POST SHOW REPORT. Over 85% SECURE YOUR STAND NOW qq of exhibitors already rebooked for 2019!
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1 31 JANUARY & 1 FEBRUARY PARIS EXPO, PORTE DE VERSAILLES, HALL 7 POST SHOW REPORT Over 85% of exhibitors already rebooked for 2019! The show is an absolute mustattend for the industry. Carol Poltorak, Directrice Packaging Luxe, L ORÉAL Follow us online SECURE YOUR STAND NOW qq
2 v A RESOUNDING SUCCESS ADF&PCD Paris 2018, held on 31 January & 1 February 2018, broke new records with over 7,000 attending professionals and 500 exhibitors! For two solid days, the halls were packed with crowds of serious packaging buyers, celebrities of the aerosol and beauty markets and an unequalled buzz of conversation and business being done. With overwhelming feedback from both exhibitors and visitors, the show has very clearly become the key show for the entire continent of Europe. qq NEW THIS EDITION: 3 new features: Pentawards, Accelerator and Innovation & Technology Theatre 3 conferences theatres with a revamped format 70 speakers We couldn t be more delighted by the reaction of both attending visitors and our exhibitors to this year s show! The halls were buzzing with an incredible atmosphere and every stand was packed throughout both open days. It is clear that this has not only become the key calendar event for the European beauty and aerosol markets to come together, but also that it is a vital meeting place for serious business to be done. Christelle Anya, Event Director, ADF&PCD qq TOTAL ATTENDANCE: Over 7,000 visitors Visitors attended from 70 countries: FRANCE NETHERLANDS RUSSIAN FEDERATION GREECE PORTUGAL GERMANY SWITZERLAND CHINA HUNGARY CZECH REPUBLIC SPAIN POLAND DENMARK REPUBLIC OF KOREA ISRAEL UNITED KINGDOM UNITED STATES FINLAND SAUDI ARABIA MONACO ITALY TURKEY JAPAN EGYPT IRELAND BELGIUM TUNISIA AUSTRIA KUWAIT CANADA SWEDEN UNITED ARAB EMIRATES LUXEMBOURG SECURE YOUR STAND NOW qq adf-pcd@easyfairs.com
3 v WHO ATTENDED? qq TOP INDUSTRIES REPRESENTED #1. Fragrance #2. Skincare / suncare #3. Personal care / hygiene #4. Pharmaceutical industry / chemical industry #5. Make-up #6. Luxury goods & fine jewellery #7. Household cleaning products #8. Printing and publishing #9. Automotive components and accessories #10. Wholesale and distribution #11. Clothing, fashion and accessories #12. Design agencies #13. DIY & home improvement #14. Toys and entertainment #15. Tobacco Other industry sectors at the show included agricultural, automotive, food & beverage, industrial, paints, pharmaceutical and retail. qq TOP JOB FUNCTIONS Packaging director manager / designer / specialist Marketing & business development director / manager 14% 17% 10% 12% 4% Managing director / CEO Innovation / R&D director Purchasing director manager / specialist over 69% of the attendees were directly involved with final decision-making process for their company qq WHAT OUR VISITORS WERE LOOKING FOR... #1. FINDING NEW SUPPLIERS #2. SOURCING NEW SOLUTIONS #3. MEETING WITH CURRENT BUSINESS ASSOCIATES #4. NETWORKING #5. ATTENDING THE CONFERENCES qq A SELECTION OF VISITORS THAT ATTENDED ADF&PCD PARIS 2018: SECURE YOUR STAND NOW qq
4 v VISITOR FEEDBACK 99% of visitors were satisfied with the event 98% would recommend the event to a friend or colleague in the industry 98% said they plan to attend the show again in % said ADF&PCD Paris is important for their business/ organization By far the best packaging trade show! Rudy Martinez, Product Visualisation Director, SPARK WORLDWIDE, DESIGN ADF is an opportunity to be in contact with technical staff to find answers about your questions. It has been very interesting because of the large number of exhibitors. I had the opportunity to make several contacts, who are very important to develop my project. Paula Montes, Researcher, AZTI TECNALIA The show includes a high number of suppliers, so you can network, get updates and do a follow-up with a lot of them, in a short space of time. It s very interesting. Andrea Spinosa, Packaging Director senior consumer beauty EU, COTY SECURE YOUR STAND NOW qq adf-pcd@easyfairs.com
5 v EXHIBITOR FEEDBACK 99% 94% 95% 91% of exhibitors stated that ADF&PCD is important to their business met their objectives in exhibiting at the event stated they re likely to return would recommend the event to a friend or colleague in the industry Visitor quality is outstanding. Cédric Letichez, Sales, SEIDEL GMBH & CO KG ADF&PCD Paris is the place to be. Cédric Letichez, Sales, SEIDEL GMBH & CO KG ADF Paris allows us to connect with our customers and to follow up on business and market trends throughout the year. Our participation at the last two editions of the show has been highly productive and rewarding. Patrick Rogall, Head of Sales, GLOBUS GUMMIWERKE GMBH We consider PCD to be the best cosmetic packaging show in Europe. Frank Krause, Head of Sales, EMIL BÚHLER SECURE YOUR STAND NOW qq
6 v ADF&PCD PARIS 2018: DELIVERING AN AUDIENCE OF DEDICATED BUYERS & DECISION MAKERS The ADF&PCD Paris team meets on a regulary basis with top global aerosol, dispensing, perfume and cosmetic brands to find out their biggest challenges. qq THE MARKETING CAMPAIGN With the feedback received, we then set to deliver a comprehensive conference programme as well as other content around the show to ensure we help buyers achieve their business goals and overcome their most pressing obstacles. Targeted campaign Our marketing campaign reaches some of the biggest global aerosol, dispensing, perfume and cosmetic brands as up and coming beauty brands. This was done with regular newsletters and updates to our own database as well as communication via relevant industry media partners. Postal mail Three direct mailings to focused aerosol, dispensing, perfume and cosmetic brands and packaging professionals. Press coverage 105 articles in the professional press. Online promotion Highly targeted online advertising and social media campaign on Google and Facebook: 457,167 Impressions on Google 679,631 Impressions on Facebook Website activity Our website received a high amount of traffic with 176,005 page views. qq INDUSTRY SUPPORT We work with more than 45 focused media partners and trade associations: SECURE YOUR STAND NOW qq adf-pcd@easyfairs.com
7 BE PART OF v SOMETHING SPECIAL! The global ADF&PCD portfolio is growing, and is now the world s premier portfolio to serve the aerosol and beauty markets. Book your stand at one or all of our upcoming events to get unique face-to-face access to this valuable market! MARCH 28 & 29 CONVENTION & EXHIBITION CENTER OF INTERNATIONAL SOURCING, SHANGHAI - CHINA SEPTEMBER 5 & 6 METROPOLITAN PAVILION, NEW YORK CITY - UNITED STATES JANUARY 30 & 31 PARIS EXPO PORTE DE VERSAILLES, PARIS - FRANCE Over 85% of exhibitors have already rebooked for 2019! Book now to guarantee your space! Contact a member of the team today: Marc Benoit marc.benoit@easyfairs.com +44 (0) Harriet Radcliffe harriet.radcliffe@easyfairs.com +44 (0) Charles Douannes charles.douannes@easyfairs.com +44 (0) Mark Yang mark.yang@easyfairs.com +44 (0) Sorine Benzait sorine.benzait@easyfairs.com Follow us online Paris: New York: Shanghai:
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