2016 Digital Media Kit

Transcription

1 2016 Digital Media Kit

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3 stlmag.com Introduction At the center of SLM Media Group is stlmag.com. The hub of all ideas produced by our staff, stlmag.com gives users access to feature stories from our print publications, exclusive content, contests, promotions, videos, and more. Updated daily, stlmag.com is compatible with all mainstream devices. A combination of loyal magazine readers and onlineonly visitors makes up the stlmag.com audience, with traffic being directed from search engines, social media, and e-newsletters. Steady year-by-year growth shows that we re attracting new visitors every day. 55% of monthly online visits are generated through mobile devices. 50,000+ Twitter followers twitter.com/stlmag 3,200 Instagram followers instagram.com/stlouismag 27,000+ Facebook likes facebook.com/stlmag 1,800 Pinterest followers Pinterest.com/stlmag Visits 320,859 Unique Visitors 254,095 Page Views 503,856 Demographics Gender 76% female 24% male Education 75% college graduates 27% postgraduate studies Age 70% % Average Household Income 54% $75,000 or more Home Ownership 75% own a home Top COntent Best Restaurants Events Calendar Dining Home Page Best Casual Restaurants Source: Google Analytics, August monthly averages. Online Readership Survey, Social media numbers as of October

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5 stlmag.com Banner Advertisements SPECIFICATIONS Top Leaderboard 728 X 90 Bottom Leaderboard 728 X 90 Large Rectangle 300 X 250 Premium Threaded Banner 205 X 90 Impression Campaigns quantity 25k 100k $20 101k 300k $15 300k $10 Cost per Thousand (CPM) SECTIONS Dining Arts News Style Home Family Health Party Pics Best of SLM MATERIAL REQUIREMENTS Accepted Files: JPG, GIF Link: Include exact URL for hyperlink Max Size: 40 KB 3

6 stlmag.com Premium & Fixed Positions Leaderboard Premium Impressions can be purchased either run-of-site (ROS) or as one of the following options. Premium Threaded Banner $850/week (205x90 px.) A banner that remains fixed at the top of every page on the site, even those with road blocks Homepage Fixed Leaderboard Your advertisement will run as an impression campaign, displayed on the homepage top leaderboard only. (Add a 25% premium to the CPM rate.) Pop-up $750/week (500x400 px.) Users see your advertisement in a pop-up window before they may enter the site. Road Block $700/week (728x90 px.) Impressions appear exclusively on the home page of the section(s) of your choosing, blocking out most other advertisements (does not block out premium threaded banner). (Add a 25% premium for dining page road block.) 4

7 stlmag.com Enhanced Directory Listings Our searchable service directories give users a convenient way to discover local businesses. St. Louis-based advertisers have access to enhanced opportunities within the directories that offer prominent placement and a complete profile. 1. General Information Company name, address, phone number, website, and logo 1 2. Enhanced Assets 1 2 photos, video, optional coupon, and Google map 2 video photos coupon map 3 3. Facebook Feed Embedded on the listing page, giving users up-to-the-minute information from you 4. Description 100-word company overview Online for one full year $ Enhanced Directory Listings Available for Doctors Dentists Schools Wedding Vendors Women in Business Chiropractors Restaurants 5

8 stlmag.com Sweepstakes, Contests & Online Voting SWEEPSTAKES AND CONTESTS Sweepstakes and photo contest packages include a branded custom landing page, a list of opt-in addresses, and up to three marketing questions to be included on the entry form. Sweepstakes and contests are promoted on St. Louis Magazine s Facebook and Twitter accounts, through e-newsletter promotions, and with a run-of-site promotional impression campaign. SPONSORED BRACKETS AND QUIZZES Whether your goal is to generate leads or increase branding exposure, we offer a variety of high-engagement custom solutions. Sponsored brackets and quiz packages include branding in all promotional materials, presenting rights on the landing page, up to two marketing questions to be included on the entry form, and a list of opt-in addresses. Halloween Pet Costume Contest A-List Voting Best New Restaurants Poll 6

9 E-NEWSLETTERS overview Top Banner Our varied e-marketing products are fueled by thousands of opt-in subscribers who choose to regularly receive particular content, making these a powerful tool for advertisers seeking a qualified, yet substantial audience. Weekender A guide to the upcoming weekend featuring events, movie reviews, and more Weekender Family Family-friendly events, free fun, education, health & fitness, and more. The Scoop (promotional content) An advertiser-driven update on events, parties, deals, and contests Inside Look An exclusive look at the latest issue of St. Louis Magazine On The Burner What s hot in the local dining scene, including restaurant reviews, trends, news, and more House Call Design tips, recipes, real-estate highlights, and more from St. Louis At Home Skyscraper BANNER ADVERTISEMENTS Each newsletter contains three ad positions, which can be purchased together or a la carte. Middle Banner Newsletter Frequency Opt-in Subscribers 1X 6X 12X Weekender Weekly: Thursday 27,000+ $350 $500 $250 $375 $150 $250 Weekender Family Weekly: Wednesday 1,800+* $350 $420 $250 $375 $150 $250 The Scoop (promotional content) Weekly: Tuesday 26,000+ $350 $500 $250 $375 $150 $250 Inside Look Monthly 20,000+ $350 $500 $250 $375 $150 $250 On the Burner Weekly: Friday 17,000+ $350 $500 $250 $375 $150 $250 House Call Bi-weekly: Wednesday 13,000+ $350 $420 $250 $375 $150 $250 *new in January

10 E-NEWSLETTERS custom options 1 FEATURE story SPONSORSHIP Align your brand with the feature story of any e-blast. Your logo will appear alongside the words Powered by within the newsletter, and your banner ads will appear on the page when subscribers follow the link to read the full story.* *Story subject is determined by editorial staff, and advertiser is not granted content review. 2 SPONSORED content or event Sponsored listings feature your message within the editorial lineup and link to your website. Listing are labeled as sponsored content on select e-newsletters. On the Burner The Scoop House Call Weekender 1X $600 6X $540 12X $420 Weekender Family ENHANCED LISTING: Upgrade your event in The Scoop to the feature-story position at the top of the newsletter, labeled This Week s Highlight. 1X $700 6X $620 12X $540 Top Banner 468 x 85 PX. Top Banner 468 x 85 PX. 1 2 Sponsored Content middle Banner 468 x 85 px. Skyscraper 160 x 600 px. 1 middle square 600 x 600 px x 700 px. DEDICATED E-BLAST Spread the news about your event, special deal, or other announcement exclusively through our unshared e-blast, The Scoop Exclusive. You control the subject line and entire message space, which links to your website. Dedicated e-blasts are sent to The Scoop s subscriber database of 38,000 and can be reserved for any day of the week except Tuesday. 1X $1,300 6X $1,100 8

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12 SLM Media Group 1600 South Brentwood Boulevard, Suite 550 St. Louis, Missouri Telephone Fax stlmag.com