Is Social Media Worth the Risk?
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1 Is Social Media Worth the Risk? Using Social Media as an Effec1ve Communica1on Tool Amy Henderson Georgia Municipal Associa1on
2 Who Uses Social Media? 74% of Adult Internet Users More women by a small margin Most have some college All ages All income levels Pew Research Center January Omnibus Survey, 2014
3 Who Uses Social Media?
4 Who Uses Social Media?
5 Why Use Social Media 1. Listen 2. Share 3. Engage
6 Blogs blog bläɡ/ noun 1. a regularly updated website or web page, typically one run by an individual or small group, that is wrioen in an informal or conversa1onal style. verb 1. add new material to or regularly update a blog. "it's about a week since I last blogged"
7 Blogs hop://cirsapeakstoplains.blogspot.com/
8 Blogs hop://lmcontheline.blogspot.com/
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10 Facebook Remains the most popular Users are deeply engaged - 70% daily; More Women - 77% Hispanic 73% Mostly Urban/Suburban
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12 Building Engagement on Facebook Post photos & videos (embed) Pose ques1ons invite responses Like other groups and people Be online when your friends are online Use Facebook ads to boost messages to targeted audience
13 Facebook
14 Facebook The City of Milton welcomes a person s right to express his/her opinion and encourages posters to keep comments related to content on this page. While this is an open forum, it's also a family friendly one, so please keep your comments and wall posts clean. In addi1on to keeping it family friendly, we ask that you follow our pos1ng guidelines below. If you don't comply, your message is subject to be removed from view: Pos1ng or commen1ng on this page cons1tutes acceptance of these terms. Be advised that you par1cipate at your own risk, taking personal responsibility for your comments, your username and any informa1on provided. Also, any comments, posts or other content on this page become public record, once posted, and are subject to the Open Records Act. {OGCA (b)(2)} We do not allow graphic, obscene, explicit or racial comments or submissions nor do we allow comments that are abusive, hateful or intended to defame anyone or any organiza1on. Please note, if a FB user is consistently disrup1ve or disorderly with comments / posts, that user will be banned from the page. We do not allow solicita1ons or adver1sements. This includes promo1on or endorsement of any financial, commercial or non- governmental agency. Similarly, we do not allow aoempts to defame or defraud any financial, commercial or non- governmental agency. We do not allow comments or posts that include copyrighted material that belongs to another individual. We do not allow comments or posts that contain links to inappropriate websites. We do not allow comments that suggest or encourage illegal ac1vity.
15 Facebook The Good... The Bad... The Ugly...
16 Facebook
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18 Instagram Young people 53% of year olds Slightly more women than men More likely to have some college educa1on More urban/suburban
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20 Higher income College graduates 50% Older Employed
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22 Recruitment/connect with people Lead people to your website Be an expert
23 Not as many users but more influen1al More men than women 24% More likely to be Black (27%) or Hispanic (24%) More college educated, higher income, urban/ suburban
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25 Georgia Perry seeks to build identity through #branding effort FAVORITE1 4:10 AM - 5 May 2015
26 Meerkat
27 Meerkat Live streams video through TwiOer to followers Your followers on Meerkat get no1ce of scheduled videos No republishing of videos once the moment is over, it s over Good for: Press Conferences; How- to Videos; Behind the Scenes
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29 Periscope Owned by TwiOer Live streams video through TwiOer to followers Videos available for replay Good for: How- to Videos; Behind the Scenes; Press Conferences
30 YouTube has more than 1 billion users Every day people watch hundreds of millions of hours on YouTube and generate billions of views The number of hours people are watching on YouTube each month is up 50% year over year 300 hours of video are uploaded to YouTube every minute
31 Create a Channel Three types of videos Showcase Episodic How To hops://
32 Where the Kids Are Pinterest Mostly rural, white women Vine Young women Snapchat 70% young women
33 Put it All Together
34 Final Thoughts Know why you re there Who are you trying to reach? Where do they gather? Fit the content to the plauorm Work across plauorms Follow best prac1ces Social media is a two- way street!
35 Be Social 1. Listen 2. Share 3. amyhgeorgia amyhennason Georgia Municipal Associa1on; Amy Pofahl Henderson
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