your gateway to the oil and gas industry 2011 Media Guide

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Loren Cross
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2 Rigzone CONNeCTS the upstream industry. What Rigzone Offers Website advertising advertising advertising Guidelines Membership & Traffic Stats Contact information

the exploration, drilling and production market.

3 The Big Plus of Advertising with Rigzone The world s most-used source for upstream oil and gas news and exclusive data, online or off, Rigzone provides in-depth information for the exploration, drilling and production market. With countless options and customizations, as well as full accountability, Rigzone is the best solution for your advertising needs. 3

4 Website ad Products Rigzone Sponsorship The most visible advertising campaign available, the Rigzone Sponsorship combines website and e-newsletter advertising placement. An advertising suite that offers full coverage for your message, the Rigzone Sponsorship is the only way to obtain a Homepage Feature ad. Sponsorship details ad Run impressions ( ) Rigzone Homepage Rigzone Homepage Ad 1 30,000 Homepage Logo Top Banner Ad 1 2 weeks 250, , x 250 Vertical Banner Ad Poster Banner Ad 2 weeks 2 weeks 315,000 95,000 rotating logo area Newsletter Logo million daily newsletters sent Estimated Impressions: 1,000,000 $8,580 Premier Package The most visible advertising campaign available. inside Rigzone x x x 320 4

5 Website ad Products Rigzone Homepage Ad Rigzone Homepage 300 x 250 The Rigzone home page is one of the most visited, most visible web pages in the oil and gas industry. By sponsoring this page, you command Rigzone s premier advertising position and can be sure your marketing material will be seen by the largest, most infl uential cross section of the upstream petroleum sector placement. rotating logo area Product details Premier visibility on the Rigzone Homepage Surrounded by the elite names in the O&G industry Rotating presence of company logo included Maximum File Size 300x250 (width by height) 80KB Flash, 30K Other Estimated Impressions: 30,000 Accepted Formats Linking URL Flash SWF, JPG, GIF Active link required, no longer thank 128 characters additional inform mation The Rigzone Homepage Banner can only be purchased as part of the Rigzone Sponsorship. Good to Know... Each homepage unit includes a logo that continually rotates on the rigzone homepage for the life of the campaign. 5

6 Website ad Products Top Banner Rigzone s Top Banner allows you to reach a highly targeted upstream oil and gas industry audience effectively and affordably. Placed at the top of most Rigzone web pages, Top Banners are run-of-site ad products that give you an instant impact across the Rigzone proty. inside Rigzone x 65 Product details Prime visibility above page content Unit is located on every page within Rigzone Estimated Impressions: 625,000 $3, x65 (width by height) addition onal information The Top Banner can include additional graphics elements on either side of the unit. Contact a Rigzone advertising professional for more information. Maximum File Size Accepted Formats Linking URL 25KB Flash, 25K Other Flash SWF, JPG, GIF Active link required, no longer thank 128 characters 6

7 Website ad Products Poster Banner Ad inside Rigzone 08 The su-sized 300x250 Poster Banner ad provides more than twice the screen real estate of the Top Banner, and it is positioned next to Rigzone content. Your ad will rotate through the Rigzone News section - the daily source for upstream industry news read by tens of thousands of industry professionals and decision makers, exactly the people you want to reach. 300 x 250 Product details Extra large canvas of the Poster Banner lends itself well to animated messages and product displays Unit is positioned to the right of every news article on Rigzone Maximum File Size Accepted Formats Linking URL 300x250 (width by height) 80KB Flash, 30K Other Flash SWF, JPG, GIF Active link required, no longer thank 128 characters Estimated Impressions: 185,000 $2,970 7

8 Website ad Products Vertical Banner Rigzone s Vertical Banner is the best deal going in advertising to the oil and gas industry. The Vertical Banner gives you a canvas just as large as a Top Banner while positioning your message near Rigzone content. inside Rigzone 08 Product details Unit is positioned near Rigzone content, and is especially visible on news articles Most popular unit on Rigzone due to affordable price Estimated Impressions: 625, x 320 2,090 Maximum File Size 120x320 (width by height) 20KB Flash, 20K Other Accepted Formats Linking URL Flash SWF, JPG, GIF Active link required, no longer thank 128 characters 8

9 Website ad Products Horizontal Banner Rigzone Homepage There s nothing quite like being on the homepage - the place where it all starts, the most prestigious and most visible page on Rigzone. The Horizontal Bar ad space puts your message in the middle of the action between primary content sections on the homepage with the added advantage of exclusive positioning - your ad does not rotate through with others, you control the position. Product details Exclusive ad placement does not rotate with other ads Maximum File Size Accepted Formats Linking URL 935 x x40 (width by height) 12KB Flash, 12K Other Flash SWF, JPG, GIF Active link required, no longer thank 128 characters Prime realestate on the Rigzone homepage Estimated Impressions: 425,000 $3,300 additional inform mation The Horizontal Banner is a non-animated static unit. Use a single background color for your ad. The background color of the ad spot will be matched to the background color of your ad. 9

10 Website ad Products Career Center Sponsorship A multi-product advertising package designed to provide your recruitment message with the most exposure the industry offers, the Career Center Sponsorship provides the only opportunity to acquire the in-demand Career Center Homepage Feature ad. Sponsorship details ad Run impressions ( ) Career Center Homepage Career Center Homepage Ad 1 50,000 Homepage Logo 1 140,000 Top Banner Ad Poster Banner Ad 2 weeks 2 weeks 315,000 95, x 150 Vertical Banner 2 weeks 315,000 Estimated Impressions: 915,000 $8,580 inside Rigzone Preferred by Recruiters Designed to provide your recruitment message with the most exposure the industry offers x x x

11 Website ad Products Career Center Homepage Banner + Logo your gateway to the oil and gas industry Career Center Homepage Banner x 150 The Rigzone Career Center home page is one of the most visited pages for job seekers and recruiters in the upstream industry. This premier advertising position ensures your brand is seen by thousands of visitors daily. Product details LOGO Premier visibility on the Rigzone Career Center Surrounded by the elite names in the industry Estimated Impressions: 190,000 Maximum File Size Accepted Formats Linking URL 758x150 (width by height) 50KB Flash, 50K Other Flash SWF, JPG, GIF Active link required, no longer thank 128 characters additional inform mation The Career Center Homepage Banner can only be purchased as part of the Career Center Sponsorship. 11

12 Marketing with Rigzone Promote your advertising through the Rigzone Newsletters, the most-read online publications in the Oil and Gas industry. Rigzone sends out over 971,000 news and career related s each week, providing you with a wide and willing advertising audience. 12

13 ad Products Newsletter Lead Inline Banner Rigzone s Daily Industry News and Weekly News Summary newsletters are read by hundreds of thousands of oil and gas industry professionals every week. The Lead Inline Banner position ensures that your message is presented fi rst and foremost, and that it is fully visible in the preview pane of Outlook and other programs. General Newsletter Layout Lead inline Banner 350 x x80 (width by height) Maximum File Size 14KB Accepted Formats JPG, GIF, static only Linking URL Active link required, no longer thank 128 characters Additional Information All ads are non-animated, static placements The Lead Inline Banner is available in three different Rigzone newsletters, the Weekly Job Alert, the Weekly News Summary, and the Daily Newsletter. Speak with a Rigzone advertising professional to fi nd out which newsletter is best for your marketing needs. Job Alert (sent each Friday) Over 210,000 Job Alerts sent week $1,045 week Weekly Newsletter (sent each Friday) Over 71,000 weekly newsletters sent week $660 week Daily Newsletter (sent each business day) Over 690,000 daily newsletters sent week $1,518 week 13

14 ad Products Newsletter Inline Banner Inline Banners put your message in among the news headlines being read regularly by your target market. This ad placement is prominently displayed between news and content divisions, giving you the option to be closer to the content that is relavent to your message. General Newsletter Layout 350 x 80 inline Banner 350x80 (width by height) Maximum File Size 14KB Accepted Formats JPG, GIF, static only Linking URL Active link required, no longer thank 128 characters Additional Information All ads are non-animated, static placements The Inline Banner is available in three different Rigzone newsletters, the Weekly Job Alert, the Weekly News Summary, and the Daily Newsletter. Speak with a Rigzone advertising professional to fi nd out which newsletter is best for your marketing needs. Job Alert (sent each Friday) Over 210,000 Job Alerts sent week $825 week Weekly Newsletter (sent each Friday) Over 71,000 weekly newsletters sent week $470 week Daily Newsletter (sent each business day) Over 690,000 daily newsletters sent week $990 week 14

15 ad Products Jobs Newsletter Tower Ad Sent to over 220,000 candidates week, Rigzone s Newsletter Tower Ad will get your message across like never before. At 180 pixels wide and 300 pixels tall, it provides almost twice the space of a standard 468x60 banner to spread your message, build your brand, or sell your product. General Newsletter Layout Tower ad 180x300 (width by height) Maximum File Size 14KB Accepted Formats JPG, GIF, static only 180 x 300 Linking URL Active link required, no longer thank 128 characters Additional Information All ads are non-animated, static placements The Tower Ad is available in two different Rigzone newsletters, the Weekly Job Alert and the Daily Newsletter. Speak with a Rigzone advertising professional to fi nd out which newsletter is best for your marketing needs. Job Alert (sent each Friday) Over 210,000 Job Alerts sent week $1,045 week Daily Newsletter (sent each business day) Over 690,000 daily newsletters sent week $1,254 week 15

16 ad Products Special Offers List Rental The Special Offers List Rental provides all the available space needed through a truly custom design that will be sent to an opt-in list to thousands of subscribers. Delivering your message straight to the industry, Rigzone will help craft your message into a compelling HTML-based e-newsletter and send your message to the entire Special Offers List on your behalf. Product Pricing Get exposure to the entire Rigzone Special Offers List Completely customize the message and design of your List segmentation available based on regional and demographic membership data Estimated List Size: 160,000 $8,800 blast Maximum width is 650 pixels. Height is unlimited Size of HTML is not to exceed 50K. Total size of all elements (HTML and images) is not to exceed 100K. All graphical elements should be GIF or JPG. Animated GIFs and Flash is not allowed. Forms, JavaScript and attachments are not supported. 16

17 Ad Guidelines and Specifications your gateway to the oil and gas industry Rigzone accepts GIF, JPG and Flash formats for its website and e-newsletter ads, depending on the ad product. Check the product pages in this media kit, or contact a Rigzone advertising professional to determine what formats are acceptable with the ad product or products in which you are interested. General Requiremen ents Submit your ads fi ve business days prior to the scheduled start of your campaign Web ads Name File Size Limits Flash GIF, JPG Include an active URL to which your ad will be linked. Please do not embed URLs directly into the Flash movie. Homepage Banner Top Banner Ad 300x x65 80K 25K 30K 25K Optimize all GIFs and JPGs to smallest possible fi le size, while avoiding image degradation Vertical Banner Ad 120x320 20K 20K Design Flash ads for compatibility with Flash Player 7 and below. Poster Banner Ad Horizontal Bar 300x x40 80K n/a 30K 25K All Flash ads require a default static image in the event the visitor s browser blocks the Flash Player. ads File Size Limits additional informat tion Name GIF, JPG Ad fi les that exceed the maximum fi le size may be returned for rework, reworked by a Rigzone designer or denied inclusion. Inline Banner Tower Ad 350x80 180x300 25K 25K File Submission & Quality Requirements Combine all loose fi les in one ZIP fi le Name your ZIP fi le using the naming conventions web/printad_yourcompanyname,zip 17

18 Site Statistics Rigzone CONNECTS the Upstream Industry. Rigzone is truly the most-used industry website worldwide, garnering more than 80 cent of the upstream industry s online traffic, in comparison with the top five oil and gas websites. Unique Visitors Month , , ,660 Industry Analysis 31 % E&P Companies 12 % Other 12 % Manufacturing 45 % Oilfield Service Average Page Views Month ,851,885 8,968,615 8,688, Jan. Dec. Jan. Dec. Jan. Aug. Our Sources Sources include Google Analytics, Compete.com, Urchin and internal measurements of membership levels. Statistics gathered September 2011.

19 your gateway to the oil and gas industry Membership Statistics Qualify the effectiveness of your advertising with Rigzone s concrete statistics. Our traffic and membership statistic sources come from the reputable Google Analytics, Urchin and a host of internal tools for measuring membership levels. Job Function analysis 34% Engineers, P 855,778 Current Rigzone Members P 305,000 Active Rigzone Newsletters Subscribers P 25% Growth in Members annual Membership Growth 24% Field Service Support 18% Back Office Support & Manufacturing Consultants ,778 25% 683,030 17% % Managers & Suintendents ,372 20% 6% Human Resources 3% Geoscientists 4% Executive % Student, Retired ,000 22% 399,545 27% 314,809 28% ,503 25% ,215 25% Geographical analysis EUROPE 17% 54% NORTH AMERICA 13% 5% AFRICA SOUTH AMERICA 157,843 54% 102,206 51% 4% ASIA 4% MIDDLE EAST AUSTRALIA 3%

20 Website Products Featured Company Profile Company directory Homepage 08 The Featured Company Profi le is a great way to reach customers as they look for information on your area of extise. With a Featured Company Profi le, your logo and company description will be placed on the home page of the largest industry directory available. You will also receive a web page completely dedicated to carrying your marketing message. This web page can include text as well as photographs and contact information. Furthermore, your company will be placed at the top of Google Rigzone search results for up to 10 keywords. Product details Prominent exposure on the homepage of Rigzone s Company Directory, including logo and short description Company directory detail Page 08 Company detail page includes large logo, custom messaging, and up to 5 product images with captions $5,500 year 20

21 a Contact Us 5870 State Hwy. 6 North Suite 107 Houston, TX Phone: (281) Fax: (281) advertise@rigzone.com your gateway to the oil and gas industry 21

2016 Digital Media Kit

2016 Digital Media Kit stlmag.com Introduction At the center of SLM Media Group is stlmag.com. The hub of all ideas produced by our staff, stlmag.com gives users access to feature stories from our print