POWERFUL PROGRAMMATIC SOLUTIONS MEDIA KIT
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1 POWERFUL PROGRAMMATIC SOLUTIONS. 2016
2 The Fairfax Exchange offers programmatic trading solutions across Fairfax Media s display, mobile device and video inventory. Using Real Time Bidding, the Fairfax Exchange allows advertisers to access Fairfax Media s: PREMIUM BRANDS PREMIUM DIGITAL AUDIENCES PROGRAMMATIC PRODUCT SUITE 02
3 FAIRFAX EXCHANGE Winning formula The Fairfax Exchange provides access to a winning combination of brands, audiences, products, technology and people. PREMIUM BRANDS + Trusted brands with quality Australian created content + Brand safe, professionally managed sites, owned-and operated sites and apps PREMIUM AUDIENCE + Highly engaged users + Strong AB audience TECHNOLOGY + Market leading real-time advertising technology PRODUCTS + L arge product portfolio across multiple platforms and content categories + Strong campaign performance and high conversion rates PEOPLE 03 + The best-of-the-best programmatic sales and operations teams, with specialist knowledge and expertise in programmatic advertising and technology
4 Auction types Fairfax Media s programmatic inventory can be accessed in two ways: PRIVATE AUCTION Keyword Targeting Standard IAB sizes 300x600 Rich media formats Specific audience buys Customised placements and pricing Contextual targeting Above the fold targeting Priority bidding First look Transparency OPEN AUCTION Standard IAB sizes Run of network Low floor rates Ten optimisation buckets Large reach 04
5 PREMIUM BRANDS
6 FAIRFAX EXCHANGE Trusted. Quality. Australian. The Fairfax Exchange provides access to a premium digital network of over 300 leading Australian news, information and entertainment websites, m-sites and apps. National/Metro SMH The Age Brisbane Times WA Today Canberra Times DailyLife Essential Baby Essential Kids Find-a-babysitter GoodFood Traveller Oversixty RSVP Weatherzone Ultimatefooty Drive Invest Smart Money Huff Post + more... Fairfax Radio Network Magic 1278 Magic 882 2ue 3aw 4bc 6pr 96fm Fairfax Regional Farmonline + Plus more Please refer to AdCentre.com.au/digital for full site list
7 TURKEY 3.5 million International reach CANADA 9.1 million UK 24.1 million EAST ASIA 20.5 million Average monthly impressions NEW ZEALAND 25.5 million UNITED ARAB EMIRATES 18.2 million BRAZIL 6.8 million SOUTH AFRICA 14.8 million SOUTH EAST ASIA 37.2 million 07 Source: Fairfax Media Ad Server (DFP). Average monthly impressions, including video, Dec 15 - May 16.
8 PREMIUM AUDIENCE
9 Diverse. Highly engaged. With a digital audience of 11.2 MILLION p/m, Fairfax Media s premium brands deliver diverse audiences, through high quality content, that caters to Australians of all ages and interests. * 09 Source: Nielsen Digital Ratings Monthly, April 2016, Ppl 2+(Computer); Ppl 18+ (Smartphone/Tablet)
10 653 million monthly impressions Independent. Always. The Sydney Morning Herald and The Age attracts a loyal, engaged and discerning audience through independent, quality journalism - whether that is around major news investigations and crime reporting or sport, business, food, travel, parents or culture and art. 1 billion monthly impressions 10 Source: Fairfax Media Ad Server (DFP). Average monthly impressions, all countries, excluding video, Dec 15 - May 16.
11 Audience Categories NEWS & WEATHER Fairfax news websites offer outstanding reach by delivering quality online news, information and opinion in a format our loyal readers want. BUSINESS & FINANCE Fairfax business and finance websites are the most trusted in Australia, providing the latest news and analysis to busy professionals. SPORT Fairfax have all sporting enthusiasts covered, with comprehensive sport sections across our digital mastheads as well as specialist sites that cater to the various codes of football. 11 SMH The Age Brisbane Times Canberra Times WA Today Weatherzone Huff Post Business Day My Small Business Money Sport League HQ Rugby Heaven Real Footy Ultimate Footy For a full list of websites please visit
12 ENTERTAINMENT Fairfax entertainment sites help visitors plan their social lives as well as rate / comment on gigs, books, movies, theatre and TV shows. LIFESTYLE Fairfax lifestyle sites attract young, educated and affluent working women, interested in wellbeing, fashion and beauty. TECHNOLOGY Fairfax technology sites reach a range of tech savvy enthusiasts from gadget lovers to business decision makers. 12 SMH - Entertainment The Age - Entertainment WA - Entertainment Canberra Times - Entertainment Brisbane Times - Entertainment Fairfax Radio Network Good Food Executive Style RSVP Oasis Over 60 Technology Digital Life IT Pro For a full list of websites please visit
13 TRAVEL Fairfax travel sites inspire, entice and inform. Boasting a smart discerning audience of intent driven travellers. MOTORING Drive is a marketplace for all things automotive with the latest automotive news, reviews and car advice. PARENTING Fairfax brings together leading and engaging parenting websites to allow advertisers to reach this unique group. Traveller Drive Country Cars Essential Baby Essential Kids Find a Babysitter 13 For a full list of websites please visit
14 FAIRFAX EXCHANGE Audience segments 14 Baby Boomers Auto Intenders Travel Intenders Business Behaviour Retail Lovers Families + Kids DINK s Sports Interest Entertainment Buffs Technology Mavens Personal Finance Interest Males Females Food Lovers The Fairfax Exchange provides advertisers the ability to target top audience segments as well as the option to target specific audiences through custom-created segments.
15 PROGRAMMATIC PRODUCT SUITE
16 FAIRFAX EXCHANGE In stream : Long and Short Form Video Keyword Targeting Mobile /Tablet / In App Fairfax Audience Segment Data Display, mobile device and video solutions. 1st look Contextual Categories Position / ATF 16 International Impressions Rich Media Formats
17 Display solutions Products Premium inventory Highly viewable Impressions Select rich media formats Audience Data Open exchange Private auctions First Look Cross - platform Above the fold positions available Expandable ad formats In-banner video High impact formats Multiple audience data segments available 6.9 MILLION desktop/laptop users p/m * 5.8 MILLION smartphone users (web/app) p/m * Contextual Targeting Choose from: Auto Business News Lifestyle Entertainment Parenting Sport + more 3 MILLION tablet users (web/app) p/m * 17 Please refer to Rate card for full product breakdown *Source: Nielsen Digital Ratings Monthly, April 2016, Ppl 2+(Computer); Ppl 18+ (Smartphone/Tablet)
18 Promotional Calendar Key dates for advertising schedules and campaigns Australia Day / New Year Valentines Day Anzac Day Life & Style Good Food Daily Life RSVP Oasis News (mastheads) JAN FEB MAR Easter Good Food Traveller Life & Style Mothers Day Lifestyle category Essential Baby Essential Kids Find a Babysitter End of Financial Year Sales Automotive & Technology categories APR MAY JUN Winter Sports City to Surf Fathers Day Traveller Sports & Lifestyle categories Weatherzone Sports category Executive Style Sports category JUL AUG SEP Good Food Month Good Food Life & Style Essential Baby / Kids Daily Life Spring Races / Melbourne Cup Sports category Executive Style Daily Life Christmas Traveller Good Food Life & Style 18 OCT NOV DEC
19 Contact us Ross Blackam National Sales Director M: (02) E: Archanah Lingam Programmatic Platform Specialist P: (02) E: 19
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