2017 MEDIA GUIDE. In Print, Online, On Target.

Transcription

1 In Print, Online, On Target.

2 PHONE: 800 E. Northwest Hwy., Suite 111, Palatine, IL FAX: THE STUNNING POST-RECESSION RISE OF THE REWARD AND RECOGNITION INDUSTRY Industry 2015 research shows that 84% of US businesses spend $90 billion annually on merchandise and incentive travel. It also shows that the non-cash incentives market grew 17% since 2013! PIP can help you get your unfair share of the $90 billion incentive market. What an opportunity! The real key is finding the right people to talk to at these companies. That s where PIP comes in! We have created the greatest subscriber list of known buyers in the history of our industry. We ve invested hundreds of thousands of dollars to build it, and our BPA Audit proves it! It also proves subscribers are qualified and ASK TO RECEIVE PIP. The following pages show the reasons for our success and why advertisers continue to make us, by far, the #1 ad buy: Advertising works in PIP! We produce more response and more sales. Ask any of our advertisers! PIP reaches 40,000 qualified BUYERS: the greatest subscriber list ever assembled in our market. And, we are BPA audited so you have proof that subscribers are qualified and asked for PIP. Every PIP article, every feature, every word is written to, for and about the incentive market. Nothing else! And, multiple, original feature stories run in every issue! PIP is the most beautiful and elegant publication in our industry. The enclosed media guide gives critical details on how and why PIP can give you great coverage of the incentive market with BPA verified subscribers who can buy your products. And, as always, I m available to help you plan your advertising investment and to put your ads to work to produce the most sales for your company. Please call me at Best regards, Paul Hennessy, Publisher P.S. Never underestimate the eye test when evaluating magazines! 1

3 The Eye Test......LOOK AT THE CIRCULATION! 84% of American companies use non-cash incentives. But the real key is finding the right people to talk to. Our circulation was originally built in partnership with more than 20 leading brand manufacturers and reps in our industry. They gave us their customer lists! We supplemented with names of other known buyers, converted to subscription/request circulation, then BPA audited. We have invested hundreds of thousands of dollars on our circulation to offer the most qualified, documented and responsive audience in our industry. This truly unique circulation-building technique was possible only because of the high esteem and respect leading industry professionals share for PIP s concept and staff. Because we are BPA audited, unlike most of our competitors, we don t tell our advertisers: Just trust us. PIP is committed to delivering the most highly qualified readers in our market, and supplying proof that readers ask for PIP! PREMIUM INCENTIVE PRODUCTS DELIVERS 40,000 CIRCULATION, INCLUDING 90% OF FORTUNE 500 COMPANIES. IT IS THE LARGEST, MOST POWERFUL BPA-AUDITED SUBSCRIBER AUDIENCE OF PREMIUM INCENTIVE BUYERS EVER CREATED! BPA auditing of trade magazines gives advertisers confidence: Auditing provides proof of circulation numbers. Auditing provides proof that people asked for PIP and are qualified to receive it. Auditing prevents you as an advertiser from wasting advertising expenditures. If people have not asked for a magazine, they probably won t read it and won t see your ad. They ask for PIP! 2 Unaudited media are likely to claim circulation far in excess of their print run. Currently audited media help protect your marketing budget and your professional reputation. Source: BPA

4 The Eye Test......LOOK AT THE CONTENT! Look at the content and the beautiful presentation! Trust your eyes seeing is believing! Each issue of PREMIUM INCENTIVE PRODUCTS is devoted exclusively to the incentive market, and nothing else. Every article, every Read-Me-Now feature, every word is devoted to our market cover to cover! And, every issue includes three or more major feature stories promoting the use of incentives to corporate America. Demand content! PIP is simply the most beautiful and elegant magazine in the incentive industry! We give buyers answers to their most pressing information needs: how best to develop effective incentive programs using products to motivate. PIP addresses both the science and art of incentives. Feature editorial and expert targeted guest columns in our Read-Me-Now format benefit from our jumbo size and attractive, colorful presentation. PIP s content is superb, and it is the most beautiful and elegant publication in this industry. And that produces outstanding sales leads and sales results for our advertisers! PREMIUM INCENTIVE PRODUCTS is the product-oriented publication featuring rich, on-target editorial that appeals to premium and incentive buyers: high-tech products, watches and clocks, cameras, electronics, gift cards, recreation and sporting goods, luggage, crystal, gourmet food and more. We also feature expert-written guest columns, industry trends, timely columns about product trends, motivation techniques and creating excitement. Readers value PIP because it provides answers to their most pressing questions to help them develop incentive programs using incentive merchandise and gift cards: What s available? Where can I get it? How do I do it? How do I measure program results? Magazines and your ad message are literally invited into the reader s office. Then, they find the content so compelling that ads are read no matter where they are placed within the book. 3

5 The Eye Test......LOOK AT THE PERFORMANCE! Every Premium Incentive Products recipient is a potential buyer Advertisers can count on unprecedented performance. PIP is designed to stimulate strong reader interest and drive prospects to your website. Our editors provide insightful solutions to create, manage & measure incentive programs. PREMIUM INCENTIVE PRODUCTS has raised the bar for advertising accountability and performance. With the most powerful audience of known premium buyers ever compiled and an attractive large format that commands attention. Feedback from advertisers and other incentive industry leaders is also impressive. When you advertise in PIP you can expect response from: Substantial traffic driven to your website. Telephone and other direct contact. Response from bonus editorial coverage. Internet response from Our digital issues are online and your ad will be displayed all year; plus you will be listed as a featured supplier all year. We provide metrics reports on all activity. Twice monthly e-newsletters to our entire list of 40,000+ opt in subscribers. If you are looking for impact & response from your advertising program.. PREMIUM INCENTIVE PRODUCTS will deliver! 4 When selecting magazines for your advertising, to be successful, you must demand all of the following: content, focus, proof of claims, performance and results!

6 The Eye Test......LOOK AT THE RESULTS! Premium Incentive Products will stimulate action and growth for your company from wide-ranging programs: employee recognition; sales incentives; dealer and distributor incentive programs; consumer offers; safety awards; customer service and loyalty programs; corporate branding and other promotion programs of all types. If you want substantial results from your ads, count on PIP to deliver! Advertiser Bonuses Advertise and your products, literature or website is featured at no cost with full-color pictures, descriptive copy and contact information. A magazine has a unique relationship with its readers. The magazine and its content, including advertising have credibility not available in any other form of advertising presentation. 5

7 RATES AD SIZE WIDTH DEPTH Tabloid Spread (Bleed Ad) /4 (Non-Bleed Ad) 20-3/4 13 (Trim Size) 21-3/4 14 Tabloid (Bleed Ad) 11-1/8 14-1/4 (Non-Bleed Ad) 9-7/8 13 (Trim Size) 10-7/8 14 2/3 Tabloid (Vertical) 7 13 (Horizontal) /2 Tabloid (Vertical) 5-1/4 13 (Horizontal) /2 1/3 Tabloid (Vertical) 3-3/8 13 (Horizontal) /8 4-COLOR AD SIZE 1-TIME 3-TIME 6-TIME 9-TIME 12-TIME Tabloid 11,995 11,395 10,795 10,195 9,595 2/3 Tabloid 9,895 9,385 8,875 8,365 7,855 1/2 Tabloid 8,095 7,695 7,295 6,895 6,495 1/3 Tabloid 6,445 6,085 5,725 5,365 5,005 Junior 8,495 8,045 7,595 7,145 6,695 2/3 Junior 6,445 6,110 5,775 5,440 5,105 1/2 Junior 5,320 5,050 4,780 4,510 4,240 1/3 Junior 3,895 3,705 3,515 3,325 3,135 1/4 Junior 3,295 3,145 2,995 2,845 2,695 Tabloid Spread 22,790 21,590 19,390 19,190 17,990 Junior Spread 15,840 14,940 14,040 13,140 12,240 MECHANICAL REQUIREMENTS AD SIZE WIDTH DEPTH Junior Spread (Bleed Ad) 15-3/4 11 (Non-Bleed Ad) 15-1/2 10-1/4 (Live Area) 15-1/2 10-3/4 Junior (Bleed) 8 11 (Non-Bleed Ad) 7-1/4 10-1/4 2/3 Junior (Vertical) 4-1/2 10 1/2 Junior (Island) 4-1/2 7-1/2 (Vertical) 3-3/8 10 (Horizontal) 7 4-7/8 1/3 Junior (Vertical) 2-1/8 10 (Horizontal) 4-1/2 4-7/8 1/4 Junior (Vertical) 3-3/8 4-7/8 COLOR RATE EXCEPTIONS: Black & White ads-deduct $1,100 per ad; Standard 2-Color ads-deduct $600; Matched Color ads-deduct $300. COVERS & SPECIAL POSITIONS: Contact publisher for details. INSERTS AND GATEFOLDS: Contact publisher for rates and information. GENERAL RATE POLICY: All advertising subject to Publisher s approval. If more or less insertions are used within one year than specified in the order, charges will be adjusted in accordance with established rates. AGENCY COMMISSION: 15% to recognized agencies on space and color charges if paid within 30 days from invoice. PAYMENT TERMS: Net 30 days. Late payments may be subject to 1% interest per month, loss of agency commission and collection fees. Cancellations not accepted after published deadline. PRINT SPECIFICATIONS: FORMATS: All ad artwork should be sent as 300 dpi, CMYK pdf printing files. Editorial images should be sent as 300 dpi jpg files. All ad files and/or editorial images should be converted from RGB to CMYK prior to sending to ensure correct print colors. Please check with the publisher for complete specifications, production charges and uploading information. PLEASE SEND AD MATERIALS TO: Sharon@pipmag.com Call Sharon at (847) for details to upload files to our ftp site. 6

8 WEBSITE MARKETING PipMag.com is the incentive industry s leading source for new products, new program ideas, industry trends and best practices. Our new website design has made it easier and more efficient for visitors to find the information they are looking for. LEADERBOARD AD (1,000 x 90 pixels) 6 Months - $575/month 12 Months - $450/month LARGE RECTANGLE AD (336 x 280 pixels) 6 Months - $575/month 12 Months - $450/month All digital prices are net. Agency commissions do not apply. 7

9 PRODUCTS THAT MOTIVATE E-NEWSLETTER You can now quickly and easily your product information to more than 40,000 opt-in subscribers. Each monthly e-newsletter has a separate product theme to keep the product ideas fresh to the readers. All you need to supply us with is a jpg of your product and 75 words of copy. We ll do the rest. Photo & Listing - $900 each MATERIAL DUE DATE FOCUS BLAST DATE January 4 Home Goods January 11 February 1 Watches February 8 March 8 Luxury Items March 15 April 12 Dining/Food April 19 May 10 Cameras/Electronics May 17 June 14 Sales Incentives June 21 July 12 Business Gifts July 19 August 9 Watches August 16 September 13 Rec & Sporting Goods September 20 October 11 Recognition Awards October 18 November 15 Luggage November 22 December 13 Cameras/Electronics December 20 IMPORTANT Exclusive sponsored blasts available! 8 all materials to Sharon@pipmag.com. Please use Products That Motivate in the subject line. All digital prices are net. Agency commissions do not apply.

10 INSPIRATION FOR MOTIVATION E-NEWSLETTER Inspiration For Motivation is a monthly e-newsletter that is sent to more than 40,000 opt-in subscribers. You can sponsor an e-newsletter with a Leaderboard or Square Button banner ad. Your ad will have a direct link to your site. Leaderboard Ad (728 x 90 pixels) Maximum size: 50KB $1300 per e-newsletter Square Button Ad (125 x 125 pixels) Maximum size: 30KB $900 per e-newsletter MATERIAL DUE DATE BLAST DATE January 11 January 18 February 8 February 15 March 15 March 22 April 19 April 26 May 17 May 24 June 21 June 28 July 19 July 26 August 16 August 23 September 20 September 27 October 18 October 25 November 22 November 29 December 20 December 27 all materials to Sharon@pipmag.com. Please use Inspiration For Motivation in the subject line. All digital prices are net. Agency commissions do not apply. 9

11 SUPPLY LINE S Send an exclusive ad message to more than 40,000 opt-in subscribers via our Supply Line s. Your custom message will be sent to our opt-in list under the Premium Incentive Products Supply Line header. $2,400 each message (in HTML and.txt plain text) with graphics already hosted. (Images can be in JPG, GIF or PNG format.) s should be pixels wide or recipients may be forced to scroll left to right to see the entire message. Plain text is always required as many recipients only accept plain text format s. From line Subject line (no more than 50 characters) Suppression file (prior opt-out addresses) Physical address and an opt-out link at the bottom of the creative in order to be CAN-SPAM compliant. addresses for recipients involved in testing and approval. Assets must be received at least two weeks prior to your blast date. 10 all materials to Please use Supply Line in the subject line. All digital prices are net. Agency commissions do not apply.

12 FEATURED CONTENT Our Featured Content s will attract reader interest from over 40,000 opt-in subscribers with targeted editorial content combined with your exclusive promotional message. With each Featured Content , you will get a 728 x 90 pixels banner ad at the top of the . The focus will be the targeted content that you select. On a first-come-firstserved basis, you can select content from PIP such as feature stories or guest columns. Readers can either click on your banner, which takes them to your website, or to the content. If the reader clicks the content, a customized web page opens which will include your leaderboard ad as the exclusive sponsor. The Featured Content is an excellent way to educate readers, generate buyer interest in your products and drive traffic to your website. $2,000 each all materials to Sharon@pipmag.com. Please use Featured Content in the subject line. All digital prices are net. Agency commissions do not apply. 11

13 EDITORIAL CALENDAR ISSUE FEATURE 1 FEATURE 2 FEATURE 3 FEATURE 4 PRODUCT SHOWCASES ADVERTISING BONUSES SPECIAL FOCUS JANUARY/ FEBRUARY AD CLOSE: NOV. 18, 2016 MATERIAL DUE: NOV. 25, 2016 Home Goods Event Marketing Sales Incentive Trends Toolkit: Communication Strategies New Products Gift Cards Watches & Clocks Full-Color Product Showcase Full-Color Trade Show in Print for PPAI/brand Exhibitors PPAI/brand Show Las Vegas Jan MARCH/ APRIL AD CLOSE: FEB. 10, MATERIAL DUE: FEB. 17, Electronics IMRA Closeup & Directory Creating the Reward Experience ROI: How to Get There From Here New Products Recreation & Sporting Goods Gourmet Food Full-Color Web Site Showcase IMRA Directory Supplement MAY/ JUNE AD CLOSE: APRIL 14, MATERIAL DUE: APRIL 21, Digital Cameras IGCC & Gift Cards Closeup Loyalty Programs Toolkit: The Intersection of Incentives & Technology JULY/ AUGUST AD CLOSE: JUNE 9, MATERIAL DUE: JUNE 16, New Products New Products For the Home Luxury Items Fitness Equipment Luggage & Leather / Healthcare / Spa Products Full-Color Product Showcase Watches & Clocks Business Gifts Guide Inspiration Innovation Generation Motivation Full-Color Product Showcase SEPTEMBER/ OCTOBER AD CLOSE: AUG. 11, MATERIAL DUE: AUGUST 18, Recreation & Sporting Goods Merchandise Trends State of the Industry Toolkit: Mobile Motivation New Products Electronics / High-Tech Dining / Food Full-Color Product Showcase NOVEMBER/ DECEMBER AD CLOSE: SEPT. 22, MATERIAL DUE: SEPT. 29, Luggage & Leather Goods IMA Closeup Safety Incentives Global Rewards Strategies New Products Cameras Last-Minute Gifts Full-Color Product Showcase Circle of Excellence Awards Top decision-makers read trade magazines to stay on top of new developments and find solutions to their problems. What s more, they act on what they learn! 12

14 HENNESSY COMMUNICATIONS, LLC 800 E. Northwest Hwy., Suite 111, Palatine, IL PHONE: FAX: WEB: