2018 Media Kit. Table of Contents Click the links above to jump to the desired page
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1 2018 Media Kit The American Society for Microbiology is the oldest and largest single life science membership organization in the world. Membership has grown from 59 scientists in 1899 to more than 39,000 members today, with more than one third located outside the United States. PUBLISHING OFFICE American Society for Microbiology 1752 N Street, NW Washington, DC Tel (202) The mission of the American Society for Microbiology is to advance the microbiological sciences as a vehicle for understanding life processes and to apply and communicate this knowledge for the improvement of health and environmental and economic well-being worldwide. ASM Journals continue to advance the life sciences by disseminating top fundamental and applied research to scientists around the globe. ADVERTISING OFFICE The Walchli Tauber Group, Inc Old Emmorton Road, Suite 201 Bel Air, MD Tel (443) , Fax (443) Kelley Russell National Advertising Sales Manager (214) kelley.russell@wt-group.com Table of Contents Click the links above to jump to the desired page AAC IAI mbio msystems AEM JB MMBR ASM Science CMR JCM MCB genomea JVI msphere journals.asm.org
2 AAC Online Advertising 2 Antimicrobial Agents and Chemotherapy website (aac.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. AAC features interdisciplinary studies that build our understanding of the underlying mechanisms and therapeutic applications of antimicrobial and antiparasitic agents and chemotherapy. AAC is a key resource for microbiologists, pharmaceutical researchers, biochemists, pharmacologists, clinicians and other infectious disease practitioners. Average impressions: 600,000 (50,000 US) per month* pixels The AAC etoc alerts are additional opportunities to reach relevant, targeted audiences. These opt-in alerts are delivered when a journal issue closes. With one ad space available on each alert, sponsoring an etoc alert guarantees maximum impact to your intended audience. Total sent: 11,743 per issue $1,000 net/send pixels 50KB limit Jan 12/16 Feb 1/15 Mar 2/15 Apr 3/14 May 4/11 Jun 5/10 Jul 6/7 Aug 7/11 Sep 8/9 Oct 9/12 Nov 10/10 Dec 11/8
3 AEM Online Advertising 3 Applied and Environmental Microbiology website (aem.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. AEM publishes papers that make significant contributions to the following fields: applied microbiology, including biotechnology, protein engineering, bioremediation, and food microbiology; microbial ecology, including environmental, organismic, and genomic microbiology; interdisciplinary microbiology, including invertebrate microbiology, plant microbiology, aquatic microbiology and geomicrobiology. Average impressions: 850,000 (250,000 US) per month* pixels The AEM etoc alerts are additional opportunities to reach relevant, targeted audiences. These optin alerts are delivered when a journal issue closes. With one ad space available on each alert, Total sent: 12,825 per issue $1,000 net/send pixels 50KB limit Issue Space/Material Send #1 Send #2 Jan 12/8 Feb 1/8 Mar 2/5 Apr 3/8 May 4/5 Jun 5/3 Jul 5/31 Aug 7/1 Sep 8/2 Oct 9/5 Nov 9/30 Dec 10/28
4 CMR Online Advertising 4 Clinical Microbiology Reviews website (cmr.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. CMR analyzes the latest developments in clinical microbiology and immunology. Clinical and medical microbiologists, immunologists, epidemiologists, pathologists, public health workers, and infectious disease workers all turn to the journal to discover not only the current state of knowledge in the field, but also balanced, thought-provoking perspectives on controversial issues. Average impressions: 325,000 (100,000 US) per month* pixels The CMR etoc alerts are additional opportunities to reach relevant, targeted audiences. These optin alerts are delivered when a journal issue closes. With one ad space available on each alert, Total sent: 10,698 per issue $1,000 net/send pixels 50KB limit Jan 12/3 Apr 3/3 Jul 6/2 Oct 8/31
5 genomea Online Advertising 5 Genome Announcements website (genomea.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. genomea is an online-only, fully open access journal that publishes short manuscripts announcing the availability of recently sequenced genomes of prokaryotic and eukaryotic microbes and viruses in public databases. These announcements inform readers of the availability of new genome sequences and provide the rationale for sequencing a particular organism, as well as details of the methodologies and protocols used in assembly of the genome sequence. Average impressions: 100,000 (25,000 US) per month* pixels The genomea etoc alerts are additional opportunities to reach relevant, targeted audiences. These opt-in alerts are delivered when a journal issue closes. With one ad space available on each alert, Total sent: 17,637 per issue $1,000 net/send pixels 50KB limit Feb 2/23 Apr 4/26 Jun 6/21 Aug 8/23 Oct 10/25 Dec 12/27
6 IAI Online Advertising 6 Infection and Immunity website (iai.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. IAI reports key discoveries that help microbiologists, immunologists, epidemiologists, pathologists and clinicians to gain new insights into the underlying mechanisms of hostpathogen interactions and develop novel strategies to prevent or treat infectious diseases. Specific areas of interest include mechanisms of molecular pathogenesis, virulence factors, cellular microbiology, experimental models of infection, host resistance or susceptibility, and the generation of innate and adaptive immune responses. Average impressions: 350,000 (100,000 US) per month* pixels The IAI etoc alerts are additional opportunities to reach relevant, targeted audiences. These opt-in alerts are delivered when a journal issue closes. With one ad space available on each alert, sponsoring an etoc alert guarantees maximum impact to your intended audience. Total sent: 11,531 per issue $1,000 net/send pixels 50KB limit Jan 12/11 Feb 1/11 Mar 2/10 Apr 3/11 May 4/11 Jun 5/11 Jul 6/10 Aug 7/8 Sep 8/8 Oct 9/6 Nov 10/3 Dec 11/7
7 JB Online Advertising 7 Journal of Bacteriology website (jb.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. JB publishes research articles that probe fundamental processes in bacteria, archaea and their viruses, and the molecular mechanisms by which they interact with each other and with their hosts and their environments. Average impressions: 800,000 (200,000 US) per month* pixels The JB etoc alerts are additional opportunities to reach relevant, targeted audiences. These opt-in alerts are delivered when a journal issue closes. With one ad space available on each alert, sponsoring an etoc alert guarantees maximum impact to your intended audience. Total sent: 13,152 per issue $1,000 net/send pixels 50KB limit Issue Space/Material Send #1 Send #2 Jan 12/1 Feb 1/4 Mar 2/1 Apr 3/4 May 4/1 Jun 5/2 Jul 5/31 Aug 6/29 Sep 7/29 Oct 8/26 Nov 9/26 Dec 10/24
8 JCM Online Advertising 8 Journal of Clinical Microbiology website (jcm.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. JCM publishes the most current research related to the laboratory diagnosis of human and animal infections and the role of the laboratory in both the management of infectious diseases and the elucidation of the epidemiology of infections.. Average impressions: 700,000 (200,000 US) per month* pixels The JCM etoc alerts are additional opportunities to reach relevant, targeted audiences. These optin alerts are delivered when a journal issue closes. With one ad space available on each alert, Total sent: 12,948 per issue $1,000 net/issue pixels 50KB limit Jan 12/15 Feb 1/15 Mar 2/12 Apr 3/14 May 4/12 Jun 5/10 Jul 6/13 Aug 7/12 Sep 8/11 Oct 9/12 Nov 10/11 Dec 11/10
9 JVI Online Advertising 9 Journal of Virology website (jvi.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. JVI explores the nature of the viruses of animals, archaea, bacteria, fungi, plants, and protozoa, reporting important new discoveries and pointing to new directions in research. Among the key issues investigated are virus structure and assembly, viral genome replication and regulation of gene expression, genetic diversity and evolution, virus-cell interactions, cellular responses to infection, transformation and oncogenesis, gene delivery, viral pathogenesis and immunity, and vaccines and antiviral agents. Average impressions: 800,000 (300,000 US) per month* pixels The JVI etoc alerts are additional opportunities to reach relevant, targeted audiences. These opt-in alerts are delivered when a journal issue closes. With one ad space available on each alert, sponsoring an etoc alert guarantees maximum impact to your intended audience. Total sent: 11,463 per issue $1,000 net/issue pixels 50KB limit Issue Space/Material Send #1 Send #2 Jan 12/1 Feb 1/4 Mar 2/1 Apr 3/4 May 4/1 Jun 5/2 Jul 5/31 Aug 6/29 Sep 7/29 Oct 8/26 Nov 9/26 Dec 10/24
10 mbio Online Advertising 10 mbio website (mbio.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. mbio is ASM s broad-scope, open-access journal. The journal focuses on publishing cuttingedge research across all major areas of the microbial sciences, including virology, bacteriology, parasitology, mycology, and allied fields, which may include immunology, ecology, population biology, computational biology, anti-infectives and vaccines, and public health. Average impressions: 250,000 (100,000 US) per month* pixels The mbio etoc alerts are additional opportunities to reach relevant, targeted audiences. These optin alerts are delivered when a journal issue closes. With one ad space available on each alert, Total sent: 25,574 per issue $1,000 net/issue pixels 50KB limit Jan 1/2 Mar 2/29 May 5/2 Jul 7/1 Sep 9/5 Nov 10/31
11 MMBR Online Advertising 11 Microbiology and Molecular Biology Reviews website (mmbr.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. MMBR keeps researchers current with the latest developments in microbiology as well as related fields such as immunology and molecular and cellular biology. Review articles enable both specialists and nonspecialists to build an understanding of bacteria, viruses, parasites, fungi, and other higher eukaryotes. Average impressions: 140,000 (40,000 US) per month* pixels The MMBR etoc alerts are additional opportunities to reach relevant, targeted audiences. These opt-in alerts are delivered when a journal issue closes. With one ad space available on each alert, Total sent: 15,619 per issue $1,000 net/issue pixels 50KB limit Mar 2/3 Jun 5/5 Sep 8/4 Dec 11/3
12 MCB Online Advertising 12 Molecular and Cellular Biology website (mcb.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. MCB showcases significant discoveries in cellular morphology and function, genome organization, regulation of genetic expression, morphogenesis, and somatic cell genetics. The journal also examines viral systems, publishing papers that emphasize their impact on the cell. Average impressions: 400,000 (100,000 US) per month* pixels The MCB etoc alerts are additional opportunities to reach relevant, targeted audiences. These optin alerts are delivered when a journal issue closes. With one ad space available on each alert, Total sent: 13,455 per issue $1,000 net/issue pixels 50KB limit Issue Space/Material Send #1 Send #2 Jan 12/7 Feb 1/5 Mar 2/2 Apr 3/7 May 4/4 Jun 5/3 Jul 6/2 Aug 7/1 Sep 8/1 Oct 8/29 Nov 9/29 Dec 11/1
13 msphere Online Advertising 13 msphere website (msphere.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. msphere is a multidisciplinary open access journal that focuses on rapid publication of fundamental contributions to our understanding of microbiology. Its scope reflects the immense range of fields within the microbial sciences, creating new opportunities for researchers to share findings that are transforming our understanding of human, animal, and plant health and disease, ecosystems, neuroscience, energy production, climate change, evolution, biogeochemical cycling, and food and drug production Average impressions: 280,000 (80,000 US) per month* pixels The msphere etoc alerts are additional opportunities to reach relevant, targeted audiences. These opt-in alerts are delivered when a journal issue closes. With one ad space available on each alert, Total sent: 27,503 per issue $1,000 net/issue pixels 50KB limit Feb 2/19 Apr 4/22 Jun 6/17 Aug 8/19 Oct 10/24 Dec 12/23
14 msystems Online Advertising 14 msystems website (msystems.asm.org) advertising offers access to ASM s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact. msystems is a multidisciplinary open-access journal publishing preeminent work that achieves insights into metabolic and regulatory systems at the scale of both the single cell and microbial communities. The scope of msystems encompasses all important biological and biochemical findings in microbial systems biology, including those drawn from analyses of large data sets, as well as new technical and computational methodologies for deriving these insights. Average impressions: 280,000 (80,000 US) per month* pixels The msystems etoc alerts are additional opportunities to reach relevant, targeted audiences. These opt-in alerts are delivered when a journal issue closes. With one ad space available on each alert, Total sent: 26,082 per issue $1,000 net/issue pixels 50KB limit Feb 2/19 Apr 4/22 Jun 6/17 Aug 8/19 Oct 10/24 Dec 12/23
15 ASM Science Online Advertising 15 The ASM Science website ( provides our membership a platform that allows them to search, browse, and discover hundreds of books that ASM publishes by internationally renowned authors and editors with expertise in a broad range of microbiology disciplines. Through ASMScience.org researchers can access to the most comprehensive, authoritative microbial sciences resources. ASM s 250+ peer-reviewed reference books, textbooks, and state-of-the-art reviews are guaranteed to exceed researcher s needs. Average impressions: 30,000 (XX,000 US) per month* Top Box (300x250) Bottom Box (300x250) $90 CPM Box 300x250 pixels
16 ASM Member Demographics 16 JOB ACTIVITY Research 58% Teaching 14% Diagnosis & Testing 11% Clinical Practice 6% Administration 5% Product Development/Quality Control 2% Consulting 2% Other 3% DEGREE PhD 54% BABS 16% MA/MS 14% MD 12% Other 4%
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