1 SPRING 2016 MEDIA KIT 2016 NOVEMBER 2015/$7.50 FACTS & FIGURES MARKET OUTLOOK SELLING AMERICANA MAXIMIZING MINIMAL JEWELRY THE List! TOP 100 ACCESSORIES BRANDS AND PLAYERS accessoriesmagazine.com TREND WEBINAR
2 ACCESSORIES WHO WE ARE WHO WE ARE Accessories magazine is the only trade publication dedicated exclusively to the $30+ billion women s fashion accessories business. Connecting retailers and manufacturers since1908, Accessories delivers up-to-the-minute analytical coverage on all categories of accessories handbags, jewelry, watches, belts, scarves, hosiery, small leathergoods, eyewear, hats, hairgoods, rainwear/umbrellas, casual footwear, gloves, coldweather and tech accessories. With a huge and loyal following throughout North America, Accessories is part of BJI Fashion Group, one of the largest publishers and trade show producers in the fashion arena. An insightful, personal, and fact-filled mix of business features, surveys, fashion trends, interviews and profiles of industry personalities, Accessories is a must read for top industry executives. Our editors are experts in the field with multi-faceted backgrounds. Their expertise enables them to report on impactful topics and provide invaluable marketing direction. The combination of lively features and upto-the minute reporting keeps our readers coming back for more. ACCESSORIES MAGAZINE AUDIENCE & REACH Published 5x a year, you will find Accessories magazine at every women s accessory industry headquarters, whether luxury or off-price, contemporary or classic, small boutique or multi-national chain. Our readers are the owners, top execs, buyers, fashion directors and other key decision makers. Our 30,000 circulation includes presidents, GMMs, DMMs and buyers from every class of trade: department stores, specialty stores, specialty chains, mass merchants, catalogs, corporate buying offices, shoe stores, leathergoods stores, gift stores, museums, duty free shops, home shopping, e-commerce sites and more. The rest are vendors, manufacturers, reps, showrooms, analysts and others allied to the field. No other publication comes close to Accessories extensive, targeted reach among top management in the women s accessories business. Circulation: The majority of our 30,000 readers are retailers ACCESSORIES MAGAZINE.COM AUDIENCE & REACH AccessoriesMagazine.com is the key worldwide source of news and information on the women s accessories business, sending over 17,300 Accessories News Flash updates via each business day. It s a powerful branding medium with exceptional loyalty and unmatched dominance of the women s accessories market. There are more than 30, 000 unique visitors each month from all corners of the business and all over the world. AccessoriesMagazine.com Metrics: 28,000 s sent daily 31,819 unique visitors/month 72,300 unique page views/month SOCIAL MEDIA FOLLOWING Accessories has a strong social media following, underscoring our position as trend setters and style leaders. Twitter: 12.6K Followers Instagram: 6.5K Followers Facebook: 10K Likes
3 ACCESSORIES CUSTOM PUBLISHING CUSTOM PUBLISHING Do you need to tell a story in a way that doesn t lend itself to conventional advertising? Let the team at Accessories help you do it. We ll create a special printed and digital piece (2 pages, 4 pages or more whatever works for your need and budget) that tells your unique story in a compelling way. Then, we ll make sure it reaches all the people you want to sell. We will print this on heavy, 80-pound stock and insert it in the magazine, then also overprint 100 copies of the feature for your showroom. We write it, design it and use your photography (unless you want us to shoot it). We will spend the time working with you and your team to develop something really special and check to be sure we are on track at every step in the process. Some ideas for Accessories magazine custom projects include: Milestone anniversary or other event A need to change market perception of your company New product introduction Change in company strategy or direction Whatever it is, we ll make it happen for you, professionally, on time and within your budget. Call us today for more details. Our special insert in Accessories Magazine was one of the best marketing pieces we have done. It opened our brand up to a new series of buyers, assured the larger accounts that we were poised for brand partnership and opened the door for new prospects. The editors were able to capture the essence of our brand and evoke the brand image. Thank you to the team at Accessories for the articulate manner in which the project was compiled and completed. Shawn Li, ZENZii The special 80th anniversary insert Danecraft...Bridging the Gap had a very powerful impact on our business and our reputation. The Accessories Magazine team was more than professional in making this easy for us and the finished product was outstanding. The response from our retailers, even some with whom we are not a dominant resource, was overwhelming. Most said even though they had been doing business with us for decades this article gave them information on Danecraft they never heard before! Accessories did a great job in addressing the pride we take in being family owned, but also stressing the power of our team and brand. The section also gave us a lot of respect from offshore factories and as a result we began doing business with some excellent new people. Bob Soltys, President, Danecraft
4 ACCESSORIES READER TESTIMONIALS From major department stores to e-tailers to indie boutiques, retail buyers love Accessories magazine. Here s why: Accessories Magazine is a great resource for what the trends are and who are the up-and-coming companies and designers. I also look forward to their Annual Census Report, published each March. I follow the magazine on Instagram, which is informative and fun. Lastly the online is a quick go to resource for many things: market dates, resources and trends. Michelle Vlahoyiannis, VP Regional Merchandise Director Shoes and Handbags, Macy s I enjoy reading Accessories blasts the Accessories Magazine News Flash. The featured vendors, the informative articles and the trend callouts are all great. The Item of the Day and the Trend Finder are fun reads. The different links to different websites, like npd.com, are a great source of information too. Kathy Thomas, Vice President, DMM Accessories and Fine Jewelry, Belk We use Accessories as a huge reference tool. There are so many brands that we re not carrying and we spend a lot of time trying seeking new brands so we can offer women something to make them feel special. Nancy Coons, Merchandise Manager, Zulily Accessories Magazine is THE go-to for our industry. Their online article on our launch of Bene Rialto generated an immediate, positive response from shoppers, retailers, designers and industry insiders. Editor-in-Chief Lauren Parker and her team are great partners, always insightful and supportive. Glen Lagerstrom, Bene Rialto I use Accessories Magazine to reference new vendors and trends in the market. The seasonal trend forecasts are great for color direction and key items. The Hall of Fame is fun to read too! Kristy Luerkens, DMM, Jewelry, Von Maur I look forward to receiving every Accessories Magazine issue for the industry trend data. It s also a great place to get the temperature on new brands and ideas, industry wide. Melissa Haynes, Director of Merchandising/DMM Handbags & Fashion Accessories, ebags.com, handbags.com Accessories Magazine is a great industry tool. I love the forecast issue with colors and trends. Always on the mark. The Top 100 companies is informative and helps me learn about companies I may not be doing business with. Angie Lindsley, Handbag Buyer, Gabriel Brothers I have been using your Accessories Magazine for many years as the guideline for my jewellery-making! I wouldn t have any idea what to make if I didn t have your magazine and website information, which are excellent! Thank you so much for your help and for your wonderful magazine! Thelma Slee, Designer, New South Wales, Australia
5 ACCESSORIES/ 2016 EDITORIAL CALENDAR RETAILER OF THE YEAR JANUARY/FEBRUARY Summer Market Week: January 11-15, 2016 Dept Store Buys: February Annual Merchants Hall of Fame Classification Trend Pages Retailing: Keeping Margins High Store Savvy: Boutique Focus Travel Accessories AccessoriesTheShow: Line Preview Section Bonus Distribution: AccessoriesTheShow (New York & Las Vegas) Atlanta, Chicago, Dallas, Los Angeles, San Francisco, New York Gift Fair, Accessories Buildings during New York Market Week, AccessoriesTheShow Pavilion (New York in February) Ad close: November 25 Files due: December 3 MARCH Fall I Market Week: March 7-11, 2016 Annual Industry Census Report Retailer of the Year Spotlight: Private Label Business Bridal/Social Occasion Section International Trade Show Section Bonus Distribution: Atlanta, Chicago, Dallas, Los Angeles, Accessories Buildings during New York Market Week Ad close: January 26 Files due: February 3 MAY Fall II Market Week: May 2-6, 2016 Classification Trend Pages ICE Awards (Accessories & F.I.T. Student Jewelry Competition) Special Section: Eyewear Special Section: Jewelry Special Section: Licensing Runway to Reality: Fall Trend Boards by Brand Generation Next: Family Businesses AccessoriesTheShow: Line Preview Section Bonus Distribution: AccessoriesTheShow, FABB, Atlanta, Dallas, Los Angeles, Accessories Buildings during New York Market Week Ad close: March 24 Files due: April 1 AUGUST Holiday/Resort Market Week: August 1-5, 2016 Classification Trend Pages Accessories from A to Z Special Section: Gift AccessoriesTheShow: Line Preview Section Bonus Distribution: AccessoriesTheShow (New York & Las Vegas), Atlanta, Chicago, Dallas, Los Angeles, San Francisco, New York Gift Fair, Accessories Buildings during New York Market Week, AccessoriesTheShow Pavilion (New York in September) Ad close: June 24 Files due: July 1 NOVEMBER Spring Market Week: November 7-11, 2016 The Top 100 Classification Trend Pages Special Section: Footwear Person of the Year: TBD Bonus Distribution: Accessories Buildings during New York Market Ad close: September 23 Files due: October 2
6 ACCESSORIES/ 2016 PRINT RATECARD ACCESSORIES MAGAZINE All rates are gross and are per ad for an edition of Accessories. Full page units include bleed at no extra charge. Cancellations will not be accepted after the advertisng space closing date. RATES 1X 3X 5X Dimensions (inches) Full Page B/W $7,410 $5,950 $5, x 11 trims to 8 x /C $8,740 $7,280 $6,565 Full Page 1/2 island 1/3 square 1/2 horizontal 1/3 vertical 2/3 2/3 Page or 1/2 Island B/W $5,115 $4,105 $3, x (2/3 vertical) 4/C $6,315 $5,315 $4, x 7.5 (1/2 island) 1/2 Page: Horizontal B/W $4,520 $3,630 $3, x 4.75 (horizontal) 4/C $5,730 $4,840 $4,405 1/3 Page: Vertical B/W $3,669 $2,945 $2, x (vertical) 4/C $4,580 $4,275 $3,920 1/3 Page: Square B/W $3,335 $2,680 $2, x 4.75 (square) 4/C $4,545 $3,890 $3,565 5 time special continuity package 1/3 4/Color square non-cancelable $2,450 net 1-Page Bleed: 8.25 x 11 trims to 8 x Leave.25 safety. 2-Page Spread Bleed: 16.5 x 11 trims to 16 x (Gutter at 8.125) Leave.25 inch safety for live matter. 2-Color Rates: Black plus magenta, cyan or yellow add $500 to b/w rate. Preferred Positions: Back Cover: $7,975 Inside Back Cover, Inside Front Cover or Page 1: $7,815 ACCESSORIES THESHOW LINE PREVIEW SECTION Companies participating in AccessoriesThe Show will receive specialty pricing during show seasons (January, May and August Market issues).
7 ACCESSORIESMAGAZINE.COM ONLINE! Accessories Magazine s website is a must-visit for all retailers in the industry, complete with daily updated news, breaking trends, runway coverage, article comments and much more. Within this community, members engage, interact, shop and buy, and as a result, grow the entire industry. Experts also lend their knowledge to help the industry expand. Who we reach: Our retail viewers include presidents, GMMs, DMMs and buyers from every class of trade: department stores, specialty stores, e-commerce, specialty chains, mass merchants, catalogs, corporate buying offices, shoe stores, leathergoods stores, gift stores, museums, duty free shops, home shopping and much more. ADVERTISING OPTIONS Leaderboard: Take the lead with the accessories industry s premier online advertising position. It s always about location in advertising and online is no exception. Your advertising message is situated first and foremost as the leaderboard banner. This power position enables every viewer who enters our sites to see your message first and to continue seeing it as they navigate from page to page on the site. A click-through feature allows users to link directly to your website or Accessories Circle page. Rectangles: Whether retailers and other viewers are looking at the latest news blurb or party pictures, checking dates for an upcoming show or discovering the latest trend, rectangle ads keep your ad message next to the viewer s line of sight. These ads are strategically placed adjacent to the content on the right side with 12 ads sharing 6 spots and continually rotating position. Plus, as viewers scroll down, your ad message always remains just to the right of the content. Rectangle ads also allow viewers to click through directly to your website or Accessories Circle page. Welcome Ads: The first thing a retailer sees when he or she goes to Accessoriesmagazine.com will be your ad, which will appear for one week (a perfect place to place your message to retailers the week before Market). Video: Speak directly to your retail clients about your latest collections, new products, etc. through a video feed that acts as a virtual tour of your showroom, product line, show, events or more.
8 ACCESSORIES/ NEWSFLASH Item of the Day We love our rings with a little bit of edge, and this icosahedron ring by Zoe & Morgan makes quite the visual and symbolic statement. According to the company, the icosahedron... More DAILY INDUSTRY E-NEWSLETTER Already a must-read in the industry, Accessories News Flash is the answer to retailers demands for up-to-the-minute news and breaking fashion trends. ed daily to more than 26,000 retailers and manufacturers in the accessories industry, this newsletter offers advertisers a vehicle to reach their retail market anytime, anywhere with a side spot or banner. The newsletter features what Accessories readers demand: Item of the Day, retail news, licenses and new product launches, marketing and merchandising initiatives, statistics, stock reports, celebrity news, store secrets and much more. Accessories Trend Finder which updates retailers weekly on who has the hottest two trends is also featured on the newsletter each day.
9 ACCESSORIES/ 2016 ONLINE RATECARD ACCESSORIESMAGAZINE.COM All rates are net and are for one month per spot. You can buy more than one spot. All ads will go live the 16th of the month. Rate Number of spots available per month Leaderboard (1200x120) $1,950 2 advertisers Welcome Ad (640x480) $2,000 2 advertisers per month, (each runs for one week duration) Rectangle (300x250) $850 2 advertisers Video $1,500 Unlimited advertisers runs for 1 month Circle Directory Listing $75 Unlimited advertisers runs for 1 year 300 x x x 480 FORMAT: Animated sequences cannot loop more than 3 times. Maximum file size is 20K for leaderboard, 15K for all other ads. GIF or JPG files only. ACCESSORIES NEWS FLASH All rates are net and are for one month per spot. You can buy more than one spot. Our cutting-edge newsletter is ed out every business day. All ads will go live the 16th of the month. Rate Number of spots available per month Top Banner (600x100) $1,350 1 advertiser In Content Banner (400x100) $1,000 1 advertiser Rectangle (180x150) $850 1 advertiser Item of the Day $350 Sponsored Fridays: 1 advertiser per Friday Bottom Banner (600x100) $1,150 Sponsored e-blast: $3,000 Sponsored Profile Spotlight $3, x x x 100 FORMAT: Animated sequences cannot loop more than 3 times. Maximum file size is 20K for leaderboard, 15K for all other ads. GIF or JPG files only. DIGITAL & OTHER OFFERINGS Sponsored Blast You send us the content and we send out a dedicated blast to our entire digital viewership. this can be a product shot, an announcement, a call to action, an invitation, etc. All subject to approval. Rate; $3,000 Sponsored Profile Spotlight Written by our editors, this 1000-word spotlight on your company will discuss any new directions, approaches, collections, trends, etc. for the season and show up to 3 images as well. This will run as a Spotlight on our News Flash and be sent out to our entire digital viewship. Rate: $3,500. Classified Ads $195/month ONLINE MAGAZINE & NEWSFLASH PACKAGES ACCESSORIESMAGAZINE.COM & ACCESSORIESNEWSFLASH All rates are net.this package deal combines 1 ad that runs simultaneously on both the website and News Flash in any given month. You can run separate creative. Rate Website Leaderboard (1200x120) & News Flash Banner (600x100) $2,950 Website Leaderboard (1200x120) & News Flash Rectangle (180x150) $2,550 Website Rectangle (300x250) & News Flash Banner (600x100) $2,000 Website Rectangle (300x250) & News Flash in content Banner (400x100) $1,550 Website Rectangle (300x250) & News Flash Rectangle (180x150) $1,350
10 ACCESSORIES/ TREND FINDER Show retailers you have the trends they are looking for with this clickable trend section. TRENDFINDER FORMAT JPG files are required. Rate is net. Price is for one picture, per trend. Two trends are featured for a oneweek duration in Accessories Magazine s News Flash (sent out 5 times in the week) and are archived on AccessoriesMagazine.com on the Trend Finder tab. Each Trend Finder is additionally ed on its own (in a separate, dedicated blast) each Tuesday. Trend Finder Ad Image (660x1000) Rate Number of spots available $250 Unlimited
11 ACCESSORIES/ 2016 TERMS & PRODUCTION TERMS & CONDITIONS CANCELLATIONS WILL NOT BE ACCEPTED AFTER THE ADVERTISING SPACE CLOSING DATE. Prepayment of the first advertisement is required for all agencies, accounts and foreign advertisers who have not established credit with the publisher. Payment otherwise due within 30 days of billing. Agency commission 15%. Production charges are noncommissionable and are in addition to any quoted space and color rate. If contract is not fulfilled within 12 months, advertiser is short-rated to the frequency rate for the number of ads run. A delinquency charge of 1.5% per month shall be added to any amount in arrears if not received prior to the next monthly billing date, and thereafter to all amounts 30 days or more in arrears until paid in full. Agency commissions 15%, on print ads only. Online rates are all net. Advertisers and/or agencies with accounts more than 90 days past due will forfeit right to publication of any further advertising until satisfactory payment is made. Agency commission will also be forfeited. Advertisers sent for collections are responsible for all legal and collection costs. Accessories magazine will discard advertising materials one year after month of publication. Advertiser and advertising agency assume liability for all content (including text, representation and illustration) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising which he feels is not in keeping with the standards of the publication. Customer understands that this publication is one of many different available alternate advertising sources and that occasional errors or omission or commission occur and can not be corrected until the next issue. The customer agrees that potential harm from an error of omission or commission is speculative in nature and that the rates offered by the company reflect value to each individual advertiser not withstanding the fact that occasional errors may occur. For these reasons, the customer agrees that Business Journals Inc. s liability for damages arising from errors or omissions in the making up or printing of its publications shall be limited to the amount to be charged for such advertising. The limitations of liability to Business Journals Inc., any authorized sales agent, all employees of the company and any affiliated companies, including any vendors contracted by the company and applies to claims in contract, tort, strict liability and specifically limit any claims for loss of business, profits, and additional consequential damages. PRODUCTION REQUIREMENTS ALL ADS IN PDF/X-1A:2001 FORMAT ONLY: Hi-Res, printer ready PDF files created with PDF/X-1a:2001 setting in Acrobat 4 or later with all fonts and images embedded. No native application files accepted. (Spreads must be separated as two separate PDF files and marked for left and right and a combined file must also be sent.) Hi-Res PDF File Requirements: 1. Final PDF file and color images must be saved in CMYK. Black and White converted to grayscale. No RGB, LAB or embedded color profiles accepted. 2. Spot colors MUST be converted to CMYK. No files with PMS spot colors accepted. 3. OPI must NEVER be included in the file. 4. Resolution: 300 DPI for all submitted images and files. 5. All ads must have position marks for non-bleed ads and trim and bleed marks for bleed ads. AD DIMENSIONS (INCHES) 2 Page Spread Bleed: 16.5 x 11 trims to 16 x (Gutter at 8.125) Leave.25 inch safety for live matter. Full Page Bleed: 8.25 x 11 trims to 8 x Leave.25 safety. Full Page Non-Bleed: 7x /3 Page Vertical: 4.75 x /2 Island: 4.75 x 7.5 1/2 Page Horizontal: 7.25 x /3 Page Square: 4.75 x /3 Page Vertical: 2.25 x Full Page 1/2 island FTP UPLOAD INFORMATION: One ad ONLY per PDF/X1a:2001 accepted. (Spreads must be separated as two separate PDF files and marked for left and right and a combined file must also be sent.) NAMING YOUR ADVERTISING FILE: Ensure that your filename does not contain any spaces or special characters. When naming your ad file for your company BrandX, use the following example, with magazine name and issue date, i.e. BrandX_Accessories_January Issue 2015 UPLOAD ADS TO: user name: accessories_upload no password Your file must be a Hi-Res, Printer-Ready PDFx1a:2001 All ads should have a proof. The proof must be sized at 100%, look exactly as the advertiser expects and be generated directly from the file you submit. Proofs MUST be created with SWOP Web Offset gains. Publication not responsible for variance between digital files. Proof must be screened at 150 line screen on publication base, color calibration SWOP Standards, Density max 260%-280%. A color proof of the digital files will be made if requested at cost to the advertiser or ad agency. All ads supplied without a color proof will have one made (time permitting) at advertiser or ad agency s expense. Since client will not be able to sign off on the proof made, the publication is not responsible for color of proof. Publication is not responsible for color or content of proofs or files that do not conform to the specifications listed. Please confirm due dates with the production department. If you have questions, and or problems with supplying a digital format, please contact the Production Department. Please note: Charges will be made to advertiser or agency at commercial rates for digital files that require operator intervention. Production Office: Accessories, Peg Eadie, Production Manager, 50 Day Street, Norwalk, CT Phone: , Fax: /3 square 1/2 horizontal 1/3 vertical 2/3
12 / TREND SERVICE Get tomorrow s trends today. The industry s only all-accessories trend forecasting service 5 BIG TRENDS FORECASTS Comprehensive seasonal forecasts that analyze the 5 big upcoming trends CLASSIFICATION TREND REPORTS Individual capsulated trend reports on handbags, jewelry, trims & embellishments and color RUNWAY WRAPS Up-to-the minute runway coverage of the musthave accessories broken down by the New York, London, Milan and Paris shows WEBINARS Video presentations narrated by our Trend Director For more information, contact Sherie Dolinoy, Publisher, at accessoriesmagazine.com/forecasting GET TOMORROW S TRENDS TODAY! Each season brings certain trends that will be the major money-makers. But how can you predict them? And where will you get the tools to translate that information into profits? As a designer, manufacturer or retailer handling private label, you need to know the trends at least a year and a half in advance so you can start planning and designing your line. Accessories Directions Trend Forecasting, a division of Accessories Magazine, isolates the season s five big trends and deliveries, showing how they influence every accessory classification.
13 ACCESSORIESCIRCLE BE PART OF THE ACCESSORIES CIRCLE! Getting lost in this huge accessories industry? Do you have a new line/brand or division you want to promote? Retailers, editors, stylists and consumers not finding your company? Get listed on Accessories Circle, the accessories industry s only online directory and go-to spot for sourcing, shopping, information and networking and boost your sales! JOIN THE CIRCLE! Be part of this dynamic network. After all, when retailers browse and shop, and editors & stylists search for hot items/bands, don t you want to be part of the Circle? GET CONNECTED! Users can search Manufacturers, Designers, Trade Shows, Trade Marts, Reps, Associations, Agencies (PR, Photography, Modeling, Advertising, Trend Forecasting), Suppliers and Distributors, and more. BUILD YOUR BRAND! Build your company s online exposure by signing up for your free listing and then upgrading your page to include your bio, lines/brands/clients, Look Books (password protected), Showroom/Reps, Show & Event Listings, Press Coverage, Video Links, News Flashes, Ad Campaigns, live links and more! KEEP THEM COMING BACK! Update your upgraded page yourself at any time with new info and photos! BROUGHT TO YOU BY Accessories Magazine-connecting the accessories industry for over 100 years!
14 LISTING ORDER FORM BE PART OF THE ACCESSORIES CIRCLE! 1Please check what type of listing you prefer. Free Listing For your free listing, please fill out steps 1-5. Updated Listing ($75/per year). For your upgraded listing, please fill out entire form. 2Please enter the following information as you would like it to be published on your Accessories Circle listing. Company Street Suite # City State Zip Phone Fax 3 4 Business Type (Please only check ONE) Price Point (Please check all that apply) Manufacturer Association Distributor Consultant Luxury Rep Recruiter Trade Show Photographer/Graphic Artist Better Supplier Modeling Agency Moderate PR Company Ad Agency Mass 5 Product Category Listing for Search function: (FREE listings check one. Upgraded listings check ALL applicable merchandise categories that apply to your company) Baby/Children Accessories Beauty Belts Bridal Accessories Casual Footwear /Slippers Tech Cases, Cosmetics Cases Cold Weather Display Fixtures Footwear 6 (upgraded listing only): Live link web address to be listed: Blog web address Social Media Links (Twitter, Facebook, Tumblr, etc.) Gift Items/Collectibles Hair Accessories Handbags Hats/Caps/Millinery Home Accessories Jewelry Legwear Luggage/Travelware Personal Accessories Sunglasses Watches Rainwear Readers/Eyewear Scarves/Wraps Small Leathergoods 7(upgraded listing only): Credit Card Information for Upgraded Listing Company Name: Card Holder Name: Credit Card Billing Address: City State Zip Code Phone: Card Type (check one): VISA MASTERCARD AMERICAN EXPRESS Amount to be charged: $75/per year Card number: Expiration Date: Signature:
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