Your Management Source Inside the Fence. Media Kit. Editorial Calendar. Target Audience. Advertising Rates. Banyan Air Service. pg2. pg3.

Transcription

1 airport Your Management Source Inside the Fence 0 Media Kit Banyan Air Service Target Audience pg Editorial Calendar pg Advertising Rates pg4-7

2 Target Audience - Circulation target DECISION makers 0.9% 8.% Total Qualified Circulation* 6, % Operating efficiently and productively is the goal of every professional who is involved in the management of airports, airport-based businesses, and corporate flight facilities in North America. That s why thousands more industry executives subscribe to Airport Business than any other airport-focused publication. Airport Business is the resource that these decision-makers rely on to deliver timely industry news and real-life profiles of operations that are setting new standards of performance for the industry. 67.7%.5% Subscribers by Title Aiport Operations, Alines & Aiport Authority/Commission Consulting/Contract Service Providers *0 June BPA Statement 6.6% Fixed Base Operations (FBO) & Airport-Based Businesses Government Other Airport Director/ Manager/CEO/ Presidental/ Owner/General Manager 4.6% 4.%.6% Department Manager Airport Authority Member/Airport Commissioner/State Aviation Official Dean/Prof. Contact Information airport business Janesville Ave. Fort Atkinson, WI. 558 AviationPros.com Publisher Missy Zingsheim Fax: missy.zingsheim@aviationpros.com Sales Randy Graper Fax: randy.graper@aviationpros.com classifieds Kimberly Jorgensen Fax: kimberly.jorgensen@aviationpros.com International Sales Benedict Hume Fax: benedict@itsluk.com Julian Maddocks-Born Fax: julian@itsluk.com Editorial Director John Infanger john.infanger@aviationpros.com Associate Editor Brad McAllister brad.mcallister@aviationpros.com Production Services Carmen Seeber carmen.seeber@aviationpros.com FTP site:

3 0 Editorial Calendar Up-to-date editorial content in every issue on Technology, Fueling and Line Operations, Airport and Economic Development, Managing Airports and Airport-Based Businesses, and Inside the Fence with John F. Infanger. ISSUE DECEMBER/ JANUARY FEBRUARY/ MARCH APRIL MAY Ad Close /0/0 /5/0 /9/0 4/6/0 Product Focus Fueling & Line Operations Lighting & Signage ARFF (Aircraft Rescue Firefighting) & Runway/ Ramp Maintenane Baggage Systems Special Features FBO Trends: Fuel Company Updates & Available Programs Cygnus Aviation Expo: Show Issue FBO Trends: Facility Design Safety & Security Supplement e-military Spring Issue Ad Close: /4/ Going Green Airport & Airfield Operations Cygnus Aviation Expo, Las Vegas, NV Mar. 7-9, 0 Bonus Distribution NBAA Schedulers & Dispatchers Conference San Diego, CA Jan. 5-8, 0 Digital Signage Expo Las Vegas, NV Mar. 7-9, 0 ACC/AAAE Airport Planning, Design & Construction Symposium Denver, CO Feb. 0 AAAE 84th Annual Conference & Expo Phoenix, AZ April 9 - May, 0 ISSUE JUNE/JULY AUGUST/ SEPTEMEBER OCTOBER NOVEMBER December/ January Ad Close 5/8/0 7/0/0 9/7/0 0//0 /5/0 Product Focus FOD & Runway; Snow & Ice Removal Retail & Concessions, Revenue Growth Building & Maintenance IT & Airport Communications Fueling & Line Operations Special Features State of the Industry Report FBO Trends: Ground Support Equipment & Services FBO Trends: Flight Tracking & FBO Management Software FBO Trends: Fuel Company Updates & Available Programs Supplement e-military Summer Issue Ad Close: 5/4/ 0 Aviation Fueling Directory e-military Fall Issue Ad Close: 8// Going Green Consultants Directory with Buildings & Maintenance e-military Winter Issue AD Close: /6/ Bonus Distribution EAA Oshkosh, WI ACI-NA th Annual Conference & Exhibition Calgary, Canada Sept. 9-, 0 NBAA Orlando, FL Oct. 0 - Nov., 0 ACC 4th Annual Conference & Exhibition TBA NBAA Schedulers & Dispatchers Conference TBA

4 Print Advertising Sizes & Rates Effective January, 0 - Rate Card #8 One-Fourth Page /8" x 4 7 /8" One-Third Page 4 9 /6" x 4 7 /8" One-Half Page Horizontal 7" x 4 7 /8" 0 Ad Rates All Print Advertising is Net Cost Color Included x 4x 8x Full Page Tabloid $9,800 $8,47 $7,48 7 x 0 $7,46 $6,588 $5,8 /-Page $4,55 $,885 $,5 /-Page $,44 $,77 $,6 /4-Page $,450 $,00 $,670 One-Half Page Standard 4 9 /6" x 7 /8" Junior Page 7" x 0" Full Page Tabloid Bleed: " x /4" Trim: 0 /8" x " Live Area: 0" x /4" Please submit print materials that are high resolution (00 dpi or greater) -- over 6 MB, please place to our FTP site. All files must be zip or compressed files for the FTP site. all rates include e-magazine placement Sales representative contact information is located on page. Online Buyer s Guide With the AviationPros.com online Buyer s Guide, your customers and prospects can search by company name, product name, or product category. It s comprehensive and 00% industry-focused. When the industry is looking for a quick, reliable resource for products and services, they look no further than the AviationPros.com online Buyer s Guide. Sales leads ed direct to your company, contact us today to find out about the AviationPros.com online Buyer s Guide. Each Upgraded Listing will include your company name, address, phone, fax, website, description and company logo. Package Options - Gold Listing - $,800/year e-blast with 0,000 names Product Showcase: Month of your choice Unlimited Featured Categories 4 Terms & Conditions 0 days from invoice date. Production charges may be billed at a rate of $85 per hour if applicable. Interest will be charged if invoice is not paid within 0 days. The rates are only guaranteed for the frequency herein. Changes and cancellations must be made in writing. No cancellations permitted after closing date. Contract frequencies not met may receive a short rate. Cygnus Business Media is not responsible for either the content or the opinions expressed within paid advertisements, or for any errors they may contain. Publisher reserves the right to reject any advertisement deemed unsuitable for publication. Recognized advertising agencies are allowed 5% of gross billing, provided account is paid in full within 0 days. Silver Listing - $,500/year Product Showcase: Month of your choice Limit of Featured Categories Special Position To guarantee a special position, add 5% to the space rate. To guarantee a cover position, add 0% to the space rate. Rate Protective Clause If and when new rates are announced, advertisers will be protected throughout the duration of their annual schedules, provided the schedule is placed prior to the announcement. Important Notice: Short Rates and Rebates Advertisers will be short rated if, within a -month period from the date of the first insertion, they do not Bronze Listing - $800/year Limit of 5 Featured Categories use the amount of space on which their billings have been based. Advertisers will be rebated if, within a -month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed. Mechanical Specs Our preference for ad material submission is a highresolution press quality pdf in CMYK. For specific information on digital ad submission please visit our corporate Web site and under the For Customers tab click on Mechanicals ( mechanicals.cfm).

5 a supplement to: airport A supplement to: Going Green April 0 airport aviation A Supplement to: WORLDWIDE september 00 May 0 & fueling Airport airfield operations Also A Supplement to: Supporting Aviation from the Ground Up WORLDWIDE A supplement to: WORLDWIDE airport February: Cygnus Aviation Expo Show Guide April & October: Going Green Going Green May: Airport & Airfield Operations Supplement Make your booth known among the competition! This is the official onsite guide that contains exhibitor listings, booth numbers, and the conference schedule for the Cygnus Aviation Expo. This supplement is a vehicle to share your company s marketing message and present the products and services you offer that are environmentally friendly. This supplement is published jointly with Ground Support Worldwide. Influence decision makers in your target market with our annual Airport & Airfield Operations Supplement. Include your company information and/or products for supporting the runway, ramp, and apron. This supplement is published jointly with Ground Support Worldwide. Special Digest Size airport 0 Directory Targeted Supplements & Special Issues July: Aviation Fueling Directory Put your company name and products/services in front of airports, airlines, fixed base operators, ground handlers, aircraft service providers, and the decision makers who are purchasing throughout the year. This supplement is published jointly with Ground Support Worldwide. Listing FREE Logo $00 A Supplement to: November/ December 00 Your Management Source Inside the Fence 0 Consultants Supplement Pricing Directory -page spread full page /-page $,95 $,6 $,90 All SUPPLEMENT advertising is net cost AND includes color November/DEcember: Consultants Directory with Building & Maintenance A resource to suppliers and consultants in the airport market. We partner with the Airport Consultants Council (ACC) to give you a comprehensive directory that is available for an entire year. Not an ACC member? Ask us how to become one. Listing $55 Logo $00 Quarterly: e-military Our e-military issues are delivered quarterly and are received by more than 4,500 opt-in military subscribers across aircraft maintenance, aircraft ground equipment and airfield operations. Full page $500 page spread $600 Supplement Sizing -page spread Bleed: 5 /4" x " Trim: 5" x 0 /4" Live: 4 /4" x 0 /4" Full page Bleed: 7 5/8" x " Trim: 7 /" x 0 /4" Live: 7 /8" x 0 /4" /-Page Horizontal: 7" x 4 7/8" Digest Sizing Full page Bleed: 5 /" x 8 5/8" Trim: 5 /8" x 8 /8" Live: 5" x 8" /-Page Bleed: 5 /" x 4 7/8" Live: 5" x 4 /" 5

6 AviationPros.com NEW! November 0 AviationPros.com is the official website for AMT, Ground Support Worldwide and Airport Business. This new, easy to navigate web site provides visitors with timely industry news, company and product information and enhanced social media connection. ViewOnline Specs here: All Online Advertising is Net Cost per month Call for special packaged rates. Leaderboard - 78 x 90 pixels Get a great deal of advertising space with a leaderboard in the most prominent position on the web site. $,05 Top Rectangle - 00 x 50 pixels The rectangle is one of the favorite positions of many as it appears in a prime position on the web site surrounded by content. $,05 4 Skyscraper - 60 x 600 pixels The skyscraper is visible above the fold and remains partly visibly as the viewer scrolls down the page. $, Button - 0 x 90 pixels This is one of our most popular ads and is a great choice for those who want a digital presence with a smaller budget. $74 5 Bottom Rectangle - 00 x 50 pixels The bottom-page rectangle is surrounded by content in a prominent position below the fold. $,94 6 Bottom Banner - 78 x 90 pixels The bottom-page banner offers all of the advertising space as a leaderboard at a lower cost. $,

7 e-newsletter Critical airport information - Monday through Friday. Delivered every business day to 4,000+ qualified subscribers with a 5%+ Open Rate News focused on: Daily Industry Updates Airports International Issues Airlines FBOs and Tenants General Aviation Each Wednesday an expanded edition features blogs, commentaries, and the Customer Service Tip of the Week. Banner x 60 pixels $,776/month Skyscraper - 0 x 600 pixels $,440/month Button - 0 x 90 pixels $700/month Product Showcase e-blast Promote your products and services in a shared message to a dedicated audience of over 4,000 opt-in subscribers with airport business s Product/ Service Spotlight e-blast. Feature your product in a shared message that showcases new products. Limit of six advertisers. A highly effective way to: Announce a new product Feature specially priced items Offer a pre or post-show special Drive traffic to your website Generate sales leads All Online Advertising is net cost per month All positions are fixed $500/product showcase position Dimensions - 75 x 400 pixels Video Network Showcase your product or service in action to thousands of buyers in the aviation industry on AviationPros.com. The Video Network enables companies like yours to present videos 4/7 to aviation industry leaders. There s no better way to close a sale than to let your prospect see your product in action. Showcase your equipment being used on the job, highlight a new product or service and much more! Video network opportunity - $,000/year e-blast Improve Marketing Performance While Reducing Your Costs In today s competitive marketplace, the sooner you see results from your sales efforts the further ahead your company is. Accelerate the responses you get from prospective buyers and clients: CUSTOMIZED e-blast from airport business. Sending your message via gives you a time and cost effective way to get your message across. Entire List - $,500/e-blast Segmented Lists - $0.5*/name *$500 minimum purchase required 7

8 Webinar Advertiser Exclusive Webinar This is an aggressive marketing campaign that brings you together with highly qualified leads. This live event allows attendees to view and listen to your presentation, ask questions, and receive answers in real time. The Webinar is just one element of a total campaign that will last 4 months. A captive audience and tangible leads are the immediate benefits. All attendees must register for the event. Long-term Benefits The campaign is multifaceted with advertisements in Airport Business magazine, on our web site, and through the use of eblasts. The long-term benefits begin immediately with the start of the promotional campaign three months prior to the webcast. Following the actual event, we will post the webcast for months. Considering the timeline and the length of exposure of this campaign, and the efficiency of generating leads, this ROI is priceless. Year-long lead generating sponsorship: $,000 Net Call for more details! Resource Guides Feature a product or service in our Resource Guide Section. This /8 page, full color advertisement gives you and easy and effective way to get your company s brand, literature, product, and website. /8 page ad - $600/month Dimensions -.75 x.5 Classified Advertising Have products or services that you want to showcase but are on a budget? Try our classified advertising. Our classified ads are located in the back of the magazine and can be purchased in whatever size fits your message. We automatically duplicate your ad on our website for extra exposure. We can also help with creating your ad for you, ask for details. $50/column inch Dimensions -.75 X $75/color Check out our other properties within Cygnus Aviation - WORLDWIDE 8