2014 SPONSORSHIP OPPORTUNITIES

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1 2014 SPONSORSHIP OPPORTUNITIES OVERVIEW...2 PRESENTING SPONSOR...3 GOLDSMITH SPONSOR...4 SILVERSMITH SPONSOR...5 COPPERSMITH SPONSOR...6 BLACKSMITH SPONSOR...7 BENEFITS GLOSSARY...8 MEDIA & SPONSORS...10 MAKER FAIRE BAY AREA Saturday, May 17 & Sunday, May 18, 2014 San Mateo Event Center WORLD MAKER FAIRE NEW YORK Saturday Sept. 20 & Sunday Sept. 21, 2014 New York Hall of Science

2 OVERVIEW THE WORLD S LARGEST DIY FESTIVAL Maker Faire inspires, informs, connects and entertains thousands of attendees in a familyfriendly environment that celebrates technology, education, science, arts, crafts, engineering, food, sustainability, and more. Audience 68% Male, 32% Female 57% own their home $125,000 median HHI Age % % % % % % *Age 17 & under did not participate in survey Source: 2013 Maker Faire Attendee Survey 97% are college educated, and 43% have postgraduate degrees Median age 37.5 yrs old 64% Married 47% of attendees were first timers Top three interest areas: Science, electronics, and robotics 55% participated in demos and hands-on craft projects 45% have children under 18 living at home 78% gave Maker Faire high praise - quoting it was the best event they ve been to all year, or pretty darn great 91% attended Maker Faire with family and friends 2013 projected 2

3 PRESENTING SPONSOR (Limited to 2 per event, non-competing) The Presenting Sponsor package provides maximum exposure to all attendees before, during, and after Maker Faire, as well as key positioning across MAKE properties. We will work closely with you to customize your presence and strategically align your brand with Maker Faire. Your company name/logo will be designated as Presenting Sponsor and will receive title billing in all Maker Faire marketing and promotional materials. PRE-EVENT INCLUSION: Title Billing Maker Faire Attendee Newsletter Maker Newsletter Maker Faire Website Maker Faire Print Advertising Custom Feature in Pre-Event Press Release Map Program Guide Insert Online Advertising on Makezine.com Inclusion in MAKE magazine ON-SITE BENEFITS & INCLUSION: On-Site Presence, up to a 60 x 60 stand alone space Two Speaking Opportunities Sponsor Banner Strategic On-Site Branding Integration Attendee Giveaways Maker Registration Packets Maker Faire Staff Passes: 50 passes Maker Faire Guest Passes: 350 one-day passes POST EVENT: Stay in touch with the MAKE community: Receive 8 one-year corporate subscriptions to MAKE magazine. SPONSORSHIP COMMITMENT: $250,000 3

4 GOLDSMITH SPONSOR The Goldsmith Sponsor package provides significant exposure to all attendees before, during, and after Maker Faire, with integration across MAKE properties. We will work with you to create a custom presence on-site and increase brand awareness through our marketing and PR channels. PRE-EVENT INCLUSION: Maker Faire Newsletter Maker Faire Website Maker Faire Print Advertising Feature in Pre-Event Press Release Map Program Guide Insert Online Advertising on Makezine.com Inclusion in MAKE magazine ON-SITE BENEFITS & INCLUSION: On-Site Presence, up to a 40 x40 stand alone space One Speaking Opportunity Sponsor Banner Attendee Giveaways Maker Faire Staff Passes: 40 passes Maker Faire Guest Passes: 250 one-day passes POST EVENT: Stay in touch with the MAKE community: Receive 6 one-year corporate subscriptions to MAKE magazine. SPONSORSHIP COMMITMENT: $100,000 4

5 SILVERSMITH SPONSOR The Silversmith Sponsor package offers significant branding and exposure before, during, and after Maker Faire. As a Silversmith Sponsor, your company will have a significant presence onsite at Maker Faire, as well as inclusion in Maker Faire marketing and promotional materials. PRE-EVENT INCLUSION: Maker Faire Newsletter Maker Faire Website Maker Faire Print Advertising Program Guide Insert ON-SITE BENEFITS & INCLUSION: On-Site Presence, up to a 20 x20 with at least 2 open sides Sponsor Banner Maker Faire Staff Passes: 30 passes Maker Faire Guest Passes: 100 one-day passes POST EVENT: Stay in touch with the MAKE community: Receive 4 one-year corporate subscriptions to MAKE magazine. SPONSORSHIP COMMITMENT: $50,000 5

6 COPPERSMITH SPONSOR The Coppersmith Sponsor package is a great opportunity to increase brand awareness and align your company with the growing community of Makers. As a Coppersmith Sponsor, your company logo will be included in the Maker Faire program guide and on the Maker Faire website. PRE-EVENT INCLUSION: Maker Faire Website Program Guide Insert ON-SITE BENEFITS & INCLUSION: On-Site Presence, up to a 10 x20 with at least 2 open sides Sponsor Banner Maker Faire Staff Passes: 20 passes Maker Faire Guest Passes: 50 one-day passes POST EVENT: Stay in touch with the MAKE community: Receive 2 one-year corporate subscriptions to MAKE magazine. SPONSORSHIP COMMITMENT: $17,500 6

7 BLACKSMITH SPONSOR The Blacksmith Sponsor package is a great introductory opportunity to experience Maker Faire and reach the growing community of Makers. PRE-EVENT INCLUSION Maker Faire Website - Company name (no logo) and link to your site ON-SITE BENEFITS & INCLUSION: On-Site Presence: Up at a 10 x10 Space Maker Faire Staff Passes: 10 passes Maker Faire Guest Passes: 10 one-day passes POST EVENT: Stay in touch with the MAKE community: Receive a one-year corporate subscriptions to MAKE magazine. SPONSORSHIP COMMITMENT: $5,000 7

8 PRE-EVENT BENEFITS GLOSSARY: Title Billing: Your company name/logo will be listed as the Presenting Sponsor for the Event in all Maker Faire advertising and promotion; online, pre-event, on-site and post event. Maker Faire Newsletter: Inclusion of your company logo in one Attendee Newsletter. Maker Newsletter: Inclusion of your company logo or featured offer in one Maker Newsletter. Maker Faire Website: Company logo prominently displayed on the Maker Faire Homepage and Sponsor Page. Maker Faire Print Advertising: Your logo will be included in Maker Faire print advertising in advance of the event. Pre-Event Press Release: A custom press release or feature (depending on sponsorship level) in a Maker Faire Pre-Event Press Release. Program Guide Insert: Logo inclusion in the Maker Faire Program Guide Insert which is available to tens of thousands of attendees before and during the event. Map: Logo inclusion on the Maker Faire Event Map based on your company s on-site placement/ sponsorship. Online Advertising on Makezine.com: 200K banner impressions for Presenting Sponsor, 100K banner impressions for Goldsmith Sponsor (cannot be transferred to existing or new contracts). Inclusion in MAKE magazine: Print Ad in current issue of MAKE magazine, Full Page for Presenting Sponsor, 1/2 Page for Goldsmith Sponsor (cannot be transferred to existing or new contracts). 8

9 ON-SITE BENEFITS GLOSSARY: On-Site Presence*: A special area specifically selected for your company to reach tens of thousands of attendees and hundreds of Makers. *You will be responsible for ordering and paying for electricity, internet, tables, chairs, drayage and any other special properties or other equipment to help you customize your space. Stand alone tents and spaces are available to top-tier sponsors and are considered on a case by case basis, subject to availability and activation fees. Speaking Opportunities: We will work with you to determine the appropriate on-site stage opportunities. Topic matters must be approved by Show Management in advance of the event. Sponsor Banner: Your logo will be prominently displayed on sponsor appreciation signage and positioned for high visibility. Attendee Giveaways: The opportunity to distribute a DVD, flyer, or brochure to attendees through our onsite retail store, the Maker Shed. (Note: Item must be approved by Show Management in advance.) Maker Registration Packets: You will have the opportunity to distribute a DVD, flyer, or brochure which will be included inside Maker Registration Packets. (Note: Item must be approved by Show Management in advance.) Staff Passes: Full weekend access for staff. Guest Passes: Complimentary one-day passes for guests of your choosing. POST EVENT BENEFITS GLOSSARY: Stay in Touch with the MAKE Community: Receive one-year corporate subscriptions to MAKE magazine. 9

10 MEDIA Maker Faire may well be Silicon Valley s biggest cultural export. Chris O Brien; Los Angeles Times Every Day Is ScienceFriday 10

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