET comprises counties of Berkeley, Charleston and Dorchester, all in South Carolina. MARKET PENETRATION: County population and occupied household estimates appearing in ABC reports are obtained from The Nielsen Company (U.S.), Inc. Estimates for ABC defined newspaper markets and areas below the county level are projections based upon The Nielsen Company (U.S.), Inc. estimates. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course of business, and, while the information may be provided to third parties during such course of business, it may not be sold or sublicensed to third parties or electronically integrated into third party systems without the prior written consent of The Nielsen Company (U.S.), Inc. ( & Sunday), Charleston, SC, Page #10

11 6. EXPLANATORY - OTHER: (Continued) PERCENTAGE OF TOTAL PAID & VERIFIED CIRCULATION - PRINT AND HOUSEHOLD COVERAGE PERCENT AVERAGE UNPAID DISTRIBUTION: Includes Arrears, Advertisers & Agencies and Complimentary, Sample, Service: 6A. AUDIENCE FAX - EXPLANATORY: Print/Online Readership Explanatory: NDM* Area: See Individual s Online Readership and Net Combined Audience reports on the following URL Address(s): postandcourier.com Web Site Usage Explanatory: For Publisher's period ended March 31, 2012: There was an adjustment of -0.4% to Unique Browsers. There was an adjustment of -0.3% to Page Impressions/Views. Sun (Mon.-Fri.) Sat % of Household % of House- % of hold Circ. Coverage Circ. Circ. Coverage Circ. Circ. Household Coverage Occupied Population Households Circ Census 549, ,957 Newspaper Designated Market # Est. 679, ,267 85, % 70, % 70, % Outside Newspaper Designated Market 5, , , Paid & Verified - Print 90, % 74, % 75, % #Source: The Nielsen Company (U.S.), Inc. Sun 2,036 (Mon.-Fri.) 1,855 Optional (Mon.-Sat.) 1,870 Mon 1,817 Tue 1,782 Wed 1,916 Thu 1,847 Fri 1,912 Sat 1,941 For Publisher's period ended September 30, 2011: There was an adjustment of -0.4% to Unique Browsers. There was an adjustment of -0.6% to Page Impressions/Views. Scope of Verification: We have performed sufficient tests of the readership study (print, online and net unduplicated) to be satisfied that the study was conducted in accord with Audit Bureau of s Reader Profile Standards. These standards can be found at Verification of the Web Site Usage data included a review of the domains represented to be associated with the member newspaper's website and, for server based measurements, such other tests as deemed appropriate to confirm compliance to ABCi definitions and standards. This verification does not include ABC participation in the publisher s choice of data provider for web site usage statistics nor should it be construed as an endorsement by ABC of the methodology or technologies used by the data providers. ( & Sunday), Charleston, SC, Page #11

12 6A. AUDIENCE FAX - EXPLANATORY: (Continued) Website Usage Definitions: Unique Browsers: This site employs a cookie-based method for reporting of a Unique. In the absence of a cookie a combination of the IP address and user-agent string is used to establish a Unique. All traffic regardless of the originating location (U.S. or International) is included in this total. Also included in this count may be content from co-branded third party vendors as disclosed in the audit report for this site. This method of accounting identifies an unduplicated cookied or identified browser that accessed the Internet content of the site during the measurement period reported and does not measure a person. No adjustment or correction to the numbers presented in the Audience Fax Website Usage, Activity has been made to adjust this number from cookies to people. (i.e. deletion of the cookies from browsers or for users accessing the site from multiple devices or locations.) Additionally, identifying non-cookied browsers by the IP address & user-agent string in combination may over or understate the number of individual people due to dynamic IP addressing. Page Impressions/Views: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. In effect, one request by a valid browser should result in one Page Impression/ View being reported. The counted page impression may not necessarily be in focus or visible in the user's browser. Cookie: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or sessions. Cookies are typically set to expire. Some cookies are intended to remain on the browser temporarily (for example, during a session) and some are persistent in that they are intended to be retained for longer periods. Browser: A software program running on an Internet enabled device that can request, load and display documents available on the World Wide Web. In our definition, it is assumed that a "human being" is operating the browser manually and viewing the page. Website Usage reports on the following URL Address(s): archives.postandcourier.com customwire.ap.org/*site=sccha* charlestonscene.com events.postandcourier.com hosted.ap.org/*site=sccha* jobsearch.charleston.monster.com jobview.charleston.monster.com localclicks.postandcourier.com m.legacy.com/*charleston* m.postandcourier.com motors.lowcountryclassifieds.com nl.newsbank.com/*p_product=cpcb* pnccontests.collegebasketball.upickem.net search.postandcourier.com weather.charleston.net weather.postandcourier.com Gayle Smith, Director of Advertising Telephone (843) FAX (843) Columbus Street Charleston, SC gjsmith@postandcourier.com To Members of the Audit Bureau of s: We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with the Bureau s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the total average circulation for the period shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects material to average circulation. Audit Bureau of s ( & Sunday), Charleston, SC, Page #12 - # August Copyright 2012 Audit Bureau of s. All rights reserved.

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