JCDecaux N O R T H A M E R I C A

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1 JCDecaux N O R T H A M E R I C A

Global Presence JCDecaux North America s parent, JCDecaux, is the

people every day across more than 50 countries.

airport advertising #1 worldwide in transport advertising #1 in

2 Global Presence JCDecaux North America s parent, JCDecaux, is the No.1 Outdoor Advertising Company in the world reaching 300 million people every day across more than 50 countries. #1 worldwide in street furniture advertising #1 worldwide in airport advertising #1 worldwide in transport advertising #1 in Europe in billboard advertising #1 worldwide in self-service bicycles France United Kingdom Qatar

No. 1 Worldwide in Out-Of-Home Street Furniture: includes contracts in 36 of the 50 largest cities in Europe, a key presence in the

and the Americas. Transport: showcases a portfolio of 184 airports in 18 countries reaching 32% of global air traffic.

world. Billboards: delivers a global footprint of 226,700 large structures in 30 countries, with the majority in Europe.

3 No. 1 Worldwide in Out-Of-Home Street Furniture: includes contracts in 36 of the 50 largest cities in Europe, a key presence in the Asia-Pacific region - in Australia, Singapore, Thailand, South Korea, Japan - and a growing network in Central Europe, the Middle East, and the Americas. Transport: showcases a portfolio of 184 airports in 18 countries reaching 32% of global air traffic. JCDecaux also provides advertising space in 287 transportation systems including subways, train stations, buses and trams around the world. Billboards: delivers a global footprint of 226,700 large structures in 30 countries, with the majority in Europe. JCDecaux s expertise in coordinating campaigns at international, national and local levels enables clients to harness this powerful global network. Hong Kong Australia Singapore

Airport Reach a Premier Audience JCDecaux s presence in 26* of the United States busiest and most renowned

Kennedy and Los Angeles International, provides advertisers with one of the highest concentrations of

Airports in 6 of the top 10 DMAs Coverage at primary gateways to and from the U.S.

4 Airport Reach a Premier Audience JCDecaux s presence in 26* of the United States busiest and most renowned airports, such as John F. Kennedy and Los Angeles International, provides advertisers with one of the highest concentrations of affluent frequent flyers and business travelers in the most desirable advertising markets in the country. Airports in 6 of the top 10 DMAs Coverage at primary gateways to and from the U.S. with key international airports such as JFK, LAX, Miami and Houston Intercontinental. *As of October 2011 Los Angeles International Airport Digital Content Sponsorship Miami International Airport Exhibit and Alcohol Sampling Station

5 John F. Kennedy International Airport Exterior

6 Los Angeles International Airport Ticketing Domination

In 2009, 1.5 billion people traveled by air in the U.S. and this number is projected to grow annually; world air traffic will double by 2029 to reach 11 billion passengers.

branded zones product sponsorships content sponsorships (news, sports, financial) interactive and digital technology 3D platforms JCDecaux s airport network offers advertisers an exceptional media

7 In 2009, 1.5 billion people traveled by air in the U.S. and this number is projected to grow annually; world air traffic will double by 2029 to reach 11 billion passengers.* With global airport dwell times greater than 100 minutes, we provide advertisers with sophisticated solutions that optimize the impact of campaigns at airports including: large format exteriors branded zones product sponsorships content sponsorships (news, sports, financial) interactive and digital technology 3D platforms JCDecaux s airport network offers advertisers an exceptional media channel to reach a captive and receptive audience that is traditionally hard to reach through other forms of advertising. *Source: ACI Global Traffic Forecast , edition 2011 Ronald Reagan National Airport John F. Kennedy - Product International Sponsorship Airport Banners - Gate Domination John F. Kennedy International Airport Digital Brand Experience

Chicago, San Francisco, and Boston. All of our Street Furniture is 24-hour backlit, increasing audience impact by 16%*.

8 Street Furniture Cityscapes designed to showcase your brand JCDecaux North America reaches millions of Americans every day while they travel by car and when they walk and shop in several of the most populated and desirable downtown areas in the country: Los Angeles, Chicago, San Francisco, and Boston. All of our Street Furniture is 24-hour backlit, increasing audience impact by 16%*. *Source: 2006 Scarborough Research Corp./VNU San Francisco 17-foot Kiosk Boston Boston, MA Bus Bus Shelter Shelter Wrap Wrap and & Build-Out Build-Out

9 Chicago Bus Shelter

10 San Francisco 17-foot Kiosk

According to a 2008 UN study, half the world s population now lives in cities, a proportion that will reach 70% by 2050.

the best urban locations to target the most sought after demographics.

measurement systems, such as EYES-ON Access to our team of Innovate specialists, who help generate cutting-edge ideas to make

11 According to a 2008 UN study, half the world s population now lives in cities, a proportion that will reach 70% by Our products include bus shelters, kiosks and City Information Panels designed by worldrenowned architects and positioned in the best urban locations to target the most sought after demographics. Using JCDecaux s Street Furniture provides advertisers: Effective communication using the latest industry data and measurement systems, such as EYES-ON Access to our team of Innovate specialists, who help generate cutting-edge ideas to make campaigns more interactive and engaging Targeted networks to select from, depending on advertising objective Chicago City Information Panel Los Angeles City Information Panel Boston 17-foot Kiosk

MallScape One-stop shopping access to the most prestigious malls

of shoppers who have desirable household demographics, as well as the

12 MallScape One-stop shopping access to the most prestigious malls JCDecaux s MallScape portfolio offers 36 of the highest quality shopping malls in the top U.S. markets. Each mall has been screened to deliver advertisers with a large volume of shoppers who have desirable household demographics, as well as the highest quality tenants and outstanding sales per square foot. International Plaza, FL San Francisco Centre, CA

13 Mall at Short Hills, NJ

14 Century City Shopping Center, CA

Our networks feature a limited number of advertisers at one time, which allows our advertisers to dominate the malls for the duration of their campaign.

15 Nearly 94% of the adult population in the U.S. visit a shopping center every month, making malls the most visited public places in the country. JCDecaux s MallScape structures are strategically located at the highest traffic locations to impact shoppers throughout their visit, providing total coverage of the mall. Our networks feature a limited number of advertisers at one time, which allows our advertisers to dominate the malls for the duration of their campaign. Since Americans are perpetually in a rush, trips to the mall are coupled with a stop at the grocery store or running other errands. MallScape advertising also works for brands and retailers not linked to mall sales by placing their campaigns right in front of these potential consumers. Water Tower Place, IL The Shops at Willow Bend, TX

Transit Visibility in front of Manhattan s crème de la crème JCDecaux provides advertising on the

WallScape, one of the largest billboards in Manhattan, positioned outside of the Lincoln Tunnel.

: affluent, educated urban professionals who live in highincome Tri-State area counties and work in

Advertising on JCDecaux s Transit trifecta delivers not only prestigious viewership, but volume as

16 Transit Visibility in front of Manhattan s crème de la crème JCDecaux provides advertising on the commuter PATH trains and its stations, in the Port Authority Bus Terminal (PABT), and on our WallScape, one of the largest billboards in Manhattan, positioned outside of the Lincoln Tunnel. These locations offer coverage of one of the most desirable metropolitan audiences in the U.S.: affluent, educated urban professionals who live in highincome Tri-State area counties and work in Manhattan. Advertising on JCDecaux s Transit trifecta delivers not only prestigious viewership, but volume as well: PATH: 6 million monthly passengers PABT: 6 million monthly commuters WallScape: 3.3 million monthly vehicles New York City PABT Exterior (200 feet long) in Times Square PABT Station Domination and Sampling

17 New York City has the highest rate of public transportation use of any American city, with nearly 55% of workers commuting by this means in 2009.* *Source: U.S. Census Bureau, American Community Survey 2009 New York City Wallscape

Innovation Innovation is part of JCDecaux s DNA In today s information-saturated society, effective

JCDecaux is dedicated to developing campaigns that surprise and engage its audience through sound,

more. Interactive campaigns enhance the visual impact of the creative image by providing multiple

At JCDecaux we strive to create unique custom-made outdoor solutions tailored to achieving our

18 Innovation Innovation is part of JCDecaux s DNA In today s information-saturated society, effective brand cut-through has never been more important. JCDecaux is dedicated to developing campaigns that surprise and engage its audience through sound, touch, new lighting techniques, interactive displays, special build-outs, mobile interactivity, and more. Interactive campaigns enhance the visual impact of the creative image by providing multiple points of contact and deepening viewers understanding of the message. At JCDecaux we strive to create unique custom-made outdoor solutions tailored to achieving our clients advertising objectives. Ronald Reagan National Airport Charging Station Sponsorship Los Angeles International Airport Clock Sponsorship John F. Kennedy International Airport Exhibit

19 Chicago Bus Shelter Wrap and Build-Out

20 3 Park Avenue, 33rd Floor New York, New York USA Telephone: (646)

Macau International Airport Advertising. Media Kit

Macau International Airport Advertising Media Kit JCDecaux Transport July 2009 JCDecaux Group Worldwide Outdoor Experts Leaders in Outdoor Advertising 1 in Asia-Pacific in Outdoor Media 1 in China in Outdoor