Jean-Paul AGON Chairman and CEO

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1 ANNUAL RESULTS February 14 th, 2012 Jean-Paul AGON Chairman and CEO

2 , a year of great Solidity

3 1. Solidity du of the marché cosmetics cosmétique market of our growth and our positions of our operating profit and our results February 14th,

4 Worldwide cosmetics market * % * *excluding soaps and toothpastes provisional estimates Source: L Oréal estimates. Excluding exchange rate impact February 14th,

5 Worldwide Cosmetics Market * (annual growth rate) +5.3% +5.4% +5.5% +5.3% +4.9% +4.3% +4.6% +4.2% +4.4% +3.4% E *excluding soaps and toothpastes provisional estimates Source: L Oréal estimates. Excluding exchange rate impact February 14th,

6 Worldwide cosmetics market * by geographical zone 2011 Western Europe +0.7% North America +4.3% Japan -3.6% New Markets excl. Japan +9.0% TOTAL +4.4% *excluding soaps and toothpastes provisional estimates Source: L Oréal estimates. Excluding exchange rate impact February 14th,

7 Cosmetics market: New Markets excluding Japan * 2011 Asia, Pacific excl. Japan +10.6% Latin America +10.9% Africa, Middle East +6.3% Eastern Europe +3.9% TOTAL +9.0% *excluding soaps and toothpastes provisional estimates Source: L Oréal estimates. Excluding exchange rate impact February 14th,

8 Worldwide cosmetics market * by distribution channel 2011 Luxury +7.7% Mass market +3.8% Hair salons +0.8% Pharmacies +2.5% Direct selling +4.0% TOTAL +4.4% *excluding soaps and toothpastes provisional estimates Source: L Oréal estimates. Excluding exchange rate impact February 14th,

9 1. Solidity of the cosmetics market of our growth and our our positions of our operating profit and our results February 14th,

10 Consolidated Sales Growth 2011 Impact of changes in consolidation Like-for-like Exchange rate impact +0.6% +5.1% -1.4% GROWTH AT CONSTANT EXCHANGE RATES +5.7% February 14th,

11 +4.5% * CONSUMER PRODUCTS +8.2% * L OREAL LUXURY +2.5% * PROFESSIONAL PRODUCTS +3.2% * ACTIVE COSMETICS * Like-for-like sales growth

12 +4.2% * * Like-for-like sales growth

13

14

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16 +8.4% * * Like-for-like sales growth

17

18 3 Strategic segments Prescription drugs OTC products Aesthetic and corrective medical solutions February 14th,

19 +0.6% * WESTERN EUROPE +5.5% * NORTH AMERICA +9.5% * NEW MARKETS * Like-for-like sales growth

20 WESTERN EUROPE +0.6% * * Like-for-like cosmetic sales growth UNITED KINGDOM GERMANY FRANCE ITALY

21 NORTH AMERICA +5.5% * * Like-for-like cosmetic sales growth

22 14 février

23 ASIA, PACIFIC EXCL. JAPAN +16.1% * * Like-for-like cosmetic sales growth CHINA SOUTH KOREA TAIWAN INDIA PHILIPPINES INDONESIA

24 LATIN AMERICA +13.2% * MEXICO * Like-for-like cosmetic sales growth PANAMA COLOMBIA BRAZIL CHILE ARGENTINA

25 AFRICA, MIDDLE EAST +10.5% * * Like-for-like cosmetic sales growth TURKEY EGYPT COUNTRIES OF THE LEVANT PAKISTAN

26 EASTERN EUROPE -2.8% * * Like-for-like cosmetic sales growth RUSSIA BALTIC STATES POLAND CZECH REPUBLIC SLOVAKIA UKRAINE

27

28 14 février

29 1. Solidity of the cosmetics market of our growth and our positions of our operating profit and our results of our operating profit and our results February 14th,

30 Gross profit (as a % of sales) GROSS PROFIT (as a % of sales) 70.8% 71.2% +40 basis points February 14th,

31 SELLING, GENERAL AND ADMINISTRATIVE EXPENSES (as a % of sales) 20.8% 20.6% -20 basis points ADVERTISING & PROMOTION EXPENSES (as a % of sales) 30.9% 30.9% RESEARCH & DEVELOPMENT EXPENSES (as a % of sales) 3.4% 3.5% +10 basis points February 14th,

32 Operating profit (as a % of sales) OPERATING PROFIT (as a % of sales) 15.7% 16.2% +50 basis points February 14th,

33 «Strategic Contribution» (as a % of sales) +60 basis points % Operating profit 16.2% 3.4% 30.9% Research & development expenses 3.5% Advertising & promotion expenses 30.9% 50.0% TOTAL 50.6% February 14th,

34 Operating profit by division (as a % of sales) 20.6% 18.9% 19.3% 20.2% PROFESSIONAL PRODUCTS CONSUMER PRODUCTS L ORÉAL LUXURY ACTIVE COSMETICS February 14th,

35 Cosmetics operating profit North America and New Markets zones (as a % of sales) +190 basis points +150 basis points 18.4% 18.4% 16.5% 16.9% North America New Markets February 14th,

36 Cosmetics operating profit by geographical zone (as a % of sales) 20.9% 18.4% 18.4% Western Europe North America New Markets February 14th,

37 Change in the net financial position (in million euros) /31/ /31/ /31/2011-1,958 February 14th,

38 Dividend per share 2.00 * +11.1% *Proposed at the Annual General Meeting to be held on April 17 th, : first pay-out of the 10% loyalty bonus (preferential dividend), for shares held in registered form since 2009 February 14th,

39 2. Confidence for 2012

40 2. Confidence Le The marché cosmetics cosmétique market va will continuer à être to be porteur buoyant Ability to create major innovations Ability to develop our major brands Ability to accelerate the globalisation of our brands Ability to continue making substantial advances in the industrial, supply chain, and organisational fields February 14th,

41

42 14 février

43 14 février

44

45 2. Confidence The cosmetics market will continue to be buoyant Ability to to create major innovations Ability to develop our major brands Ability to accelerate the globalisation of our brands Ability to continue making substantial advances in the industrial, supply chain, and organisational fields February 14th,

46 Modernisation Transformation

47

48

49 5 Regional hubs 19 Research centres 16 Evaluation centres

50 TOKYO NEW YORK SHANGHAÏ RIO DE JANEIRO MUMBAI

51

52 2. Confidence The cosmetics market will continue to be buoyant Ability to create major innovations Ability to to develop our our major brands brands Ability to accelerate the globalisation of our brands Ability to continue making substantial advances in the industrial, supply chain, and organisational fields February 14th,

53 31 août

54

55 56

56 57

57 58

58 14 février

59 31 août

60 31 août

61 31 août

62 31 août

63 31 août

64 31 août

65 31 août

66 14 février

67 To meet all consumers beauty needs

68 2. Confidence The cosmetics market will continue to be buoyant Ability to create major innovations Ability to develop our major brands Ability to to accelerate the the globalisation of our of our brands brands Ability to continue making substantial advances in the industrial, supply chain, and organisational fields February 14th,

69 Weight of «New Markets» in cosmetics sales 38.2% X2 19.1% February 14th,

70 2012 New Markets are set to become the group s number one geographic zone

71

72

73

74 UNIVERSALISATION

75 1 billion new consumers

76

77 2. Confidence The cosmetics market will continue to be buoyant Ability to create major innovations Ability to develop our major brands Ability to accelerate the globalisation of our brands Ability to to continue making substantial advances advances in the in industrial, the industrial, supply supply chain, chain, and organisational and organisational fields fields February 14th,

78 14 février

79 14 février

80

81 PRODUCTIVITY OF FACTORIES* +5.9% in 2011 *Productivity of cosmetics factories excluding raw materials 14 février

82 14 février

83 14 février

84 PROCUREMENT INDUSTRY SUPPLY CHAIN

85 Ability to continue COST CONTROL PERMANENT RESTRUCTURING reducing our selling, general & administrative expenses as a percentage of sales February 14th,

86 3. We are tackling 2012 with a highly combative spirit

87 3. A highly combative spirit En In terms termes of d innovations In terms of market share To transform our marketing models To make the company more agile, more efficient and more productive February 14th,

88 3. A highly combative spirit In terms of innovations In terms of market share To transform our marketing models To make the company more agile, more efficient and more productive February 14th,

89 3. A highly combative spirit In terms of innovations In terms of market share To transform our marketing models To make the company more agile, more efficient and more productive February 14th,

90 3. A highly combative spirit In terms of innovations In terms of market share To transform our marketing models To make the company more agile, more efficient and more productive February 14th,

91 2012 AMBITION: Outperform the cosmetics market Achieve growth in our sales and our results

92

93

94 Growth Solid Sustainable Profitable Value creating

95 Thierry Prévot Group General Manager, Financial Communications and Strategic Prospective Analysis Tel. : Fax : thierry.prevot@loreal.com Françoise Lauvin Head of Investor Relations Tel. : Fax : francoise.lauvin@loreal.com Avertissement / Disclaimer «Ce document ne constitue pas une offre de vente ou la sollicitation d une offre d achat de titres L Oréal. Si vous souhaitez obtenir des informations plus complètes concernant L Oréal, nous vous invitons à vous reporter aux documents publics déposés en France auprès de l Autorité des Marchés Financiers (également disponibles en version anglaise sur notre site Internet document peut contenir certaines déclarations de nature prévisionnelle. Bien que la Société estime que ces déclarations reposent sur des hypothèses raisonnables à la date de publication du présent communiqué, elles sont par nature soumises à des risques et incertitudes pouvant donner lieu à un écart entre les chiffres réels et ceux indiqués ou induits dans ces déclarations.» "This document does not constitute an offer to sell, or a solicitation of an offer to buy, L Oréal shares. If you wish to obtain more comprehensive information about L Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers (which are also available in English on our Internet site: document may contain some forward-looking statements. Although the Company considers that these statements are based on reasonable hypotheses at the date of publication of this release, they are by their nature subject to risks and uncertainties which could cause actual results to differ materially from those indicated or projected in these statements." February 14th, 2012

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