The Gospel Herald United States
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- Avice Dean
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1 The Gospel Herald United States Global Online Chinese Christian Daily News The Gospel Herald is the most comprehensive source of news for Chinese Christians in the world, with national and international coverage of current events affecting and involving Chinese Christian leaders, church bodies, ministries, mission agencies, schools, businesses, the general Christian public, and much more. The Gospel Herald is your window into today s Chinese Christian world.
2 Campaign Overview Online Media Kit Advertising with The Gospel Herald United States Edition ( and ( allows you to reach over 1 MM visitors per month. Our visitors are Internet-savvy, devout, and have higher household incomes. They are loyal to The Gospel Herald and actively support our advertisers and sponsors. As the largest Chinese Christian news site in the United States, The Gospel Herald United States is the Christian Internet marketing tool. A banner campaign on The Gospel Herald presents a unique opportunity to achieve high sales volume from banner advertising. The click-through rates are high, averaging around 3%. Display your banner on some of the most valuable Web pages, such as the Home Page, Article Page, or the Section Pages. Advertising on The Gospel Herald The Gospel Herald United States edition offers the most extensive news reports for the Chinese Christian community, which consists of close to 1.5 million people among the 4.3 million Chinese living in North America. Moreover, millions more Christians of Chinese birth or descent live in other countries outside of mainland China. As Christianity in China has been spreading quickly, our platform has become their designated website for Chinese Christian news and resources. The majority of our readers access the information from our news website through search engines and social network sites such as Google, Yahoo, Bing, Facebook, Twitter, Sina Weibo, Baidu, Kimo, and many more. Since the founding of Gospel Herald United States edition in 2004, The Gospel Herald has expanded to Canada, Hong Kong, Taiwan. We have become the No. 1 online news source for the Chinese Christian communities from around the world. Profile Overview Gospelherald.com attracts a large audience of affluent and influential leaders, business owners and tech savvy readers. Reach this audience through the many marketing opportunities offered by The Gospel Herald.
3 Demographic Breakdown
4 Global Reach/Users 2% 5% 4% 15% 5% 50% 19% Taiwan Hong Kong Malaysia Singapore China United States Canada Campaigns Home Page Place your message on the Home Page of The Gospel Herald. Through Home Page placements, you have the ability to control some of the most valuable advertising space on Gospelherald.com, while building message and product awareness. With the Home Page Rectangle Top or the Masthead Banner Ad, you can maximize the impact of your marketing and advertising messages to the entire Gospel Herald audience. Article Page Placement on the Article Page ensures you will reach the broadest audience on The Gospel Herald. Your ad will be viewed on more than 100,000 articles. Each article is searchable on various search engines, including Yahoo and Google, Sinanet, Baidu, Kimo, etc. Your advertisement will be viewable while users actively consume articles of interest. Section Page Placement in the Section Page allows for targeting to a particular group of audience among thousands of visitors who visit our website daily. Through narrowing the exposure to a section page that your target audience finds most relevant, your chances of getting a higher ROI increases significantly. We encourage you to consider such option for targeting purposes. Weekly e-newsletter Over 15,000 church and ministry leaders and co-workers from the Chinese Christian communities around the world subscribe to The Gospel Herald s weekly e-newsletter. Banner ads placements in the newsletter are excellent channels to reach the influencers in your target constituencies, who would have the highest probability of spreading the word about your products and services.
5 *CPM = Cost per thousand impressions. Placement / Ad Type & Sizes (Pixels) Base *CPM Impressions Per Month File Size Animation Cost per Month Home Page Masthead Banner (468x60) $15 100,000 Imp 35k Up to 30 Seconds $1,500 Medium Rectangle Top (300x250) $10 100,000 Imp 35k Up to 30 Seconds $1,000 Full Banner (300x65) $8 100,000 Imp 35k Up to 30 Seconds $800 Medium Rectangle Bottom (300x250) $10 100,000 Imp 40k Up to 30 Seconds $1,000 Section Pages (Applies to All Section and Its Sub-Section Pages) Leaderboard (728x90) $8 100,000 Imp 35k Up to 30 Seconds $800 Full Banner (468x60) $6 100,000 Imp 35k Up to 30 Seconds $600 Wide-Skyscraper (160x600) $7 100,000 Imp 40k Up to 30 Seconds $700 Article Page Leaderboard Top (728x90) $10 100,000 Imp 40k Up to 30 Seconds $1,000 Leaderboard Bottom (728x90) $7 100,000 Imp 40k Up to 30 Seconds $700 Half Banner (300x65) $5 100,000 Imp 40k Up to 30 Seconds $500 Medium Rectangle Top (300x250) $8 100,000 Imp 40k Up to 30 Seconds $800 Medium Rectangle Bottom (300x250) $8 100,000 Imp 35k Up to 30 Seconds $800 Full Banner Bottom (468x60) $5 100,000 Imp 35k Up to 30 Seconds $500 Video Ad Pre-roll Ad (file format FLV, SWF (Flash 7 or 8) Actionscript 2.0) 1.5 MB secs (video length) $3,000 Online Classified Directory: ($25/box) $25-$100/month Weekly e-newsletter
6 Top Full Banner (468x60) File format JPEG, GIF $600/week Wide-Skyscraper (160x600) File format JPEG, GIF $600/week Full Banner (468x60) File format JPEG, GIF $450/week
7 HOME PAGE Masthead Banner (468x60) $1,500/Month Full Banner (300x65 pixels) $800/month Medium Rectangle (300x250) $1,000/Month Medium Rectangle (300x250) $1,000/Month
8 ARTICLE PAGE (TOP) Leaderboard Top (728x90) $1,000/Month Half Banner 300x65 Pixels $500/month Medium Rectangle (300x250 pixels) $800/Month
9 ARTICLE PAGE (BOTTOM) Article Page Full Banner (468x60 Pixels) $500/Month Medium Rectangle (300x250 Pixels) $800/Month
10 SECTION PAGES (11 SECTIONS); International, Church, Ministry, Missions, Education, Culture, Society, Life, Technology, Editorial, Faith, China Leaderboard (728x90 Pixels) $800/Month Full Banner (468x60 Pixels) $600/Month Wide Skyscraper (160x600 Pixels) $700/Month
11 WEEKLY E-NEWSLETTER Full Banner (468x60) $600/week Full Banner (468x60) $550/week Leaderboard (728x90) $600/Week Full Banner (468x60) $450/week
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