DIGITAL OPPORTUNITIES

Transcription

1 Under the Patronage of H.H Sheikh Ahmen bin Saeed Al Maktoun, President of Dubai Civil Aviation Aviation Authority, Chairman Of Dubai Airports, Chairman and Chief Executive of Emirates Airline and Group Co-located events 2018 DIGITAL OPPORTUNITIES Expose your brand to an audience of 60,000+ SUPPORTERS ORGANISED BY

2 Contents Show Catalogue advertising 1 Sponsored Segmented 7 Homepage Large Banner 2 Exhibition Packages 8 Large Banner on all Pages except the Homepage 2 Create your Personalised Package 9 Native Advertising - Homepage 3 Highlighted Exhibitor - Online Directory 3 Header Banner on the Online Directory 4 Loading Banner on Business Connect Platform 4 In-App Banner on Business Connect Platform 5 Up-Ranking on Business Connect Platform 5 Featured Article on 6 Banner on 6 Native Advertising on 7

3 Show Catalogue Advertising 2018 Material Requirements File Formats: EPS,TIFF, JPG, High resolution PDFs with crops and bleed Resolution: 300 dpi minimum Please ensure that all supporting graphics and fonts are included. All fonts should be outlined. SHOW CATALOGUE Regular Positions Logo + Highlighted Profile Double Page Spread Full Page Premium Positions Inside Front Cover Page 1 Page 2 Page 3 RATE (AED) 1,500 14,000 8,900 11,000 11,000 9,900 9,900 Inside Back Cover Outside Back Cover SOLD 10,500 13,000 DOUBLE PAGE SPREAD FULL PAGE Please provide artwork as 2 single Full Page artworks Height x Width: Text Area 190mm x 128mm Trim Area 210mm x 148mm Bleed Area 220mm x 158mm 1

4 Homepage Large Banner AED 10,000 Large Banner on all Pages except the Homepage AED 10,000 Boost the visibility of your brand and products Make your presence known for maximum impact Guarantee your core target is aware of your new services and products Total traffic of Airport Show website is 300,000 Page Views (1 June May 2017) Homepage represents 48% of the Airport Show website traffic Build a dedicated web page directed from your advertisement to maximise your ROI Large Banner 300x250 GIF, JPG Duration: full campaign Max of 5 advertisers only (rotating) Boost the visibility of your brand and products Make your presence known for maximum impact Guarantee your core target is aware of your new services and products Total traffic of Airport Show website is 300,000 Page Views (1 June May 2017) All pages excluding the homepage represents 52% of the Airport Show website traffic Build a dedicated web page directed from your advertisement to maximise your ROI Large Banner 300x250 GIF, JPG Duration: full campaign 5 Advertisers maximum (rotating) HOMEPAGE LARGE BANNER LARGE BANNER 2

5 Native Advertising - Homepage AED 8,000 Highlighted Exhibitor - AED 4,500 Online Directory Integrate your brand and product into the usual content of the event Higher impact on your potential customers Total traffic of Airport Show website is 300,000 Page Views (1 June May 2017) Homepage represents 48% of the Airport Show website traffic 78% of total Page View were seen 15 weeks before the event Make sure your content will fit with the editorial planning of the show for maximum impact Ensure you include exciting, eye catching information like new product launch Be the first to appear on the online exhibitor directory Be the first to appear when filtered by your segment Total traffic of Airport Show website is 300,000 Page Views (1 June May 2017) Exhibitor Directory represents 12% of the Airport Show website traffic Highlighted Exhibitors Duration: from exhibitor 2018 directory launch Max of 3 generic advertisers Max of 2 advertisers when filtered by segments (6 segments) HIGHLIGHTED EXHIBITORS Native Advertising High-resolution image (JPG) Three months before the event Max of advertisers: 3, 1 per month, related to the newsletter planning NATIVE ADVERTISING 3

6 Loading Banner on Business Connect Platform AED 8,000 Header Banner on the AED 4,500 Online Directory Enhance your visibility to promote your new products to top targets Increase the numbers of potential meetings 46% get connected to Business Connect platform 95% of hosted buyers access their account 8809 total visits to Business Connect platform over a 5 weeks campaign period Loading Banner Duration: from the launch of the platform (6 weeks before the show) 1 Advertiser only Give exposure to your brand to engaged visitors Total traffic of Airport Show website is 300,000 Page Views (1 June May 2017) Exhibitor Directory represents 12% of the airportshow.com website traffic Header Banner Duration: full campaign Max of 5 rotating Format: 728x90 AIRPORT SECURITY FEATURING HEADER BANNER LOADING BANNER 4

7 Up-Ranking on Business Connect Platform AED 4,500 In-App Banner on Business AED 6,500 Connect Platform Enhance your visibility to promote your new products to top targets Increase the numbers of potential meetings 46% get connected to Business Connect platform 95% of hosted buyers access their account 8809 total visits to Business Connect platform over a 5 weeks campaign period Up-Ranking Duration: from the launch of the platform (6 weeks before the show) Max of 3 generic advertisers Max of 3 advertisers when filtered by segments (6 segments) Enhance your visibility to promote your new products to top targets Increase the numbers of potential meetings 46% get connected to Business Connect platform 95% of hosted buyers access their account 8809 total visits to Business Connect platform over a 5 weeks campaign period In-App Banner JPG, PNG Duration: from the launch of the platform (6 weeks before the show) Max of 3 advertisers (rotating) AIRPORT SECURITY FEATURING AIRPORT SECURITY FEATURING IN-APP BANNER UP- RANKING 5

8 Banner on AED 4,500 Featured Article on AED 4,500 Enhance visibility of your brand amongst highly attractive content 30,000 subscribers 96.71% Average Delivery rate 21% Average opening rate (Based on 2017 marketing campaigns) Build a dedicated web page directed from your advertisement to maximise your ROI Banner 640x93 Max of 2 advertisers per issue BANNER Enhance visibility to promote your show highlights, news or announcements Attract attention to your brand 30,000 subscribers 96.71% Average Delivery rate 21% Average opening rate (Based on 2017 marketing campaigns) Generate leads with the promotion of your news Create engaging content to attract attention to your brand not just a company profile! Your content will be used across our marketing campaign and social media platforms Featured Article (image, text, link) 1 advertiser per issue FEATURED ARTICLE 6

9 Sponsored Segmented AED 6,500 Native Advertising on AED 4,500 Enhance visibility to promote your new products Drive traffic to your stand 30,000 subscribers 96.71% Average Delivery rate 21% Average opening rate (Based on 2017 marketing campaigns) Create engaging content about a relevant sector of the event to your offering Your content will be used across our marketing campaign and social media platforms Sponsored 1 per 2 weeks 3 months before the show 6 advertisers maximum Cost varies on the number of segmented data Need to provide content and image that will fit on the template Enhance visibility to promote your show highlights, news or announcements Attract attention to your brand Your content is part of the show content, smooth integration 30,000 subscribers 96.71% Average Delivery rate 21% Average opening rate (Based on 2017 marketing campaigns) Generate leads with the promotion of your news Create engaging content to attract attention to your brand not just a company profile! Your content will be used across our marketing campaign and social media platforms Native advertising 1 advertiser per issue Native Advertising 7

10 Exhibition Packages 2018 AED 7,500 CLASSIC EXHIBITION PACKAGE PROMOTE YOUR PRESENCE Rotating online banner on the homepage of event website 100 invitation cards Half page advert in Show Catalogue Digital Promotional Packages: AED 10,000 COMMUNICATION PACKAGE OPTION: One dedicated e-shot to Airport Show database E-newsletter banner advert Banner in targeted e-shot AED 12,000 CONTACT EXHIBITION PACKAGE ESTABLISH NEW CONTACTS One dedicated e-shot to Airport Show database 10 floor stickers Highlighted profile in Show Catalogue + online directory AED 17,500 LAUNCHING PLATFORM PACKAGE LAUNCH AND INTRODUCE NEW PRODUCTS One dedicated e-shot to Airport Show database Full page advert in Product Guide/Event Preview Listing your new product in one of our monthly e-newsletters Distribute a flyer in the Business Connect welcome pack Establish Quality Contact Through: AED 7,500 Rotating banner in the In-App Business Connect platform Half page advert in Airport Show Catalogue 8

11 Create your Personalised Package 2018 To discuss a personalised promotional package to suit your business, please contact: Raed El Forkh raed.elforkh@reedexpo.ae Mobile: