Why Use Public Advocacy Campaign Materials?

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2 Why Use Public Advocacy Campaign Materials? Target consumers with NO-COST and LOW-COST advertising materials to: Enhance the reputation and credibility of your association and its members with customized materials for your local market Reinforce NAR s national advertising campaign speaking to consumers about: The REALTOR brand The importance of homeownership as part of the American Dream The role NAR and RELATORS play as the consumers advocate for homeownership now and in the future Visit to learn more about the Public Advocacy Campaign

3 AD GENERATOR Public Advocacy Campaign Materials Center: Visit to: Sign up as a registered user Customize FREE print ads Download FREE digital banners Download FREE signatures Download standard quality radio & TV spots Purchase broadcast quality radio & TV spots

4 NO COST PRINT Customize and download print ads online Distribute Flyers Homebuyer fairs Foreclosure workshops Finance seminars Community events Enhance Social Media Presence Use as association social media profile picture

5 LOW COST + PRINT Customize and download print ads online Use Oversize Print Materials Hang posters in association lobby and member offices Customize outdoor ads to run on local billboard or bus shelter space Place Ads in Local Publications Local Property Magazines Weekly Newspapers Daily Newspapers Tip: Negotiate with local property magazines to run comp ads on a space availability basis in exchange for displaying their magazines in your association s office.

6 DIGITAL NO COST Display web banners on the consumer section of your association website Download FREE signatures to make your association s s look extra official! LOW COST + Purchase ad space on consumer websites

7 RADIO COMMERCIALS NO COST LOW COST + Use radio spots as the on-hold recorded message on your association phone system Customize spots with your association name and information Run custom commercials on a local radio station

8 TV COMMERCIALS NO COST Download Standard Quality LOW COST+ Purchase HD Quality Play on association website Create a looped DVD to play at: Trade Shows Homebuyer Fairs In Association Lobby Spread the word to consumers by posting commercials on social media pages Run a customized commercial on a local TV station

9 SUPPORT NAR s advertising agency, MOST, can help you integrate the Public Advocacy Campaign in your local market by: Customizing materials not available through the ad generator Developing a consumer outreach strategy Providing localized media planning info@mostagency.com mostagency.com

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11 Why Use Public Advocacy Campaign Materials? Strengthen pride in the REALTOR Community Reinforce a valuable REALTOR member benefit Show REALTORS what their local and national associations are doing for them Remind your members that NAR is speaking to consumers about: The importance of homeownership as part of the American Dream The role NAR and REALTORS play as leading advocates for homeownership Responsible financial reform and a stable housing market Visit to learn more about the Public Advocacy Campaign

12 AD GENERATOR Public Advocacy Campaign Materials Center: Visit to: Sign-up as a registered user Customize FREE print ads Download FREE digital banners Download FREE signatures Download standard quality radio & TV spots Purchase broadcast quality radio & TV spots

13 CUSTOMIZE PRINT ADS Customize and download print ads online No Cost Membership Meetings Association Lobby Education Sessions New Member Orientation Low Cost+ Hang a customized poster in your association lobby Distribute posters at member meetings for members to hang in their offices

14 DIGITAL Signatures Download FREE signatures for association staff and members to use! Digital Banners Display RELATOR Pride web banner ads on your association website Include digital banners on member e-newsletters Provide digital banners for your members to run on their business websites

15 BROADCAST TV SPOTS No Cost Create a looped DVD to play at member meetings and in the association office Include a link to new NAR commercials in association e-newsletters Encourage members to post TV commercials on their social media pages and business websites Embed TV spots on association websites RADIO SPOTS No Cost Download the radio ads and use as the on-hold recorded message on your association s phone system Low Cost + Customize radio commercials with your association s name

16 SUPPORT NAR s advertising agency, MOST, can help you integrate the Public Advocacy Campaign in your local market by: Customizing materials not available through the ad generator Developing a consumer outreach strategy Providing localized media planning info@mostagency.com mostagency.com

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Why Use Consumer Advertising Materials With Members? Why Use Consumer Advertising Materials With Members? Target REALTORS with NAR advertising materials to: Strengthen pride in the REALTOR community Reinforce a valuable REALTOR member benefit Show members

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