Media Kit. Nicholas Manis Project Director, Naylor LLC. Ph: (770)

Transcription

1 2018 Media Kit IIENetworker Magazine FundingUSStudy.org IIENetwork Handbook for International Educators IIEPassport.org Intensive English USA Print Directory F O R M O R E I N F O R M AT I O N, P L E A S E C O N TA C T: Nicholas Manis Project Director, Naylor LLC. Ph: (770) nmanis@naylor.com IntensiveEnglishUSA.org

2 The Strength of IIE Founded in 1919, IIE is among the world s largest and most experienced international education and training organizations, representing more than 8,000 professionals at more than 1,400 higher education institutions globally. Global Reach: IIE has a network of 19 offices and affiliates around the world. These offices are crucial to administering many prestigious global programs. For more than 95 years, IIE has pioneered applied research and policy analysis in the field of international student mobility. IIE also provides research and program evaluation services to domestic and international government organizations and foundations.

3 IN PRINT AND ONLINE: OPENING MINDS TO THE WORLD IIENetworker magazine Tackling all aspects of international education, IIE s twice a-year print and digital magazine, IIENetworker, covers trending topics from the field and includes new research in every issue. FundingUSStudy.org This key resource for advisers and international students features more than 800 grant and scholarship listings, making it the most comprehensive directory for locating funding for study in the United States. IIENetwork Handbook for International Educators The IIENetwork Handbook for International Educators lists more than 8,000 professionals at more than 1,200 higher education institutions (study abroad directors, international student advisers, university presidents and more) who are active participants in international education exchange. IntensiveEnglishUSA.org Serves as a database that international students and EducationUSA advising centers can access to find programs throughout the United States. Upgrade your listing and receive higher priority in search results, detailed program information, links, web links, a logo and year s worth of coverage. Intensive English USA Print Directory The Intensive English USA directory features detailed descriptions of more than 800 intensive English language programs and courses from accredited U.S. higher education institutions and language schools. Participate and showcase your program to the global advisor community. Paint the picture of what it s like to live and study at your location and build your program s brand in the eyes of advisors and the students they counsel. IIEPassport.org As the primary resource for students and practitioners in the study abroad field, IIEPassport.org is a comprehensive directory of study abroad opportunities. Connecting students and advisers with institutions, programs and funding sources around the world, this online database features thousands of detailed descriptions of international sponsors, programs and scholarships for undergraduate study, graduate study, doctoral and postdoctoral research.

4 Intensive English USA Net Advertising Rates All rates include an Ad Link in the digital edition of the directory. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates Double Page Spread $3, Inside Front or Inside Back Cover $2, Full Page $2, /2 Page $1, /4 Page $ /8 Page $ Black-and-White Rates Full Page $1, /2 Page $1, /4 Page $ /8 Page $ Intensive English USA Digital Edition Branding Opportunities Sponsorship $1,785 Skyscraper $1,575 Toolbar $945 For more information, visit: Special Advertising Section Regional Marketplace IIE is known globally for opening doors to international understanding. To forward that vision, we have designed this special section, separated by region, in Intensive English USA to allow you to highlight your intensive English program to international students. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

5 Intensive English USA DIGITAL EDITION EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA Link your ad to the landing page of your choice Increase traffic to your website Interact with viewers to facilitate the buying process Generate an immediate response from customers Members and readers receive each issue via and each new issue is posted on IIE's website. A full archive of past issues is available, ensuring longevity for your online presence. In addition to print, Intensive English USA is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser s website. The Digital Edition of Intensive English USA will be ed to EducationUSA offices worldwide. Large Toolbar $900 Your company name is displayed on the toolbar, found in the top-left corner of every page of the digital edition next to frequently used navigational icons. Skyscraper $1,500 The Skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure. Sponsorship $1,700 Your message will be prominently displayed directly across from the cover of the magazine. Ad Link Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate address. Additional fees apply where noted. For the latest online specs, please visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

6 PRINT ADVERTISING SPECIFICATIONS IIENetworker Intensive English USA Directory IIENetwork Handbook for International Educators Magazine/Directory Trim Size: 8.375" x " DOUBLE PAGE SPREAD WITH BLEED INCLUDED LIVE AREA (per page): 7" x 9.5" 2/3 PAGE 2/3 PAGE 7" x 6.333" 4.583" x 9.5" 1/2 PAGE / ISLAND 17" x " LIVE AREA (per page): 7" x 9.5" 1/3 PAGE SQUARE FULL PAGE WITH BLEED INCLUDED LIVE AREA: 7" x 9.5" 8.625" x " 1/2 PAGE 1/2 PAGE LONG VERT. 7" x 4.583" 3.333" x 9.5" 1/3 PAGE FULL PAGE NO BLEED 7" x 9.5" 1/3 PAGE Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor website at " x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 1/4 PAGE 1/4 PAGE 1/6 PAGE 1/6 PAGE 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 1/8 PAGE 1/8 PAGE Production Services, Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Specs for Outsert/Inserts 1 Page / 1 surface: 8.375" x " 1 Page / 2 surface: 8.375" x " 2 Page / 4 surface: 8.375" x " Postcards: 6" x 4.25" Heavy Card Stock Insert: 8.25" x 10.75" Postal Flysheets: 8.5" x 11" 3.333" x 2.166" 2.166" x 3.333" Digital Edition For more information, visit: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

7 Intensive English USA Online Intensive English USA Online is a user-friendly forum designed to bring suppliers and end users together. Available whenever you need it, Intensive English USA Online makes it easy to locate intensive English programs across the U.S. A REFERENCE AT YOUR FINGERTIPS: Cross-promoted in other IIE communication pieces Optimized to drive traffic from search engines and the IIE home page Efficient browsing with fewer clicks Users can set IIE as their default search engine, bringing them to your listing Listing directs visitors to a landing page to learn more about your business Google integration returns richer results Consumers come to you when they are ready to buy Customized listing and enhanced content Home Page Banner (728 x 90 pixels) $3,150 Horizontal banner on the home page. Maximum of four rotating per position. Complimentary Premier Listing a $300 value! Regional Banner (728 x 90 pixels) $1,260 Horizontal banner on the region or country of your choice. Maximum of four rotating per position. For the latest online specs, please visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

8 Intensive English USA Online State Search Page Banner (728 x 90 pixels) $500 IEUSA Only. Maximum of four rotating ads. English for Specific Purpose Banner (728 x 90 pixels) $500 IEUSA Only. Maximum of four rotating ads per category. Site Sponsor Rectangle Ad (300 x 250 pixels) $5,040 This exclusive ad appears on every page of the site. No matter what page visitors click on, your message will be prominently displayed in the same place, every time. Rectangle Ads (350 x 250 pixels) $2,990 Run of site. Only three ad spaces available with two advertisers rotating in each position. Premier Listing Package $315 Each additional listing: $100 per campus Premier Listings are designed to offer heightened visibility within USA Intensive English Online. Premier Listings contain all basic information, including company name, address, phone and fax. Premier Listing with Apply Now Button $370 Each additional listing: $115 per campus Upgrade your basic listing to include detailed program, awards, eligibility and application information. Button links to your online application process. Premier Listing and Video $525 Each additional listing: $115 per campus Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes. Premier Listing with Apply Now Button and Video $580 Each additional listing: $115 per campus Bring your Premier Listing to life and your application to our visitors. Add a video and a button linking directly to your online application process. Videos can run up to 5 minutes. For the latest online specs, please visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

9 Intensive English USA Online Site Sponsor Banner $5,040 This exclusive banner appears on every page of the site. No matter what page visitors click on, your message will be prominently displayed in the same place, every time. Complimentary Premier Listing a $300 value! Spotlight Tile $2,990 Run of site. Only three ad spaces available with two advertisers rotating in each position. Complimentary Premier Listing a $300 value! Home Page Banner $3,150 Horizontal banner on the home page. Maximum of four rotating per position. Complimentary Premier Listing a $300 value! Regional Banner $1,260 Horizontal banner on the region or country of your choice. Maximum of four rotating per position. Premier Listing $315 Additional premier listings $100 per campus Upgrade your basic listing to include detailed program, award, eligibility and application information. Premier Listing with Apply Now Button $370 Additional premier listings $115 per campus Upgrade your basic listing to include detailed program, award, eligibility and application information. Button links to your online application process. Premier Listing and Video $525 Additional premier listings $115 per campus Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes. Premier Listing with Apply Now Button and Video $580 Additional premier listings $115 per campus Bring your Premier Listing to life and your application to our viewers. Add a video and a button linking directly to your online application process. Videos can run up to 5 minutes. Available Categories Aviation Business Citizenship Communications Education Engineering Graduate Study Hospitality and Tourism International Relations Law Marketing Medicine Music Police Academy Pre-MBA Program Public Relations Science Teacher Training Teaching Assistants Travel University Preparation University Semester Abroad State Search Banner $525 IEUSA Only. Maximum of four rotating banner ads. English for a Specific Purpose Banner $525 IEUSA Only. Maximum of four rotating banner ads per category. Five (5) free categories with any Premier Listing. Additional listings are $50.00 each. No limit. Additional Categories X $50.00 = $ Initial: Date: For the latest online specs, please visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.