Paid Search and Social Media Advertising Campaigns for Student Recruitment

Size: px
Start display at page:

Download "Paid Search and Social Media Advertising Campaigns for Student Recruitment"

Transcription

1 Paid Search and Social Media Advertising Campaigns for Student Recruitment Philippe Taza CEO Higher Education Marketing

2 Today s Presentation Understand the Google AdWords interface Conduct comprehensive keyword research Implement effective social media advertising How to implement remarketing campaigns Use landing pages for your paid advertising campaigns Set up geo-targeted PPC campaigns Track and measure campaigns Interpret monthly reports to increase ROI 2

3 Understanding the different channels: Agents vs. Digital Marketing Digital marketing generates both inquiries and student applications Agents activity typically generates student applications Following up with inquiries is a different process than processing applications 3

4 4

5 Google AdWords Campaign Types 5

6 Google AdWords Campaign Interface 6

7 Selecting your metric columns 7

8 Selecting your date range 8

9 Comparing date ranges 9

10 Toggling between tabs to drill down in your campaigns 10

11 The Ad groups view 11

12 The keywords view 12

13 Keyword Research to prepare your AdWords Campaigns Use the Google Search Console Look at your competitors on page SEO Use the Google AdWords Keyword Planner 13

14 Google Search Console 14

15 Google Search Console Search Analytics 15

16 Keywords from the Google Search Console Use this list of keywords to initiate your keyword research 16

17 Look at the competition s Titles 17

18 Look at the competition s H1s 18

19 Perform Keyword Research with the Keyword Planner 19

20 Export your Keyword Research into Excel 20

21 Prepare your Google AdWords Ad Groups Organize your keywords semantically to form tight ad groups 21

22 Prepare your Google AdWords Text Ads 22

23 Use the Google AdWords Campaign Template 23

24 24

25 Facebook Ad Campaign Types 25

26 Creating a Facebook Campaign 26

27 Selecting the campaign objective 27

28 Select your conversion pixel 28

29 Define your Ad Set audience 29

30 Name your audience 30

31 Define your placements 31

32 Define your budget 32

33 Build your ads 33

34 Preview your ads by placement 34

35 Monitor the performance of your ads by placement Not all placements and devices perform equally 35

36 Prepare your Facebook Ad Campaign 36

37 Prepare your Facebook Ad Campaign 37

38 Prepare your Facebook Ad Campaign 38

39 Facebook Campaign Template 39

40 Remarketing What is remarketing? Types of remarketing How to setup remarketing? How to measure remarketing campaigns? Slide 40

41 What is remarketing? Slide 41

42 Types of remarketing - AdWords Standard remarketing: Show ads to your past visitors as they browse Display Network websites and use Display Network apps. Dynamic remarketing: Boost your results with dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed on your website. Remarketing for mobile apps: Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites. Remarketing lists for search ads: Show ads to your past visitors as they do followup searches for what they need on Google, after leaving your website. Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites and apps. -list remarketing: With Customer Match, upload a list of addresses that your customers have given you. When those people are signed in to Google Search, YouTube or Gmail, you can show them ads. Slide 42

43 Types of remarketing - Facebook Slide 43

44 How to segment your remarketing? By conversion type: Contact us Request info Applied By admissions stage using your CRM data Viewed a specific web page Converted or didn t convert towards one of your goals Any custom Google Analytics Segment can be used to create a list Using combined lists Slide 44

45 Create your remarketing lists Slide 45

46 Tag your site You have 3 options: Use the Google AdWords remarketing tag Use the Google Analytics remarketing tag You can also use the Google tag manager to setup dynamic remarketing (advanced) Dynamic remarketing is suitable for universities with large program catalogs Slide 46

47 Link your Google Analytics Account Slide 47

48 Setup Google Analytics Audiences Slide 48

49 Use the Audience builder in Analytics Slide 49

50 Setup remarketing lists in AdWords You can also create new remarketing lists You can also create new remarketing lists Slide 50

51 Use combined lists for your targeting Slide 51

52 Custom Audiences in Google AdWords Slide 52

53 Setup a remarketing campaign 1 of 4 You can also choose the no marketing objective option which give you a little more flexibility in the event you want to switch campaign parameters after it is setup Slide 53

54 Setup a remarketing campaign 2 of 4 Select the regions you want to remarket to Be sure to include all the correct languages to maximize your reach Use the CPA approach to leverage Google s algorithm's. Slide 54

55 Setup a remarketing campaign 3 of 4 Target and bid: this option filters or restricts your targeting to only target users that match ALL targeting criteria: Display keywords, Placements, topics, Interests & Remarketing and Demographics Bid only: this option expands your display network targeting to add to your current display campaign targeting your remarketing settings Slide 55

56 Setup a remarketing campaign 4 of 4 Use responsive ad templates to simplify the management of your creative Slide 56

57 Measure your remarketing campaign These conversion come from the Targeting Optimization options (similar audiences). Slide 57

58 Measure conversions by program 27 out of the 56 conversions came from our audiences or remarketing lists 29 out of the 56 conversions came from similar audiences or the targeting Optimization AdWords provides. Slide 58

59 Measure conversions by placement Slide 59

60 Remarketing Lists for Search Ads Like on the display network, RLSA gives you the ability to remarket users but on the Google Search Network (based on keywords) instead of placements (YouTube for example). Slide 60

61 What is RLSA? Slide 61

62 Create Audiences - Facebook Slide 62

63 Setup your remarketing - Facebook Slide 63

64 64

65 Some questions before getting started Should you run your campaigns in English or in the local language? Do you have the internal resources to follow up with inquiries that come-in from the local languages? What network should you use to reach your potential students: Google, Facebook, Baidu, etc.? To which page should you direct users to? 65

66 Use Landing Pages with your Paid Advertising 66

67 Use Responsive Landing Pages for your campaigns Desktop View Mobile View 67

68 Facebook ad traffic is mobile 88% of Facebook ad sessions and 92% of conversions are on mobile devices 68

69 Use Your Personas to Localize Your Campaigns 69

70 Organize your campaigns by country and language 70

71 Organize your Campaign by keywords for maximum results Organize the ad groups by keyword. This process helps streamline the ad creation process and provides better results 71

72 Facebook Ads that drive inquiries 72

73 Use Facebook Lead Ads if you don t have landing pages 73

74 Download your Lead Ads Inquiries directly from Facebook Facebook gives you the ability to download the lead information from your Lead Ads form 74

75 Post your Facebook Leads Ads in your CRM You can separate your Facebook advertising efforts between Lead Ads and regular website conversions. 75

76 Measure your FB Campaigns Use the Facebook pixel to track your conversions but don t forget to tag the destination URLS to track your FB efforts in Google Analytics Slide 76

77 Measure your FB Campaigns in GA Slide 77

78 Separate your Facebook Initiatives with the Campaign URL Builder 78

79 Campaign URL Builder

80 80

81 Do you use a CRM to manage your potential student inquiries? New leads are entered in the CRM in real time 81

82 Stages in the admissions process These are the common stages which typical leads and applications go through 82

83 Example of a follow up procedure with new leads 83

84 CRM Leads by Admissions Stages 84

85 Using CRM to Establish the ROI of your Digital Marketing This student list was filtered by Stage = Student Starts 85

86 Conclusions Perform keyword research to plan your AdWords campaigns Know your personas to define your Facebook campaign audiences Paid advertising traffic is mobile Be equipped to follow up with your inquiries in their native language Use CRM to measure and execute your follow up 86

87 Have questions about this presentation? I m easy to reach at: Philippe Taza Tel: ext:104 ptaza@higher-education-marketing.com

TrueView Comes to AdWords. August 2017

TrueView Comes to AdWords. August 2017 TrueView Comes to AdWords August 2017 Section 1: Creating your TrueView campaign in AdWords TrueView is now fully integrated into the core AdWords interface! As we welcome TrueView into AdWords, we re

More information

Paid Social Media Marketing: How to Get More Patients with a Bigger Bang for Your Buck. Dr. David Evans

Paid Social Media Marketing: How to Get More Patients with a Bigger Bang for Your Buck. Dr. David Evans Paid Social Media Marketing: How to Get More Patients with a Bigger Bang for Your Buck David W. Evans, PhD Founder and CEO, Ceatus Media Group www.ceatus.com 858-454-5505 Employee and owner of Ceatus Media

More information

Best Practices for PPC on Google AdWords

Best Practices for PPC on Google AdWords Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren

More information

webinar for YMCAs Jump Start January

webinar for YMCAs Jump Start January 2 15 webinar for YMCAs Jump Start January website TV Radio Print Outdoor Using Google AdWords Remarketing Simply add a tag to your site or configure using Google Analytics Setup ALL VISITORS audience or

More information

Bing Ads Product Update. #BingAdsConnect

Bing Ads Product Update. #BingAdsConnect Bing Ads Product Update Listening and delivering what advertisers are asking for Bing Ads has a customer obsession. Customer obsession isn t a buzzword for the Bing Ads team. It s a state of mind. Danny

More information

Ann Oleson, CEO Jay Kelly, President

Ann Oleson, CEO Jay Kelly, President CONVERGE CONSULTING 2.22.16 TRENDS: RESULTS OF THE 2015 INBOUND MARKETING FOR HIGHER EDUCATION SURVEY PRESENTERS: Ann Oleson, CEO Jay Kelly, President ABOUT CONVERGE 2 3 4 OMNIUPDATE INBOUND MARKETING

More information

ET MedialabsPvt. Ltd. Opp. WHY Select GO City ONLINE Walk?- Mall, New Delhi ; Contact :

ET MedialabsPvt. Ltd.  Opp. WHY Select GO City ONLINE Walk?- Mall, New Delhi ; Contact : ET MedialabsPvt. Ltd. www.etmedialabs.com Opp. WHY Select GO City ONLINE Walk?- Mall, New Delhi -110017 ; Contact : 011-41016331 Managing Large Scale Google PPC Campaigns Running ecommerce campaigns on

More information

Difference between traditional marketing and digital marketing? Understanding the process of Digital Marketing

Difference between traditional marketing and digital marketing? Understanding the process of Digital Marketing Introduction of Digital Marketing Difference between traditional marketing and digital marketing? Understanding the process of Digital Marketing Website Creation Definition about Internet, Website, Domain,

More information

Effective Digital Marketing Techniques for Your Fixed Operations Departments. Brian Pasch - CEO, Pasch Consulting Group

Effective Digital Marketing Techniques for Your Fixed Operations Departments. Brian Pasch - CEO, Pasch Consulting Group Effective Digital Marketing Techniques for Your Fixed Operations Departments With Brian Pasch, CEO of PCG Digital Marketing Moderated By Mike Bowers, Executive Editor of DealersEdge Thursday, July 28,

More information

Digital Marketing 6 Days Classroom Training

Digital Marketing 6 Days Classroom Training Digital Marketing 6 Days Classroom Training Learning from the class According to McKinley, 90% of all marketing roles require some digital marketing experience or analytical abilities. Whether you re looking

More information

Digital Capabilities Packet

Digital Capabilities Packet Digital Capabilities Packet Position your company on the first page of major search engines when persons are actively searching for products or services you offer! Keys to Success Relevance: Achieve higher

More information

Digital Marketing Made Simple

Digital Marketing Made Simple What You Don t Know Helps Your Competition. Digital Marketing Made Simple Sponsored by About Us. Dennis J. Sheely Director of Sales & Marketing NorCal Community Media 30+ years in the media business at

More information

MARKETING ANALYTICS YOUR GUIDE TO SUCCESSFUL CAMPAIGN TRACKING BUILDING THE FOUNDATION FOR ADVANCED WEB ANALYTICS

MARKETING ANALYTICS YOUR GUIDE TO SUCCESSFUL CAMPAIGN TRACKING BUILDING THE FOUNDATION FOR ADVANCED WEB ANALYTICS MARKETING ANALYTICS YOUR GUIDE TO SUCCESSFUL CAMPAIGN TRACKING BUILDING THE FOUNDATION FOR ADVANCED WEB ANALYTICS 2017 1 INTRODUCTION Campaign Tracking for Success To get the most value from Google Analytics

More information

02 AdWords. 04 Campaign Settings. 06 Google Analytics & Google Tag Manager

02 AdWords. 04 Campaign Settings. 06 Google Analytics & Google Tag Manager Advanced Guide to PPC Acount Audits 01 Introduction 02 AdWords 03 Shared Library & Bulk Operations 04 Campaign Settings 05 Tools & Reports 06 Google Analytics & Google Tag Manager 07 Appendix A & B Paid

More information

How to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing

How to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing How to Increase Clicks Using Social Media Advertising Ashley Ward CEO & Social Media Director Madhouse Marketing Ashley Who? Background: Social Media Social Media Advertising CEO IPA Enthusiast www.madhouse.marketing

More information

OPTIMAL PROSPECTING E-COMMERCE ADVERTISERS FOR BY ZALSTER.COM

OPTIMAL PROSPECTING E-COMMERCE ADVERTISERS FOR BY ZALSTER.COM OPTIMAL PROSPECTING FOR E-COMMERCE ADVERTISERS BY ZALSTER.COM v 1.0 - released 11/7-2017 CONTENT: 1. AUDIENCE STRATEGIES 2. CAMPAIGN STRUCTURE 3. BIDDING & BUDGETING 4. AD CREATIVE STRATEGIES Before you

More information

The 5 Telecom Website KPIs You Need to Track

The 5 Telecom Website KPIs You Need to Track The 5 Telecom Website KPIs You Need to Track Want to make sure your website's working for you? Keep track of these five website key performance indicators (KPIs) on a monthly, quarterly, and annual basis

More information

Search Audiences. Playbook

Search Audiences. Playbook Search Audiences Playbook 1 Audience is changing how advertisers think about Search targeting Traditionally, targeting and bidding on Google Search has been all about the keyword or user intent. While

More information

SEM (Search Engine Marketing)

SEM (Search Engine Marketing) SEM (Search Engine Marketing) - 2013 www.clear-creative.co.uk SEO (Search Engine Optimisation) overview SEO. Imagine you have a car and it needs a service. It is a bit like having a website and it needs

More information

PAY PER CLICK. Directing Your Market Towards Goal Ful llment

PAY PER CLICK. Directing Your Market Towards Goal Ful llment PAY PER CLICK Directing Your Market Towards Goal Ful llment TABLE OF CONTENTS Introduction 01 Chapter I PPC Campaign Management 03 Chapter II Funnels Optimization 06 Chapter III Ad Group Segmentation 07

More information

Five Essential Components of Hospitality Marketing

Five Essential Components of Hospitality Marketing Five Essential Components of Hospitality Marketing You manage a hotel or resort and want people to stay there. Seems like a reasonable request. The question is, how do you make it happen? The world of

More information

Digital Marketing Nanodegree Syllabus

Digital Marketing Nanodegree Syllabus Digital Marketing Nanodegree Syllabus Course 1: Marketing Fundamentals 2 Course 2: Content Strategy 3 Course 3: Social Media Marketing (Organic) 3 Course 4: Social Media Advertising (Paid) 4 Course 5:

More information

Content Marketing: Tips & Tricks for using You Tube and LinkedIN. Scott McCafferty WTWH Media

Content Marketing: Tips & Tricks for using You Tube and LinkedIN. Scott McCafferty WTWH Media Content Marketing: Tips & Tricks for using You Tube and LinkedIN Scott McCafferty WTWH Media Overview Media Landscape Rent to Own Content Marketing 2 Take Easy Actionable Tips on YouTube 3 Ways to Make

More information

Agenda. Next & Now Yahoo Bing Search Alliance Microsoft. Bing Ads Product Update. Advertising Excellence. World-class marketing

Agenda. Next & Now Yahoo Bing Search Alliance Microsoft. Bing Ads Product Update. Advertising Excellence. World-class marketing Agenda Next & Now Yahoo Bing Search Alliance Bing @ Microsoft Bing Ads Product Update Strategy & Roadmap Advertising Excellence World-class marketing Bing Ads Product Strategy Listening and delivering

More information

Their case: Objective: NGuru

Their case: Objective: NGuru 1 2 Their case: NGuru wanted to market its School Learning Solutions like interactive classrooms, education resource planning, skills improvement aids, etc. across pan India. Since, their product has a

More information

Content and Search Marketing. The Essential Guide to Remarketing. Publitek Ltd 18 Brock Street, Bath BA1 2LW, UK Tel: +44 (0)

Content and Search Marketing. The Essential Guide to Remarketing. Publitek Ltd 18 Brock Street, Bath BA1 2LW, UK Tel: +44 (0) Content and Search Marketing The Essential Guide to Remarketing Publitek Ltd 18 Brock Street, Bath BA1 2LW, UK Tel: +44 (0) 1225 470000 Publitek 2016 1 The Essential Guide to Remarketing Companies invest

More information

SEED Certified Digital Marketing Specialist

SEED Certified Digital Marketing Specialist SEED Infotech Ltd. : ' Panchasheel', 42/16, Erandawana, SEED Infotech Lane, Off Karve Road Pune - 411004. India www.seedinfotech.com Course Name Duration : 84Hrs. Product Code: ST-MD-60001 Everything is

More information

4/16/2015. Mobile Recruiting: Active and Passive Recruiting Strategies. Lori Furnell. Elmer Mobley

4/16/2015. Mobile Recruiting: Active and Passive Recruiting Strategies. Lori Furnell. Elmer Mobley Essential Training & Education for the Trucking Industry Mobile Recruiting: Active and Passive Recruiting Strategies Lori Furnell Vice President, Business Development Conversion Interactive Agency Photo

More information

Certified Digital Marketing Specialist in Search

Certified Digital Marketing Specialist in Search Certified Digital Marketing Specialist in Search Align your skills with the needs of industry www.digitalandsocialmediaacademy.com Validated by the Syllabus Advisory Council (SAC). Including members from

More information

How To Attract Crowds To Your Webinar

How To Attract Crowds To Your Webinar How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra

More information

Marketing Plan Template

Marketing Plan Template Marketing Plan Template Created by {INSERT NAME} Last reviewed {INSERT DATE} CONTENTS 1. Introduction... 3 2. Executive Summary... 3 3. Marketing Vision & Mission... 3 4. Target Market... 4 5. Marketing

More information

ADVANCED SOCIAL ANALYTICS STRATEGIES. PRESENTED BY: Isaac Pastrana & Michael Loban

ADVANCED SOCIAL ANALYTICS STRATEGIES. PRESENTED BY: Isaac Pastrana & Michael Loban ADVANCED SOCIAL ANALYTICS STRATEGIES PRESENTED BY: Isaac Pastrana & Michael Loban + PRESENTERS Michael Loban CMO infotrustllc.com @michael_loban Isaac Pastrana Director of Social Media wpromote.com @wpromote

More information

The Future of Digital Advertising in Admissions Marketing. December 6, 2017

The Future of Digital Advertising in Admissions Marketing. December 6, 2017 The Future of Digital Advertising in Admissions Marketing December 6, 2017 2017 Proprietary and Confidential Introductions Suzanne Sharp Executive Director, Enrollment Consulting Scott Mallen President,

More information

INTRODUCTION INSTAGRAM AT A GLANCE. The Performance Advertiser s Guide to Instagram

INTRODUCTION INSTAGRAM AT A GLANCE. The Performance Advertiser s Guide to Instagram INTRODUCTION Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue

More information

How the Internet has Changed the Face of Physical Therapy Marketing!

How the Internet has Changed the Face of Physical Therapy Marketing! How the Internet has Changed the Face of Physical Therapy Marketing! Goal! In this presentation, we are going to dive into strategies that you can use to gain exposure and results through paid search.

More information

Certified Complete Digital Marketing Course GUARANTEE. 100% Job Best Increment Best Business Growth. Digital Marketing Training Institute

Certified Complete Digital Marketing Course GUARANTEE. 100% Job Best Increment Best Business Growth. Digital Marketing Training Institute Digital Marketing Training Institute Certified Complete Digital Marketing Course GUARANTEE 100% Job Best Increment Best Business Growth Google Adwords & Google Analytics Certified Trainers 10+ Years of

More information

Social Media Advertising Objectives & Audiences. Adam Bianco - CMO of Tide Spin

Social Media Advertising Objectives & Audiences. Adam Bianco - CMO of Tide Spin Social Media Advertising Objectives & Audiences Adam Bianco - CMO of Tide Spin what we re talking about today Introduction 01 03 Why Ads are necessary? 5 Tactics to Optimize Your Strategy 02 04 Getting

More information

INBOUND CONTENT MARKETING STRATEGY. AMMA MARKETING Online Marketing - Websites Big Agency Background & Small Agency Focus

INBOUND CONTENT MARKETING STRATEGY. AMMA MARKETING Online Marketing - Websites Big Agency Background & Small Agency Focus INBOUND CONTENT MARKETING STRATEGY AMMA MARKETING Online Marketing - Websites Big Agency Background & Small Agency Focus INBOUND CONTENT MARKETING STRATEGY Inbound marketing is a technique for drawing

More information

Certified Digital Marketing Professional. Align your skills with the needs of industry

Certified Digital Marketing Professional. Align your skills with the needs of industry Certified Digital Marketing Professional Align your skills with the needs of industry Content Certified Digital Marketing Professional Welcome Program Overview Modules How Is The Program Delivered? Program

More information

Measurement and Analytics. Melissa Rekos Vice President, Digital Services Carnegie Communications

Measurement and Analytics. Melissa Rekos Vice President, Digital Services Carnegie Communications Employing Measurement to Campaigns Melissa Rekos Vice President, Digital Services Carnegie Communications mrekos@carnegiecomm.com Mr. John Wanamaker (July 11, 1838 December 12, 1922) A United States merchant,

More information

Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts Port communications professionals often do not get the credit

Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts Port communications professionals often do not get the credit Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts Port communications professionals often do not get the credit that they deserve for raising awareness and support for

More information

David Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com

David Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton

More information

learningpeople.co.uk #work2live #RUdigital

learningpeople.co.uk #work2live #RUdigital Digital marketing is everywhere Our digital marketing training covers search engine optimisation, social media, Google Analytics, pay per click, strategy, planning, email marketing and lots more. Perfect

More information

AdHawk. The Google AdWords Glossary

AdHawk. The Google AdWords Glossary A. Active View: A piece of technology on Google s Display Network that let s AdWords know if your display ad is actually viewable by potential customers. This term might be found on display specific columns

More information

SEO & PPC 6EFFECTIVE TACTICS TO IMPROVE SEARCH THE SMALL BUSINESS BLUEPRINT RANKINGS & DRIVE LEADS ON A LOCAL LEVEL

SEO & PPC 6EFFECTIVE TACTICS TO IMPROVE SEARCH THE SMALL BUSINESS BLUEPRINT RANKINGS & DRIVE LEADS ON A LOCAL LEVEL SEO & PPC THE SMALL BUSINESS BLUEPRINT 6EFFECTIVE TACTICS TO IMPROVE SEARCH RANKINGS & DRIVE LEADS ON A LOCAL LEVEL TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins with SEO Maximize PPC, or Lose Business

More information

HOW ocpm BIDDING CAN MAXIMIZE YOUR CONVERSIONS ON FACEBOOK.

HOW ocpm BIDDING CAN MAXIMIZE YOUR CONVERSIONS ON FACEBOOK. HOW ocpm BIDDING CAN MAXIMIZE YOUR CONVERSIONS ON FACEBOOK What ocpm? Optimized Cost Per Thousand Impressions means that Facebook optimises your ad by showing it to the people most likely to perform your

More information

The DoubleClick guide to advertising in apps. Reach, engage and measure your audience on mobile apps

The DoubleClick guide to advertising in apps. Reach, engage and measure your audience on mobile apps The DoubleClick guide to advertising in apps Reach, engage and measure your audience on mobile apps Executive summary State of viewability for video ads in 2017 The screen in our hands is now a gateway

More information

100% Advanced Digital Marketing Training. Job. Assistance

100% Advanced Digital Marketing Training. Job. Assistance 100% Job Assistance Advanced Digital Marketing Training Search Engine Optimization Pay Per Click Adwords Search Engine Marketing Social Media Optimization Social Media Marketing Video Search Engine Optimization

More information

Green Light Project Checklist Notes by Ryan Levesque

Green Light Project Checklist Notes by Ryan Levesque Green Light Project Checklist Notes by Ryan Levesque PHASE I: Market / Project Analysis 5 Market Must-Haves 1. Enthusiast Market 2. Evergreen Market (not a fad) 3. Recurring Income Potential 4. Big-ticket

More information

MARKETING GUIDE FOR RETAIL BRANDS

MARKETING GUIDE FOR RETAIL BRANDS THE FACEBOOK PERFORMANCE MARKETING GUIDE FOR RETAIL BRANDS How Facebook Can Impact All Parts of the Ecommerce Conversion Funnel Table of Contents Introduction The Fundamentals of Facebook Ad Creation The

More information

A B C D E F G H I J K L M N O P Q R S T U V W X YZ. Marketing - Educating Selling

A B C D E F G H I J K L M N O P Q R S T U V W X YZ. Marketing - Educating Selling Welcome To: Creating A Digital Marketing Strategy To Increase Sales Your Business Coach Today is: Brian Gibson of Monopolize Marketing Brian Gibson Originally from Leeds, England, live in South Florida

More information

CDK Digital Marketing Websites Features Summary

CDK Digital Marketing Websites Features Summary CDK Digital Marketing Websites Features Summary CDK Global is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry. CDK's digital

More information

PROGRAMMATIC JARGON BUSTER. A glossary of industry terminology

PROGRAMMATIC JARGON BUSTER. A glossary of industry terminology PROGRAMMATIC JARGON BUSTER A glossary of industry terminology NEED TO KNOW The online advertising industry is full of acronyms and technical terms that many busy marketers aren t familiar with. At Admedo,

More information

MSP Marketing Engine. Ready-to-Go Programs

MSP Marketing Engine. Ready-to-Go Programs Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email

More information

How to Perform Full Funnel Conversion Rate Optimization. Optimizing Your Audience Targeting, Ad Content, Landing Page, and Post-Click Experience

How to Perform Full Funnel Conversion Rate Optimization. Optimizing Your Audience Targeting, Ad Content, Landing Page, and Post-Click Experience How to Perform Full Funnel Conversion Rate Optimization Optimizing Your Audience Targeting, Ad Content, Landing Page, and Post-Click Experience 1352 1011 660 243 1 Index Introduction 3 Identifying Unique

More information

Mastering Google AdWords

Mastering Google AdWords Mastering Google AdWords MKTG03; 3 Days, Instructor-led Course Description Ready to take your Google AdWords skills to the next level? Take this comprehensive Google AdWords training course to become more

More information

Plan and Manage Integrated Marketing Projects and Programs

Plan and Manage Integrated Marketing Projects and Programs Plan and Manage Integrated Marketing Projects and Programs November 14th, 2013 Jared Brickman Senior Digital Strategist Pinckney Hugo Group Twitter: @JaredBrickman @PinckneyHugo Site visits to OCRRA

More information

HOW WE INCREASED SHOE ZONE S ADWORDS ROI BY 196% IN JUST ONE MONTH

HOW WE INCREASED SHOE ZONE S ADWORDS ROI BY 196% IN JUST ONE MONTH HOW WE INCREASED SHOE ZONE S ADWORDS ROI BY 196% IN JUST ONE MONTH TABLE OF CONTENTS Studio-40 Case Study: Shoe Zone STEP 1 IDENTIFY THE BEST PLACEMENT FOR ADVERTS PAGE 3 STEP 2 - OPTIMISE KEYWORDS FOR

More information

Secrets of Advanced SOCIAL MEDIA Advertising

Secrets of Advanced SOCIAL MEDIA Advertising Secrets of Advanced SOCIAL MEDIA Advertising How to take your social media program to the next level. PRESENTED BY: MICHAEL REYNOLDS Michael Reynolds About Michael: President / CEO of SpinWeb Cellist Sushi

More information

[ BUSINESS NETWORKING EVENT ]

[ BUSINESS NETWORKING EVENT ] DIGITAL MARKETING [ BUSINESS NETWORKING EVENT ] WHAT IS DIGITAL MARKETING The marketing of products or services using digital channels to reach consumers. WE LIVE IN A DIGITAL AGE WHERE DO YOU Everyone

More information

Admedo RTB Information Pack.

Admedo RTB Information Pack. WELCOME TO ADMEDO Admedo RTB Information Pack www.admedo.com hi@admedo.com 2014 Why Admedo? YOU VE GOT THIS! The #1 Self-Serve Real Time Bidding Platform Admedo is a self-serve performance Display, Mobile

More information

RECENT GOOGLE ANNOUNCEMENTS WHAT SHOULD YOU KNOW & WHAT SHOULD YOU DO?

RECENT GOOGLE ANNOUNCEMENTS WHAT SHOULD YOU KNOW & WHAT SHOULD YOU DO? RECENT GOOGLE ANNOUNCEMENTS WHAT SHOULD YOU KNOW & WHAT SHOULD YOU DO? HTTPS://WWW.YOUTUBE.COM/WATCH?V=JW1LS94WLJW WHO WE ARE Mission: To Help Digital Marketers Succeed Online. Incorporated: 2005. Global

More information

PAID SEARCH. be seen. PAID SEARCH FEATURES INCLUDE:

PAID SEARCH. be seen. PAID SEARCH FEATURES INCLUDE: DATA SHEET be seen. PAID SEARCH ChannelAdvisor s Paid Search solution redefines search engine marketing, giving you the ability to manage paid search campaigns for Google, Yahoo! and Bing from one interface.

More information

The Mobile-First Platform for Publishers. Mobile User Engagement Study for Publishers

The Mobile-First Platform for Publishers. Mobile User Engagement Study for Publishers The Mobile-First Platform for Publishers Mobile User Engagement Study for Publishers Released November 2013 Introduction People engage with mobile content apps differently than they engage with gaming,

More information

SOCIALBAKERS SUITE FULL FEATURE LIST

SOCIALBAKERS SUITE FULL FEATURE LIST SOCIALBAKERS SUITE FULL FEATURE LIST Socialbakers Suite Plans PROFESSIONAL I want to easily understand my social media performance Compare yourself against the competition and industry, and manage all

More information

Clearing the Clutter: An Overview of the Marketing Analytics Ecosystem

Clearing the Clutter: An Overview of the Marketing Analytics Ecosystem Clearing the Clutter: An Overview of the Marketing Analytics Ecosystem Dr. Michael Koved Lecturer, School of Information November 14th, 2017 mkoved@ischool.berkeley.edu Introduction Speaker Introduction

More information

CONVERTING CUSTOMERS: HOW TO KEEP YOUR PIPELINE FROM LEAKING. IAN KLEIN Vice President, Digital Strategy

CONVERTING CUSTOMERS: HOW TO KEEP YOUR PIPELINE FROM LEAKING. IAN KLEIN Vice President, Digital Strategy CONVERTING CUSTOMERS: HOW TO KEEP YOUR PIPELINE FROM LEAKING IAN KLEIN Vice President, Digital Strategy Strategic Margins Conference Maximizing Income Opportunities for Banks & Credit Unions through Digital

More information

Facebook's user base continue growing and you can definetly sell a lot of services and products through this platform...if you know how to do it.

Facebook's user base continue growing and you can definetly sell a lot of services and products through this platform...if you know how to do it. 1 If you are a Facebook Advertiser this toolbox is for you. Facebook's user base continue growing and you can definetly sell a lot of services and products through this platform...if you know how to do

More information

10 THINGS B2B COMPANIES

10 THINGS B2B COMPANIES 10 THINGS B2B COMPANIES Should Be Doing on LinkedIn Copyright 2016 Act-On Software www.act-on.com Using LinkedIn to Generate Leads LinkedIn isn t just a social network for job seekers and recruiters anymore.

More information

Using Mobile & Local Search To Drive Ecommerce and In-Store Sales

Using Mobile & Local Search To Drive Ecommerce and In-Store Sales Using Mobile & Local Search To Drive Ecommerce and In-Store Sales John Thyfault, Vice President of Search Engine & Social Media Marketing, Beasley Direct Marketing, Inc. What We Will Cover About Beasley

More information

Text Ads Optimization Guide

Text Ads Optimization Guide Text Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05

More information

Competitive Analysis

Competitive Analysis Competitive Analysis Online Tool Screen shots Disclaimer: All logos, photos, etc. used in this presentation are the property of their respective copyright owners and are used here for educational purposes

More information

Beginner s Guide to Inbound Marketing EDUCATE EMPOWER ACCELERATE

Beginner s Guide to Inbound Marketing EDUCATE EMPOWER ACCELERATE Beginner s Guide to Inbound Marketing EDUCATE EMPOWER ACCELERATE Inbound marketing is now the overwhelming marketing approach of choice for companies and organizations of all sizes, across all industries.

More information

Google Adwords Display Certification Exam Answers 2017

Google Adwords Display Certification Exam Answers 2017 Google Adwords Display Certification Exam Answers 2017 Disclaimer: All questions below are from live exams of the year 2017. Using these answers we achieved 91%, so they all are not correct. Double check

More information

VW WEBSITE PACKAGES. Fully responsive platform. Unique content on primary pages. DealerFire account manager. DealerFire Live (live traffic dashboard)

VW WEBSITE PACKAGES. Fully responsive platform. Unique content on primary pages. DealerFire account manager. DealerFire Live (live traffic dashboard) VW WEBSITE PACKAGES TM Think small. Being a little smaller can have its advantages. For instance, we are able to be a lot more responsive. Now, that doesn t just apply to our technology and our fully responsive

More information

The Multiplier Effect of Integrating Search and Social Advertising

The Multiplier Effect of Integrating Search and Social Advertising BEST PRACTICE SERIES The Multiplier Effect of Integrating Search and Social Advertising Best Practices for Cross-Channel Marketing 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com

More information

B2B MARKETING INSIGHTS

B2B MARKETING INSIGHTS B2B MARKETING INSIGHTS Welcome to Spry s latest B2B Marketing Insights. Did you know that more than half of B2B marketers believe their organization is unsure about what content marketing success looks

More information

BISMARCKTRIBUNE.COM OVERVIEW

BISMARCKTRIBUNE.COM OVERVIEW DIGITAL MEDIA KIT BISMARCKTRIBUNE.COM OVERVIEW Bismarcktribune.com, together with the Bismarck Tribune, reaches your potential customers more consistently and effectively than any other media. The Bismarck

More information

DIGITAL PLAN FOR SUCCESS

DIGITAL PLAN FOR SUCCESS PUNCH DIGITAL DIGITAL MARKETING BLUEPRINT PLAN FOR SUCCESS About PUNCH digital At PUNCH digital we specialise in connecting businesses with their customers. Whether you re a small grassroots business or

More information

AMPLIFY YOUR DIGITAL MARKETING STRATEGY. Webinar May 24, 2016

AMPLIFY YOUR DIGITAL MARKETING STRATEGY. Webinar May 24, 2016 AMPLIFY YOUR DIGITAL MARKETING STRATEGY Webinar May 24, 2016 Housekeeping Items This webinar is being recorded. A follow-up email will be sent with a link to the recording. Questions can be submitted through

More information

Dealer Paid Search Playbook

Dealer Paid Search Playbook Dealer Paid Search Playbook WHY ARE PAID SEARCH CAMPAIGNS IMPORTANT? To grow consistent traffic from relevant search results across all tiers, Search Engine Marketing (SEM) and Pay-Per-Click (PPC) ads

More information

LEARN COMPLETE DIGITAL MARKETING AND BUILD A REWARDING CAREER

LEARN COMPLETE DIGITAL MARKETING AND BUILD A REWARDING CAREER LEARN COMPLETE DIGITAL MARKETING AND BUILD A REWARDING CAREER OPPORTUNITIES IN INDIA Digital Mission by Government of India To transform India into a digitally empowered society and knowledge economy.

More information

A DIGITAL MARKETING DEPOT WHITEPAPER. How to Grow Customer Lifetime Value with People-Based Search Marketing

A DIGITAL MARKETING DEPOT WHITEPAPER. How to Grow Customer Lifetime Value with People-Based Search Marketing A DIGITAL MARKETING DEPOT WHITEPAPER How to Grow Customer Lifetime Value with People-Based Search Marketing Table of Contents INTRODUCTION... 2 WHAT IS PEOPLE-BASED MARKETING?... 3 SEARCH CAMPAIGNS HAMPERED

More information

FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING

FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING 01 01 CONTENTS INTRODUCTION 2 WHAT IS A FACEBOOK PAGE? 3 WHY DO EMPLOYERS USE FACEBOOK? 4 FACEBOOK STRATEGY 5 GETTING STARTED 6 THE BASICS 8

More information

Innovations in Customer Targeting April 20, 2016

Innovations in Customer Targeting April 20, 2016 Innovations in Customer Targeting April 20, 2016 Amy Vavak, National Grid Kristen Pomer, Eversource Agenda Question: How are the PAs using innovative tools to drive participation? Brand Awareness Home

More information

Social Media Manager Job Description: a Complete Guide

Social Media Manager Job Description: a Complete Guide - Social Media Manager Job Description: a Complete Guide Duties, responsibilities and qualifications required to succeed in today's digital marketing environment - Social Media Manager Job Description:

More information

ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT

ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT Access to Media is an advertising and media buying agency offering clients creative marketing solutions to see real results

More information

Setting Smarter Search Bids. Inside Automated Bidding with AdWords

Setting Smarter Search Bids. Inside Automated Bidding with AdWords Setting Smarter Search Bids Inside Automated Bidding with AdWords Table of Contents The bidding challenge... Page 3 The AdWords automated bidding solution... Page 3 Part 1: True auction-time bidding...

More information

538,492 54% 265, , ,864. Page Views. of Website Traffic is Mobile 1. Visits. Unique Visitors. Mobile Device. Visits

538,492 54% 265, , ,864. Page Views. of Website Traffic is Mobile 1. Visits. Unique Visitors. Mobile Device. Visits online Audience emsworld.com monthly traffic 1 538,492 Page Views 265,008 Visits 207,002 Unique Visitors 142,864 Mobile Device Visits The Online Home of EMS Decision-Makers Look beyond traditional media

More information

An online advertising strategy for Craft How moving from cost-perclick to cost-per-acquisition helped save money for Craft

An online advertising strategy for Craft How moving from cost-perclick to cost-per-acquisition helped save money for Craft An online advertising strategy for Craft How moving from cost-perclick to cost-per-acquisition helped save money for Craft case study Contents 2 Contents 3 About Craft 4 Punch s approach to B2C growth

More information

An Executive s Guide to B2B Video Marketing. 8 ways to make video work for your business

An Executive s Guide to B2B Video Marketing. 8 ways to make video work for your business An Executive s Guide to B2B Video Marketing 8 ways to make video work for your business [Video] Content Is King Companies that utilize video content to present their products and services can experience

More information

ABQJOURNAL.COM. Reaching your consumers with print and digital advertising solutions.

ABQJOURNAL.COM. Reaching your consumers with print and digital advertising solutions. ABQJOURNAL.COM Reaching your consumers with print and digital advertising solutions. Reach = Value The Albuquerque Journal combined print and online is read by 465,655 adults a week, with a total income

More information

USING FACEBOOK FOR RECRUITING

USING FACEBOOK FOR RECRUITING USING FACEBOOK FOR RECRUITING Stand OUT Stay TOP of mind Sell MORE 1/29 With over 1.44 billion monthly users, Facebook can t be ignored. For staffing and recruiting firms, Facebook offers unmatched opportunity

More information

Agenda. Next & Now. Bing Ads Product Update. Advertising Excellence. Insights to Impress. Yahoo Bing Search Alliance Microsoft

Agenda. Next & Now. Bing Ads Product Update. Advertising Excellence. Insights to Impress. Yahoo Bing Search Alliance Microsoft Agenda Next & Now Yahoo Bing Search Alliance Bing @ Microsoft Bing Ads Product Update Strategy & Roadmap Blockbuster Features Advertising Excellence Insights to Impress Insights to Impress 1 2 3 Bing Ads

More information

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages

More information

HABIT 2: Know and Love Quality Score

HABIT 2: Know and Love Quality Score HABIT 2: Know and Love Quality Score IMPROVING QUALITY SCORE: THE VALUE OF BEING MORE RELEVANT RAISING QUALITY SCORE TO INCREASE EXPOSURE, LOWER COSTS, AND GENERATE MORE CONVERSIONS WHY SHOULD YOU CARE

More information

Small business Big ambitions

Small business Big ambitions HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you

More information