You don t have to be great to start, but you have to start to be great

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1 You don t have to be great to start, but you have to start to be great Sports Marketing Agency Credentials

2 Contents 01 Who are we 02 What do we do 03 What can we deliver 04 How do we do it 05 New opportunities 06 Our clients 07 Get in touch with us

3 01 Who are we We are a sports marketing agency Common Sense has pioneered Sports Marketing through specialist sponsorship programs, leverage opportunities, events, hospitality and experiential brand experiences. By designing and implementing strategic brand initiatives. Common Sense deliver sports partnerships that make a fundamental impact on commercial objectives.

4 To us sports marketing is an emotional relationship between brands and communities, bonded together via a mutual passion.

5 02 What do we do we unite business with sports brands. Through a legacy of successful partnerships, we have entertained some of the largest brands with the most successful sporting teams and leagues in history. But we don t stop there. We maximize the effectiveness of each program through strategic leverage opportunities. It s through this rigor that we deliver memorable and highly regarded programs for our clients.

6 Empowering the fans to engage in your brand is our greatest success

7 03 What can we deliver Pitch side LED Advertising What is it? Animated advertising, located on the perimeter of the pitch it s as close to the action as a commercial message can get. It is clearly visible to the International TV and match-day audience How is it bought? Purchased in blocks of minutes, usually 3-5 minutes per match. Price per minute varies between fixtures How is it measured? Exposure is measured through the length of time the brand message is seen on TV, multiplied by the live TV audience in that territory

8 03 What can we deliver Pitch LED delivers the same advertiser recall as commercial spot buying or broadcast sponsorship High visibility through illuminated Camera facing LED boards Located on edge of pitch for the TV audience A prompted recall study shows that animated LED delivers advertiser recall 6 times higher than static advertising boards Equal to Commercial TV Spot or broadcast sponsor advertising

9 03 What can we deliver We are in the business of building brands through sports partnerships

10 03 What can we deliver La Liga LED delivers a big global audience, and around the Middle East La Liga is broadcast to over 200 countries throughout the season and delivers season reach of 500 Million homes worldwide... The audience is two-third male (but still one-third female), and the average fan is male, middle-age, middle class, and married All top matches are LIVE on Al Jazeera (bein Sport) - with added unpaid coverage & visibility via highlights, replays, mobile, etc

11 03 What can we deliver Spanish League La Liga Top Teams Full season at 19 stadiums with 361 matches in total, including All Barcelona home matches (including versus Real Madrid) All Barcelona away matches (except versus Real Madrid) All Real Madrid away matches (including versus Barcelona)

12 03 What can we deliver English premiere league Over 212 territories worldwide 720 million home reach 217,000 hours of TV coverage 3.94 billion cumulative audience 104 million weekly audience South & Central America 5% Africa 8% Oceania 1% Middle East 15% Europe ex (UK) 20% N. America & Caribbean 3% % of global audience Asia 32% UK 16%

13 03 What can we deliver High interest levels in the EPL around the world USA - 14% Mexico - 25% Canada - 16% Argentina 23% Sweden - 23% Norway - 27% South Korea - 21% UK - 50% Russia 27% Poland - 25% Ireland - 52% France - 21% Germany 11% China - 33% Japan - 19% Spain 11% Italy - 15% India - 19% Egypt - 29% Thailand - 45% UAE - 26% Malaysia - 42% Brazil - 17% Nigeria - 74% Singapore - 43% Indonesia - 51% South Africa - 49% Australia- 24%

14 03 What can we deliver EPL top 5 teams

15 CREATING VALUE THROUGH SPORT'S ASSETS

16 04 How do we do it We are in the business of building brands through sports partnerships We work very closely with our partners in UK and spain in building value for your clients and leveraging sports opportunities

17 Bringing your heroes closer to the fans

18 05 New opportunities In addition to the led Pitch advertising, we can offer the below in sports marketing arena Concept development : Idea & creative development for leverage, experiential, hospitality and event experiences Bringing ideas to life through branded content and consumer experiences Planning, creation and implementation of strategically aligned events, Event planning, logistics (flights, accommodation, venues), ticketing, entertainment & guest support, Comprehensive management including program, budget and procurement reporting & Development of sponsorship strategies to deliver on business objectives for both Spanish League & English Premier League

19 06 Our clients we promote a culture of unsurpassed satisfaction

20 07 Get in touch with us Common Sense Sports Marketing Agency c/o Mohammed Kazma P. O. Box , Riyadh Telephone: Mobile:

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