Traffic Ultimatum. Paid Traffic. Pay Per Click, Contextual Ads & Pay Per View: The Three Kings Of Paid Traffic Revealed!

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1 Page 1 Traffic Ultimatum Paid Traffic Pay Per Click, Contextual Ads & Pay Per View: The Three Kings Of Paid Traffic Revealed!" By George Brown

2 Page 2 Legal This information is for your personal use only By reading Traffic Ultimatum, you agree to the following terms and conditions: Under no circumstances shall you distribute, copy, re-produce, or sell this product. If you received access to Traffic Ultimatum through any means other than purchasing it at this site, please contact me immediately. The material contained in this product is STRICTLY CONFIDENTIAL. There are NO resell rights for Traffic Ultimatum There are NO master resell rights for Traffic Ultimatum There are NO private label rights for Traffic Ultimatum You may NOT distribute this product in any way, shape of from... both paid and free methods included. If you choose to distribute Traffic Ultimatum illegally, you WILL be subject to the maximum fine or penalty imposed by the law.

3 Page 3 Copyright Traffic Ultimatum and all of its content are protected by copyright law. The copyrighted information contained within this product may not be reproduced, distributed, or copied in any way; including Internet, , newsgroups, or reprinting. Any violator will be subject to the maximum fine and penalty imposed by law. Purchasers of this product are granted a license to use the information contained herein for their own personal use only. Any violators will be pursued and punished to the fullest extent of the law. All earnings and traffic statistics described in this product and shown on our website are accurate to the best of our knowledge and should not be considered typical. As with an business, your results may vary, and will be based on your background, dedication, desire, and motivation. I make no guarantees regarding the level of success you may experience. Any testimonials and examples used are exceptional results, which do not apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. You may also experience unknown or unforeseeable risks which can reduce your results. The author and publisher of Traffic Ultimatum and its accompanying materials have made their best efforts in its preparation, but make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the Traffic Ultimatum contents. The information contained in Traffic Ultimatum is strictly for entertainment purposes.

4 Page 4 Table of Contents This Is A Warning... 6 Introduction: Paid Traffic Methods 7 Chapter One: Pay-Per-Click Ads 10 Google Adwords 11 Keywords 13 Ad Copy 19 Bidding Strategy 26 Landing Pages 30 Testing, Tracking, and Tweaking Other PPC Networks 44 Chapter Two: Contextual Advertising 47 Adwords Content Network 50 Campaign Settings 52 Keywords 54 Finding Targets 58 Bidding Strategy 62 Writing Ads 63 Testing, Tracking, and Tweaking Facebook Advertising 73 Creating Facebook Social Ads 75 Testing, Tracking, and Tweaking Facebook Applications 78

5 Page 5 Chapter Three: Pay-Per-View Ads 81 Find Offers 83 Find Targets 84 Bidding Strategy 88 Landing Pages 92 Testing, Tracking, and Tweaking Final Thoughts 97

6 Page 6 This Is A Warning... Don't say I didn't warn you. Look... The biggest, and I mean BIGGEST, mistake you can make in your Internet marketing career is: Trying To Do TOO Much At Once!... and this can't be any more true than when you use paid traffic sources like the ones I'm going to reveal to you here. Don't... I repeat... don't make the mistake of trying to do more than one of these paid traffic methods at once. The key to paid traffic is testing and tracking... tweaking... making changes to both your copy and processes to maximize your results. Once you have one paid traffic method mastered... then you can move onto the next one. Although these are all in the same boat of being paid traffic sources, the approach you take, how you target your niche, and the copy you use will be different. So... master one paid traffic method. Take your success (and profits) and use it to move onto the next paid traffic source.

7 Page 7 Introduction: Paid Traffic Methods Welcome to part two. Now... in your pursuit for more traffic, I bet you've at least looked into using paid traffic sources like Google Adwords, Facebook Social Ads, or banner advertising. Maybe you've even tried... and failed :( I've been there. Paid traffic is no joke. You can lose hundreds, even thousands, of dollars if you don't know what you're doing. Despite the risk of losing the money you invest into your paid advertising, there are many benefits to paid traffic. The least of which is how it adds some spice to my traffic mix. Instead of putting all of my eggs into one basket, paid traffic lets me diversify my traffic sources. This way... even if Google decides to do a little dance on my site rankings, I'll still have these paid traffic methods running to keep me afloat.... but that's not all paid traffic is good for either. Let's say I'm going through the Market Research section in the Research Methods module and I find a niche I think is going to be good. Since I don't know the niche very well, I'll want to run a little test first... A little test to help you figure out which offers and keywords convert, so I don't waste my time building and promoting hundreds of pages for a keyword that doesn't convert. I can figure out the right angle to take with your marketing, the hot buttons that get the market to respond, and the keywords that convert into sales most often...

8 Page 8 I can get all of that information first. Then, I can roll out my free traffic methods to dominate the search engines focusing on the keywords and offers that are going to bring in the most profits... Sure, I'll have to test out different offers, different ads, and tweak things as I go... but it's a small price to pay for the information I'll get. The core elements behind any paid advertising campaign are: 1. Ad the element that brings the visitor to your copy 2. Copy the element that motivates the visitor to become a conversion 3. Offer the offer you make to the visitor in hopes they convert 4. Conversion the process that converts the visitor into your desired action Small, simple changes to these elements can produce huge differences in the amount of money you make. No matter what... you need to test each of these elements for each and every paid traffic campaign you run. Every single one of them.... and I'm not only talking about pay-per-click advertising either. Although pay-per-click, and Google Adwords, gets lots of attention from the media and other marketers... it's not the only game in town. There are lots of other ways you can drive paid traffic to your site, and I'm going to cover all of them for you.... and when I say everything, I mean everything... Pay-per-click advertising I'll show you how to drive targeted, ready-to-buy traffic to your sites with PPC ads, from writing the ads, tracking conversions, and tweaking your results... everything you need to know.

9 Page 9 Contextual advertising I'll show you how to get tons of traffic using Google's content network, plus others like Kontera, Chitika, and Adbrite... Pay-per-view advertising I'll show you how to get 1 cent views off a traffic method that consistently delivers some of the most targeted traffic you can get online today... As you can see... there are a ton of different ways you can drive traffic to your site if you're willing to pay for it. I'm going to cover each of them in detail for you, so let's get started with the most popular first... I m sure you ve heard of it at some stage... Adwords.

10 Page 10 Chapter One: PPC Advertising This is easily the most popular form of paid traffic available today. It's widely known by its biggest platform, Google Adwords, as a paid advertising model that gives advertisers a slice of Google's search. Although there are many more options beyond Adwords, they all work in the same way... You pay a certain dollar amount for every visitor who gets to your site from the search engine. In exchange for the cost per click, you gain exposure for your ads during the search process, but only get charged for those clicks that result in someone landing on your site. To get started with PPC, you simply log into your account... write an ad... and start your campaign. When you do... you'll get almost immediate traffic to your site. Depending on which keywords you target, you could have hundreds... even thousands... of visitors to your site from your PPC ads. Talk about turning on the traffic, right?,,, and once you have a campaign running on one network, you can transfer it over to another to double, even triple, your traffic... Although it's very easy to get started with pay-per-click advertising, it's much more difficult to truly master the art....so let's start your training with the most popular pay-per-click program around today Google Adwords!

11 Page 11 Google Adwords If you've never seen an Adwords ad before, they look like this: When someone searches with Google, they're shown both natural and paid search results. The paid results show up either to the right or above the natural search as shown in the picture, under the area titled Sponsored Links To determine how the ads are ranked for keyword-targeted ads like this one, Google looks at your maximum cost-per-click (CPC) bid and Quality Score. Ad Rank = CPC bid x Quality Score The maximum CPC bid is the highest amount I'm willing to pay for a click on my ad. It can either be set at the keyword or ad group level. The Quality Score is another story. Quality Score is Google's way of measuring the quality and relevance of my ads. To determine my ad's Quality Score, Google reviews my keywords, ad copy, landing page, and other factors like...

12 Page 12 The historical click-through rate (CTR) of the keyword and ad My account history, measured by the CTR of all the ads and keywords in my account The historical CTR of the display URL in the ad group The relevance of the keyword to the ads in the ad group The relevance of the keyword and ad to the search query There are some other relevance factors Google does not publish publicly, but I can do more than enough with the factors listed here. Based on its review, Google gives my ad a Quality Score and uses it and the maximum CPC bid I setup to determine my ad rank. Improving my ad rank compared to the competition is a matter of either increasing my maximum CPC bid or making improvements to the factors Google uses to figure out my Quality Score. When it comes down to it, the best way to get my ad closer to the #1 position is to be more relevant than everybody else.... and I'll show you how to do just that over the next few pages.

13 Page 13 Keywords The first step in running a pay-per-click campaign on Google Adwords is figuring out which keywords I'm going to use for my ad. Since I already have a list of keywords I built following the keyword research module, I'm on the right path... To get my keywords ready for PPC, the first thing I'm going to want to do is optimize my keywords for local search. MediaMetrics estimates over 25% of all online searches are local, meaning the person doing the search included the name of a city, county, state, or country as a modifier. Taking the get my ex back market I've been using as an example up to this point, a typical local search would be: get my ex back los angeles Now, I don't know whether or not people are actually searching using these keywords... but it doesn't matter. Google itself admits that close to 50% of all searches are unique, meaning they've never been entered as a search phrase before... so I'll let my testing tell me whether or not to keep these local search modifiers. The second thing I'm going to want to do is optimize my keywords for some common variations I'll probably come across. Singular vs. plural (car vs. cars) Hyphens and spaces (self-help vs. self help vs. self-help) Word context (learn vs. learning, my vs. your) Adjectives (new, best, cheap, fast, free, etc) Common misspellings and my own website traffic logs

14 Page 14 Once I have expanded my original list of keywords using the methods described above, I can further refine them to include only the best. A quick and easy way to do that is to take advantage of the keyword matching options Google provides. To control who sees my ads, Google offers four different keyword matching options to determine which searches will trigger my ads to appear. Broad match This matching option is the default option in Google that triggers my ad to appear with all search results, even similar phrases and relevant variations. This matching option can help me get exposure for keywords I didn't even think of, but it can also get them displayed for searches that don't have much to do with my keyword. A broad match on get your ex back would mean my ad shows up when someone searches using how to get your ex back and get your ex girlfriend back too. Phrase match This matching options allows me to put quotation marks around my keywords to set their order. A phrase match on get your ex back would mean my ad shows up when someone searches using how to get your ex back and ways to get your ex back because the keyword order is maintained, but not get your ex girlfriend back because the addition of the keyword girlfriend breaks the order.

15 Page 15 Exact match This matching options allows me to put brackets around my keywords so my ads are only triggered when the exact phrase is searched. An exact match on get your ex back would mean my ad shows up only when someone searches for that exact phrase. Choosing this option will limit the amount of traffic I have access to, but it's the safest way to control my costs by only paying for those searchers who are most targeted to my offer. Negative keywords This matching option allows me to put a negative sign before a keyword so my ads are not triggered when that keyword is used. This matching option is only allowed when using broad match or phrase match and offers a great balance because you can eliminate undesirable keywords without having to limit yourself to using exact match. Adding girlfriend as a negative to my get your ex back keyword would mean my ads would NOT show up when someone's search includes the keyword girlfriend in it.

16 Page 16 If someone were to search how to get your ex girlfriend back... my ad would not show. But... if they searched for how to get your ex girl back instead, my ad would show because I didn't put girl as a negative keyword. So if you're going to use negative keywords, make sure you're careful and think about all the different types of negative phrases your market might use to find you. When you're done expanding your initial keyword list using the methods I've just explained, you'll need to group your keywords. The key to grouping your keywords is: RELEVANCY The biggest concern I have when grouping my keywords and separating them into ad groups is how well the keywords match the ad. At the extreme end of the scale, I wouldn't want to group my get your ex girlfriend back keyword with my get your ex boyfriend back ad. Make sense? In a perfect world, I'd have one keyword per ad group, but I know that can be a very time consuming exercise without the aid of automation tools. So... I want to keep my ad groups as tight as possible. When I do, the searcher is more likely to click on my ad and end up on my site. As I track my results (more on that later), I'll notice different conversion rates for different ad groups. Armed with this information, I can make adjustments to my max CPC bid to pump more, or less, of my budget into those ad groups. To keep my ad groups as tight as possible, there are a few things I'll do. First, I will split them into singular and plural groups. Then, I'll split them into groups of hyphens/no hyphens and spaces/no spaces. As my final step, I'll group them into related topics, like this:

17 Page 17 When grouping into related topics, it really is a matter of looking at the keywords and finding the common theme. Going back to the get your ex back niche, a quick search using the Google keyword tool helps you group the keywords together... Within the first 10 keywords listed, I'll find 3 different ways I can break up my keywords into related topics. If I scroll down a little further, I'll find another as well: Wife Girlfriend Husband Boyfriend This is probably the easiest way to group your keywords into related topics: Find common modifiers like the ones above and group all keywords using that modifier together into the same group. Depending on the size of my keyword list, this could be a very time-consuming task.

18 Page 18 Thanks to Keyword Secret, I don't have to worry about it. Armed with its Power Niche Research module, I'm able to automate this time-consuming task by building a list of keywords that Google thinks are important for my niche. This eliminates all of guesswork and gives me laser-targeted accuracy instead. After I've expanded my keyword list using the methods described here, I can move onto the next step... Ad Copy.

19 Page 19 Ad Copy With my keywords ready to be uploaded to my Adwords account, I can turn my attention to writing my ad copy. At first I found it hard to work within the Adwords restrictions, but I soon got used to writing ads that needed... Headline 25 character limit Description Line (2) 35 character limit each Display URL 35 character limit The key to writing stunning ads for Adwords is to warm the searcher up by motivating them to click. When I write my ads, I want to get people enticed enough to click on the link and learn more. I'm not trying to sell them here. I'm just trying to wet their appetite... When I break it down into its most basic parts, the formula for writing stunning ads that convert like crazy is simple: Keyword Match + Split Testing + Landing Page Even though I already covered the first step to stunning ads, keyword matching, as part of the last step... there is more I can do with it when turning my attention to writing my ads. So... I'll take the keyword groups I setup in the last step, upload them into my Adwords account, and start writing ads for them. The closer my ad copy matches the keywords, the better chance I have of improving my click-through rate (CTR) - the percentage of people who click on my ad and get redirected to my site. Just matching my keywords to my ads can put me past most of the competition, but I can do something else: Use the exact keyword in the ad.

20 Page 20 When I do this, my keyword will be highlighted in the ad itself... drawing the attention of the searcher even more. As far as writing the ad itself, there are a few tricks I've picked up along the way... The first... and by far most important thing I keep in mind when writing my ads: Enter the conversation... I want to enter the conversation that's already going on in the mind of the person doing the search. What that conversation really is... and how I can leverage it in my ads depends on the keywords themselves. Going through the keyword steps earlier, I'll see different themes and angles I can touch in my ads. I'll also be able to go back to the Market Research information I gathered in the Research Methods module to help get a better picture of my ideal visitor. As best I can, I want to target the "little voice" that's talking to my market, enter into that conversation, and lead them to their solution. One of the best ways to do that is to... Make it sound easy... Now... I don't mean too much hype or over-stating the benefits of the offer to "trick" people into taking me up on the offer. That's unethical and something I don't condone. I want to focus on how the offer works and how it can help the person solve their problem with a minimal amount of effort. Traffic Ultimatum Twist One of the very simple things I've found that can really boost my conversions trying to make the offer sound easy: singular is better than plural. So I'll use create instead of creates... and watch my stats go up as a result :)

21 Page 21 This is especially true when they have a question they're looking to get answered: What is keyword? How does keyword work? Is keyword any good? Does keyword really work?... and many others just the same. Benefits before features... Regardless of whether or not the actual keywords the person searches with are in the form of a question, there will be one question on the mind of the searcher: What's in it for me (WIIFM)? The searchers wants to know how the offer can benefit them, so I'll be sure to feature my benefits first. In fact... I'll try to include the major benefit the offer makes.... and it's not hard to find. I'll just visit the site of the offer I'm promoting and pick out the major benefits. Going back to the "get your ex back" market for a moment again, visiting the Magic Of Making Up site would give me a ton of benefits to work with. About 1/4 down the page, there's a list of symptoms and mistakes I can definitely use... oh right, and the list of "Virtually Immediate Benefits" you get when you download at the bottom of the page. I think that'll help too ;) Featuring the benefit really is the most important part of my ad... it's actually so important I'll make both of my description lines benefits rather than the benefit on Line 1 and the feature on Line 2.

22 Page 22 Although I'd still suggest you test things yourself by switching the two lines around, I've found that Line 1 benefit - Line 2 feature combination works the best. Another thing that really seems to make a difference is the capitalization of my ads. As I said earlier, my testing will ultimately decide what I'll do with my ads... and that's especially true with the different combinations of capitalization I can test out: capitalize only the major words in the title (avoid the, and, etc.) capitalize every word in the title and nothing else capitalize every word in the title and text capitalize every word in the title, text, and URL Once I have most of the ad really, there's one last thing I need to focus on: Call To Action Aside from grabbing their attention to read it in the first place, the call-to-action is the most important part of my ad. Why? This is where I tell them what to do, usually along with a WIIFM statement to help boost the response. This is where I motivate them to click on my ad... so it's the last thing the searcher should read before ending up on my website. There are a number of directions I can go as far as what the call-to-action is going to be... but it's going to be based on the offer itself. If my offer was a free report, I'd use something like "Click here now to get your free report" as my call-to-action. Although I'll end up testing a bunch of different variations to find the one that converts best, I've found it's best to write ads using one of the following formulas...

23 Page 23 This is the classic taught for years by Perry Marshall that looks like this: Benefit-Feature Headline 1st Line = Benefit 2nd Line = Feature Caution: This type of ad doesn't work well with information products because they usually lack features. This is based on the idea that humans act on basic emotions: Pleasure-Pain Headline 1st Line = What they desire 2nd Line = What they hate or don't want Caution: This type of ad has worked well in different markets, so it's definitely something to test. If one benefit sells, why not two, right? Well... that's the idea here: Benefit-Benefit Headline 1st Line = Benefit 2nd Line = Benefit Caution: I haven't had much success with this one myself, but I'll still test it because it has worked before. Instead of using another benefit, this ad plays on impulses: Benefit-Power Word Headline 1st Line = Benefit 2nd Line = Power Word or Trigger Caution: This type of ad works because it's catchy and plays on the impulses of human nature... but it won't work if everyone else in the market is already doing it.

24 Page 24 As for the power words or triggers I can use in those ads? I like to go with... Power Words Free Guaranteed Love Sex Instant Easy Overnight Secrets Discover Proven Breakthrough Shocking Triggers Scarcity Exclusivity Social Proof Curiosity Authority Credibility Urgency Hope So... before I can unleash my first campaign, I'll write 2 ads per ad group with my testing setup to track the results and find the profitable combinations. If I need some inspiration, I'll head over to Google and search my keyword to see what other advertisers are doing. Here's what I got when I did a search for "get my ex boyfriend back"...

25 Page 25 As you can see... there are examples of each type of ad represented in this one keyword: Benefit-Feature: Ex-Boyfriend Psychology Learn Proven Secrets You Can Use To Attract & Keep Your Ex Boyfriend Benefit- Benefit: Your Boyfriend Broke Up? Dirty Tricks to Get Him Back Fast. 84.2% Success Rate Get Him Back. TheBreakupWiz.com/ExBoyfriend_Back Beneift-Power Word: Get Your Boyfriend Back Get Your Ex Boyfriend Back With These 5 Simple Steps - Free Report WinTheExBack.com/Boyfriend... the only one I don't see is Pleasure-Pain, but it's not difficult to come up with one of those to test out... The key is testing... I can't stress it enough. I can give you all of the examples in the world, but it won't beat you're testing. If you need more inspiration, check out what the competition's doing with SpyFu.

26 Page 26 Bidding Strategy Now that I've written a stunning, relevant ad using the methods I revealed over the last few pages, I can turn my attention to my bidding strategy. Bidding within the Adwords system is truly an art form, but one you can master with the right instructions. So... follow along as I show you how to create a winning bidding strategy every time you setup a new Adwords campaign. The key to an effective Adwords bidding strategy is starting out strong. When my ad runs for the first time, Google doesn't have any CTR data yet to help figure out my Quality Score. To give my ads the best chance of getting clicked on, I'll want to have them in the highest position possible. When Google did an eye tracking study of people using Google search, they found the higher position ads where getting a higher percentage of views. Ad Position Percentage of Views 1 50% 2 40% 3 30% 4 20% 5 10% 6 10% 7 10% 8 10% So... a quick and easy way to boost my CTR right out of the gate is set my max CPC bid high enough that I can get into one of the top 2 ad spots.

27 Page 27 This higher ad position means more clicks for my ads and a higher CTR, especially if I can get into one of the top positions that appear ABOVE the search results. The higher CTR will give me a better Quality Score, which will eventually allow me to drop my max CPC bid... yet still keep my ad position. After about 1-2 weeks, I'll start to lower my CPC bids bit by bit. If I were to start my bidding too low and end up with a position below the top 5, I'll never get the clicks I need to boost my Quality Score. This early bidding strategy is the cure. Once I've got a really good CTR going, I can start to drop the bids down and still maintain my top position. Here's why... Remember the Ad Rank calculation from the beginning of this chapter? Ad Rank = CPC bid x CTR Look what happens when you have two advertisers... one with a higher CTR than the other who just happens to spend less per click too! Max CPC bid CTR Rank Ad Position Advertiser 1 $1 10% 10 #1 Advertiser 2 $2 4% 8 #2 Google knows it can make more money featuring Advertiser 1 in the top position because even though he pays less, his ads perform better and end up generating more profits for Google than Advertiser 2.

28 Page 28 Once I have the higher CTR, I can drop my CPC bid lower and lower but still leave my ad position untouched. Using the numbers from above, I could drop my CPC bid down as low as $0.81 and still maintain my #1 position. If I were to bid $0.81 CPC, my ad rank would be just enough to put my ad in the #1 position over Advertiser 2. Ad Rank = 0.81 x 10% = 8.1 Although this is a great strategy for managing my bids, I might not be able to afford to pay $0.81 per click and still make money. So... I need to know how much I can afford to pay for a visitor and still make a profit. This is my visitor value and I can figure it out by doing a few simple calculations... The first is Average Revenue Per Sale (ARPS). ARPS = Total Revenue/# of Sales Let's say I sold 100 digital ebooks and 30 software upgrades for a total revenue of $12,000. That would be an ARPS of $ The second calculation is Average Gross Profit Per Sale (AGPPS). AGPPS = ARPS Cost Let's say it cost $30 for every sale I make. That would be an AGPPS of $ The third calculation is Average Conversion Rate (ACR). ACR = # of Visitors/# of Sales Let's say I had 10,000 visitors to my site to get the 130 sales. That would be an ACR of 1.3%. Based on these calculations, I can figure out my visitor value. Visitor Value = AGPPS x ACR

29 Page 29 Continuing with the same numbers, my visitor value is $ So... going back to the bidding strategy, I would actually be losing money bidding $0.81 per click, and making just a little bit if I dropped it down to the same $0.80 as the other advertiser. Otherwise I can look at each keyword in the ad group, drop the ones that aren't performing and create separate ad groups and ads for the ones that are. With the ads and keywords that are performing separated from the rest, I should see an improvement in my CTR and overall ad rank too.... but this is largely a process I'll save for when I get to testing and tracking everything down to the keyword level. Now that I have my ad written and my bidding strategy set, I'll focus on setting up a landing page that converts the visitor into a buyer.

30 Page 30 Landing Pages Whew... Okay. So that's been quite a bit of work up to this point, but it's all going to be worth it in the end.... but only if I can get this step right. I've already targeted the right ad to the right person by keeping my ad groups tight and writing stunning ads. If I've done my job, the searcher will click on my ad and end up on my site. This is where the real magic talks place It's important to use either a specific page on my site, say a product page, or I can create a separate landing page. This landing page is designed to direct visitors to take my most desired response and it's easily the most important part of any PPC ad strategy. The conversions you get on your landing page can be the difference between a good, solid performing campaign and one that loses money. When someone gets to my site, they spend less than 10 seconds figuring out whenever or not it's going to help them. In the blink of an eye, my visitors are asking: Am I in the right place? Is there enough information here? Does this site look trustworthy? How long will this take? If they can't find what they're looking for, or be intrigued enough to stay awhile and learn... they're gone. To make sure that doesn't happen, I want to be sure the copy I use on my landing page answers the question that's going on in their mind... There are some tricks for doing just that I've picked up along the way that I'd like to share with you.

31 Page 31 I'll get to it in a moment. But first... Let me give you a few landing page guidelines to follow. Rule #1: Landing Page = Ad Offer When someone clicks on my ad telling them I can help solve their relationship problems, they expect the conversation to continue when they get to my site. It's something I like to call.. The Payoff Principle People have expectations and they expect those expectations to be met. When I advertise a solution to their problem, they expect to gain access to that information when they click on my ad. So... it's very important the headline and message my landing page match the PPC ad itself. It really helps conversions because the searcher is being lead by the hand towards my most desired response. The area of my landing page above the fold is the area my visitor can see without having to use the scroll bar to move down the page. Now. The size of this area depends on the screen resolution. The most common screen resolution is 1024x768 so I can either use that as my standard, or another resolution if I know it's popular with the niche. Rule #2: Above the fold

32 Page 32 So... I'll build my landing page with that screen resolution in mind and try to fit all of the critical information about the offer above the fold. That doesn't mean I can't have anything below the fold. Although some visitors will take my most desired response based on the copy above the fold, other will want to know more. Rather than come up with something new to say, I'll just expand and add to the key points I already highlighted in the above the fold section. You remember Goldilocks, right? Rule #3: Goldilocks your copy Not too hot... not too cold. Not too hard... Not too soft. Just right. Well... that's exactly what I want my landing page copy to be: Just enough to get my visitor to take my most desired response. As a general rule, I can get away with less copy when the offer is free or doesn't require a big investment what makes a big investment depends on the niche. If I'm talking about an offer for a high-ticket item, I'll definitely need more copy to convince the visitor to take my most desired response. Traffic Ultimatum Twist Instead of having pages and pages of text, I can cram everything into a short 3-5 minute video with all of the elements of a long copy letter in a more engaging presentation. Although the content of each landing page I create will be unique, there are a few elements I find work regardless of the niche I target.

33 Page 33 Element #1: Focus Sounds about right, doesn't it? I don't want a landing page with ten different things on it, all of them distracting my visitor. If my most desired response is an signup, I want to highlight the submit button and keep the signup form above the fold. Element #2: Precision Although weaving a story into my offer is a great way to lead the visitor down the path to my most desired response, I don't want to be long-winded in doing it. As I mentioned earlier, I can use video to keep things short and simple when I need to really convince visitors about the value of the offer. Element #3: Congruency Earlier I talked about having consistency between the ad and my landing page... This is the same idea, except applied to my landing page and how it looks and feels like the rest of my site. BTW... this is easy with Wordpress. With those things in mind, I move onto actually creating the landing page itself. Now... if you've already built a landing page before and been successful with it, you may want to stick to your own templates. If you don't have a successful template to work from, you can take advantage of the formula I'm going to reveal to you here. It's a great overview of what I do to build landing pages that get insane conversions like the 20% conversion rate I revealed in Google Sniper. Step #1: Identify my audience As I work my through each of the ad groups I setup earlier, I want to keep in mind the person behind the search phrase.

34 Page 34 Who are they and where do they come from? What state of mind are they in? I can even go so far as to develop a complete mental picture of my target audience. Using the information I picked up in the Market Research module, I can come up with a mental image of my ideal visitor. Are they young, old... educated... male... female... all of that counts when it comes to writing a stunning landing page. Step #2: Define my most desired response I've talked about this for a while, but haven't taken the time to actually define it. Before I write my landing page, I want to know what it is I want the visitor to do. Give me their address? Buy the offer I'm promoting? Something else? Whatever it is... I need to define my most desired response before I can use other elements to guide the visitor toward that response. Step #3: Design my landing page When it comes to actually designing the page itself... there is one over-riding question I keep in mind: What is the message I want to send to my audience? Basically... what am I saying and why am I saying it? Make sense? Once I know that, it's a matter of filling in the blanks to make sure each element is included in my landing page.

35 Page 35 Buy button or signup form Link to my privacy policy, terms and conditions, and contact us pages (links open in a new window) Banner or logo Headline that speaks to the audience Quick explanation of the offer (above the fold) Longer explanation (below the fold) Image of the offer being made (product image) Simple form (say 1 to 3 fields required) I don't have navigation links (or have as few as possible) and don't use hard to read text (10 pt or less) or images that don't relate to the offer being made to the visitor. Step #4: Set everything up After I've designed my landing page, I can add a new page to my site using Wordpress. The key is to make the title of your new page your keywords so the URL of your landing page looks like this: domain.com/keyword.php After my landing page is ready, I can setup my testing elements and track my results...

36 Page 36 Testing, Tracking, and Tweaking... Okay... we're getting there, I promise. This is the last step... and it's an important one. There's a reason why Adwords consultants can charge a percentage of the profits made when handling campaigns for their clients.... and this is where they separate themselves from most other Adwords advertisers. The decision to test, track, and tweak my campaigns is the #1 reason why my Adwords traffic is worth 5x times as much as it used to be. When it comes to testing there are 2 things I can do. Test My Ad This is where I can use split testing right in my Adwords account to test different elements of my Adwords ads. Test My Landing Page This is where I can use multivariate testing to test the different elements of my landing page. The advantage I gain by doing so is too great to ignore. I can't improve what I can't measure. I can't say to myself I want the monthly income for this site to double without first knowing my metrics to begin with. So I'll need to know my visitor value, monthly income, number of monthly visitors, search volumes for my keywords... those kind of things. Once I have them, I can start to test my ads and landing pages to boost my conversions and increase my profits.

37 Page 37 When it comes to testing my Adwords ads, there are a limited number of things I can test: Headline Description Line 1 Description Line 2 Display URL To be honest... I don't have to be a good writer to succeed with Adwords, I just have to test my way to the best result.... and the way I do that? The key to split testing is to test 2 different versions of the same ad for each ad group at the same time. Put more simply...one keyword... one ad group... 2 ads. Change one thing in each ad... let's say, the headline. The display URL and other text rows will be the same for both ads... it's only the headline that's going to be different. So... I'll write one headline, 2 lines in the text rows, and a display URL. Then, I'll create another ad in the ad group. Same 2 lines of text rows and display URL... but a different headline. After I get at least 30 clicks on each ad, I can compare my test results, delete the underperforming ad and start all over again. As for the different things I can test... There are literally thousands, even hundreds of thousands of things you can test, but there's a few ideas to get your creative juices flowing.

38 Page 38 Headline Just changing a single word can make a big difference when it comes to the headline you use for your ad. Heck... adding a period made me an extra $1,000 the first week.... and that's only after one week. Plus, I've made even more changes that have made me even more money... it's all a compound effect. When my ad shows up, the headline is linked in blue... so it's going to get noticed by searchers. Since most links people click on are also in bold, I can include the keyword in the ad using Adwords dynamic keyword insertion feature: {keyword:default text} When I do... Google will put the keyword in bold text to make it even more attractive to my searchers. For the default text, I'll put the headline I want to include if the keyword ends up longer than 25 characters. Description Line 1 This is where I want to highlight the unique selling point behind my offer. This line will differentiate my ad from the rest and tell searchers why my offer is the best. If I want to go another direction with my ad, I can describe an emotional need the searcher has that's attached to their problem. Description Line 2 This is where I ask the searcher to act on the unique selling point I revealed in the first description line. This is the call to action that motivates the searcher to click on my ad and I'll use it no matter which angle I go with in the first line.

39 Page 39 Display URL Instead of just displaying my root domain URL (domain.com), I can even draw attention to it by adding the keyword at the end: domain.com/keyword.php So... depending on which keyword I'm targeting with my ad, I'll make it part of my display URL. Aside from that... I can test putting www. before my domain or not to see whether or not that makes a difference in my conversions. I'll test each element again and again, always trying to beat the current winning ad. When I do, I'll keep a few things in mind... Rhythm: Ad that roll off the tongue usually perform better than ones that don't, so I'll read my ads out loud to sound better. Conversation: Keeping in mind the conversation that's going on in the mind of my visitor, I'll try my best to get into their head when writing different versions of my ads. Word Variation: Instead of using the same words to get my message across, I'll test different ways I can say the same thing and test which ones work the best. Competition: If I need a little inspiration, I'll check out what the competition is doing and use it help write my own ads. Once my tests are setup, I can run them and wait for the results. Traffic Ultimatum Twist I'll look at the CTR of each ad in my ad group to find ones that are performing well. When I find patterns between a few ads, I'll group them together into a new ad group and landing page combination.

40 Page 40 If an ad isn't performing well after at least 20 different tests, I'll ditch it. After I have my tests setup for my Adwords ads, I can move onto setting up the tests on my landing page too. When it comes to testing my landing page, there are a bunch of different elements I can test. They begin with the following, but can expand beyond them... Headline Product image or caption Sub-headline Body copy Bullet points Signup or order button wording Just as with the Adwords testing, I'll test these element to see which combination works the best. Only problem is... if I use split-testing like I do with my Adwords ads, I'll end up having to run thousands of tests to find the real winner. Instead of wasting my time running split test after split test, I can use multivariate testing to speed up the process. Multivariate testing is a process of testing more than one element at once. To put it simply... it's multiple split test run at the same time and it works like this: Multivariate Testing Process Step #1: Define the areas I want to test. Step #2: Define content variations for each. Step #3: Rotate the different variations using multivariate testing software

41 Page 41 So... if I wanted to test my headline, sub-headline, and button, I'll define those areas and setup my content variations. Headline: Headline 1, Headline 2, Headline 3, Headline 4 Sub-head: Sub-head 1, Sub-head 2, Sub-head 3, Sub-head 4 Button: Button 1, Button 2, Button 3, Button 4 When I load those variations into my multivariate testing software, the software will rotate the elements into different combinations. Headline 1, Sub-head 2, Button 1 Headline 4, Sub-head 3, Button 2 Headline 3, Sub-head 1, Button 4 Headline 2, Sub-head 4, Button 3... and so on... As the software tracks the results of these different combinations, it will begin to show the successful combinations over the non-successful ones. This way, my landing pages will automatically be optimized to include the best possible combination of elements. Once I've gone through and setup my tests, my multivariate software does the rest for me... Talk about hands-free optimization! Now... don't get worried about how you're going to setup your tests or which software you're going to use. If you ask me, there's only one choice when it comes to multivariate testing.

42 Page 42 It's 100% free and made by my favorite company Google. Website Optimizer (free) is Google's answer to testing. Filled with reports and optimization suggestions to maximize my landing page for the best results, I don't know if I could live without it.... and it's not that hard to setup either. Especially since Google released this awesome video that goes through everything I need to know about using Website Optimizer on my landing pages. Website Optimizer lets me see the best 23 combinations and how they perform against both the original and each other. Thanks to the easy to interpret reports I get with Website Optimizer, I can see that Combination 11 is the best combination of elements. If you want to learn more about Website Optimizer and how it can help improve your conversions, watch these videos. I especially like the Google Trifecta video. I was always trying to figure out how to use Website Optimizer and Google Analytics together and it didn't really 'click' until I watched it.

43 Page 43 Word of caution: You should have a pen and paper with you or open up NotePad because you're going to take a ton of notes when you watch that video... I've already applied a few ideas with amazing results. With my testing and proper conversion tracking to the keyword level setup and ready to go... my Adwords ads can go live. I know it's been a long road to get here.... there's a reason why so many people can make their living as Adwords consultants. The key is to start out small. Don't break down a list of 1,000 keywords into 200 different ad groups and then worry about how you're going to build 200 landing pages, test 400 different ads, etc... When you're just starting out... take it one step at a time. Setup a single ad group with more than a few different keywords in it and get to work. Set everything up on that first ad group... then worry about the next one. To see how I do it, I suggest you take a few minutes to watch Jay show you how... Watch Video #14: Google Adwords

44 Page 44 Other PPC Networks Once I've had some success with Adwords, I can take my campaigns and move them over to Microsoft Adcenter or Yahoo! Search Marketing Yahoo! is very similar to Adwords. They might call things by a different name, but the options and process are largely the same. It's usually the first place I'll transfer my successful campaigns once I've tweaked them in Adwords. MSN Adcenter is different though... The cool thing about MSN Adcenter is how I can use it compete in markets and keywords I can't afford with Adwords. Not only is there usually less competition... I'll spend less than I would with either Adwords or Yahoo! and I don't need to worry about Quality Score. If you've never tried PPC before, MSN Adcenter is a great place to get your feet wet while you figure things out. There's no rule that says I have to start with Adwords, I just used that as an example best it's the most popular choice. I could easily start my campaigns with MSN Adcenter and then move them over to Adwords when they're ready... the choice is mine. Otherwise... I won't even sweat it. There are a ton of different PPC networks I can setup an account at and start driving traffic to my site with.... just as with everything else though, there are some good... and some bad. Rather than leave you to figure things out on your own, here's a quick rundown of the major PPC networks and how you can use them...

45 Page 45 Yahoo! Search Marketing With a reach of up to 80% of all Internet users, Yahoo! is the first place I'll take my successful campaigns from another network. As mentioned earlier, the setup is very similar to Google Adwords, so I'll can basically reuse the same ads I have there on Yahoo! Microsoft Adcenter The neat things about this network: Access to more than 100 million people and some of the highest conversions available. I used to always be amazed when my marketing buddies would tell me about 10% conversion rates with Microsoft Adcenter... until I started getting them myself :) Miva A small deposit to open an account, bids starting at just 10 cents per click, and access to more than 2 billion search queries a month means I can take those campaigns that are either barely making money or just on the losing end and test them out at Miva. Hopefully the lower bid costs mean I'll be able to turn a profit with those campaigns on Miva rather than totally forgetting about them. LookSmart This network offers a lot of the same features as Adwords and Yahoo! with site-level targeting, geo-targeting, day-parting and ad scheduling, broad matching, and it's own smart matching system. It also offers one of the largest independent PPC ad networks with over a billion search queries a day across Kontera, Bravenet Media, Advertise.com, and Ask. When I'm done setting up my PPC campaigns, I can turn my attention to the next paid traffic source: Contextual advertising

46 Page 46 Before we get to that though, let's quickly recap the PPC tactics I've just revealed to you. To dominate your market with pay-per-click advertising, you need to: Optimize my keywords for local search by adding city, state, province, and country as modifiers to my keyword list from the keyword research module. Optimize my keywords for common variations like singular vs. plural, hyphens and spaces, word context, adjectives, and common misspellings. Refine my keyword list using the broad match, phrase match, exact match, negative match keyword matching options provided by Google Adwords and group them into relevant themes. Write stunning ads for each ad group by focusing on benefits first, entering the conversation that's already going on in the mind of the searcher, and positioning the offers as a simple solution to the problem. Figure out which amount to bid using my Average Revenue Per Sale, Average Gross Profit Per Sale, and Average Conversion Rate calculations to discover my Visitor Value. Build a landing page for the offer that highlights the most important information above the fold, matches that information to the offer in the ad, and motivates the reader towards my most desired response with focus, precision, and congruency. Use Website Optimizer to test my campaigns by tracking the different results I get from making changes to the headline, description lines, and display URL of my Adwords ads, as well as the elements of my landing page. Take my successful campaigns and move them over to other PPC networks like Yahoo! Search Marketing, MSN AdCenter, Miva, and LookSmart to drive even more traffic and generate more profits from my offers. After I've done that... I'm ready for the next paid traffic source.

47 Chapter Two: Contextual Advertising Page 47 Although Google accounts for most of the search traffic online today, it represents only a small portion of the total amount of traffic available. Close to 70% of the searches performed online are done using Google's servers, but that only accounts of 6% of the total traffic online. So... where is the rest of the traffic? On other sites, of course. Someone who wants to repair their relationship, is going to type repair my relationship into Google and see these 2 sites as their top results: Lots of above the fold advertising space on this site, wouldn't you say? That big block right in the middle would be great for a site targeted placement that fills the entire space with just my ad.

48 Page 48 With the right message, I can get some outstanding CTR on a page like this.... or one like this too. There's two adblocks above the fold I can target on this site, so I can run different slants on the same message to mix things up and see which one performs better. As you can see... contextual advertising allows me to display my ads on the pages of other websites... and it's not done blindly either. Depending on the content of the site, I can pick where my ads appear so I know the exact state of mind the visitor is in and how I should target them. Using advertising systems like Adwords and its content network, I can pick the exact pages I want my ads to appear on.

49 Page 49 This way, I can target the searcher no matter which phase of the buying process they're in. Lookers These are the searchers who do not have an immediate need to solve their problem for invest in a solution. For the most part these searchers are in the information gathering stage of the buying process. If I'm going to target this segment of the market, I'd have to do it using some sort of free content visitors sign up to get and I convert them on the backend using marketing. Shoppers After a searcher has gained some information about their problem or figured out a solution that should help, they'll start to use more specific keywords to move closer to a buying decision. This is still part of the decision process, except the searcher starts to narrow down their options and begin to compare the different choices they have. If I'm going to target this segment, I'll focus on reviews of the offers and comparisons between them and can either do that on the page itself or behind an signup. Purchasers After a searcher has researched all of their options and made a final decision, they will go online to purchase. Sometimes they'll revisit the sites they visited in the last 2 steps as a final assurance, but the intent will be to purchase the offer being made. If I'm going to target this segment, I'll want to focus on what sets my offer apart from the rest bonus, etc and why they sold buy from me.

50 Page 50 Adwords Content Network To help fill in the traffic blanks... I can use the Google Adsense program to my advantage by targeting specific pages in that network of sites. Here's how it works... Google pays website owners an amount for each click on an Adsense ad that appears on their site. As an advertiser, I can target these Adsense adblocks from within my Adwords account by selecting the Content network checkbox. I always separate my search and content network campaigns. Even if I'm going after the same keywords, I create an entirely new campaign for my content network ads. Google likes it this way and everyone I've ever talked with about the content network says you should do it. Largely because the process for building a content network campaign is a 180 degree turn compared to the search network.

51 Page 51 One of the biggest differences is how I can choose to pay for my ads on either a CPC or CPM basis. We've already covered CPC, but CPM is cost per thousand. Instead of paying for each click, I pay a set amount for 1,000 impressions of my ad. An ad impression happens when my ad shows up on the page and is viewed by the visitor. This is a great option when I have high-performing ads. Rather than pay for each and every click, I can use the CPM option for ad campaigns that are generating lots of clicks to help reduce my costs. Not only can I approach my bidding strategy differently, I need to build my ad groups and writing my ads using different methods too. Like I said... the process for building a successful content network campaign may have the same elements, by it's a totally different approach. So... don't go thinking you can just copy and paste your search campaigns and call it a day. No sir... no way. To get great results from the content network, you need to approach it from an entirely different angle. So... let's get right into it, shall we?

52 Page 52 Campaign Settings Before I get into anything else, there are a few campaign settings I need to setup to optimize my campaign. The first, selecting the content network as my only advertising source, has already been done... but I won't stop there. The next setting I want to choose is how my ads are shown over time. Unlike the search network where I choose to Rotate evenly, I want Google to Optimize my content network ads. Since CTR is such a big factor with advertising on the content network, I want Google to show the better performing ad more often... even when I'm doing my testing. I also want to select the Standard option for displaying my ads throughout the day. This way, my ads are shown evenly throughout the day, giving them a better chance of showing on more websites... and reaching a larger audience as a result. Traffic Ultimatum Twist I'll always de-select "iphones and other mobile devices" under the Devices section when setting up my campaign. Since I'm either going to send the visitor to an offer that needs at least an address... I don't want to waste money advertising to people I don't think are going to follow through. At best... I test it... vigorously. Here's what it looks like when I'm setting it up in my Adwords account...

53 Page 53 After I enter my campaign settings into Adwords, I'll click the "Save and continue" button at the bottom of the page to move onto the next step. This is where I'm going to tell Google which keywords or URLs I'm targeting... and it's also where I'll write my ad too. But let's deal with the keywords first, shall we?

54 Page 54 Keywords After those campaign settings are adjusted, I can move onto the next step... keywords. Probably the biggest difference between using the search network versus the content network is how Google decides when to show my ads. On the search network, my ads are triggered at the keyword level. If my keyword matches the search query, my ad is shown. Simple. Not so on the content network. Since there is limited keyword matching on the content network, Google looks at up to 50 keywords in my ad group to determine its theme.... and since I'm trying to establish a theme, I can include general keywords that normally don't convert well on the search network. It's like the game Taboo. If you've never played it before... it's a hoot! Here's how it works... A player is given a word on a card and they have to use other words that describe the word on their card without actually saying that word. If I were to say these words, what do you think the word on my card is?

55 Page 55 3G GSM 16GB bluetooth 4G camera smartphone wi-fi... if you guessed iphone, give yourself a pat on the back :) Advertising on the content network is the same thing... I'm basically giving Google a list of keywords so they can guess what my ad group is about. Like I said... it's a totally different approach. So I wouldn't even dream about taking my successful search network campaigns and copying them into the content network. Not unless I want to lose lots of money that is :( To be honest... that's how the content network got it's bad rap in the first place. Whether they want to admit it or not, the IM gurus can have an effect on these kind of things... but the initial buzz from the IM gurus on the content network was bad. Not because the content network is really a bad option. Quite the opposite, actually. Driven by the desire to be first out of the gate with an offer targeting this new advertising option, the IM gurus applied search network tactics and FAILED! So... when it comes to keywords and how I group them into ad groups... I need a totally different approach. The first thing I need to do is forget about match type. This isn't keyword level advertising, so Google doesn't care about exact match and phrase match... just broad match. That's because phrase match and exact match restrict the placement of my ads, making it more difficult for Google to establish my theme.

56 Page 56 The second thing I need to do is start using duplicate keywords. To help Google with the theme of my ads, I'll have a set of general keywords I use in every ad group. These are the top-level keywords for the market or offer I'm targeting. You know... the general, non-targeted keywords I wouldn't dare bid on in my search network campaigns? Yeah... those ones :) The third thing I need to do is use negative keywords differently. Negative keywords work a little bit differently on the content network... Google compares my negative keywords with the content of the pages my ads are eligible to appear on. If my negative keywords match the content of the page, my ad is less likely to appear on that page. This means my ads will either appear less often on these pages, or not at all, so I don't want to be too aggressive with my negative keyword list. So... here's how I group keywords for the content network. get your ex back how to get your ex back get my ex back how to get my ex back ex back get back with your ex get back with my ex getting my ex back getting your ex back ways to get your ex back ex girlfriend get your ex girlfriend back get my ex girlfriend back how to get your ex girlfriend back how to get my ex girlfriend back

57 Page 57 There it is... a tight themed group of 15 keywords Google can use to determine the theme of my ads. I'll stick to keywords per ad group... it depends. There are probably more girlfriend keywords I could include in the ad group, but you get the idea. As far as negative keywords go... The only negative keyword I could think of is boyfriend, but there are situations where I might want to show my ad on a page with that word too. Instead of trying to guess what my negative keywords should be, I can let Google run my ads without them. After a while, I can run a placement report to see which sites are showing my ads and remove those ones that aren't performing well. To do that, I'll sort the placement report by conversions and use the information to build placement targeted campaigns with the URLs of those converting sites. To block poor-performing sites, I'll use the site exclusion tool. I'll show you how I do that in just a moment... let me tell you another way you can build your content network campaigns first.

58 Page 58 Finding Targets If I don't want to let Google decide which sites and pages are going to run my ads, I can tell them instead. It can be a tedious, and possibly time-consuming, process... but it could mean the difference between a profitable campaign and losing one. The process itself is quite simple though... Adsense Site Finder Method Step #1: Search Google by going through the keyword list I build in the Keyword Research module. Step #2: Look for sites with Adsense blocks, preferably above the fold and excluding text links. Step #3: Record the URL of the page in NotePad. Step #4: Repeat steps #1-#3, except use Bing and Yahoo as my search engine instead. When I find a site with an Adsense block, I might not be too happy with the placement of the ad. This usually happens when it's below the fold. Since I don't really know for sure whether or not the ad is going to perform well in that placement (I've been surprised in the past), I'll track my results and let my testing tell me what to do. This kind of testing is what helped me figure out ezinearticles.com was a good target for a lot of the niches I target... maybe it could work for yours too? To be honest... I don't really like the search feature at EzineArticles itself, so I use Google instead. Just put this little bit of code after your keywords and Google will only search it's database for those keywords on EzineArticles.

59 Page 59 keyword site: I'll add the pages I find to my list and then log into my Adwords account to setup my sitetargeted campaign. I'll log into my account and start to setup a new campaign. After selecting my campaign settings, I'll create the ad group and select my placements. The only problem is... It can take a long time to find all of these sites manually. My time is precious, so I like to automate and speed things up as much as possible. That's why I love Keyword Elite so much (free trial through that link only) and its Advanced Google Site Targeter module. It makes the entire process of finding suitable sites for my content network campaigns much easily than doing it by hand. So... I'll open up Keyword Elite and select the Advanced Google Site Targeter icon, like this:

60 Page 60 Then, for each keyword I enter into the program, I'm given a list of websites I could target with the following information: AdSense whether or not the site has Adsense adblocks Alexa Rank how much traffic the site gets Page Rank Google pagerank of the page URL the full domain name and extension for the page Domain PR Google pagerank of the site WHOIS contact information for the site owner After the program returns the information, the first thing I'll do is sort the results by the Adsense column. This will show me the sites with Adsense. Then I'll sort by the Alexa Rank column to find those sites with Adsense who also receive lots of traffic. The lower the value here, the more traffic the site gets, so I'll want to sort this column with the lowest numbers first. Otherwise, I can sort by the Domain PR column to find sites with high PR values who will more likely than not send profitable traffic my way...

61 Page 61 Once I have my list of URLs, I take them over to my Adwords account and copy them into my campaign like I showed you earlier. The advantage I gain by choosing the exact pages I want to advertise on is I already know the state of mind the visitor is in. When building my list of URLs, I always group them by keyword. This way my I can target my get your ex girlfriend back ad to the pages I found when I searched with that keyword. It's all about matching the message to the market, and running a site targeted placement campaign lets me do that. Once I have my keywords or URLs in place, I'll need to set a bid amount and write my first ad.

62 Page 62 Bidding Strategy Yes... I do have a bidding strategy for the content network. You should too! If you don't, you use mine as it's done wonders for me :) My bidding strategy depends on whether or not I have a placement targeted campaign setup. If I don't... I'll use the same bidding strategy I discussed on pages during the search network setup. If it is a placement targeted campaign? I'll bid on a CPM basis to increase my exposure while keeping my costs low. As far as what amount I should bid? Here's what I do... Placement Targeted Bid Process Step #1: Set an initial daily budget of $20 and max CPM of $5 in my campaign settings. Step #2: After adding my sites, click the Re-estimate likelihood button and check to see what Google says about the Likelihood your ad will appear Step #3: If my likelihood is long shot or fair chance, I need to increase my max CPM bid. Step #4: Increase max CPM bid by $0.50 Step #5: Repeat steps #2 - #4 until Google says the Likelihood your ad will appear is good chance or excellent chance.

63 Page 63 Writing Ads Now that Google knows when, and where, to display my ads... I need to have some ads to display, right? Unlike the search network, I can use both text and image ads in my content network campaigns. If I follow the process in the Keywords section, my ads will only be text ads... but if I take advantage of placement targeting, I can use images too. The benefit being... Placement targeted ads fill the entire adblock; meaning my ad is the only one in that space. Talk about grabbing attention and building brand awareness and exposure for my offer... Instead of my ad being just one of many like in this ad:... it'll look like this instead:

64 Page 64 Ask for it! Since the goal of my ad is to get the highest CTR possible, I want to make my ads stand out and grab the visitors attention. I'll do that by including as many benefits as I can and appealing to the core desires of my niche whether they be greed, desperation, fear, pride, or curiosity. Just like my search ads, I want my content networks ads to be benefit driven and give the user multiple reasons to click.... and the easiest way to get the click? Just like my search ads, I'll include a call-to-action like Get a free quote or Register now to beef up my CTR and get my eyes on my landing page. When writing my ads for the content network, I want to be more general in my approach. Since the focus is on driving traffic to my site, I don't want to focus on building a brand or getting exposure for my offer. Instead... I want to focus on getting the click.... and I can do that with ads like these: Murder Yellow Teeth, The Secrets of Teeth Dentists Don t Want You To Know Coffee Fool The Secret Coffee Exec s Don t Want You To Know I ve Been Scammed 37 Times These Are The Programs That Work These are examples of some highly successful content network ads. Ads that have racked up hundreds of millions, if not billions, of impressions.

65 Page 65 These ads were so powerful they showed up everywhere from dating sites to my Gmail inbox and converted viewers into visitors. Since my target market isn't actively seeking out my offer when they see my ad, they need to be shocked into giving me their attention. So... being sarcastic and humorous can definitely help. So can using the names of celebrities, common expressions, and lots of punctuation (commas, hyphens, even ellipses...). Just be creative. The key is to think about the type of visitor you want to attract and write ads to catch their attention. The only other change I'll make compared to my search network ads... Display URL Since my ads aren't going to be triggered by keywords, I don't need to use keyword level display URLs anymore either. Instead, I'll use a more generic URL that suits the ad group rather than any individual keyword. Once my ad is written, I can move onto the next step.... and don't worry about getting things right the first time. Since I'll be testing different variations like I do with my search network campaigns, I don't have to worry about getting this perfect. My testing will tell me which ads work the best, so I'll put more of my effort into tracking, testing, and tweaking than trying to get things perfect right out of the gate. Once I've found a solid converting ad after testing a bunch of different options, I can take things one step further...

66 Page 66 Image Ads... and it doesn't even have to be a fancy looking image like the one I showed you above. One of the simplest things I do is take my winning text ads, open up Image Ad Builder, and re-create the ads as an image. This way, I can make the title of my ad as large or larger than then H1 headline of the site itself... drawing even more attention to my ads. Using Image Ad Builder, I can build an attention-grabbing image ad that has the classic elements of a text ad headline, sub-head without having to waste hours of my time... or hundreds of dollars hiring a designer. If I want to make my ads a litte bit prettier, I can use the Display Ad Builder inside Adwords itself. After my ad has been built and my campaign is ready to go live, the only other thing I need to do is build my landing page. Just as with my search network ads, I want to send my traffic to a dedicated landing page that pre-sells them on the offer I'm making. Instead of repeating everything I've already said, just refer back to pages above for instruction on how to do it. Even though it might seem like a hard thing to do at first... it's really not.

67 Page 67 Testing, Tracking, and Tweaking... Just as with my search network campaigns, this is where the real marketers separate themselves from the rest of the pack. The first thing about the content network: It takes longer for Google to get my ads running... it's usually about 1-3 days before I see any impressions. So don't worry if your don't show impressions right away... When my campaign does start, I want to keep an eye on it. The placements I get could be on some very high traffic sources, which can quickly eat into my budget if I'm not careful. If I see too much traffic, I can either increase my budget or think about making some adjustments to my bidding strategy to reduce my max CPM. Reducing my max CPM bid would make my appear less often, helping to stretch my budget.... but I might not have to do that. If I'm tracking my results the same way I do on pages 32-39, I'll know whether or not I can afford to keep my max CPM bid the same and increase my budget to make more money. Obviously... if I'm making a profit with the max CPM bid I have setup, it stands to reason I can increase my budget to make more money, right? I mean... if I can get 1,000 visitors and make $500 profit off them, why can't I just increase my daily budget twice as much, get twice as many visitors and make twice as much money? I'd be crazy not to... Now... this kind of information would normally go with bidding strategy, but I need the test results first so I can make this kind of decision. The other way I can improve the results I'm getting on the content network is to look at which sites are doing well... and which sites need to be canned.

68 Page 68 To figure that out... I'll run a placement report. The placement performance report shows me stats for my ads on specific domains and URLs in my content network campaign. From a very simple report comes a way for me to gain some valuable information about the sites and categories my ads are shown on. Armed with these instructions on how to run a placement report, I can quickly see which sites aren't converting and which ones are doing well. When evaluating performance, I want to track the ad all the way to the conversion. You don't want to make the mistake of assuming an ad with a high CTR makes lots of money too. You need to look at the profits that come from the click because paying for 350 clicks from one ad that can't convert one visitor it's a smart thing to do :) To track my ads all the way to the conversion, I use the data I get from Google Analytics to learn more about my metrics, and my market too. I especially the like advertising ROI and geotargeting features. Using geotargeting, I can pinpoint where my traffic is coming from and use that information to setup geotargeted advertising campaigns on the search and content networks. It's a great feature, but it's slightly outdone by advertising ROI. Advertising ROI lets me trace transactions to campaigns and keywords based on the goals I setup... sales... signups... it's my choice. Once I have the placement report data, I want to focus on the pages where my ads are getting the most exposure. So rather than stumbling around these numbers blindly, there's a few things I do to make the most of the data...

69 Page 69 Placement Report Process Step #1: Exclude sites with less than 100 impressions using the Advanced Settings when going through the report creation wizard. Step #2: Sort the report by the Clicks column. Step #3: Note the URLs of the top 50 domains and refer to my Google Analytics data for that URL. Step #4: If the URL is profitable, run a new placement report at the URL level. If the URL is not profitable, remove it from the campaign using the Site and Category Exclusion tool. Step #5: Sort the URL level report by the Clicks column. Step #6: Note the URLs of the top pages and refer to my Google Analytics data for that URL. Step #7: If the URL is profitable, create a separate placement targeted campaign for that URL only. If the URL isn't profitable, remove it from the campaign using the Site and Category Exclusion tool again. Step #8: Repeat steps #1-#7 again, except sort the report by the Cost column in Step #2 & #5. Instead of just optimizing my ads like I do with the search network, I can optimize my placements as well. I think of it like removing keywords that aren't performing well in my search network campaigns... only difference is it's URLs instead of keywords that I'm removing. Aside from testing the ad copy, landing page copy, and site placements... I can also make adjustments to my bidding strategy.

70 Page 70 Whenever I setup a placement campaign for a new URL, I'll check my Google Analytics conversion stats to see if I can afford a higher budget. If a site is performing well and pumping more money into advertising on it will only bring me more profits... why not, right? The key is testing the different elements to find the right combination that works. Since that can sound easier than it really is, Jay's back with another video to help you out. Watch Video #15: Google Content Network So... after everything is setup and ready to go, I'll continue to test and track my results until I can have a few different profitable campaigns running. Once I've done that, I can think about moving onto the next paid traffic source... Before we get to that though, let's quickly recap the Adwords content network tactics I've just revealed to you. To dominate your market on the content network, you need to: Log into my Adwords account and create a new campaign that targets the content network, choosing to "Optimize" the ads over time by showing them evenly throughout the day and excluding all error pages and parked domains with the Site and Category Exclusion Tool. Build a keyword list for the content network by forgetting about match type, using duplicate keywords to develop a theme for each ad group, and running a placement report to block non-performing sites and pages. Search Google using the keyword list build during the Keyword Research training and look for sites with Adsense blocks. Record the URL of the page in NotePad and then repeat the first 2 steps using Bing and Yahoo! as my search engine.

71 Page 71 Set an initial daily budget of $20 and a max CPM of #5. Add the URLs found in the last step and click the "Re-estimate likelihood" button to see what Google says about the "Likelihood your ad will appear". If the likelihood is "long shot" or "fair chance", increase max CPM by $0.50 until the likelihood is "Good chance" or "Excellent chance" Create ads for my campaigns that are focused on generating the highest CTR possible by grabbing the visitors eyeballs with effective copy, creating images with Image Ad Builder to draw attention to my ads, and using a more generic display URL. Test both the elements of my ad itself and the landing page I sent traffic to using the same tactics discussed in the last chapter, but run a placement report as well to figure out which sites and pages are converting the best for my campaigns.

72 Page 72 Facebook Advertising As you've probably figured out by now, one of the keys to paid traffic is finding high traffic locations and placements to run your ads. The more traffic a page or site gets... the more times my ad gets seen... the more likely I am to get clicks... and ultimately, conversions. It's all about exposure.... and that's exactly what I'll get when I start advertising on Facebook. Since I imagine either you have your own Facebook page, or know someone who does... you already know how many people there are on the site. Not only can I tap into that huge database of people available on Facebook, I can take advantage of some of the unique features it provides compared to the Adwords content network. The first difference is how Facebook puts advertisers in a community 'social graph' like this: Let's say I'm in a Facebook group with Mr. B, and another, different group with Mr. D. Due to the nature of Facebook, all of their information is available to me... and vice versa. Mr. B. also receives similar information from Ms. C, and inevitably some of that information will then be passed on to me. From there, it is reasonable to assume that the information will reach Mr. D and so on and so forth. on the left hand side of the site. My social ads are displayed either as sponsored listing similar to Adwords in the user s news feed in the ad space The reason these ads are called social ads is because they appear alongside related actions the users' friends have taken on the site.

73 Page 73 Not only does my ad reach the users I identify as part of my target audience... it also This way... my offer can become part of that person's daily conversations. Think about how powerful that can be? Someone talks about needing to buy new running shoes, and bam... there's my offer for a 25% on Nikes. The second difference is how Facebook allows me to target demographics... and do so considerably better than with Adwords. With Facebook, I can target my audience by sex, political persuasion, age and other social factors.... and that's not even talking about targeting by geographical location too! As you can see... there are many different ways I can slice and dice my demographics to target my audience. To figure out the demographics of my market in the first place... I like to use Google Insights to find the most popular geographical locations for my market and use it to target my audience on Facebook.

74 Page 74 Creating Facebook Social Ads To get to the social ads set-up screen, I need to scroll to the bottom of the Welcome screen and click Advertising. When I do, I'll click over to this page where I'll click on the Get Started button to setup my campaign. After I'm logged into my account, I can click the Create an Ad button to start building my ad... Social Ad Creation Process Step #1: Design my ad, including a title (up to 25 characters allowed), body text (max 135 characters), and image (optional). Step #2: Decide whether I want my landing page to be my own web page or something I have on Facebook like a page, group, application, or event. Step #3: Enter the URL of the page I want to use as my destination URL. Step #4: Choose my targeting options by age, sex, location, keywords, education, workplace, languages, and relationship status/interests. Step #5: Set my daily budget (minimum is $1) and ad schedule (continuous or a specific start and end date). Step #6: Choose either CPM or CPC bids and enter my max bid amount with a close eye to the suggested amount I get from Facebook. Step #7: Review my ad, enter my credit card information, and click the Place Order button.

75 Page 75 Since I can't go back to edit my ad once I submit it for review, I'll double check everything before I hit the final button to submit it. After I submit my ad, it goes through a quality review before being shown. If my ad is rejected, I'll get a pretty vague telling me I need to make some changes. To figure out what went wrong, I'll check out the Facebook Advertising Guidelines to see what the problem is... Then I can try to make a few different changes to see if I can get the ad approved. If changing the ad text doesn't help, it's likely the ad is being rejected because Facebook doesn't like the offer. In this case, changing my ads won't make a difference. So... I can either try a different offer or move onto the next traffic source with the offer Facebook doesn't like. If I think it's the image that's causing the problem, I can find one at this great source of free stock photos. If you're using a Facebook page like a group, page, or event as the destination URL for your campaign, you'll need to make sure it's setup and ready to go before you submit your campaign. If you're using a landing page like the ones we've already talked about, you can refer to pages #25-31 for a quick refresher on how to do it.... or you can watch Jay's next video and let him show you how to do it. Watch Video #16: Facebook Social Ads

76 Page 76 Testing, Tracking, and Tweaking... As with the other forms of advertising I've already covered, Facebook social ads are not a one-and-done affair. Although I can't make changes to the individual ad after it goes live, that doesn't mean I can't create a separate ad. Since there's only a few different elements I can test, it's pretty easy to test and track my changes manually. When it comes to Facebook social ads, I'll test different... Headlines Body Text Images... by setting up manual split tests of my ads to see which performs better. So instead of setting up one campaign... I'll copy the bidding and targeting elements from the first campaign and write a new ad with only one chance to one of the elements above. For example... Ad 1 and 2 have the same headline and body text, but a different image. Based on the conversion tracking I have setup, I can test which image converts viewers the best. When I have a winner I can either test a different element altogether or try to beat the winning image with another one. The key is to keep testing to figure out what works. Once I've started to get some positive results and ROI from my Facebook social ads... I can turn my attention to another advertising opportunity available on Facebook.

77 Page 77 Facebook Applications Applications on Facebook have been around for quite some time, but application development has really taken off recently. The applications I can use on Facebook are much like the apps I use on my iphone - third party software programs I can add to my Facebook profile to make it do cool stuff.... and yes, cool stuff is the technical term :) Since developers have access to the source code for Facebook, they can create applications that are easily and seamlessly integrated into the site. Here's some of the most popular applications available today...

78 Page 78 Wow! FarmVille has 72 million monthly active users... talk about exposure!... but how can I take advantage of that? Well... thanks to AdBrite's Facebook App Channel, I can buy advertising space within the applications on a pay-per-click basis. As an advertiser, it gives me another avenue to reach my audience, similar to what Chili's is doing here with these ads. The same rules of ad creation and targeting apply here, so it's easy to get started. In fact... the easiest thing I can do is take my successful image ads from the content network and copy them here. I'll just create my AdBrite account and target my advertising campaign to the Facebook application of my choice. As with the other advertising channels we've already discussed, the key is testing and tracking my results. I'll test out different ads... different applications... and refer back to my Google Analytics data to see whether or not that placement is producing results. If I don't like the results I'm seeing, I delete the campaign to stop losing money, but if it's going well... I can look into buying more exposure in the application, or find similar ones I can advertise on too. It's definitely something I can check out. As you can see, there are a ton of different ways to market my offers on Facebook.

79 Page 79 To be honest, I've only scratched the surface here... there's many more advertising opportunities to explore and an entire Facebook marketing bible to follow. Once I've got everything up and running... I can start to think about expanding my paid traffic sources once again. Before we do that though, let's recap the advertising strategies we've covered for Facebook. To dominate your market advertising on Facebook you need to: Design my ad according to Facebook's advertising guidelines and decide whether to direct the traffic to a landing page or a page on Facebook (fan page, group, event, or application). Choose my targeting options by age, sex, location, keywords, education, workplace, languages, and relationship status, set my daily budget and ad schedule, select either a CPM or CPC max bid amount, and place my order. Test and track my results using the same Website Optimizer-Google Analytics combo I talked about with PPC ads to find the combination of ads and landing pages that convert the best. Use AdBrite's Facebook App Channel to advertise my offer inside of popular Facebook applications, and check out the Facebook Marketing Bible for even more ways to make money advertising on Facebook.

80 Page 80 Chapter Three: PPV Advertising For the longest time, pay-per-click and contextual advertising were the most popular sources of paid traffic. Over time, pay-per-view traffic has eaten away at the popularity of these other paid traffic sources to become a much more dominant option. One of the reasons pay-per-view advertising has become so popular is that it allows advertisers to either bid on keywords or URLs and display their ads in both situations.... and that's in the face of many false rumors saying PPV ads have something to do with spyware applications (when they don't -- they're just adware). Pay-per-view advertising is also known as cost-per-view or pop-up traffic and it's really simple form of marketing my offers. Let's take TrafficVance as an example. TrafficVance is the service I use to setup my campaigns that are targeted towards people who have downloaded and installed the software from GameVance. After the software is installed, the user will have ads served to them from the TrafficVance system. Whenever a user visits a URL or searches a keyword that's being bid on with the TrafficVance system, the corresponding ad will be shown to the user. This is because the user agrees to view these ads in exchange for playing games and getting screen savers as part of the adware software they downloaded. As pay-per-view advertising has grown in popularity, many new services have emerged. In fact, there are so many different options available that I run the risk of finding more duds than successes. So instead of watching you waste your money testing out different networks, you can stick to the ones I know work...

81 Page 81 TrafficVance This is easily the most popular service available today, largely because the traffic is of very high quality. As a result, TrafficVance requires a minimum deposit of $1,000 to get started and you need to referred by a current customer to create a new account. If you don't know someone with an account, you can usually find someone willing to refer you on message boards, Twitter, or Facebook. Lead Impact (formerly Zango) It's far easier to get approved with Lead Impact compared to TrafficVance and the traffic I get is just as good. MediaTraffic This is probably the best network to start with because you only need a small initial deposit, there isn't much competition, and the bid prices are usually low too. Another big plus is the account manager I get to help me with my campaigns. AdOn Network Although I can get good quality traffic from this network, it can be a little low on traffic volume at times. After I've setup accounts with these networks, I can move onto finding offers to promote...

82 Page 82 Find Offers Unfortunately... some affiliate programs don't accept PPV traffic, so if you're going to promote affiliate offers using these methods you'll need to do your homework first.... and don't assume the affiliate program will accept PPV traffic if it doesn't mention it on the site. If an affiliate program does accept PPV traffic, you'll see somewhere on their site where it says they accept contextual ads, pop-up ads, or downloadable software. When in doubt... contact the affiliate program owner and ask whether or not you can offer their offer using these PPV traffic tactics. That being said... there are some networks currently accepting PPV traffic: Hydra Network NeverBlueAds CX Digital Media Copeac Aside from the restrictions some affiliate programs have on PPV traffic, there's one more concern when it comes to finding offers to promote. I can only guess why... but I haven't had much success promoting anything that requires a credit card using PPV traffic. At least not so far. I know it's possible because my good buddy, Adeel, showed me how to do it in Mass PPV Traffic... I just haven't had the time to put it to work yet :) So in the mean time... most of the people I talk to about PPV traffic all say the same thing: Find offers with payouts greater than $2 Stick to lead-based offers with 1-5 fields to fill out Instead of ignoring their hours and hours of testing data, I'll start almost all of my PPV campaigns with offers that fit the criteria above. Once I've found the right offer, I need to find the right targets.

83 Page 83 Find Targets Ok... so now that I've got myself signed up with at least one PPV network and found some offers to promote, I can move onto finding the right targets for my ad. When it comes to targeting my PPV ads, I have two options: URLs and keywords. Just like the Adwords search network, I can setup my ads to be displayed based on the keywords a user searches with, or... I can set my ads up to be displayed based on the URL a user visits instead. Although I've had some success bidding on keywords, I've had the most success setting my ads to appear based on the URLs I want to target. Before I tell you the exact method I use to find URLs to target, I have a few words of caution first. Don't bid on root domain URLs Although the idea of bidding on URLs like YouTube.com, MySpace.com, ebay.com, and Facebook.com might sound like a good idea, that's all it is... a good idea. These sites get an obscene amount of traffic, so I'll burn through my budget super fast unless I target individual pages on these sites the profile page of someone who is interested in my market or the URL of a video related to my offer. Same goes for the URLs I find... I can even bid on pages of the sites I target... thank you pages... order pages... about us pages... contact us pages... test, test, test! The key is to match the conversation that's going on in the mind of the PPV user. A user on the about us page of a competitor's site might want to know the shocking secrets I have about the author :)

84 Page 84 Think outside the USA box Don't make the mistake of sticking to sites that are popular with the US market. I can find sites popular in Canada, Australia, and the UK instead and forget worrying about competing with everyone else for a slice of the US traffic. Use misspellings and variations There are a ton of different ways to enter a domain URL into a web browser, so I don't forget to include variations too. Here's a few: http www domain com http domain.com www domain com and that's not even talking about domain misspellings too. Just as I should include keyword misspellings in my Adwords search network campaigns, I should include URL misspellings in my PPV ad campaigns. So... I'll brainstorm different misspellings and set them up as new domain URLs that I'll target with my campaigns. Limit the number of URLs Don't make the mistake of thinking more is better. Instead of wasting hours going through pages and pages of testing results from the 1,000 different URLs and keywords I setup, I can save myself the time without sacrificing the results by starting off with just URLs. I'll add more later, but that's a good start. As for how I actually build my list of URLs to target? Check it out...

85 Page 85 URL List Creation Process Step #1: Go to Quantcast and search the URL of the offer I'm going to promote. Step #2: Write down the URLs listed under the Audience Also Likes section of the report, focusing on the ones I think match my market the best it's not rocket science... my testing will figure it out. Step #3: Write down the URLs listed under the Audience Also Visits section of the report focusing on the ones I think match the best again. Step #4: Repeat Steps #1-#3, except search using the URLs I found in the Audience Also Likes and Audience Also Visits sections. Step #5: Write down the URLs listed under the Audience Also Likes and Audience Also Visits section of the report. Focus on the ones I think match the best. Step #6: Go to Google and search using the ten most searched keywords from my niche research. Step #7: Write down the URLs from the first 2 pages of search results. Step #8: Go to Keyword Spy and search using the ten most searched keywords from Step #6. Step #9: Write down the URLs of the Adwords advertisers. Step #10: Pick what I feel are the top URLs and add them to my PPV campaign. If I need to get a better feel for the data, I can search the URLs in Quantcast to get a better idea of which ones are going to match my market the best.

86 Page and if you think that's a long and tedious process? Don't sweat it. Matt Harward was kind enough to develop and release his Laser URL Targeting software to do the work for me... Basically, the software and videos that go along with it takes me through the exact same process I described above. It's a great time-saver... and the videos do a great job of explaining how to build a great set of URLs to target using the software. Once I'm done coming up with a list of URLs and picking the I want to start with, I'm probably going to have a lot of URLs left over... but that's OK. Since I'm going to be testing different URLs to see which ones get the best results anyways, I can hold onto the extra ones for later. Once I have my targets, I can move onto the bidding strategy I'm going to use.

87 Page 87 Bidding Strategy As I just mentioned, I'm going to test the first URLs to see what kind of results I get. Since I don't want my budget to be eaten up by a flood of PPV traffic, I need to set a very small budget when I setup my campaign the first time. Reason being, it gives me the time I need to collect the data on my URLs to see which ones are converting the best. There's no sense in spending $100 targeting one URL that doesn't even get one conversion for me, right? So... I'll start off small with a budget of $5-10 per day. That's for EVERY campaign by the way. In the beginning, every campaign has a $5-10 daily budget until I can get some testing data. It doesn't matter if I'm making thousands of dollars a day on my other campaigns, each and every new campaign starts at $5-$10/day. As for my bid amount? It's back to being Goldilocks... not too hot, not too cold... just right. Basically... I want to bid myself into position #1. This is where the vast majority of the available traffic is and since I only play to win... I want that #1 spot. Unlike the Adwords search network, I don't have to worry about impulsive clicks from being in the top spot... so I'll take as much as I can get thanks :) To be sure I get the #1 position, I'll start with the lowest bid amount the network allows I'm pretty sure Media Traffic is $0.015 USD and TrafficVance is $0.01 USD. Then... I'll raise my bids by a ½ cent until I hit the #1 spot. I know... real technical formula, right? It works though... Here's what it looks like as I'm setting up my campaign using MediaTraffic...

88 Page 88 I'll give my campaign a name, setup a daily budget of $5-$10 like I said... and then make a few other small adjustments. First... I like to set my "Frequency Cap" to 1/48. What that means is: My ad will only be shown to each person once every 48 hours. So... even if the person with the MediaTraffic adware installed visits the URL I'm bidding on 100 times a day, they're only going to see my ad once. Makes sense, right? I mean... why waste money continuing to advertise to someone who already saw my ad and didn't convert? Once I've got my Frequency Cap set, I can pick the different countries I want to target.

89 Page 89 Sometimes the offer I'm promoting will only allow traffic from the United States or US, Canada, and Australia... some kind of geographical restriction. Since I won't get paid send traffic from China to those offers, I'll be sure to exclude them from my campaign. Then I'll click the "Show" button under the Advanced Features section to setup the destination page and category for my campaign. Now... the category is going to be whichever one most closely matches the offer I'm promoting and the destination URL will be the tracking link I setup that directs visitors to my landing page. I'll just enter them into this screen... After clicking the "Add" button above to setup the new destination page, I'll move onto setting my bid amount and entering the URLs I'm going to target. As I mentioned earlier, I'll start my bid as low as I can go and then move it up 1/2 cent at a time until my ad is in the #1 position. With MediaTraffic, the smallest bid is $0.015 so I'll start there.

90 Page 90 After I enter both the $0.015 CPV bid amount and the URLs I want to target, I'll click the "Add Targets" button to see if it's enough to grab the #1 spot. Since someone is already targeting the first URL I entered, I can select the checkbox beside the "Targets" column, click the "Match Competing" button, and then raise my bid by a 1/2 cent to grab the top position. Once everything is ready, I'll click the "Finish" button to send my campaign through for approval. Once I have my bidding strategy in place... I need to build my landing page, right?

91 Page 91 Landing Pages Once I have my bids set and my URLs loaded into my campaign, I need to setup my landing page before unleashing my ads. Since there's no Quality Score to worry about like I do with Adwords, I don't have to use those landing pages for my PPV campaigns. In fact... I'd advise against it. Unlike Adwords search and content network ads that appear alongside relevant results and content the viewer is interested in, the PPV ad display process is more of an interruption mechanism. If you've never seen a PPV ad before... they look like this: Imagine typing a URL into your browser and having a big 800x600 ad like that one displayed on your screen? Since the visitor is being interrupted by my ad, there are a few things I can do to smooth the transition from entering the URL to them taking me up on my offer.