Media Information 2018

Transcription

1 Media Information 2018 Advertising rate card no. 48 Valid from 10/01/ Print + Online

2 We're there for you! Your contact partners in the advertising marketing department: Eva Hanenberg Sales Management phone + 49 (0) 611 / eva.hanenberg@springer.com Robert Horn Media Sales phone + 49 (0) 611 / robert.horn@springer.com Leonida Fischer Ad Management phone + 49 (0) 611 / leonida.fischer@springer.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße Wiesbaden Germany phone + 49 (0) 611 / anzeigen-wiesbaden@springer.com

3 Cross-media services Journals Online solutions Books Events Also available as emagazine Print + digital Enhance your marketing with offprints of our specialist articles! We offer reprints of our specialist articles together with your advertisement with their own cover and supplementary editorial content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal communications. Give us a call, and we ll be happy to advise you: Eva Hanenberg Sales Management phone + 49 (0) 611 / eva.hanenberg@springer.com

4 Table of contents Trade journal Title portrait Schedule and topics...2 Advertisting rate card no Formats and technical information...6 Circulation and distribution analysis...7 Readership analysis...8 Website Portrait...13 Prices advertising formats...14 Usage statistics...15 Formats and technical information...16 Newsletter Portrait...17 Prices advertising formats...18

5 Trade journal Title portrait 1 1 Title: Bankmagazin 2 Brief description: Bankmagazin is the leading independent, professional publication for the banking industry in Germanspeaking countries. The impartial articles on financial management and banking practice reach readers from all three pillars: cooperative institutes, public savings banks and private banks. 3 Target group: Board Members, Managing Directors, Department Heads, Controllers, CIOs, HR, Sales Managers, Branch Managers, Investment and Financial Advisors 4 Frequency: 10 times a year 5 Magazine size: 210 mm 279 mm 6 Year of publication: 67 th volume Subscription price: Yearly subscription Germany (incl. V.A.T. + p&p) Foreign countries (excl. V.A.T. / incl. p&p) Single issue (incl. V.A.T. + p&p) 8 Official journal of: 9 Membership: 10 Publishing company: Springer Gabler Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Str Wiesbaden Germany phone + 49 (0) 611 / Publisher: 12 Advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springer.com Robert Horn (Media Sales) phone + 49 (0) 611 / robert.horn@springer.com 13 Editor: Stefanie Hüthig (Legally responsible for content, Editor-in-Chief) phone + 49 (0) 611 / fax 435 stefanie.huethig@springer.com Christian Kemper (Deputy Editor-in-Chief) phone + 49 (0) 611 / fax 435 christian.kemper@springer.com 14 Scope analysis 2016 = 10 issues Total volume 688 pages = % Editional part 602 pages = 87.5 % Advertisement part 86 pages = 12.5 % Supplements 3 items 15 Content analysis of the editorial part 602 pages = % Strategy 103 pages = 17.1 % IT 78 pages = 13.0 % News 67 pages = 11.1 % Sales 63 pages = 10.5 % Career 60 pages = 10.0 % Main topic 60 pages = 10.0 % Business areas 50 pages = 8.3 % Bankmagazin discussion 44 pages = 7.3 % Editorial / Content / Preview 40 pages = 6.6 % Service 37 pages = 6.1 % 1

6 Trade journal Schedule and topics T This overview of the subjects scheduled for 2018 is intended for your planning. We reserve the right to make changes if necessary. For further information, please call + 49 (0) 611 / (Eva Hanenberg). Issue, month Fairs, events, congresses Locations Dates (AD, CD, PD) * January AD 11/28/2017 CD 12/05/2017 PD 12/21/2017 2/3 Feb./March AD 01/22/2018 CD 01/26/2018 PD 02/14/2018 Fonds professionell Kongress 2018 Mannheim 01/24 25 Macros Tegernseer Fachtage Rottach-Egern 01/25 26 Special Topics Investment trends 2018 Generation consultancy Further training 12. MMM-Messe Munich 03/20 Regulation Development banks Outsourcing 4 April AD 03/05/2018 CD 03/12/2018 PD 03/28/2018 COM18 Karlsruhe 04/09 12 Invest Stuttgart 04/13 14 Personal Süd Stuttgart 04/24 25 Payment Frankfurt/Main April Commission income Receivables management Employee recruitment 5 May AD 04/05/2018 CD 04/11/2018 PD 04/27/ June AD 05/03/2018 CD 05/09/2018 PD 05/30/2018 7/8 July/Aug. AD 06/22/2018 CD 06/28/2018 PD 07/16/2018 Personal Nord Hamburg 05/15 16 Branch offices (e.g. branch network, branch design, facilities, devices and IT) CeBIT Hanover 06/11 15 Bankfachklasse-Award Frankfurt/Main 06/13 Corporate customers Construction financing Document management Artificial intelligence Automobile banks IT interfaces International business Sustainability Customer relationship management 2

7 Issue, month Fairs, events, congresses Locations Dates (AD, CD, PD) * September AD 08/08/2018 CD 08/14/2018 PD 08/30/ October AD 09/05/2018 CD 09/11/2018 PD 09/27/2018 Zukunft Personal Cologne 09/11 13 Security Essen 09/ Hauptstadtmesse Berlin September 4. Konferenz für Finanztechnologie Frankfurt/Main September Banken im Umbruch Frankfurt/Main September Expo Real Munich October DKM Dortmund 10/23 25 Special Security (e.g. cash-in-transit companies, building security, cyber security, devices) Topics Fintechs Fraud prevention Human resources development Insurances Real estate Consultancy 11 November AD 10/05/2018 CD 10/12/2018 PD 10/30/2018 Euro Finance Week Frankfurt/Main November Diebold Nixdorf Bankenfachtagung Rottach-Egern November Transformations-Kongress Köln/Bonn November FI-Forum Frankfurt/Main 11/20 22 IT-Special according to FI-Forum (e.g. digitization, core banking system, hardware) Compliance Risk management Platforms 12 December AD 11/07/2018 CD 11/13/2018 PD 11/29/2018 Payments Big data Remuneration 1 January 2019 AD 11/29/2018 CD 12/05/2018 PD 12/21/2018 Fonds professionell Kongress 2019 Mannheim Januar Investment trends 2019 Customer approach Further training * AD = Advertising deadline CD = Copy deadline PD = Publication date Regular columns: Strategy Customer + Sales IT Career 3

8 Trade journal Advertising rate card no. 48, valid from 10/01/2017 P 1 Advertisement formats and prices (prices in Euro) Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page ,647 8,897 10,148 11,398 1/1 page ,964 4,589 5,214 5,839 3/4 page upright ,979 3,604 4,229 4,854 2/3 page upright horizontal ,657 3,282 3,907 4,533 Juniorpage ,397 3,023 3,648 4,273 1/2 page upright horizontal ,993 2,618 3,243 3,868 1/3 page upright horizontal block ,340 1,965 2,590 3,215 1/4 page upright horizontal block ,008 1,633 2,258 2,883 1/6 page upright ,152 1,613 2,075 1/8 page upright block ,327 1,737 * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request Actual distributed circulation: 7,218 copies Advertorial: 1/1 page, 4 colours, 5,839 Company/Product presentation within the context of special topics. Discounts are granted based on quantity. Further informations on request. Directory of providers: 950 per year Text entry + company logo in three sections (bookable: 10 issues = 1 year) 2 Surcharge for advertising in the emagazine (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery Linked advertisement Insertion (e.g. logo, website).jpg,.jpeg,.png,.bmp 500 Link 250 PDF download Link 250 4

9 Trade journal Advertising rate card no. 48, valid from 10/01/2017 P 2 Additional fees: Placement: Cover page 4c on request 4th cover page 4c 1,158 2nd, 3rd cover page 4c 871 Binding placement requests 523 Colour: Fee for special colours: fee for each additional colour, price on request Format: Ads over the binding: 10 % of the b/w price Island position ads: 60 % of the b/w price Satellite position ads: 10 % of the b/w price Ads running into the bleed: 10 % of the b/w price 3 Discounts: applicable for orders placed within the advertising year Quantity Scale Length Scale For 3 ads 3 % 3 pages 5 % For 6 ads 5 % 6 pages 10 % For 9 ads 10 % 9 pages 15 % For 12 ads 15 % 12 pages 20 % Only one discount scale may be applied. Discounts apply to all additional fees: colour, placement and bleed fees. Discounts do not apply to special costs or additional technical costs. 4 Columns: Job advertisements / business connections on request 5 Special advertising Loose / fixed Inserts: (no discounts available) forms: 2-page 4,350 4-page 5,605 6-page 6,995 8-page 8,385 These prices apply for paper weights up to 170 g. Delivered untrimmed, trimming on request. Enclosures: (no discounts available) Loose, maximum size 203 mm 272 mm Up to 25 g per thousand 350 Up to 30 g per thousand 360 Number of enclosures on request Prices for heavier enclosures on request Partial occupation (addition to price) 400 Fixed enclosures: (no discounts available) Per thousand up to 25 g, incl. gluing costs, applicable only with purchase of a 1/1 page ad for postcards 250 for CD, booklets 290 Number of supplements on request Larger and heavier formats on request (also applies for product samples) 6 Contact: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springer.com Robert Horn (Media Sales) phone + 49 (0) 611 / robert.horn@springer.com 7 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 5

10 Trade journal Formats and technical information F 1 Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long 2 Printing and binding methods: Offset, adhesive binding 3 File transfer: FTP: Access information on request leonida.fischer@springer.com Maximum file size: 10 MB! Please use Winzip (.zip) to compress your file. The name of the zip file should start with the journal name, followed by the issue and customer name. 4 File formats: Please send printable PDF X3 files. Please use PDF version 1.3 for your document (no transparencies, please). Please add 3 mm at the edges in bleed advertisements. A double-page should be one pdf file. It is recommended to create double-page spreads without doubling the gutter. All elements, which should be visible, must have a minimum distance of 3 mm to the bleed. 5 Colours: Ensure that all figures and colors are separated into its CMYK components. Please define black as pure black without any tone in the three color channels. Dark gray text should have a maximum tonal value of 84.9%; otherwise please use 100% black. Please also convert any spot colors into the corresponding CMYK definitions. Color application should not exceed 300 percent. We recommend profile ISOcoated_v2_300. Images should ideally have a resolution of 300 dpi, and must have a minimum resolution of 200 dpi. 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings etc. available via anzeigen@le-tex.de 7 Proofs: Since we use Process Standard Offset (PSO) printing, we don t need proofs. 8 File archiving: Since files are archived for 1 year, repeat printings of the unchanged files are possible as a rule. However, we do not offer a guarantee as to file availability. 9 Liability: The commissioning party assumes responsibility for the timely submission of the advertising text and suitable, error-free printing materials and/or inserts. Should clearly unsuitable or damaged materials be submitted, the publisher will demand their immediate replacement. Should no suitable materials be submitted, the publisher will print the advertisement in the quality the submitted materials allow. 10 Contact: Leonida Fischer, Ad Management phone + 49 (0) 611 / leonida.fischer@springer.com 6

11 Trade journal 2 Circulation and distribution analysis 1 Circulation monitoring: 2 Circulation analysis: average number of copies per issue in one year (July June ) Print run: 9,500 Actual distributed of which, abroad: 289 circulation (ADC): 7,218 Copies sold: 3,116 of which, abroad: 118 Subscription copies: Individual sales 3,093 1 Member copies: 1,750 Other sales 22 Voucher copies: 4,102 Reminder, archive and record copies: 2,282 4 Digital distribution: All printed issues of Bankmagazin are also published in electronic form, as well as in the digital library springerprofessional.de, which is used by an average of 0.15 million unique visitors per month. (Source: AGOF digital facts ). 5 Article downloads: In the space of 12 months (July 2016 to June 2017) 2,768 Bankmagazin articles were downloaded from (PDF downloads in the subscriber-only area, not including previews and HTML views). PDF downloads include advertisements. 3 Geographical distribution analysis: Percentage of actual circulation Economic area % copies Germany ,929 Foreign countries Actual distributed circulation (ADC) , Coverage in Germany structured according to postcode areas: current coverage upon request 7

12 Trade journal Readership analysis 3-L 1.1 Branch/sector Reader group Percentage of readers (BRS) % projection (circa) Corporate consulting service providers multipliers Business bank private bank Cooperative banks Building society clearing house state bank Special credit institute Central bank Financial service provider Asset manager Insurance Research development training IT sector Associations & politics Other No response Rounding difference ,646 Overview of methods used in the readership analysis for "Bankmagazin" 1. Methodology: Readership analysis - telephone interviews, random samples 2. Population: population subscribers 8,299 = 100 % Not included in the analysis 4,653 = 56.1 % As such, the study represents 3,646 readers = 43.9 % of the actually distributed circulation 3. Random samples: 250 interviews in total, 70.2 % response rate, randomly selected 4. Target group: primary readers in the BRS 5. Conducted: from 09 June to 07 July Conducted by: TNS Infratest Media Research GmbH, Bielefeld A detailed description of the analysis methods and a folder with the complete results can be requested at anzeigen-wiesbaden@springer.com. 8

13 2.1 Job characteristics Position in the company Reader group Percentage of readers (BRS) % projection (circa) Chairman CEO owner Director division head Department head Branch manager Team leader group leader Other managerial position Customer consultant customer service Clerk Other No response Rounding difference , Functional area Reader group Percentage of readers (BRS) % projection (circa) Sales ,300 Corporate customer service ,230 Investment consulting Private customer service Marketing communications Controlling risk management Employees Loans department IT and organisation Investment banking Transactions Purchasing Financial analyst securities analyst International department Law (internal) audit Secretary assistant Strategic management Supervisory board managerial board senior management Corporate financing Corporate consulting Other No response Multiple responses (100 % = readers) 2.2 Sociodemographics (data not gathered) 9

14 Readership analysis The majority (85%) of Bankmagazin readers hold leading positions. Bankmagazin readers have impressive job profiles: on average, they are active in three fields/areas, above all sales and consulting. Position Function 27 % Chairman CEO owner 38 % 34 % Sales Corporate customer service 20 % Director division head 25 % Investment consulting 18 % Department head 25 % 23 % Private customer service Marketing communications 10 % Team leader group leader 23 % 22 % Controlling risik management Employees 6 % Branch manager 21 % 17 % Loans department IT and organisation 4 % Other managerial position 13 % Investment banking Multiple answers possible 12 % 11 % Transactions Purchasing Multiple answers possible The readers of Bankmagazin are responsible for a total annual investment budget of over 557,000 euros. 81 % of Bankmagazin readers are core readers and have read at least 6 of 10 issues. On average 8.3 of 10 issues are read. 10

15 Its outstanding editorial quality creates an attactive advertising environment. Bankmagazin achieved a high reach. Quality of content 96 % is easy to read and clearly written 45 % Passed on Just myself, I don't pass the issue on 95 % features competent articles 12 % 1 further reader 92 % offers sound and objective coverage 11 % 2 further readers 91 % is clearly structured 6 % 3 further readers 90 % would recommend to others 4 % 4 further readers Multiple answers possible 20 % 5 further readers 2 % Not specified Bankmagazin received a score of GOOD (2.3) for its overall performance. (With 1 being Excellent and 5 being Extremely Poor.) Bankmagazin guarantees additional advertising contacts: every issue reaches an average of 3.8 additional readers (for a total of 4.8). 11

16 Your individual goals our comprehensive solutions Maximum advertising effect is achieved through the right choice of advertising form and an intelligent combination of communication channels. In the adjacent list you ll find the advertising forms and media options available. The overview will help you find and plan the best-suited channels and advertising forms for your specific communication goals. If you don t see here what you re looking for, please don t hesitate to contact us directly. We will be pleased to prepare for you free of charge a concept that presents communication solutions tailored to your individual communication goals, available budget and desired timeframe. Media Print Online Event Corporate Solutions Advertising forms Awareness Product and service expertise Advertisements Communication goal Direct contact with customers Lead generation Advertorials Loose Inserts/Enclosures Special advertising forms Display advertising Newsletter advertising Sponsoring Whitepaper Sponsoring Booth Corporate Events Customer publications Employee magazines Corporate Books Business reports = well suitable; = very well suitable; = best suitable Hotline: phone + 49 (0) 611 / anzeigen-wiesbaden@springer.com 12

17 Fachwissen. Digital. Finden. Website Portrait 1 1 Web adress (URL): springerprofessional.de/finance-banking 2 Brief description: Our excellent editorial staff selects and summarises the latest news in the areas controlling, accounting, taxes, business law, cash management, financing, auditing as well as the financial industry. 3 Target group: Decision-makers in the banking and financial sector: bank management, financial managers, bank-, investment- and financial advisors, persons in management positions of banking institutions, C-level in the credit economy + top decision-makers in controlling, CFOs, controlling managers, manager with responsability for controlling, tax specialists and financial auditors 4 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Eva-Susanne Krah tel + 49 (0) 611 / fax 435 eva-susanne.krah@springer.com Contact advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springer.com Robert Horn (Media Sales) tel + 49 (0) 611 / robert.horn@springer.com For agencies: Business Advertising GmbH phone + 49 (0) 211 / werbung@businessad.de 5 Usage data: Page 15 13

18 Fachwissen. Digital. Finden. Website Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Web pixel format cpm kb Fullsize banner max. 120 Superbanner (big size) max. 120 Skyscraper or max. 120 Wide skyscraper max. 120 Medium rectangle max. 120 Wallpaper (superbanner + skyscraper) each max or Billboard max. 120 Half page max. 120 Sidebar max. 120 Floor ad 1, max Background colouring on request. 2 At interaction expanding to 1,200 x 400 pixels. Details on special ad formats on request. 2 Discounts: Conditions agreed on for print media do not apply for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 14

19 Fachwissen. Digital. Finden. Website Usage statistics N 1 Usage monitoring: 2 Usage statistics: on request Contact: eva.hanenberg@springer.com Results of the 2016 online user survey on Springer Professional Excerpt from the results for the target group Banks / Financial Services, recruited from: springerprofessional.de/finance-banking The high journalistic quality of Springer für Professionals offers an outstanding setting for advertising. Ratings of the portal characteristics (very good / good) Practice-relevant content 84 % Authentic and trustworthy content 83 % The content reaches decision-makers. 89 % either make investment decisions directly or at least advise their company on investment planning. 58 % hold a leading position in their company. There is a great deal of interest in the topics covered. Topicality of the content 78 % Interest in the topics Information on products / best practices 98 % Placing ads on Springer Professional activates the users. 71 % of users have sought further information on provider homepages after having read information on their products or services on Springer Professional. Information on the sector / new developments 82 % Research and development findings 36 % Source: online user survey, n=100, conducted by: eresult GmbH, detailed results available on request 15

20 Fachwissen. Digital. Finden. Website Formats and technical information F 1 Data formats: Flash, GIF, HTML, JPEG Redirects possible If Flash files are submitted, an alternative GIF version should always also be sent as a fallback image. Size: max. 120 kb per advertisement. The maximum allowable file size is based on the file size of the respective file(s). We reserve the right to reject files that would be especially straining for CPUs; a utilisation level of 40 % may not be exceeded (for standard PCs). Sound can be include in advertisements, provided the following conditions are met: At the start of the advertisement, the sound must be turned off. Only a specific action on the part of the user (click) should activate the sound. There should be a clearly visible button to turn off the sound. When the ad (e.g. its layer) is closed, the sound must automatically end. Information on Flash, expandable advertisements, HTML - especially HTML 5, and the use of redirects: 2 Delivery address: banner-wiesbaden@springer.com 3 Delivery deadline: Up to 5 business days before placement. Target link: Please be sure to include the target link for each ad. 4 Newsletter If newsletter-format ads are submitted, please note advertisements: that animations cannot be displayed. 5 Contact: Nicole Groß Ad Management phone + 49 (0) 611 / banner-wiesbaden@springer.com 16

21 Fachwissen. Digital. Finden. Newsletter Portrait 1 1 Name: Newsletter Banking Newsletter Finance 2 Brief description: The newsletter Banking keeps decision-makers in the banking and financial sector up to date on the fields banking strategy, products & investments, banking, politics & oversight and banking IT. The newsletter Finance offers decision-makers in controlling the latest news on controlling, accounting, taxation, business law, bookkeeping & IFRS, finance & investment and cost management, along with a clear and concise overview of key developments. 3 Target group: Decision-makers in the banking and financial sector + top decision-makers in controlling, CFOs, controlling managers, manager with responsability for controlling, tax specialists and financial auditors 4 Frequency: Banking: weekly, every Thursday Finance: weekly, every Wednesday 5 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Eva-Susanne Krah phone + 49 (0) 611 / eva-susanne.krah@springer.com Contact advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springer.com Robert Horn (Media Sales) tel + 49 (0) 611 / robert.horn@springer.com 5 Usage data: Banking: 9,548 recipients Finance: 7,687 recipients (May 2017) 17

22 Fachwissen. Digital. Finden. Newsletter Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Advertisement formats newsletter Banking pixel format fixed price kb Textanzeige + Logo/Bild (GIF oder JPEG) 1 pic , text 300 characters max. 45 Textanzeige + Logo/Bild (GIF oder JPEG) 1 pic , text 650 characters max. 45 Fullsize Banner (GIF oder JPEG) max. 45 Rectangle (GIF oder JPEG) max. 45 Advertisement formats newsletter Finance pixel format fixed price kb Text ad + logo/pictures (gif or jpeg) 1 pic , text 300 characters max. 45 Text ad + logo/pictures (gif or jpeg) 1 pic , text 650 characters max. 45 Fullsize banner (gif or jpeg) max. 45 Rectangle (gif or jpeg) max not animated files 2 incl. spaces 2 Discounts: Conditions agreed for print media will not be applied for online media, on request 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. You can find our specifications for online advertising at : Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin BLZ: Account: Swift/BIC: DEUTDEBB IBAN: DE

23 A world of information from the economics and financial services fields Springer Gabler