A study by Bambrick Media

Size: px
Start display at page:

Download "A study by Bambrick Media"

Transcription

1 VER. 1 A study by Bambrick Media

2 What s In The Report? 1) About The Author 2) How To Double Your Leads 3) Keyword Optimisation 4) Landing Page Optimisation 5) A/B Split Testing 6) Quality Score Optimisation 7) Bid Optimisation 8) Audience Optimisation 9) Using Buyer Personas 10) Special Offer

3 About The Author Jason McMahon is the head of digital strategy for Bambrick Media. He currently oversees millions of dollars in digital marketing spend and consults on digital strategies for brands such as the Coles group, CBRE, Museum Of Brisbane & Brisbane Powerhouse. - Jason Mcmahon, Marketing Director

4 How To Double Your Leads Google AdWords is either a money earning machine or a money burning machine depending on how it's set up. If you're like most businesses, you've tried AdWords, you've got some traffic, you've got some enquiries, but for what you're paying, shouldn't you be getting a lot more? The answer is YES! Sometimes the smallest changes can turn an AdWords campaign from a money pit into a cash cow. This report shows you what those changes are and what to do about it.

5 Keyword Optimisation

6 Keyword Optimisation Poor keyword management is the number one reason why businesses spend more money on AdWords than they need to. While managing your campaign keywords effectively won t fix all that s wrong with your PPC efforts, it is a major aspect of an AdWords campaign and needs to be given the time and attention it deserves. Broad Match Keywords Won t Broaden Your Marketing Horizons Relying exclusively on broad match keywords is a sure-fire way to see your AdWords budget drain away without seeing any real returns on your investment. Unless you specify another match type, for example, phrase match, this is the match type your keywords will be assigned. So, what s wrong with broad match keywords and why should you limit your use of them?

7 While using broad match keywords does offer some benefits, such as reducing the time you spend building keyword lists, as these keywords generally have a higher acquisition cost, they can lower your overall ROI. What s more, if your broad match keywords appear to be relevant for a high number of search terms, they can also hurt your Quality Score. That s why other match types are often a better choice. For example, exact match shows your ads to users searching for those exact search terms, along with some close variations, which contributes to a higher click-through rate. Using the broad match modifier is another way you can increase the relevance of your ads, as it shows on searches containing the search term in any order, enabling you to target searches which include at least one of your keywords. Increase Ad Relevance With SKAGs Another way to increase the relevance of your ads is to use single keyword ad groups(skags). SKAGs are highly advantageous to use, for not only does their greater relevance lead to a higher conversion rate and Quality Score, but as they deliver a lower cost per click and, therefore, lower costs per conversion they ultimately lead to increased sales and profits. Turning Negative Keywords Into Positive Actions Leveraging negative keywords streamlines your AdWords campaigns by helping you to filter out people who your ads would be shown to. This reduces poor-quality clicks, increases the quality of leads, boosts your click-through rate and ROI, and maximises your budget. Additionally, using negative keywords in your campaigns helps to reduce the bounce rates of your landing page. Essentially, the keywords you select for your AdWords campaign should be aligned with your business goals and have the highest search volume. While some low volume keywords may be relevant, if they re not driving traffic to your website, there s little point in keeping them. This also has the effect of helping you to focus on the keywords that are most important to your business.

8 Landing Page Optimisation

9 Landing Page Optimisation The impact of the website or landing page that you send users to is a crucially important aspect of your AdWords campaign. Many businesses work hard at optimising their AdWords ads, but if they succeed in getting users to click through to an unappealing webpage which they promptly leave, is that success? Of course not. Don t forget that getting people to your landing page is essentially what AdWords ads are all about. If your landing page doesn t convert users into high-quality leads, then there s no points for guessing where your entire AdWords campaign is heading.

10 Dedicated Landing Pages Deliver Greater Impact So, where should you send users who click your ads? Having your homepage as a landing page may seem logical, but as there s little chance of them finding what they re looking for instantly, that s only going to increase your bounce rate. And that can have a negative effect on your search engine rankings. A dedicated landing page is essential if you re to get the most from your AdWords campaign and marketing budget. Having said that, the landing page you send users to needs to deliver the right impact, so you ll need to create a landing page that effectively explains your business s value proposition. So, how can you go about achieving this? That s something that you re going to have to work at because there s no one-size-fits-all approach to landing page creation that you can implement. After all, landing pages are in many ways just as diverse as the people businesses are looking to influence with their AdWords ads. As you can well imagine, an online fashion store promoting their latest t-shirts will have a completely different offer and call to action to a digital agency promoting their website design services. Or a real estate business offering property management. And so on. Landing Pages That Convert Clicks Into Leads High-converting landing pages do, however, share common characteristics. These include a strong headline, informative ad text that speaks the user s language, a relevant image, a logical flow that encourages them to keep reading, a testimonial that builds trust, a means of contact and, of course, a great call to action that really inspires the user to take the action you desire. And in an era in which more than 60% of users search via mobile devices, it must be optimised for mobile. While your landing page may contain all these essential elements, how will you know whether it s converting as strongly as it could? The answer to that is testing.

11 A/B Split Testing

12 A/B Split Testing Failing to test ads and landing pages is a prominent reason why many businesses spend more on AdWords than they need to. Using A/B tests (also known as split tests and bucket tests) essentially takes the guesswork out of ad and landing page optimisation by enabling you to compare two versions of an ad or landing page to determine which performs better. By showing two versions of the same ad or landing page to users at random, you can use statistical analysis to determine which version performs better for a particular conversion goal. This conversion goal may be a phone call, a download, an RSS subscribe, or the ultimate conversion goal a purchase.

13 Gain Powerful Insights With A/B Testing A/B testing takes time, but it is an all-important aspect of optimisation which enables you to gain powerful, data-informed insights into every element of your ads and landing pages, from the headline, subheading, ad text and image to the offer and call to action. So, how does it work? With an A/B test, you create a second version of an ad or landing page with one element the headline, ad text, image, etc. altered. 50% of users are shown the original and the other 50% the altered version, with the user engagement data collected and analysed using Google Analytics and Google AdWords. When the test has run its course, you can then determine which user experience was the more positive of the two, or if both versions delivered the same degree of user engagement. Test For Success To get the most from your A/B tests, only one element should be tested at a time. This allows you to pinpoint which version of the ad text or call to action, etc. delivers the most positive user experience, the most clicks and, therefore, the higher conversion rate. By continually testing your ads and landing pages, you can gain insights into user experiences and optimise your ads and landing page for success.

14 Quality Score Optimisation

15 Quality Score Optimisation which is higher than the cost per click you re also going to get more conversions for less money. Therefore, by optimising your ads and improving your quality score, you re going to get higher returns on your Google considers three factors when PPC marketing investment. determining how to rank your AdWords ads your keyword bid, your quality score (the To reduce AdWords expenditure, get more relevance of your website and ads to the qualified clicks, more conversions and, keywords targeted and the expected impact ultimately, improve your overall ROI, you from your ad extensions and other ad need to improve your quality score. formats. Overlooking quality score is a Therefore, the big question is, How can I common reason for overspending on improve my Quality Score? Starting by AdWords, so give this important metric the understanding that relevance is the primary time and attention it warrants. factor in determining a quality score, there are several key areas to work at improving. A good way to see your quality score is to compare it to your personal credit rating. 1) Keywords: Research and organise Just as your credit score determines the keywords into groups that can be tied to interest rate applied and, ultimately, how individual AdWords campaigns and add much you repay, so too does your quality negative keywords to exclude irrelevant score determine how much you ll pay for search terms. your ads and how they perform. Essentially, your quality score has a direct impact on 2) AdWords Text: Use A/B testing to increase your AdWords/PPC marketing success. the relevance of your ad text to your target audience, enhance the click-through rate and The higher the score, the lower the click cost improve the overall effectiveness of ads. 3) Landing Page: Optimise your landing As a general rule, the higher the quality pages to ensure they directly connect and score the lower the cost per click, but as this are relevant to your ads, which provides a trend also applies to the cost per conversion cohesive and positive experience for visitors.

16 Bid Optimisation

17 Bid Optimisation If you re not adjusting your bids to take into account factors such as time, device and location, then it s safe to say that you re not getting as much from your Google AdWords campaign as you could be. In fact, it s highly likely that your PPC marketing budget is hemorrhaging money. Targeted Ads For Better Leads and Greater ROI Monitoring the performance of ads on different devices enables you to identify which devices your ads are performing well on and which aren t. This allows you to allocate more of your budget to high-performing devices and less to those which aren t delivering optimal results. The outcome? More targeted ads, more qualified leads and better ROI on your AdWords campaign. The same technique can also be applied to time and location. By consulting your data, you can determine the time of day your target audience is likely to be online and adjust your ad bids accordingly. You can also use data to see which search locations are delivering the highest conversions and bid higher in those locations and lower in others, if you choose to bid for them at all don t forget that you can exclude geographical areas to use your budget more wisely. Not All Customers Behave Alike While mobile devices typically provide better click-through rates, that doesn t mean you should only bid for mobile devices. Naturally, you should consult your data to determine where you re getting the most conversions from and adjust your bids accordingly, but you should also factor in what you know about the behaviour of your customers. A good example of this is the many online shoppers who do their research on a mobile device perhaps on the commute home from work or during their lunch break and then return to a site on their desktop to make the purchase. To maximise conversions and show your ads to as

18 many people as possible, you might increase mobile bids to capitalise on the high number of mobile searches and then create another ad group for desktop searches. As desktop searches typically show stronger intent to buy, it s advantageous to use high intent keywords which indicate strong intent by the searcher to conduct a transaction. This could be intent to enquire, get a quote or make a purchase. When you have a good understanding of searcher intent, you can adjust your bids to target customers at this stage of the sales funnel.

19 Audience Optimisation

20 Audience Optimisation people within your local or service area, you won t be paying to show your ads needlessly and that delivers greater ROI. But don t stop there if you re to maximise the results of your AdWords campaigns, as Using Google AdWords targeting tools you can exclude all non-relevant traffic from correctly is essential to maximising your seeing your ads by targeting specific devices overall ROI and delivering highly qualified and times of day. This helps you to further leads for your campaign. To give an example, refine your ad audience and reach the right showing your ads at the right time of day is customers for your business. essential if you re to bring your ads to the attention of your target audience. Once you ve determined the times that your target audience is likely to be online, use the Ad Schedule feature in your campaign s Settings tab to show your ads only during these times. If your ads show at all times of the day, you ll exhaust your budget quickly and that could prevent you from reaching your target audience. While this is a common mistake, one which can prove expensive if it isn t rectified, it isn t the only mistake that businesses make with their AdWords campaigns. Limit Ad Reach For Greater ROI Another way to use targeting tools to your advantage involves limiting your ads reach to people in your target geographical location. By limiting the reach of your ads to

21 Using Buyer Personas

22 Using Buyer Personas Not fully understanding buyer personas and target audiences has prevented many businesses from realising the full potential of AdWords and the many benefits it offers. Basically, if you don t have the complete picture of your ideal customer, how can you create AdWords ads that appeal to prospective customers? As all of us can imagine, it s difficult to relate to people you don t know, so developing a solid understanding of your buyer persona(s), i.e. the customers you re trying to attract, is critical. This understanding is crucially important when creating any marketing materials and strategies relating to customer acquisition and retention. And, naturally, this includes AdWords ads which vie for the attention of customers in what is essentially an increasingly crowded marketplace. Tailor Your Ads To Target Your Audience But it isn t enough to understand your ideal customer s needs, desires, concerns and behaviour, as you need to tailor your ads so they ll appeal to your target audience and encourage them to click on your ads. The more detailed your buyer personas, the easier tailoring ad copy, images, offer and call to action to appeal to these people will be. Along with lacking an adequate understanding of buyer personas, many businesses waste their AdWords budgets because they don t understand prospective customers intent or position on the marketing funnel. When you know at which stage of the funnel a customer is awareness, interest/consideration, and intent/evaluation/purchase you can then tailor every element of your ads and corresponding landing pages to target customers at that particular stage.

23 Match Offer To Customer Intent For example, by tailoring your ads offer and call to action to match the customer s intent, you can continue to tempt them if they need more tempting or take them right to the buying stage if they re ready to buy. When you understand your buyer personas and can identify a prospective customer s position on the marketing funnel, you re empowered to create AdWords ads that deliver real results.

24 Special Offer Want one of the world s leading AdWords managers to review your current campaign for free?!? (Normally valued at $1,600). Get in before the end of the month and our Senior Google AdWords manager will provide you with a full analysis and recommendations on how to drastically increase the ROI from your AdWords campaign. ht ps:/ w w.bambrickmedia.com.au/digtal-marketing-strategy-brisbane/

The Marketer s Guide to CROSS-CHANNEL ATTRIBUTION

The Marketer s Guide to CROSS-CHANNEL ATTRIBUTION The Marketer s Guide to CROSS-CHANNEL ATTRIBUTION CONTENTS 1. Executive Summary p2 2. Introduction p3 3. What is Attribution? p4 4. Why do you need Attribution? p5 5. Attribution Models p6 6. What is the

More information

Advanced Google Adwords (Part Two)

Advanced Google Adwords (Part Two) Advanced Google Adwords (Part Two) Hi, it s Vincent here. Welcome to this week s eclass on Google Adwords. During the past two weeks, I ve given the insight of how Google works and how not to lose money.

More information

ADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS.!

ADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS.! 1. What is AdWords? ADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS. This type of campaign is called a Search

More information

An Executive s Guide to B2B Video Marketing. 8 ways to make video work for your business

An Executive s Guide to B2B Video Marketing. 8 ways to make video work for your business An Executive s Guide to B2B Video Marketing 8 ways to make video work for your business [Video] Content Is King Companies that utilize video content to present their products and services can experience

More information

SEO & PPC 6EFFECTIVE TACTICS TO IMPROVE SEARCH THE SMALL BUSINESS BLUEPRINT RANKINGS & DRIVE LEADS ON A LOCAL LEVEL

SEO & PPC 6EFFECTIVE TACTICS TO IMPROVE SEARCH THE SMALL BUSINESS BLUEPRINT RANKINGS & DRIVE LEADS ON A LOCAL LEVEL SEO & PPC THE SMALL BUSINESS BLUEPRINT 6EFFECTIVE TACTICS TO IMPROVE SEARCH RANKINGS & DRIVE LEADS ON A LOCAL LEVEL TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins with SEO Maximize PPC, or Lose Business

More information

DIGITAL PLAN FOR SUCCESS

DIGITAL PLAN FOR SUCCESS PUNCH DIGITAL DIGITAL MARKETING BLUEPRINT PLAN FOR SUCCESS About PUNCH digital At PUNCH digital we specialise in connecting businesses with their customers. Whether you re a small grassroots business or

More information

A Small Business Guide to Maximizing Paid Search Results Part 2

A Small Business Guide to Maximizing Paid Search Results Part 2 Section Title A Small Business Guide to Maximizing Paid Search Results Part 2 Learn how to launch a successful Google AdWords campaign that will drive leads, increase sales, and help build your base of

More information

Lesson 1) PPC Strategy Development

Lesson 1) PPC Strategy Development Lesson 1) PPC Strategy Development By: Gareth Redmond Advanced Digital Marketing Educator www.shawacademy.com Advanced.digitalmarketing@shawacademy.com What s to come? Every Tuesday Theoretical lesson

More information

Bing Ads Product Update. #BingAdsConnect

Bing Ads Product Update. #BingAdsConnect Bing Ads Product Update Listening and delivering what advertisers are asking for Bing Ads has a customer obsession. Customer obsession isn t a buzzword for the Bing Ads team. It s a state of mind. Danny

More information

THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS

THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS A MULTI-CHANNEL PATH TO REVENUE With all of the familiar and emerging new channels to choose from, figuring out where to allocate your marketing dollars

More information

Essential Strategies for Growing Your Business. (With Inbound Marketing)

Essential Strategies for Growing Your Business. (With Inbound Marketing) 21 Essential Strategies for Growing Your Business (With Inbound Marketing) INTRODUCTION Inbound marketing better positions your company to get found by your customers by developing an online presence that

More information

MARKETING METRICS THAT MATTER

MARKETING METRICS THAT MATTER MARKETING METRICS THAT MATTER Presented By - Tom Marx WHAT ARE MARKETING METRICS? Data and statistics that help determine the effectiveness of a marketing program 2 WHAT ARE WE MEASURING? Brand awareness

More information

Best Practices for PPC on Google AdWords

Best Practices for PPC on Google AdWords Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren

More information

How to Use a Website Landing Page to Attract Leads EXPERT ELE

How to Use a Website Landing Page to Attract Leads EXPERT ELE How to Use a Website Landing Page to Attract Leads EXPERT ELE 1 Table of contents A. Introduction... 2 B. Landing page explained... 2 Where else do leads come from?... 3 C. How to write your landing page

More information

Social Media Manager Job Description: a Complete Guide

Social Media Manager Job Description: a Complete Guide - Social Media Manager Job Description: a Complete Guide Duties, responsibilities and qualifications required to succeed in today's digital marketing environment - Social Media Manager Job Description:

More information

Five Essential Components of Hospitality Marketing

Five Essential Components of Hospitality Marketing Five Essential Components of Hospitality Marketing You manage a hotel or resort and want people to stay there. Seems like a reasonable request. The question is, how do you make it happen? The world of

More information

The Beginners Guide to Setting Up an Adwords Account

The Beginners Guide to Setting Up an Adwords Account The Beginners Guide to Setting Up an Adwords Account First of all - You can do this! Setting up an adwords account looks a bit daunting, but it only looks that way. Block out some time where you ll be

More information

BUY. Data-Driven Attribution. Playbook

BUY. Data-Driven Attribution. Playbook BUY Data-Driven Attribution Playbook 1 WHAT Introduction to data-driven attribution Before someone makes a purchase or completes another valuable action on your website, they may well have performed several

More information

Small business Big ambitions

Small business Big ambitions HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you

More information

HABIT 2: Know and Love Quality Score

HABIT 2: Know and Love Quality Score HABIT 2: Know and Love Quality Score IMPROVING QUALITY SCORE: THE VALUE OF BEING MORE RELEVANT RAISING QUALITY SCORE TO INCREASE EXPOSURE, LOWER COSTS, AND GENERATE MORE CONVERSIONS WHY SHOULD YOU CARE

More information

MSP Marketing Engine. Ready-to-Go Programs

MSP Marketing Engine. Ready-to-Go Programs Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email

More information

Dealer Paid Search Playbook

Dealer Paid Search Playbook Dealer Paid Search Playbook WHY ARE PAID SEARCH CAMPAIGNS IMPORTANT? To grow consistent traffic from relevant search results across all tiers, Search Engine Marketing (SEM) and Pay-Per-Click (PPC) ads

More information

April 2014 Whitepaper: The Magic Logix Guide to Marketing Automation

April 2014 Whitepaper: The Magic Logix Guide to Marketing Automation I N T E G R AT E D M A R K E T I N G A G E N C Y April 2014 Whitepaper: The Magic Logix Guide to Marketing Automation Magic Logix Guide to Marketing Automation Marketing Automation Overview Ultimately,

More information

How to Perform Full Funnel Conversion Rate Optimization. Optimizing Your Audience Targeting, Ad Content, Landing Page, and Post-Click Experience

How to Perform Full Funnel Conversion Rate Optimization. Optimizing Your Audience Targeting, Ad Content, Landing Page, and Post-Click Experience How to Perform Full Funnel Conversion Rate Optimization Optimizing Your Audience Targeting, Ad Content, Landing Page, and Post-Click Experience 1352 1011 660 243 1 Index Introduction 3 Identifying Unique

More information

The Essential Relationship between HR and Marketing

The Essential Relationship between HR and Marketing The Essential Relationship between HR and Marketing A Definitive Guide on How HR and Recruiting Departments Can Adopt Marketing Techniques to Attract the Best Talent Recruiting departments are increasingly

More information

How to integrate online marketing and your client intake process

How to integrate online marketing and your client intake process How to integrate online marketing and your client intake process A look at Google AdWords s place in your marketing plan, and the importance of integrating digital marketing with case intake BY SUSAN HANSHAW

More information

GETTING TRAFFIC WITH FACEBOOK ADS

GETTING TRAFFIC WITH FACEBOOK ADS GETTING TRAFFIC WITH FACEBOOK ADS Facebook advertising is an excellent platform to use to increase traffic to your website. In order to be successful with your advertising campaigns it's important to do

More information

How to Run a Successful B2B Content Syndication Campaign

How to Run a Successful B2B Content Syndication Campaign How to Run a Successful B2B Content Syndication Campaign Introduction Producing high quality content isn t enough to earn you leads. You need an effective way to put it in front of the right people, at

More information

10 Questions to Ask When. Campaigns - 5 things you need to know. What the AdWords Update Means for Your Paid Search Strategy. hanapinmarketing.

10 Questions to Ask When. Campaigns - 5 things you need to know. What the AdWords Update Means for Your Paid Search Strategy. hanapinmarketing. 10 Questions to Ask When Google s Enhanced Building Your PPC Program Campaigns - 5 things you need to know What the AdWords Update Means for Your Paid Search Strategy Developing a winning paid search program

More information

The 5 Telecom Website KPIs You Need to Track

The 5 Telecom Website KPIs You Need to Track The 5 Telecom Website KPIs You Need to Track Want to make sure your website's working for you? Keep track of these five website key performance indicators (KPIs) on a monthly, quarterly, and annual basis

More information

The Guide to Cracking the LinkedIn Ads Platform

The Guide to Cracking the LinkedIn Ads Platform The Guide to Cracking the LinkedIn Ads Platform Learn how to set up revenue tracking, improve your ads, and generate more high quality leads, pipeline, and ultimately, revenue Brought to you by Bizible,

More information

AN INTRODUCTION TO HYPERLOCAL MOBILE DISPLAY ADVERTISING. How to Maximize the Chances of a Click on Mobile Display Ads. September 2013 Mediative.

AN INTRODUCTION TO HYPERLOCAL MOBILE DISPLAY ADVERTISING. How to Maximize the Chances of a Click on Mobile Display Ads. September 2013 Mediative. AN INTRODUCTION TO HYPERLOCAL MOBILE DISPLAY ADVERTISING How to Maximize the Chances of a Click on Mobile Display Ads September 2013 Mediative.com 1 About Mediative Mediative is a digital marketing company

More information

Why would a business use YouTube?

Why would a business use YouTube? Why would a business use YouTube? YouTube can provide a huge bang for your marketing buck. That s because YouTube delivers a huge audience for very little investment. Large businesses have long embraced

More information

How the Internet has Changed the Face of Physical Therapy Marketing!

How the Internet has Changed the Face of Physical Therapy Marketing! How the Internet has Changed the Face of Physical Therapy Marketing! Goal! In this presentation, we are going to dive into strategies that you can use to gain exposure and results through paid search.

More information

When we group these different methods into categories, outbound marketing proves to be the most effective for generating B2B leads

When we group these different methods into categories, outbound marketing proves to be the most effective for generating B2B leads % 2 B2B marketers spend a lot of time talking about inbound marketing, but that doesn t make outbound marketing irrelevant. In fact, outbound marketing is still the most effective way to generate B2B leads

More information

How to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing

How to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing How to Increase Clicks Using Social Media Advertising Ashley Ward CEO & Social Media Director Madhouse Marketing Ashley Who? Background: Social Media Social Media Advertising CEO IPA Enthusiast www.madhouse.marketing

More information

Google AdWords. Learn how to setup your AdWords account correctly and effectively target your audience. Alisha Lee, AEE Solar Marketing Mgr.

Google AdWords. Learn how to setup your AdWords account correctly and effectively target your audience. Alisha Lee, AEE Solar Marketing Mgr. Google AdWords Learn how to setup your AdWords account correctly and effectively target your audience Alisha Lee, AEE Solar Marketing Mgr. Agenda Important Preparation Steps AdWords Setup Managing your

More information

PAY PER CLICK. Directing Your Market Towards Goal Ful llment

PAY PER CLICK. Directing Your Market Towards Goal Ful llment PAY PER CLICK Directing Your Market Towards Goal Ful llment TABLE OF CONTENTS Introduction 01 Chapter I PPC Campaign Management 03 Chapter II Funnels Optimization 06 Chapter III Ad Group Segmentation 07

More information

LIKES ARE GREAT, LEADS ARE BETTER

LIKES ARE GREAT, LEADS ARE BETTER LIKES ARE GREAT, LEADS ARE BETTER How to Grow Your Business Using Social Media Copyright 2016 Act-On Software Social Media is a Beautiful Thing It allows you to do three important activities: connect with

More information

Attribution 101: The Savvy Marketer s Guide

Attribution 101: The Savvy Marketer s Guide Attribution 101: The Savvy Marketer s Guide Balancing Multiple Marketing Channels by Bob Michaelian EVP of Marketing Services, Connexity 1 Search Attribution ebook The Savvy Marketer s Guide to Attribution:

More information

NEW B2B LEAD GENERATION TACTICS FOR IRISH COMPANIES

NEW B2B LEAD GENERATION TACTICS FOR IRISH COMPANIES NEW B2B LEAD GENERATION TACTICS FOR IRISH COMPANIES Need more Leads? Follow these Steps: What is This? It s a simple cheat sheet on what to do to attract leads from prospective clients. 1 2 Create useful

More information

10 THINGS B2B COMPANIES

10 THINGS B2B COMPANIES 10 THINGS B2B COMPANIES Should Be Doing on LinkedIn Copyright 2016 Act-On Software www.act-on.com Using LinkedIn to Generate Leads LinkedIn isn t just a social network for job seekers and recruiters anymore.

More information

From web analytics to Experience Analytics. Quality over quantity: Prioritize business value over web page views

From web analytics to Experience Analytics. Quality over quantity: Prioritize business value over web page views From web analytics to Experience Analytics Quality over quantity: Prioritize business value over web page views BY SITECORE BUSINESS OPTIMIZATION STRATEGIES Contents Executive summary... 2 Experience Analytics...

More information

THE NICHE SITE CHECKLIST

THE NICHE SITE CHECKLIST THE NICHE SITE CHECKLIST So you just finished s mini course That means you know what it takes to build a niche site to a full-time income online. We covered a lot in the 5 lessons. Basically, we went over

More information

The Small Business Owner s. Complete. Marketing. Checklist. 92 Simple Steps to Building Your Profit-Generating Marketing Plan

The Small Business Owner s. Complete. Marketing. Checklist. 92 Simple Steps to Building Your Profit-Generating Marketing Plan The Small Business Owner s Complete Marketing Checklist 92 Simple Steps to Building Your Profit-Generating Marketing Plan Whether you are a venerable marketing deity or you can t find an effective campaign

More information

Text Ads Optimization Guide

Text Ads Optimization Guide Text Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05

More information

R E C A L L CONVERTING USERS TO CUSTOMERS WITH RETARGETING

R E C A L L CONVERTING USERS TO CUSTOMERS WITH RETARGETING R E C A L L CONVERTING USERS TO CUSTOMERS WITH RETARGETING Everything you need to know about retargeting. O V E R V I E W Only 2% of web traffic converts to a sale on the first visit to a website 1. Retargeting

More information

Why Do So Many Online Businesses Fail?

Why Do So Many Online Businesses Fail? Why Do So Many Online Businesses Fail? Why do online businesses fail? This question isn t easy to answer. More often than not, there are multiple factors that prevent online businesses from turning a profit,

More information

Table of contents. Creative Assets. What Is LinkedIn? Ad Approval. Why Should I Advertise on LinkedIn? Tracking Results.

Table of contents. Creative Assets. What Is LinkedIn? Ad Approval. Why Should I Advertise on LinkedIn? Tracking Results. Ads Playbook Table of contents What Is LinkedIn? 03 STEP 05 Creative Assets 25 Why Should I Advertise on LinkedIn? 04 STEP 06 Ad Approval 30 STEP 01 Campaign Goals 05 STEP 07 Tracking Results 32 STEP 02

More information

Digital Marketing Nanodegree Syllabus

Digital Marketing Nanodegree Syllabus Digital Marketing Nanodegree Syllabus Course 1: Marketing Fundamentals 2 Course 2: Content Strategy 3 Course 3: Social Media Marketing (Organic) 3 Course 4: Social Media Advertising (Paid) 4 Course 5:

More information

B2B Marketing ROI Roundtable. 4 Marketing thought leaders discuss content, social media, and generating revenue

B2B Marketing ROI Roundtable. 4 Marketing thought leaders discuss content, social media, and generating revenue 2017 B2B Marketing ROI Roundtable 4 Marketing thought leaders discuss content, social media, and generating revenue How to thrive in the age of ROI Marketers have always known in their bones that advertising

More information

Special Report. Ecommerce Optimization: A holiday playbook for procrastinators

Special Report. Ecommerce Optimization: A holiday playbook for procrastinators Special Report Ecommerce Optimization: Just as shoppers often wait until the last minute to finish their holiday shopping, online retailers often find themselves behind on their holiday optimization. Procrastinators

More information

HOW THE BEST DEALERS USING LOYALTY PROGRAMS TO BOOST CUSTOMER RETENTION

HOW THE BEST DEALERS USING LOYALTY PROGRAMS TO BOOST CUSTOMER RETENTION HOW THE BEST DEALERS STAY TOP-OF-MIND USING LOYALTY PROGRAMS TO BOOST CUSTOMER RETENTION EXECUTIVE SUMMARY Customer retention is every dealership s goal, but few have mastered a practical way to accomplish

More information

Best Practices & Feed Optimization

Best Practices & Feed Optimization Best Practices & Feed Optimization Google Shopping Campaigns Best Practices As we enter the holiday season once again, it s a great time to take a look at your Google Shopping Campaign product listings.

More information

Social Media Marketing & Analytics for B2B

Social Media Marketing & Analytics for B2B N 0 6 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really, really

More information

John Biancamano Inbound Digital LLC InboundDigital.net

John Biancamano Inbound Digital LLC InboundDigital.net John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC: Digital Marketing Consulting and Training Website Design Content Development SEO/PPC Social Media

More information

Content Marketing How a 60-year-old media company is pioneering the future of advertising. Ninan Chacko CEO, PR Newswire

Content Marketing How a 60-year-old media company is pioneering the future of advertising. Ninan Chacko CEO, PR Newswire Content Marketing How a 60-year-old media company is pioneering the future of advertising Ninan Chacko CEO, PR Newswire Session Speaker Ninan Chacko CEO, PR Newswire Ninan Chacko, CEO @PRNewswire, global

More information

HOW WE INCREASED SHOE ZONE S ADWORDS ROI BY 196% IN JUST ONE MONTH

HOW WE INCREASED SHOE ZONE S ADWORDS ROI BY 196% IN JUST ONE MONTH HOW WE INCREASED SHOE ZONE S ADWORDS ROI BY 196% IN JUST ONE MONTH TABLE OF CONTENTS Studio-40 Case Study: Shoe Zone STEP 1 IDENTIFY THE BEST PLACEMENT FOR ADVERTS PAGE 3 STEP 2 - OPTIMISE KEYWORDS FOR

More information

Facebook's user base continue growing and you can definetly sell a lot of services and products through this platform...if you know how to do it.

Facebook's user base continue growing and you can definetly sell a lot of services and products through this platform...if you know how to do it. 1 If you are a Facebook Advertiser this toolbox is for you. Facebook's user base continue growing and you can definetly sell a lot of services and products through this platform...if you know how to do

More information

02 AdWords. 04 Campaign Settings. 06 Google Analytics & Google Tag Manager

02 AdWords. 04 Campaign Settings. 06 Google Analytics & Google Tag Manager Advanced Guide to PPC Acount Audits 01 Introduction 02 AdWords 03 Shared Library & Bulk Operations 04 Campaign Settings 05 Tools & Reports 06 Google Analytics & Google Tag Manager 07 Appendix A & B Paid

More information

Certified Digital Marketing Specialist in Search

Certified Digital Marketing Specialist in Search Certified Digital Marketing Specialist in Search Align your skills with the needs of industry www.digitalandsocialmediaacademy.com Validated by the Syllabus Advisory Council (SAC). Including members from

More information

Inbound Marketing: The Missing Link in ROI-Driven PR

Inbound Marketing: The Missing Link in ROI-Driven PR Inbound Marketing: The Missing Link in ROI-Driven PR A PLAYBOOK FOR BRIDGING PR TO LEAD GENERATION AND SALES Since its founding 120 years ago, the PR industry has failed to meaningfully innovate. In fact,

More information

ASOS Case Study. Reaching a Russian Audience through Social Media.

ASOS Case Study. Reaching a Russian Audience through Social Media. ASOS Case Study. Reaching a Russian Audience through Social Media. Having launched a Russian website and social media presence, ASOS wanted to scale their activity in this market. 01 Our objective Key

More information

esoftware Associates is a professional business-to-business (B2B) software consulting firm headquartered in New York City.

esoftware Associates is a professional business-to-business (B2B) software consulting firm headquartered in New York City. About the Company: esoftware Associates is a professional business-to-business (B2B) software consulting firm headquartered in New York City. ESA primarily services Fortune 500s and medium-sized businesses

More information

Acing Google AdWords

Acing Google AdWords Introduction... 3 Choosing an Affiliate Program... 5 Choosing a Company... 5 Picking a Product... 5 Research the Product... 6 Setting Up Your Account... 7 Understanding Your Quality Score... 9 Quality

More information

Do You Need to Grow Your. Social Media Audience?

Do You Need to Grow Your. Social Media Audience? Do You Need to Grow Your Social Media Audience? Do You Need to Grow Your Social Media Audience? Audience growth has become a controversial topic in the social media space. While many marketers are still

More information

Digital Marketing Made Simple

Digital Marketing Made Simple What You Don t Know Helps Your Competition. Digital Marketing Made Simple Sponsored by About Us. Dennis J. Sheely Director of Sales & Marketing NorCal Community Media 30+ years in the media business at

More information

Three Ways to Improve your Website to Meet the Brave New World of Digital Marketing

Three Ways to Improve your Website to Meet the Brave New World of Digital Marketing Three Ways to Improve your Website to Meet the Brave New World of Digital Marketing B2B companies don t tell good stories My company Has a product That has a feature With a benefit That solves a problem

More information

The 5 Essential SOCIAL MEDIA MARKETING REPORTS

The 5 Essential SOCIAL MEDIA MARKETING REPORTS The 5 Essential SOCIAL MEDIA MARKETING REPORTS Introduction How often do you review the data generated by your social campaigns? As a busy social media manager, you need to be efficient with the time you

More information

LEVERAGE YOUR ONLINE REPUTATION TO. Generate Quality Lead Growth

LEVERAGE YOUR ONLINE REPUTATION TO. Generate Quality Lead Growth LEVERAGE YOUR ONLINE REPUTATION TO Generate Quality Lead Growth Table of Contents 1 2 4 6 8 The Value of a Good Reputation Assessing the Opportunity Standing Out from Competitors Defining Your Process

More information

Their case: Objective: NGuru

Their case: Objective: NGuru 1 2 Their case: NGuru wanted to market its School Learning Solutions like interactive classrooms, education resource planning, skills improvement aids, etc. across pan India. Since, their product has a

More information

VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT?

VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT? VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT? Hi, I m Sarah from HubSpot Academy. Welcome to, Creating a Strategy Plan for your Clients. At this point in the client engagement, you ve conducted a content

More information

Call Tracking & Google Analytics Integration

Call Tracking & Google Analytics Integration Call Tracking & Google Analytics Integration A How to Guide Table of contents Integrating call tracking with web data Why? The benefits What you need to get started Virtual Telephone Numbers A Google Analytics

More information

DON T FORGET ABOUT MEASUREMENT. Written by: Miko Kershberg, WSI Digital Marketing Expert

DON T FORGET ABOUT MEASUREMENT. Written by: Miko Kershberg, WSI Digital Marketing Expert Don t Forget About Measurement // 1 2 12.ch DON T FORGET ABOUT MEASUREMENT Written by: Miko Kershberg, WSI Digital Marketing Expert Don t Forget About Measurement // 2 Table of Contents Introduction...

More information

THE ULTIMATE GUIDE TO GENERATE LEADS VIA YOUR WEBSITE

THE ULTIMATE GUIDE TO GENERATE LEADS VIA YOUR WEBSITE THE ULTIMATE GUIDE TO GENERATE LEADS VIA YOUR WEBSITE CONTENT 1. Does Your Business Have A Dream? 2?? 2. What is Live Chat? 3 3. Live Chat in Industries Today 4 4. Why Your Business Needs Live Chat 7 5.

More information

Advancing You ebay Results... 1

Advancing You ebay Results... 1 Advancing You ebay Results........................................................................................................... 1. Advancing You ebay Results............................................................................................................1

More information

A Kuno Creative ebook. CREATING CONTENT for MARKETING AUTOMATION

A Kuno Creative ebook. CREATING CONTENT for MARKETING AUTOMATION A Kuno Creative ebook CREATING CONTENT for MARKETING AUTOMATION Why Content Matters Content is an essential part of any online marketing strategy. Blogs, ebooks and video can be used for anything from

More information

Mastering Google AdWords

Mastering Google AdWords Mastering Google AdWords MKTG03; 3 Days, Instructor-led Course Description Ready to take your Google AdWords skills to the next level? Take this comprehensive Google AdWords training course to become more

More information

David Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com

David Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton

More information

FIVE TACTICS YOU STILL HAVE TIME TO DEPLOY TO MAXIMIZE HOLIDAY 2014 Katy Tonkin. Director of International Paid Search at Point It

FIVE TACTICS YOU STILL HAVE TIME TO DEPLOY TO MAXIMIZE HOLIDAY 2014 Katy Tonkin. Director of International Paid Search at Point It FIVE TACTICS YOU STILL HAVE TIME TO DEPLOY TO MAXIMIZE HOLIDAY 2014 Katy Tonkin Director of International Paid Search at Point It Download Presentation www.pointit.com/shoporg14 Why I m the Gal Talking

More information

Working Capital Management:

Working Capital Management: WHITE PAPER Working Capital Management: The Missing Link in Payables and P2P Extend P2P automation to improve management of working capital and business performance While automation is widely adopted across

More information

Basics of Social Media. The why, the what, and the how for your small business or nonprofit

Basics of Social Media. The why, the what, and the how for your small business or nonprofit Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2016 Welcome! Danna Crawford PowerSellingMom.com DannaCrawford@gmail.com /DannaCrawford1 @DannaCrawford

More information

How to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness

How to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness How to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness CONTENT What is Brand Awareness? Why brand awareness is important? Why Your Brand Needs Digital Marketing Strategy

More information

What Marketing DNA Tells You About Managing Google AdWords

What Marketing DNA Tells You About Managing Google AdWords What Marketing DNA Tells You About Managing Google AdWords Get More Visitors for Less Money On The World s Most Amazing Advertising Machine and do it YOUR Way By Perry Marshall www. www.perrymarshall.com

More information

How a Revolutionary New Marketing System can Double or Triple Your Real Estate Commissions This Year.

How a Revolutionary New Marketing System can Double or Triple Your Real Estate Commissions This Year. For Real Estate Agents/Brokers only How a Revolutionary New Marketing System can Double or Triple Your Real Estate Commissions This Year. This report will teach you how to build a real estate marketing

More information

GOOGLE PENALIZES A LARGE GUEST BLOGGING NETWORK MYBLOGGUEST HOW DOES AN IMAGE OF YOU MAKES YOUR SMALL BUSINESS MORE TRUSTED

GOOGLE PENALIZES A LARGE GUEST BLOGGING NETWORK MYBLOGGUEST HOW DOES AN IMAGE OF YOU MAKES YOUR SMALL BUSINESS MORE TRUSTED 1 GOOGLE PENALIZES A LARGE GUEST BLOGGING NETWORK MYBLOGGUEST 2 HOW DOES AN IMAGE OF YOU MAKES YOUR SMALL BUSINESS MORE TRUSTED 3 BEST PRACTICES FOR EARNING QUALITY REVIEWS 4 BING DEBUTS PRODUCT ADS TO

More information

Certified Digital Marketing Professional. Align your skills with the needs of industry

Certified Digital Marketing Professional. Align your skills with the needs of industry Certified Digital Marketing Professional Align your skills with the needs of industry Content Certified Digital Marketing Professional Welcome Program Overview Modules How Is The Program Delivered? Program

More information

Best Practices for More Effective E-Newsletter Advertising:

Best Practices for More Effective E-Newsletter Advertising: Best Practices for More Effective E-Newsletter Advertising: Practical tips for maximizing this marketing channel Contents 2 Executive Summary...3 Why E-Newsletter Advertising...4 E-Newsletter Trends in

More information

TrueView Comes to AdWords. August 2017

TrueView Comes to AdWords. August 2017 TrueView Comes to AdWords August 2017 Section 1: Creating your TrueView campaign in AdWords TrueView is now fully integrated into the core AdWords interface! As we welcome TrueView into AdWords, we re

More information

Your Action Plan to Launch New Paid Content

Your Action Plan to Launch New Paid Content Is your circulation flat? Are you having trouble attracting new subscribers? Do you want to expand your offerings to new markets? If yes, then consider launching a new paid subscription product. However,

More information

The Multiplier Effect of Integrating Search and Social Advertising

The Multiplier Effect of Integrating Search and Social Advertising BEST PRACTICE SERIES The Multiplier Effect of Integrating Search and Social Advertising Best Practices for Cross-Channel Marketing 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com

More information

25 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION

25 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION VISITATION INTO CONVERSION 25 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online

More information

BTEC National Diploma In Business- Internet Marketing

BTEC National Diploma In Business- Internet Marketing BTEC National Diploma In Business- Internet Marketing Benefits, Opportunities & Challenges of Internet Marketing (P2,P3,P4 also good for M1 & M2) Extracts taken from Internet Marketing: Strategy, Implementation

More information

How to Develop a Standout Website Top 11 things to take your dealership website to 11

How to Develop a Standout Website Top 11 things to take your dealership website to 11 How to Develop a Standout Website Top 11 things to take your dealership website to 11 1 Repeat after me: It s not a website; it s a Digital Showroom. Over 96% of all brick-and-mortar purchases are first

More information

How to Get Clients with Facebook in 30 Days

How to Get Clients with Facebook in 30 Days LAW FIRM MARKETING How to Get Clients with Facebook in 30 Days A Step-By-Step Guide to Facebook Marketing for Law Firms By: Edmund V. Yan, Esq Thank You Thanks for downloading this comprehensive guide.

More information

THE HR GUIDE TO IDENTIFYING HIGH-POTENTIALS

THE HR GUIDE TO IDENTIFYING HIGH-POTENTIALS THE HR GUIDE TO IDENTIFYING HIGH-POTENTIALS What makes a high-potential? Quite possibly not what you think. The HR Guide to Identifying High-Potentials 1 If you agree people are your most valuable asset

More information

OPTIMIZING GOOGLE SHOPPING: STRUCTURE. Taking a closer look at optimizing Google Shopping and how it is structured

OPTIMIZING GOOGLE SHOPPING: STRUCTURE. Taking a closer look at optimizing Google Shopping and how it is structured OPTIMIZING GOOGLE SHOPPING: STRUCTURE Taking a closer look at optimizing Google Shopping and how it is structured ABOUT THE AUTHORS PART OF THE QUANTADS PPC TEAM THOMAS BYSKOV MADSEN DIGITAL MARKETING

More information

The Best Marketing Plan You ve Ever Written

The Best Marketing Plan You ve Ever Written 1 INTRODUCTORY The Best Marketing Plan You ve Ever Written Colleen Carney, Account Manager, HubSpot @collcarney Colleen Carney @collcarney when I was backpacking around the world I had dreadlocks. Please

More information

Back to School E-Commerce

Back to School E-Commerce The Retailer s Guide to Back-to-School E-Commerce....................................................... 2 The Retailer s Guide to Back to School E-Commerce Students are still soaking in the summer sunshine,

More information