80% half of the messaging at highly trafficked sites directly increases sales and...

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Byron Marsh
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Sponsorships & On-Site Advertising Take Your Message Beyond Your Showroom to Boost Traffic and Sales High Point Market is the industry s biggest and most important

Which is why exhibitors should seize every opportunity to connect.

1 Sponsorships & On-Site Advertising Take Your Message Beyond Your Showroom to Boost Traffic and Sales High Point Market is the industry s biggest and most important home furnishings trade show, attracting tens of thousands of buyers and designers. Competition for their attention is fierce. Which is why exhibitors should seize every opportunity to connect. IMC locations in High Point are the heart of the Market and the most heavily trafficked properties. IHFC Showplace Plaza Suites Furniture Plaza National Furniture Mart Market Square Market Square Textile Tower Suites at Market Square 300 S. Main C&D Building Hamilton Market 200/320/330 N. Hamilton

2 80% of the population responds to on-site messaging stating that it influences their buying decisions... On-Site Messaging: Instant Results Retailers whose livelihoods depend on closing the sale know that when the customer is in the store is when the real salesmanship begins. Point of sale advertising continues to be a popular tactic for a simple reason: it works. half of the messaging at highly trafficked sites directly increases sales and... In the same way that point of sale advertising works for retailers, on-site messaging works for exhibitors. On-site messaging is the final and, experts agree, most critical part of the marketing mix. With the prospect on the property and in the buying state of mind, your message has its highest potential to incite action. Grab these opportunities while they are available. Many are first-come, first-served. more than 40% of messaging at secondary sites (away from showrooms) is effective at increasing sales. 02

3 i can t count the number of buyers who have mentioned the bags. We tie the look on the shopping bag to our print advertising to enlarge the impact of our brand message. it has worked wonderfully. ContentS: External Signage & Windows Bridge Banners...4 Commerce Wall Boards...4 Commerce Window Boxes...5 Entrance Doors...5 Main Street Windows...6 Other IMC Locations...6 Outdoor Signage...7 Elevators & Interior Signage Elevator Signage...8 Escalator Signage...8 Banners in Buildings...9 Other Opportunities...9 Other Opportunities Hand Sanitizers Official Show Bags Table Wraps Water Barrels & Bottles Plasma TVs...12 Commerce Video Wall...12 Sponsorship Contact Information...13 We view our exterior signage at ihfc as critical to our marketing. it s our last and most important opportunity to drive traffic to our showroom. everyone at Market sees our Window Boxes. it s the best money we spend with a dependable return. 03

Exterior signage & windows Big news demands a big presence and a big audience.

Bridge Banners Connecting high visibility and your advertising message.

Large format allows you to dominate the space that connects the buildings.

Restrictions and availability may apply.

4 Exterior signage & windows Big news demands a big presence and a big audience. Take your message outside to the most visible locations at Market. Bridge Banners Connecting high visibility and your advertising message. This is an ideal location to advertise your brand. Large format allows you to dominate the space that connects the buildings. The active on-the-go buyer is sure to see your message. Restrictions and availability may apply. $15,000 Commerce Wall Boards Large format advertising generates constant 24-hour-a-day exposure to sell your product. Our wall boards are big, bold and effective, creating long-lasting impressions, significant coverage, and reaching a prime audience. Attract the attention of all bus transportation traffic and heavy foot traffic during High Point Market with a powerful approach to promote your message. Restrictions and availability may apply. Call for details. 04

Exterior signage & windows Commerce Window Boxes

foot traffic and all bus traffic arriving and

This is a prime location for your advertising

Make a strong impression on buyers and make sure

to greet retailers as they enter IMC buildings

5 Exterior signage & windows Commerce Window Boxes This is the highest traffic entrance with heavy foot traffic and all bus traffic arriving and departing from this area. This is a prime location for your advertising message during High Point Market. Make a strong impression on buyers and make sure your message is seen. Restrictions and availability may apply. $4,900 Entrance Doors Here s an open opportunity to greet retailers as they enter IMC buildings to shop. Great first impression and great space for your advertising. Restrictions and availability may apply. Call for details. 05

Exterior signage & windows Main Street Windows Over 95% of all Market

This promotional landmark is a key advertising opportunity.

advertising placements at other IMC Properties such as Showplace,

6 Exterior signage & windows Main Street Windows Over 95% of all Market attendees enter the IHFC. This promotional landmark is a key advertising opportunity. Create advertising buzz with this prime location. Costs vary by location. Other IMC Locations Opportunities are available for window and entry advertising placements at other IMC Properties such as Showplace, Market Square & Suites, Furniture Plaza, National Furniture Mart. Plaza Suites, Hamilton and C&D Building. Ask your Account Executive for complete details and availability. Costs vary by location. 06

Exterior signage & windows Outdoor Signage Let

great and are strategically positioned for

Outdoor displays, Flag Pole Banners, Sidewalk

Locations are limited to IMC Properties and

7 Exterior signage & windows Outdoor Signage Let your message be the first to welcome buyers to Market. Outdoor exposure can refresh your branding strategy. These exclusive outdoor sponsorships look great and are strategically positioned for heavy traffic and high visibility. Outdoor displays, Flag Pole Banners, Sidewalk Graphics and more. Locations are limited to IMC Properties and are to be determined and agreed upon in advance. Ask your Account Executive for complete details and availability. Costs vary by type, location, quantity and production methods. 07

Elevators & Interior signage Your last, best opportunity to capture the attention of your customer; numerous

Elevator Advertising Reach thousands of buyers every day.

Ask for complete details for all IMC Properties IHFC, Showplace, Market Square & Suites at Market Square,

8 Elevators & Interior signage Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door. Elevator Advertising Reach thousands of buyers every day. Move buyers with your message that drives traffic to your showroom. Ask for complete details for all IMC Properties IHFC, Showplace, Market Square & Suites at Market Square, Furniture Plaza, National Furniture Mart, Plaza Suites, Hamilton and C&D Building. $4,900 Escalator Advertising Move buyers with a clever message and format. Ask for complete details for IMC Properties that offer you an upward opportunity. Costs vary by design and location. 08

Elevators & Interior signage Banners in Buildings Large

Other Opportunities Help buyers locate your showroom and

9 Elevators & Interior signage Banners in Buildings Large format banners command attention with premier locations in various IMC buildings. Positioned for best visibility, these impressive banners showcase your leadership position. Costs vary by type, size and IMC building. Other Opportunities Help buyers locate your showroom and reinforce your brand as a showroom to visit during the busy Market week. Ask for details about specific IMC properties. Costs vary by location and quantity. 09

Other Opportunities New and non-traditional tactics can be among the most effective in the savvy marketer s

Hand Sanitizers #passthepurell Add your branding to one or more of our Purell hand sanitizers.

10 Other Opportunities New and non-traditional tactics can be among the most effective in the savvy marketer s arsenal; a number of imaginative ways to take your message to your customer. Hand Sanitizers #passthepurell Add your branding to one or more of our Purell hand sanitizers. Units are placed in high traffic areas to help buyers stop the spread of germs. Call for details. Official Show Bags Create your brand recognition that buyers take with them. Attendees carry them wherever they go. A must-have for many buyers. Includes: 10,000 bags produced and supplied by the sponsor to be distributed at key registration areas in IMC buildings. $10,000 10

Other Opportunities Table Wraps We ve got you covered with

Your image on tables located inside and outside of IMC

water and during Market, they ll be sure to drink it!

11 Other Opportunities Table Wraps We ve got you covered with this creative advertising opportunity. Your image on tables located inside and outside of IMC properties delivers your message as buyers eat, relax and gather to discuss their business. A cost-effective and highly visible approach to reach buyers. $250/table Water Barrels & Bottles You can lead a buyer to water and during Market, they ll be sure to drink it! Your company s signature bottled water distributed at Market just might be the highest visibility and most appreciated sponsorship available. Call for details. 11

Your clip highlights your product in a video format. Costs vary.

12 Other Opportunities Plasma TVs TVs located throughout the first floor IHFC registration area, dining, elevator and escalator areas. Your clip highlights your product in a video format. Costs vary. Commerce Video Wall An impressive 2x2 video wall located above the Commerce entrance of IHFC highlights your product in a video format. $10,000 12

A Customized Approach Meet with your Account Executive to plan an advertising program that maximizes your exposure and achieves your goals.

i know it works because buyers tell me it works. IMC Sponsorship Contacts: Renae Brown, Director of Strategy 336.888.3759 rbrown@imcenters.com Vanessa Gentile, Account Executive 336.821.

com Marilyn Fowells, Marketing Assistant 336.888.3735 mfowells@imcenters.com Ansley Spencer, Production Manager 336.888.3751 aspencer@imcenters.com Mary Dusek, Adv. Prod. Specialist 336.888.3746 mdusek@imcenters.

13 A Customized Approach Meet with your Account Executive to plan an advertising program that maximizes your exposure and achieves your goals. imc reserves the right at any time to discontinue offering any items. on-site advertising means never missing an opportunity to remind buyers that they have to visit our showroom. i know it works because buyers tell me it works. IMC Sponsorship Contacts: Renae Brown, Director of Strategy rbrown@imcenters.com Vanessa Gentile, Account Executive vgentile@imcenters.com Beverly Royals, Account Executive broyals@imcenters.com Bill Utley, Account Executive wutley@imcenters.com Marilyn Fowells, Marketing Assistant mfowells@imcenters.com Ansley Spencer, Production Manager aspencer@imcenters.com Mary Dusek, Adv. Prod. Specialist mdusek@imcenters.com Pam Williams, Adv. Prod. Specialist pambwilliams@imcenters.com About imc: international Market Centers, l.p. (imc) is the world s largest operator of premier showroom space for the furnishings, home décor and gift industries. international Market Centers owns and operates 11.5 million square feet of world-class exhibition space in high point, n.c. and las vegas. imc s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries.

GET THE MOST OUT OF MARKET.

SPONSORSHIPS & ON-SITE ADVERTISING GET THE MOST OUT OF MARKET. Tens of thousands of buyers with serious intent and solid purchasing power come to Las Vegas Market looking for the latest products, trends