Advertising Kit 2017 Adelaide Fringe Advertising is the best way to ensure your event gets the cut-through it deserves!

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Lynette Stafford
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1 Principal Partner Advertising Kit 2017 Adelaide Fringe Advertising is the best way to ensure your event gets the cut-through it deserves!

2 who you re talking to ORIGIN PROFESSION AGE GROUP Adelaide & Suburbs 91.40% Regional South Australia 5.12% Interstate 2.76% Overseas 0.71% Professional 41.76% Office/Admin 24.36% Retired 11.62% Student 7.14% Home Duties 3.45% Technical 1.96% Unemployed 1.87% Trade 1.59% % % % % % Our digital reach Our online following is HUGE and grows larger every day! We have a dedicated following of Fringe fanatics who look to our digital channels for news and updates about all things Fringe. Website Visits: 1,893,264 Facebook: 75,494 Twitter: 42,700 Instagram: 11,000 enews Subscribers: 108,250 Culminated Media Reach: 110,011,392

3 Adelaide Fringe Printed Guide Advertising The iconic Fringe Guide is one of Adelaide s most cherished publications - Adelaidians wait for the weekend in January when the Fringe Guide is finally released! With a coffee-table life of over three months, and even longer online, Advertising in the Fringe Guide is a proven way to increase cut-through of your event in one of Adelaide s most cherished publications. 5 reasons to advertise ,000 guides printed ,000 guides inserted into The Advertiser Sat 7th January ,000 distributed across South Australia. 4. A downloadable version of the guide will be available at adelaidefringe.com.au % of audiences surveyed said their primary source for event information was the Fringe Guide. See your ad in 320,000 guides Back Cover Full Page (with bleed) 275mm (w) x 350mm (h) (Trim) Inside Back Cover Full Page (with bleed) 275mm (w) x 350mm (h) (Trim) Full Page (with bleed) 275mm (w) x 350mm (h) (Trim) Half Page Horizontal 262mm (w) x 162mm (h) Standard: $20,000 Artist or venue: $18,415 Standard: $16,500 Artist or venue: $15,000 Standard: $9,860 Artist or venue: $8,790 Standard: $5,530 Artist or venue: $4,515 Third Page Vertical 85mm (w) x 327mm (h) Quarter Page Horizontal 262mm (w) x 80mm (h) Medium Artist Ad 85mm (w) x 162mm (h) Small Artist Ad 85mm (w) x 80mm (h) Standard: $4,515 Artist or venue: $3,800 Standard: $3,330 Artist or venue: $2,850 Artist only: $1,100 Artist only: $550 Stock: 130gsm self-cover, 50gsm internal pages. Semi-gloss finish. s exclude GST. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Please note that Adelaide Fringe does not design artwork or amend details. It is the responsibility of the advertiser to provide Adelaide Fringe with finished copy ready to be published or uploaded.

Adelaide Fringe online Advertising Advertising on the Adelaide Fringe website is a great way to increase exposure for your show or organisation. The 2016 Adelaide Fringe website attracted over 1.

4 Adelaide Fringe online Advertising Advertising on the Adelaide Fringe website is a great way to increase exposure for your show or organisation. The 2016 Adelaide Fringe website attracted over 1.8 Million visitors Your advertisement will link to your event page on the Adelaide Fringe website or a nominated URL for organisations. For Adelaide Fringe registered artists & venues only Button advertisement 200 wide x 200 high pixel image - $300 per unit $850 for all three units For artists, venues & sponsors Web Banner advertisement Desktop 728 wide x 90 high pixel banner image Mobile 320 wide x 50 high pixel banner image - $500 per unit $1,300 for all three units Web Banner Ad Button Ad Button Ad Web Banner Ad Online advertising units are broken down into: December January 31 February March s exclude GST. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Please note that Adelaide Fringe does not design artwork or amend show dates and venues etc. It is the responsibility of the advertiser to provide Adelaide Fringe with finished copy ready to be published or uploaded.

Adelaide Fringe online Advertising cont. Half- FringeTIX Partnership Half FringeTIX emails are sent directly to 25,000 subscribers, once a day, for 32 days.

5 Adelaide Fringe online Advertising cont. Half- FringeTIX Partnership Half FringeTIX s are sent directly to 25,000 subscribers, once a day, for 32 days. These s reach a highly captive audience, with 39% open rate and 10% click rate. A partnership with the very popular program secures you naming rights, as well as a prominent banner in each , delivered straight into the inbox of an engaged viewers! Details 600 wide x 120 high pixel banner - $25,000 enews Banner Adelaide Fringe enewsletters are sent to 108,000+ subscribers 728 wide x 90 high pixel banner image - $1,000 Info To: John Smith Reply-To: Info Celebrating our best year of theatre 23 February 2016 at 16:59 Make sure to check out the impressive offering of theatre performances this Fringe. - View the program - enews Banner Ad Our best theatre hotspots Each Fringe Adelaide comes alive with hubs of theatrical creativityw e ve

6 AN EXCLUSIVE MEMBERSHIP PROGRAM FOR ALL AGES Advertising Kit 2017

7 introducing fringe membership WHAT IS FRINGE MEMBERSHIP? Fringe Membership is an exclusive program available to all arts and culture fanatics of Adelaide. Fringe Membership is the largest database of its kind in Adelaide and communicates with thousands of members every week. It s an online hub where culture lovers can explore new genres, share what they re into and find out about the latest events relevant to them. Targeted and integrated promotion opportunities are available for businesses, organisations, artists and promoters through Fringe Membership ranging from enews banners and tailored advertorial packages. The program aims to engage South Australian audiences in arts and culture during the Adelaide Fringe, and throughout the rest of the year. What they like Bands 77 % Film 76 % Comedy 74 % Markets/Shopping 71 % Exhibitions/Galleries 62 % Theatre 59 % Circus 49 % Dance 39 % Cabaret 35 % DJs 27 % what they want gender WHAT ARE THE BENEFITS? For a small annual fee of $19.95 per year, benefits of being a Fringe Member include: Access to Fringe Member lounges during the Fringe Express phone line for FringeTIX services Express ticket collection line at FringeTIX Box Offices VIP concierge service to help navigate the Fringe Guide Exclusive Fringe Member night at the Fringe Club A Fringe Member lanyard to wear during the Fringe Access to Fringe Member prices to participating shows throughout the Fringe season Access to exclusive entertainment discounts and giveaways year-round All proceeds go towards servicing the Fringe Membership program to ensure that the best benefits are delivered to our members. WHO ARE FRINGE MEMBERS? They re influential. They re outgoing. They re savvy. And they thrive on great entertainment. Our members actively seek entertainment every week, whether it s taking a punt on an emerging act, seeing a blockbuster show or hanging out at their favourite venue. Cheap tickets 99 % Freebies 79 % Exclusive events 76 % Local entertainment News 74 % 35,000 ACTIVE MEMBERS UNDER % Female 17 % Male PROMOTE YOUR EVENT OR VENUE WITH US The Fringe Membership program exists to help you promote your show, event or venue in Adelaide, no matter what time of year it is! Contact us by ing membership@adelaidefringe.com.au or by calling to find out how we can tailor our services to suit you. Independent artist discount rates are available. GIFT MEMBERSHIP The perfect gift for the Fringe fans in your life! If you are interested in purchasing a Fringe Membership as a gift, please contact us on by ing membership@adelaidefringe.com.au for details. CONTACT For more information please contact our friendly Fringe Membership department by ing membership@adelaidefringe.com.au or by calling

8 FRINGE MEMBERSHIP ADVERTISING OPPORTUNITIES WE LL HELP YOU TO CONNECT WITH THOUSANDS OF DEDICATED ARTS AND CULTURE LOVERS IN ADELAIDE WHAT S HOT What s Hot is the major advertorial feature at the top of the weekly enews (can be targeted to Under or Over 30 s) PLUS a large central homepage banner on the Adelaide Fringe website for 1x week PLUS a dedicated page on the Membership section of the website for 1x week. $800+gst / $775+gst for ad agency, Estimated 75,000 impressions per week. $450+gst / $400+gst for ad agency, Estimated 3,000 impressions per week. Homepage image 294w x 294h px Feature image 1660w x 360h px EDM Image 580w x 370h px Copy words DEALS OF THE WEEK Deals of The Week allows you to offer a special member incentive and receive a highlighted listing in the weekly enews (can be targeted to Under or Over 30 s) PLUS a dedicated page on the Membership section of the website for 1x week. $650+gst / $625+gst for ad agency, Estimated 75,000 impressions per week. $300+gst / $275+gst for ad agency, Estimated 3,000 impressions per week. EDM Image 580w x 370h px Copy words DEDICATED The spotlight is on you. Exclusively promote your event or deal directly to our dedicated database of over 26,000+ members. Available Mon/ Tues/Thurs/Fri. You must offer a Fringe Member deal to use this space. Can be targeted to Under or Over 30 s. $750+gst / $725+gst for ad agency, $450+gst / $400+gst for ad agency, Feature image 580w x 370h px Copy words FRINGE MEMBERSHIP E-NEWS BANNER Two banners are available in each weekly enews on a Wednesday. Will either feature at the top or bottom of the , but both can be purchased. Can be targeted to Under or Over 30 s. $550+gst / $425+gst for ad agency, $225+gst / $200+gst for ad agency, enews image 570w x 117h px FRINGE ARTIST DISCOUNTS! If you are a registered Fringe artist, please contact us for exclusive discounts on all Fringe Membership advertising. DEDICATED INSTAGRAM POST Exclusively promote your event or deal directly to our Instagram database of over 1,900 followers. Available Mon/Tues/Thurs/Fri. Must be in accordance with the Adelaide Fringe social media policy which will be discussed upon booking. $150+gst / $125+gst for ad agency, 1,900+ followers. $75+gst / $50+gst for ad agency, 1,900+ followers. Instagram image 1080w x 1080h px Copy words E-NEWS AND INSTAGRAM BUNDLE Save yourself some dollars by bundling a Dedicated Instagram post and an enews banner in one. Can be segmented to Under or Over 30 s. $600+gst / $575+gst for ad agency, $250+gst / $225+gst ad agency, enews image 570w x 117h px Instagram image 1080w x 1080h px Copy words COMPETITIONS, GIVEAWAYS AND SPECIAL OFFERS FREE Don t have any advertising budget? Never fear! If you are willing to give away some tickets to your gig or event we will share it in our weekly enews (can be segmented to Under or Over 30 s) AND on Instagram at no charge to you! Our competitions and giveaways option gives you an effective solution to drive more awareness to your event without breaking the bank. enews image 570w x 117h px Instagram image 1080w x 1080h px Copy words FREE STUFF REVIEWS Invite one of our emerging writers to review your show, interview an artist, listen to a demo or try out your product. Reviews are published on the Adelaide Fringe website within 48 hours. Request a reviewer at membership@ adelaidefringe.com.au PHOTOGRAPHERS Invite one of our emerging photographers to take social pics and document your show or event. Reviews are published on the Adelaide Fringe website within 48 hours. Request a photographer at membership@ adelaidefringe.com.au FREE EVENTS Hosting a free event? Let us help you get numbers there by sharing an Instagram or social media post. us at membership@ adelaidefringe.com.au BOoKINGS Direct all booking enquires to the Fringe Membership department Monday - Friday during business hours. P E. membership@adelaidefringe.com.au

9 Bundle it up BOOK ONE OF OUR ADVERTISING PACKAGES AND SAVE! ARTISTS ONLY PRINT & WEBSITE Small Artist Ad Rotating Web Button Cost $650 Save $200 PREMIUM PRINT & WEBSITE Medium Artist Ad Rotating Web Banner Cost $1,300 Save $300 DIGITAL BUNDLE Rotating Web Button Fringe Membership enews Banner Fringe Membership Instagram Post Cost $590 Save $260 PREMIUM DIGITAL BUNDLE 3 Month Rotating Banner Fringe Membership Instagram Post Fringe Membership Dedicated Cost $1,600 Save $600 s exclude GST. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Please note that Adelaide Fringe does not design artwork or amend show dates and venues etc. It is the responsibility of the advertiser to provide Adelaide Fringe with finished copy ready to be published or uploaded.

10 ARtwork Deadlines & Requirements We highly recommend utilising the services of a Graphic Designer to create all artwork. Professional graphic design will allow you to make a greater impact with your artwork. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. No external ticketing agent or booking method can be listed on advertisements placed with Adelaide Fringe. Please note that Adelaide Fringe does not design artwork or amend show dates and venues etc. It is the responsibility of the advertiser to provide Adelaide Fringe with finished copy ready to be published or uploaded. All cancellations made after the booking deadline will be charged at the full rate. ADELAIDE FRINGE GUIDE DEADLINES Booking and payment deadline: Friday 21 October 2016 Artwork Deadline: Friday 28 October 2016 ARTWORK REQUIREMENTS: Half page, third page, quarter page, medium artist and small artist ads Artwork should be supplied as a high res press ready pdf CMYK, all images at 300dpi, all fonts outlined No bleed, no crop marks, no page numbers needed on artwork Back cover, inside back cover, full page ads Artwork should be supplied as a high res press ready pdf CMYK, all images at 300dpi, all fonts outlined 5mm bleed on all sides, no crop marks, no page numbers needed on artwork ADELAIDE FRINGE ONLINE ADVERTISING DEADLINES Bookings and artwork must be received one month prior to the advertisement going live. Nov-Jan: Monday 31st October Feb: Tuesday, 3rd January March: Friday, 3rd February ARTWORK REQUIREMENTS: All files to be supplied as PNG or JPEG Static artwork only 72dpi, all fonts outlined For more information, contact ads@adelaidefringe.com.au or on Ready to book? adelaidefringe.com.au/advertise-with-adelaide-fringe

Advertising Kit 2017 Adelaide Fringe Advertising is the best way to ensure your event gets the cut-through it deserves!

Principal Partner Advertising Kit 2017 Adelaide Fringe Advertising is the best way to ensure your event gets the cut-through it deserves! who you re talking to ORIGIN PROFESSION AGE GROUP Adelaide & Suburbs