FACEBOOK FOR BEGINNERS. Version 4.0

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1 FACEBOOK FOR BEGINNERS Version April 2012

2 Introductions / Objectives

3 My Objectives Ensure that you leave to-day with a clear understanding of the the usage of the basic functionality of Facebook and how it can benefit your business.

4 What is Social Media It s technology that facilitates conversation It s content that gets attention It s people that engage

5 It s not about this any more Marketing

6 It s important to listen Marketing

7 Find you on social media..

8 Reach.ly

9 Types of Online Media

10 Introduction to Facebook Version 1.0

11 Facebook Statistics 840 million active users Average person 130 friends Greatest growing segment > 35 Facebook valued at 100 billion

12 Why use Facebook? What are the reasons for using Facebook?

13 Facebook - What s the point? Social Commerce will be important Recommendations is very important A great source for referral traffic Good for deals/promotions Good for spreading the word Get feedback about products/services Human voice to your brand

14 Facebook Personal V Business Personal Profiles Friends Limited to 5000 Must be approved Private Updates Come from the person Only owner can post Business Pages Fans Unlimited No approval required Public Searchable on Google Updates Come from the page Can have multiple admins

15 Sharing of information Personal WALL Posts Updates to Friends Business WALL Posts Updates to Fans NEWS FEED Appears on Personal News Feed LIKE / SHARE / COMMENT

16 Personal Profile

17 Personal Account

18 Enter security check..

19 Finding friends..

20 Profile Information

21 Login

22 Facebook Newsfeed settings

23 Wall

24 Timeline

25 Tagging updates

26 Account -> Privacy

27 Account -> Privacy

28 Tagging People

29 Unlike a page

30 Unlike a page

31 Exercise.. 1. Set up your personal account 2. Set up your privacy settings

32 Facebook Wall Updates you make Things you do Become a fan, comment on a picture, share a story Friends that write on your wall

33 Status update recent changes Mention where you are

34 Sharing out and Interacting Wall and Newsfeed updates Video, Text, Question, Photo Comment, like and share Poke, Messages

35 Company Pages

36 Manor Grove Guest House 15 Bedrooms Close to plenty of activities Close to a village

37 Which pages do well.. Creative content Two way communication Active discussion s Videos and pictures A fun, human and authentic tone Regular updates

38 Create a test business page

39 Facebook Timeline..

40 Create the cover shot 851px x 315px - No Calls to action, No discount messages, No mention of like, share etc.

41 Create the image 180px by 180px scaled to 32 x 32

42 Set up location Configure location in admin When you click on location it displays a Bing map..

43 Create About section

44 Create your history with milestones

45 Example Milestones NY Times

46 Exercise 1. Set up the About box correctly 2. Create a milestone

47 Highlight a post

48 Pin a post Before After..

49 Exercise 1. Highlight a post 2. Pin a post

50 Posting content on Facebook

51 The Newsfeed Not all items are posted to the newsfeed People don t read all newsfeed items Pictures/videos capture attention Interaction is key

52 Exercise 1. How do you ensure you get more fans to see your content? 2. If you had a content calendar with different content each day over a 7 day period, what would it be?

53 Growing an Engaged Fan Base

54 1. Promoting your page 1. Brochures/Literature 2. signature 3. Place of business 4. Friends in Facebook 5. Friends of employees 6. newsletter 7. Mention on Website

55 2. Engaging Content

56 Let s go through 1. Uploading Images 2. Uploading YouTube Video 3. Asking questions 4. Competitions 5. Promotions

57 Exercise Review and comment Adventure Centre Festival Restaurant

58 3. Advertising

59 Google V Facebook Ads Google Keyword Targeting Mandatory Targeting by Location and Content sites Facebook Keyword Targeting Optional Targeting by Location, Keywords, Age, Eduction, Interest etc. Crowded Highly competitive Less Crowded Ads sometimes on obscure places Ads direct on people s profiles

60 Ads for. Website Facebook Page Facebook Group Facebook Event Facebook Application

61 Facebook Ad details

62 Manor Grove Ad

63 Targeting..

64 Exercise 1. Review the advertising functionality 2. Come up with an ad that would work What type of picture What title What content Who to target

65 4. Interacting with other pages

66 Ideas 1. Complimentary local businesses 2. Similar businesses in other locations 3. Local tourism pages

67 Use Facebook as Page

68 Home -> Recommended pages

69 5. Competitions

70 Competition Rules 1. Has to be run as an application 2. You cannot enter people into a competition through Like 3. You must explicitly say that Facebook is not running the competition 4. Pick a prize that will attract potential customers (not an ipad)

71 6. Using some Facebook features

72 7. Promoting content through your website

73 Plugins

74 Like displayed on friends newsfeed

75 Exercise Pick out one page amongst the group and come up with some ideas regarding building awareness and growing fans.

76 Exercise Review

77 Monitoring & Reporting

78 Admin Panel

79 Permission Changes Previously you could allow or disallow user posts. Now you can allow them but hide them until approved by you so you can reduce spam

80 Analytics

81 Events

82 Creating an event.. 1. Use Facebook as page 2. Add events as an app 3. Create an event 4. Share on your timeline 5. Advertise

83 Adding events to your page 1. Edit Page 2. Apps 3. Events Edit Settings 4. Add tab

84 Adding events to your page

85 Creating the event

86 Adding events to your page

87 Pin the event

88 Make the Event app more prominent

89 Use Facebook as you and Share..

90 Facebook Message update

91 Advertising the event

92 Exercise Create an Event 1. Create an event as the page (select Use as Page first) 2. Share with your fans and see how it appears in the newsfeed

93 Pictures & Video

94 Creating an album..

95 Creating an album..

96 Sharing out your album

97 Sharing out your album

98 Tagging someone in the picture

99 Hiding some photo s..

100 Uploading a video to Facebook

101 Like the page within the video

102 Keep in Contact Facebook Online Resources Courses Available Business Tools For any other questions, contact the Business Supports team on Fáilte Ireland Amiens Street Dublin 1 Ireland Lo-Call:

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