media kit 2016

Transcription

1 media kit vol 5 Issue 1 january 2015 vol 5 Issue 2 february 2015 vol 5 Issue 3 march 2015 vol 5 Issue 4 april 2015 vol 5 Issue 5 may 2015 NEW YEAR = NEW OPPORTUNITIES WINTER MARKET HIGHLIGHTS LIGHTING the OUTDOORS INTERIOR DESIGN TRENDS GLOBAL LED LIGHTING REPORT UNDERCABINET LIGHTING INSPIRING DISPLAYS KITCHENS &Baths THE LATEST & GREATEST NEW PRODUCTS THE CONTROLS MARKET: HOW EVERYTHING HAS CHANGED HIGH POINT HIGHLIGHTS TAPPING THE INTERIOR DESIGN MARKET TECH TALK: LIGHTFAIR SPOTLIGHT PLUS THE CHALLENGE OF CONNECTIVITY THE LATEST IN ACCENT LIGHTING HAUTE NEW SCONCES SPECIAL SECTION: & LEGENDS LEADERS LUMINARIES enlightenmentmag.com

2 OVERVIEW Build Your Brand With encompasses a robust portfolio of various marketing solutions to actively engage the largest audience of lighting professionals + a growing network of architects, designers, specifiers, and industry influencers. Uniquely positioned at the convergence of architecture, design, retail, and wholesale, empowers your business with the collective strength of our print magazine; digital, social, and mobile channels; network of journalists and critics; and our highly engaged, loyal audience. LAS VEGAS MARKET PREVIEW Print Digital Mobile vol 5 Issue 7 july 2015 HAUTE HOSPITALITY PROJECTS SPECIAL SECTION MADE IN THE USA MAISON&OBJET AMERICAS REPORT

3 OVERVIEW Print Edition Every issue of s print edition features in-depth reporting about the business of decorative lighting, retailing, and design. Stories on successful showrooms help our audience improve their profitability and professionalism. Profiles of top lighting professionals provide readers with useful information, ideas, and tips designed to help them increase sales of lighting fixtures, ceiling fans, lamps, and more. vol 5 Issue 8 august 2015 HEAD-TURNING CEILING FANS One of the central features in each issue of is a spotlight on a specific category of lighting products. From exterior façades, landscape lighting, chandeliers, pendants, and sconces to ceiling fans, track, recessed, under-cabinet, portable lamps and more, covers the total decorative lighting market. Our editors report on the latest lighting sources plus lighting controls and integrated systems. Retailers and interior designers rely on the new products and informative articles featured throughout to stay current with the latest designs and trends. Each issue features page after page of lush photography featuring beautifully designed installations. Showrooms and designers tell us these articles are so valuable, they keep close at hand to inspire and upsell clients. WHAT S BOOMING IN BULB BUSINESS (BESIDES LED) DALLAS MARKET TREND REPORT

4 OVERVIEW We Amplify Your Brand Far Beyond the Printed Page Digital Edition magazine is also the decorative lighting industry leader in new publishing technologies. Our digital edition connects advertisers to a growing legion of online readers via mobile smart phones, tablets, and traditional Web browsers. The editorial team continually posts the latest industry news, developments, and product information to our SEO-optimized news stream, reaching one of the largest industry communities. Increases Your Sales & Builds Your Brand Advertise with magazine to increase brand awareness build preference for your products generate new sales inquiries announce your latest product offerings create excitement and traffic for your market showrooms in Dallas, Las Vegas, and High Point. promote your exhibit booth at Lightfair, K/BIS, ALA Conference, and more. helps build your brand by reaching the industry s largest circulation of decorative lighting buyers and purchasing decision-makers. Don t settle for just another page of advertising. Choose and get more for your advertising investment: A media partner that is continually innovating to help you build your brand, increase your visibility and grow your business.

5 CIRCULATION COMPARISON READERSHIP PROFILE Showroom Owners, Sales Associates, and Purchasing Managers Electrical Wholesale Distributors of Decorative Products PUBLICATION Residential 6,620 4,754 1,826 1,421 Decorative Sales Representatives 793 1,524 Manufacturers 1,362 Residential combines these categories Designers, Interior Designers, and Architects 1,919 1,507 Hospitality/Contract Designers and Product Designers 1,073 Residential combines these categories Home Furnishing Retailers Selling Mass Merchants/Home Centers/Mail Order Other Professionals (Including Students, Professors, Consultants, Emeritus ILA members) TOTAL CIRCULATION Targeted and Non-Targeted Subscribers ,762 10,012 4c Full Page (1x Net Rate) $2,995 $3,425 CPM for Total Circulation (Cost to reach 1,000 subscribers using 2015 Net 4c Page 1x Rate) $202 $342 TARGETED CIRCULATION TO LIGHTING PROFESSIONALS vol 5 Issue 6 june 2015 DALLAS MARKET PREVIEW HOW A LOYALTY PROGRAM CAN BOOST YOUR BUSINESS ALSO: LIGHTFAIR RECAP BEST OF MILAN: EUROLUCE THE CIRCULATION LEADER

6 VALUE-ADDED EXTRAS Provides the Most Value-Added Extras Get more for your advertising investment with s value-added extras! Advertisers Receive (see Editorial Calendar for full details): Bonus Distribution at All Major Markets Dallas, Las Vegas, and High Point Bonus Distribution at Industry Trade Shows Lightfair, K/BIS, The LED Show and ALA Conference FREE Expanded Showroom Listings An enhanced Dallas Market Directory listing for January and June advertisers FREE Showroom Easel An oversized As Featured in will be personally delivered to your showroom for display FREE Catalog Showcase Advertisers in the February and July issues receive a free listing with catalog cover, 50 - word description, contact phone number, Web site, address, Web link, and leads FREE Blast 12x advertisers will receive one free blast (see sales associate for details) Advertisers Receive Preferred Editorial Consideration When you advertise in, you receive preferred consideration for publication of your press and new product releases in all our print and digital media outlets. Commit to us and we ll commit to you.

7 2016 EDITORIAL CALENDAR COVER STORY EDITORIAL FOCUS PRODUCT FOCUS FEATURE STORY ON THE MARK WITH MARK OKUN JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER WINTER MARKETS ISSUE 2016 Industry Forecast Market Previews / Fashion Trends in Selling the Home Builder Market & Today s Home Trends Keeping Employees Engaged Outdoor Living Fashionable LED Outdoor & Landscape Benefits of Using LED Outdoors Using Instagram to Reach Your Customers Kitchen & Bath Controls Layering in Kitchens & Baths Maximizing Your Displays Interior Design Issue Selling to Interior Designers High Point & Lightfair Preview The Latest Technology Customer Service in 2016: Meeting Changing Customer Expectations Leaders, Legends, & Luminaries Task Wall Omnichannel Marketing Strengthening the Showroom/ Vendor Relationship DALLAS MARKET ISSUE MARKET CHOICE AWARDS GUIDE Dallas Market Preview Tapping Into Consumer Buying Habits Mid-Year Checkpoint: Are You Still on Track to Succeed in 2016? Made In America Las Vegas Market Preview Light Bulbs & Emerging Light Source Technology Spotlight on Hospitality Projects Non-Verbal Selling Sales Rep Spotlight Holiday Season Selling Ceiling Fans Holiday Promotion Ideas Preparing Your Store for the Holiday Season ALA Conference Preview Energy- Efficient Products Evaluating Your Marketing Mix Inventory Evaluation: Fast Track Your Slow Movers Green Products High Point Market Preview Mirrors & Home Décor The Key to Selecting Items That Sell Through Legislation ENERGY STAR Updates Track, Rail, & Recessed Successful Sales Strategies 2017 Crystal Ball Crystal Products & Lampshades 2016 Year in Review Pre-Market Strategies for Success SPECIAL SECTIONS DALLAS MARKET GUIDE & MAPS LED SHOW PREVIEW DALLAS MARKET GUIDE & MAPS VALUE- ADDED EXTRAS Expanded Directory Listing Easel for Dallas Market & Las Vegas Market advertisers Catalog Showcase Easel for High Point Market & Lightfair advertisers New Product Roundup E-blast Expanded Directory Listing Easel for Dallas Market advertisers Catalog Showcase Easel for Las Vegas Market advertisers New Product Roundup E-blast Easel for High Point Market advertisers New Product Roundup E-blast BONUS DISTRIBUTION DALLAS LIGHTING MARKET Jan LAS VEGAS MARKET Jan The LED Show/ Strategies in Light March 1-3 LEDucation 10 March High Point Market April Lightfair April DALLAS LIGHTING MARKET June LAS VEGAS MARKET Jul Aug. 4 ALA Conference Sept High Point Market Oct EDITORIAL DEADLINE AD MATERIALS DEADLINE 12/7/2015 1/7/2016 2/8/2016 3/7/2016 4/7/2016 5/6/2016 6/7/2016 7/7/2016 8/8/2016 9/7/ /7/ /4/ /11/2015 1/14/2016 2/12/2016 3/14/2016 4/14/2016 5/13/2016 6/14/2016 7/14/2016 8/15/2016 9/14/ /14/ /11/2016

8 PRINT ADVERTISING RATES 2016 ADVERTISING RATES ad size 1 x 6x 12x 18x 24x 36x 48x Full Page $2,995 $2,845 $2,635 $2,425 $2,335 $1,925 $1,250 1/2 Page 1,895 1,800 1,670 1,535 1,475 1,225 1,075 1/3 Page 1,595 1,515 1,410 1,305 1,250 1, /4 Page 1,295 1,230 1,140 1,065 1, spread units 1 x 6x 12x 18x 24x 36x 48x Full Page $4,995 $4,595 $4,446 $3,696 $3,497 $3,197 $2,248 1/2 Page 3,295 3,130 2,895 2,675 2,575 2,125 1,375 All Advertisements Are 4-Color All advertising rates are Net to publisher. Ad agencies, please add 15% to calculate Gross rates. Frequency rate is based on total number of ad insertions in A spread unit counts as two (2) insertions. For guaranteed position opposite a specific column or feature, add 10%. PREMIUM POSITION ADVERTISING RATES premium pages 1 x 6x 12x 18x 24x 36x 48x Inside Front Cover $3,655 $3,470 $3,470 $3,165 $2,850 $2,375 $1,645 Page Opp Inside Front Cover (IFC) 3,445 3,275 3,275 2,755 2,685 2,240 1,550 Opposite Table of Contents (TOC) 3,445 3,275 3,275 2,755 2,685 2,240 1,550 Inside Back Cover 3,475 3,300 3,300 2,780 2,710 2,255 1,565 Back Cover 3,950 3,755 3,755 3,160 3,080 2,565 1,780 premium spreads 1 x 6x 12x 18x 24x 36x 48x Inside Front Cover Spread $6,095 $5,605 $5,425 $5,180 $5,430 $3,655 $2,725 2nd Spread (pp. 2 3) 5,495 5,220 4,890 4,670 4,285 3,570 2,475 3rd Spread (pp. 4 5) 5,295 5,030 4,715 4,500 4,130 3,440 2,385 Inside Back Cover Spread 5,595 5,315 4,980 4,755 4,365 3,635 2,515 Published by Bravo Business Media, magazine is the only completely integrated media solution focused on serving the lighting industry. In addition, we are dedicated to sharing lighting expertise with the interior design community. Our market-leading media strategies are produced by industry experts who can uniquely provide the critical insight, analysis, and relevant connections needed to give businesses a competitive edge.

9 PRINT AD SPECIFICATIONS ad size trim (width x height) live area (width x height) bleed (width x height) 2-Page Spread** 16.75'' x '' 16.25'' x '' 17'' x '' Full Page 8.375'' x '' 7.875'' x '' 8.625'' x '' 1/2 Page Horizontal 7.5'' x 4.875'' Only non-bleed ads accepted Live Area: All type and images not intended to bleed must be within this area. Anything outside the live area could be trimmed off. Full page bleed ads: Build pages to trim and extend 1/8'' beyond page edge. Please offset all printers marks from the bleed by 1/8''. Allow 1/2'' gutter margin for spread bleed. Supply 2-page spread ad files as two single full-page PDFs including bleed. ** For 1/3 or 1/4 page ad specs, contact a sales representative. 2-Page Spread Bleed: 17'' x '' Live-Area: 16.25'' x '' Trim: 16.75'' x '' Trim & Binding 8.375'' x '', Perfect bound. Accepted Formats PDF, TIFF or Packaged InDesign files (include associated graphic files and fonts). Photos and Graphics All images must be 300 dpi and in CMYK color mode. All B/W scans must be 300 dpi grayscale. TIFF; EPS (for Illustrator files, all fonts must accompany file even if text has been converted to paths) Supplied RGB or Spot color files will be converted to CMYK at additional charge. Maximum density, four-color process is 280%. Please contact your sales representative with any questions. Full Page Bleed: 8.625'' x '' Live-Area: 7.875'' x '' Trim: 8.375'' x '' 1/2 Page Live-Area: 7.5'' x 4.875''

10 DIGITAL ADVERTISING SOLUTIONS provides the perfect context for your brand, with high engagement and impressive metrics. HIGHLY OPTIMIZED CONTENT positions as the most favorable among trade publications within search engines. THE TRAFFIC TOPPER online with tens of thousands of unique visitors (and growing each month). enlightenmentmag.com places your message in the most relevant place to reach the market. SOCIALLY STRONG and growing. continues to lead the industry socially, with the most Likes and Followers by industry professionals and advocates. Our online ads appear on the mag.com home page as well as throughout the site, rotating within each position. Targeted configuration placement and positions are available to achieve your marketing objectives.

11 DIGITAL AD RATES & SPECS Advertise on This guide will assist you with selecting a range of advertising opportunities currently available on mag.com. Should you require creative in another format, send an to advertising@enlightenmentmag.com rates per month ad position ad size > 6x < 6x Position #1 468 x 60 $995 $1,495 Position #2 280 X 150 $875 $1,295 Position #3 280 X 150 $775 $995 Position #4 600 X 135 $650 $975 Ad Requirements & Guidelines: Ads may not contain nudity or content that is not family-friendly. Ads in the RSS feed will be inserted after every article. We do not accept advertising text links anywhere on our site. Ad placement locations shown in the picture are only approximate. Actual placement location can change due to editorial content length. *No ads will be accepted that are higher than 150 pixels in the right side bar This screenshot will guide you through a range of advertising opportunities currently available on mag.com*.

12 DIGITAL MARKETING is focused on building brands and influence, generating leads, and shortening the sales cycle for our partners. Our digital marketing solutions are designed to tell the story of your brand, actively engage your customers, and bring you new ones. Newsletter Sponsorship Product Showcase Custom/Dedicated YOUR AD Here YOUR AD Here YOUR AD Here Most-Read & On The Mark Stories New for Your Showroom Sponsored Stories Align your brand with the most relevant and talked about industry topics. s bi-weekly s are a highly targeted way to deliver your message alongside the lighting industry s timely news stories. Place your new product introductions in front of subscribers with single focus product images and an immediate call to action with a simple click-and-go format. Simply supply a 50-word description and link to lead collection and we ll do the rest. Deliver your brand message exclusively to magazine s 17,000+ e-news subscribers who have opted-in to receive product news and inspiration from our partners. The creative is yours, subject to approval by our editorial team and the publisher. Rate: $995 Rate: $695 Rate: $1,495