Have a new idea for sponsorship or advertising? Let us know and we ll work with you to bring it to the Radio Show!

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2 Contents Radio Show Marketplace The Radio Show is the ultimate venue for connecting with the radio industry. There s no better place to interact one-on-one with thousands of radio Exhibit Space Meeting Rooms professionals from station management to CEOs, Sponsorship sales managers to digital and marketing directors, Premier Events Events Marketplace Popular Items Attendee Services Thought Leadership Digital Advertising Podcasts Promotional s myradio Show engineers to content curators. To formulate your marketing plan and take advantage of this audience and the opportunities below, please contact: Perry Strickman Sales Manager, Sponsorship and Advertising On-site Advertising and Promotions Podcasts Promotional s myradio Show Print Radio Show Guide 2017 Radio Show Demographics Have a new idea for sponsorship or advertising? Let us know and we ll work with you to bring it to the Radio Show!

3 The Marketplace Exhibit Hall Meet with Radio s Top Decision Makers See Live Floor Plan Exhibit Space Exhibit Floor Booth Premium Lobby Booth $37.50 per square foot $42.50 per square foot Exhibit Space Includes: Exhibitor Booth Personnel Registration: - Eight badges per 100 square feet - Includes access to conference sessions (excludes food functions) Unlimited Complimentary Exhibits Only Guest Pass Code: - Includes code for 10 $75 off coupons for full-conference registrations Company Listing: - Listing in the official online Radio Show exhibitor directory Priority Points: - 10 points for participation and one point for each paid 100 sq. ft. occupied Radio Show Mailing List: - Access to the pre or post-show mailing list ( address included for all registrants that have opted in to share information) Radio Show Exhibitor Referral Program All current 2018 Radio Show exhibitors are eligible for discounts on their exhibit space for referring new exhibitors to the Radio Show. Referring exhibitor must be a contracted exhibitor for the 2018 Radio Show Referred exhibitor must have not exhibited or sponsored at the Radio Show for two years or more (past 2015) $250 will be discounted off both the referred and referring exhibitor s total exhibit space cost for the 2018 Radio Show following the completion of the 2018 Radio Show** (Maximum two referrals per exhibiting company) **If referred exhibitor cancels exhibit space or does not pay for their exhibit space for any reason, the referring exhibitor will not receive the discount. Private Off-Floor Meeting/Rooms Call Perry at (202) for details!

4 Sponsorship Your Best Opportunity to Showcase Who You Are The following sponsorship opportunities have been created to offer your company increased exposure to the Radio Show audience. Because Radio Show sponsors make it possible to provide essential or enhanced services and activities to attendees, all sponsors will receive the recognition benefits listed below in addition to those unique to each opportunity. Sponsor recognition alongside the event or service listing when promoted in official Radio Show promotional print pieces or in electronic communications Complimentary conference registrations to the Radio Show Sponsor s logo with a link to corporate website from the Radio Show Sponsor page Acknowledgment in the sponsor thank you advertisements appearing in the Radio Show Guide and on-site thank you signage at the Radio Show Premier Event Sponsorships Opening Party Presenting Sponsor Sponsor: $15,000 Tuesday, September 25, time TBD Kick off a great Radio Show by aligning your brand with the Radio Show Opening Party. This premier event will welcome attendees to the Radio Show and allow for relaxation and fun before the business of the event begins. Sponsorship includes extensive branding in pre-show promotion as well as on-site branding. Sponsor will be promoted as Presenting Sponsor in all press and marketing materials, appearing as Radio Show Opening Party, Presented by Sponsor. Opening Party Supporting Sponsor Sponsor: $5,000 Student Scholars Orientation Sponsor: $7,000 Tuesday, September 25, 2-3:30 p.m. Be a part of this exciting new program designed to engage students who are attending their first Radio Show. Students will learn what to expect, and how to make the most of their time while on site. In addition to branding, your company will receive exclusive rights to the Meet and Greet for the student scholars. Radio Show Opening Session Sponsor: $12,000 Tuesday, September 25, 4-5 p.m. Be the exclusive sponsor of the event that starts it all. The Radio Show Opening Session is the official start to the 2018 Radio Show, and your company can be front and center. Sponsorship includes extensive branding in pre-show promotion as well as on-site branding and opening remarks.

5 Premier Event Sponsorships cont d. National Radio Award Reception Sponsor: $14,500 Wednesday, September 26 Gain access to the most influential individuals in radio by sponsoring the event that honors one of radio s outstanding leaders. The Radio Show will send invitations printed with the sponsor s logo to an exclusive VIP guest list that consists of NAB and RAB board members, radio group executives and the Radio Luncheon keynote speaker. The sponsor may add 10 names to the invitation list and enjoy their own reserved table for 10 at the Luncheon following the reception. Radio Show Luncheon Sponsor: $14,500 Wednesday, September 26, 11:45 a.m.-1:15 p.m. This prominent event will honor a distinguished member of the radio industry as the 2018 National Radio Award recipient. It also features a keynote address from a prominent figure. As the sponsor, you may make brief opening remarks to over 2,000 top radio professionals, you will receive a VIP reserved table for 10 at the luncheon and 10 invitations to the National Radio Award Reception prior to the luncheon. Wednesday Headliner Sponsor: $16,500 Wednesday, September 26, 4-5:15 p.m. As the sponsor of this event, you may deliver welcoming remarks and your logo will be projected onto the stage screen as attendees enter and exit the session. Programming to include a high profile keynote or panel. Don t hesitate this sponsorship is one of the most sought after opportunities at the Show. Advertiser Keynote and Breakfast Sponsor: $17,500 Thursday, September 27, 7:30-9 a.m. This prominent event will feature a keynote address or panel presentation from an advertising luminary and the presentation of Radio Ink s Radio Wayne Awards. As the sponsor, you may make brief opening remarks to over 2,000 top radio professionals and you will receive a VIP reserved table for 10 at the breakfast. NAB Marconi Radio Awards Dinner & Show Sponsor: $20,000 Thursday, September 27, Reception 6-7 p.m., Dinner & Show 7-10 p.m. As the premier event of the Radio Show, the NAB Marconi Radio Awards are bestowed only on those radio stations and personalities that have demonstrated excellence in selective categories throughout radio. Put your name beside the best in radio! Includes one reserved table at the event. Post-Marconi Party Rights Sponsor: $4,000 Thursday, September 27, 10 p.m. NAB will provide function space and marketing for you to host your very own reception following the Marconi Awards Dinner & Show.

6 Premier Event Sponsorships cont d. Friday Sign-off Session Sponsor: $12,500 Friday, September 28, time TBD One of the most exciting events at the 2015, 2016 and 2017 Radio Shows, the Friday Sign-Off Session integrates local culture in a popular format. Entertainment and crowd engaging activities are sure to be part of the program. Don t hesitate this sponsorship is one of the most sought-after opportunities at the Show. Event Sponsorships Radio Show S mores and Stories More info coming soon! Wednesday, September 26, 8:30-10 p.m. Programmers and on-air talent have some of the best stories about starting in radio. Reach beyond the classic conference session, have fun and be inspired as you join some of radio s greatest talent on air and behind-the-scenes around the campfire for s mores and story time. They will share their life lessons so you can better grow your career. Young Professionals Beer and Pizza Reception Sponsor: $7,500 Thursday, September 27, 6:30-8 p.m. Meet the up-and-coming executives of the radio industry at the Beer and Pizza Reception on Friday evening. We will provide the suite and refreshments while you provide the knowledge and content for these young professionals. Marketplace Events Marketplace Mixer Sponsor: $15,000 Wednesday, September 26, 5:30-7 p.m. Make the first impression on over 2,000 radio professionals gathered at this opening celebration, kicking off radio broadcasting s top convention. Marketplace Coffee Breaks and Lunch Sponsor: $10,000 Capture attendees attention throughout the event by providing much-needed coffee breaks in the Marketplace, along with lunch on Thursday. This will also allow you to distribute your promotional pieces and we will provide signage featuring your logo. Popular Convention Items Conference Bags Sponsor: $9,000 Dominate the Radio Show by putting your company logo prominently on the exterior of the official Radio Show conference bags. Just imagine attendees carrying your bag around Orlando then back to work! Sponsorship includes a full-page ad in the Radio Show Guide, two conference bag inserts and four complimentary registrations.

7 Popular Convention Items cont d. Lanyards Sponsor: $7,000 Every Radio Show attendee will sport your logo around their neck with this popular keepsake. We will produce and distribute lanyards on which only the sponsor s logo/message will appear. Not only do these lanyards capture attention on site, this item extends your exposure well after the Show. Sponsorship includes a full page in the Radio Show Guide and three complimentary registrations. Notepads Sponsor: $4,500 We will produce and distribute notepads containing the sponsor s artwork, contact information, logo and message. They will be placed in the conference bags, in session rooms and on notepads given to you to distribute as desired. Sponsorship includes two complimentary registrations. Attendee Service Sponsorships Radio Show Mobile App Coming soon! Exclusive sponsorship of the Radio Show mobile app. Includes extensive branding within the application and also branding whenever promoted pre-show, on-site and even following the event! Networking Lounge Sponsor: $20,000 The Marketplace Networking Lounge is the perfect place to meet and greet radio professionals attending the show. Open to all attendees, the Networking Lounge provides a comfortable atmosphere to talk business while enjoying some refreshments. Sponsorship includes a full-page ad in the Radio Show Guide, option to provide pop-up banners for the Lounge, promotional items for distribution and four complimentary registrations. Radio Show Registration Sponsorship Sponsor: $18,000 Sponsorship of the Radio Show registration includes extensive branding pre-show, on-site and even following the event. Now partnering with Experient, the registration process has been redefined and offers additional opportunities to ensure the sponsor touches each registrant! Included, but not limited to a full-color ad on the back of all badges! Thought Leadership Info Session Sponsor: $4,250 This is your opportunity to program your own official Show session. The Radio Show will provide the room and promote it as part of the official program, you provide the panel and content. Time slots are limited!

8 Thought Leadership cont d. Conference Pillar Sponsorships The Radio Show is built on pillars of information that are vitally important to the radio industry. Your business can benefit from your sponsorship of these pillars. You ll receive outstanding exposure to your target audience while helping to provide compelling programming for attendees. This year s Radio Show pillars include: Sales and Marketing Management Programming Young Professionals Platinum Sponsorship Level Sponsor: $7,500 Gold Level benefits Additional benefits for Platinum Level: - Sponsor will have the opportunity to send out a dedicated to all scanned attendees of the Conference Pillar sessions (only applies to those who have opted in) - Sponsor welcome video (max length 30 seconds) will be placed on the Conference Pillar webpage - Opportunity to provide one banner for placement in the Session hallway - Premium position web tile ad on the Conference Pillar web page within the Radio Show website - Three complimentary conference registrations to the Radio Show Gold Sponsorship Level Sponsor: $5,000 Silver Level benefits Additional benefits for Gold Level: - Sponsor may provide promotional materials to be distributed at the back of each Conference Pillar session room - Two complimentary conference registrations to the Radio Show Silver Sponsorship Level Sponsor: $3,000 Sponsor representative will have the opportunity to make up to two minutes of opening remarks at the beginning of one individual conference session Sponsor s logo will appear on session screen as attendees enter and exit the session One complimentary conference registrations to the Radio Show Sponsor recognition in text next to the session listing in the Radio Show Guide, Radio Show website and on-site signage.

9 Digital Advertising Reach Radio s Key Players On the Go Podcasts Radio Show Podcasts Sponsor: $5,000 This year, the Radio Show team will be hosting weekly podcasts, featuring upcoming content for the 2018 Radio Show. Listeners will hear from panelists, steering committee members and members of the NAB and RAB staff to provide insight and updates on the upcoming conference in September in Orlando! Be a part of this exciting new opportunity and reach over 50,000 prospective listeners with your message! Radio Show Newsletter Advertising Spotlight on Radio Show Newsletter Sponsor: $2,000 Every week we ll deliver the latest conference highlights, speaker announcements and technology introductions to 20,000 industry professionals. Place your 160 x 600 tower ad and a 25 word in content description with your logo, for maximum pre-show visibility. Dedicated Custom Blast Sponsor: $3,500 Limited to a very few, these s are your brand and message sent to Radio Show pre-registered attendees. The s are created entirely by you and sent out directly by Radio Show on your behalf. Website Advertising 160x600 tower Sponsor: $2,500 The Radio Show website () is the number-one source of information for Radio Show preparation and therefore the ideal space to promote your booth location and highlight products and services in the months leading up to the event. Ads will run from the time they are received until at least three months following the event. Sizes and placements will vary. The Radio Show has reinvented itself over the last few years. Professionals from all disciplines of radio are passionate and committed to this unique networking opportunity. The regional locations also bring new flare each year to radio s showcase event. Diana Stokey, director of Marketing RCS, Media Monitors, Florical Systems, Mediabase

10 On-Site Advertising and Promotions Make Your Brand Part of the Action Hotel Opportunities Hotel TV Channel $3,000 Hotel Key Cards $6,750 Hotel Room Drops (In Room) $5,500 Hotel Room Drops (Outside Room) $4,500 Live Remote Broadcasts Attract attention to your show by broadcasting live from the Radio Show. We provide the prime space and promotion, you provide the talent and show. Morning block $5,500 Afternoon block $5,500 Banners Call Perry at (202) for details! Print Radio Show Guide This is the official guide to the Radio Show, containing exhibitor and session listings. It s the primary print piece on site and the best spot to place to promote your companies services and products. Position Back Cover* Center Spread Inside Front Cover* Inside Back Cover* Page 3, 5 or 7 Full Page Half Page Size 3.25 x 8.25 (2) 7.25 x x x x x x 4 *All premium positions include.25 bleed and 4-color process Artwork Submission Deadline: August 13, 2018 Price $3,250 $2,750 $2,250 $2,250 $2,000 $1,750 $1,000 The Radio Show is our primary event for networking, meeting with clients and showcasing our software solutions. It is the best venue to see everyone you need to see in one place. It s definitely had a major impact on our company s growth. It s an event you cannot afford to skip. Jinny Laderer, president, vcreative

11 2017 Attendee Demographic Profile Primary Business/Industry 61% Radio Broadcaster/Programming/Sales/Production 10% Non-Profit/Government/Education 14% Advertising/Financial Services/Consulting/Legal 10% Manufacturer/Dealer/Provider/Other 5% Film/TV/News Media Primary Job Function 21% Owner/Chairman/Pres/CEO 19% C-Level 5% Advertising/Marketing 15% Sales/Operations/Station Management 10% Programming/Production/Traffic 10% Engineering 5% On Air Talent 9% Consulting/Attorney/Other 6% Student

12 2017 Attendee Demographic Profile Purchasing Power Market Size Recommend No Role Final Say Specialty Supplier/ Product 38% 19% 33% 15% 29% 12% 2% 9% Small Large Medium Major PROMOTE YOUR BRAND grow your sales For sponsorship, advertising and exhibitor opportunities contact Perry Strickman at for more information.

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