NEWSCHOOLERS/17-18 AUDIENCE NEWSCHOOLERS SKI A LOT 77% MALE GET INVOLVED VISITORS AGE DISTRIBUTION

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1 SKIING S COMMUNITY

2 AUDIENCE NEWSCHOOLERS SKI A LOT 90% OWN 3 OR MORE PAIRS OF SKIS 41.2% PLAN TO BUY 1 OR MORE PAIRS OF SKIS NEXT SEASON 77% MALE VISITORS AGE DISTRIBUTION GET INVOLVED Display Advertising Social Media Marketing Contests / Giveaways Editorial Marketing Custom Content Production Content Distribution Events and event tours Gear Reviews

3 970x250 ADVERTISING TACTICS DISPLAY ADVERTISING Exposure Clicks - Results STANDARD PLACEMENTS 728x90 or 970x90 300x x x x50 Mobile 1920x1200 skin BILLBOARD UNITS 970x250 Static Imagery Video with Messaging Full Width Video Photo Carousel Video Carousel lnstagram Feed _.,... - MOBILE ADHESIONS These units remain fixed to the bottom of the mobile screen as users scroll, delivering an extremely high impact impression with unprecedented CTR. IN-TEXT PLACEMENTS 300x250 and 728x90 Seamlessly inserted in between content Every Faction Collect ive E...,s i,,,g,.rocuoo,c<*cl""'[pil,wefoi Your 320x50 <J O D

4 SOCIAL MEDIA Newschoolers has grown one of the most engaged and committed social media followings in the industry. Whether you are looking to expand the reach of your content, promote a sale, or simply brand yourself as an insider in the most core community of skiers, Newschoolers social channels are the perfect platform. Capitalize on our robust social media offering and watch your fan base grow! Facebook Peak Monthly Stats 88,000,000 Impressions 46,000,000Reach 4,700,000 Video Views 3,100,000 EngagedUsers 317,000 Likes 41,000 Likes 41,000Comments 20,000 Shares Top Performing Video 851,000 + views Instagram Stats Average reach on post: 73,000 Average engagement: 7,200 Average views: 32,300 AUDIENCE FACEBOOK 200,000 + Likes INSTAGRAM 130,000 + Followers TWITTER 22,500 + Followers SNAPCHAT 13,000 + Followers

5 NEWSLETTER Newsletters are an effective way to get your brand message across. Delivered straight to the inboxes of users who have chosen to see it, this is a great place to get your message heard. Nobody beats the size of our lists for the demographic, so make sure to give our a try. CONTENT NEWSLETTER INCLUSION Once per week Newschoolers releases a content newsletter with the website s top rated content. Displayed against only the most premium content of the week, this is the perfect marketing option to drive traffic, get views, and raise awareness. DIRECT CUSTOM MAILER Newschoolers also has a separate list of members who have opted in to receive special offers from our partners. They have chosen to receive advertisements directly to their inbox. We give you 100% control over the contents of the and deliver it to 65,000 skiers looking to spend. There s no better way to promote a product launch, advertise a sale, or distribute coupon codes. PRICE: $1,500 LIST SIZE: 65,000 PRICE: $3,000 LIST SIZE: 64,000 Average OpenRate: 20% Average Click Rate: 10% (of opens) 79.8% of visitors said that Newschoolers.com has has an influence on their purchase decisions* CONTENT INCLUSION *Taken from the 2014 user survey

6 HUMPDAY GIVEAWAYS There are very few things that people like more than free stuff. Therefore, what better way to wish our audience a happy Wednesday? Humpday giveaways are the perfect way to spread brand and product awareness throughout the community while simultaneously collecting an up to date, and highly qualified list for your database. This series will introduce a new branded sweepstake each week. YOU GET: Custom Contest Landing page on Newschoolers Facebook Post 200,000 Likes Instagram Post - 130,000 followers Direct Custom mailer - 60,000+ s database of all entries $500 Social Amplification AVERAGE SIGNUPS: 2,500 s PRICE: $2,500 ESTIMATED VALUE: $5,750 NEWSCHOOLERS.COM

7 NATIVE & BRANDED CONTENT Tell a story and engage on a deeper level with our audience. Have your article targeted to users like an ad, but presented as news. FEATURES 500-word article 5+photos 1 video (optional) COMMUNICATIONS INCLUDED Featured on the Newschoolers homepage 100,000 impressions Custom Direct Mailer 1 Facebook post + $500 boost budget COST: $5,000

8 5 QUESTIONS WITH What do you get when you take the world s most famous skiers, a chairlift ride, a video camera a nd the public s questions? 5 Questions that s what. Watch the pros get grilled on the uplift and throw down in the park on the way back to the interview chair. Every Banger skier loves quotes getting and to banger know their tricks favorite guaranteed. pros and with 5 Questions With... we asked exactly what our audience wants to know. As a sponsor, you hand select the athlete and we take to the forums to find the most relevant and entertaining questions for them. Then we head to the mountain to produce a professional action filled edit with the top 5 questions mixed in. Deliverables: Athlete placement in video Sticky d Forum thread Countdown Timer 2 x Facebook Post Tagging 2 x Instagram Post Tagging 2 x Produced instagram clips delivered for the clients social media Access to raw footage Custom Question about your brand Logo Bumper in video clips $500 Social Amplification ORIGINALS PRODUCER per Evan Heath month 2016 PRODUCED BY Evan Heath 1 SEP-MAR 3-5 minutes PRICE: $10,000

9 RATE CARD BANNERS CPM /MAILOUT Standard Banner Units (300x600, $14 300x250, 728x90, 320x50 mobile) Rich Media Banners $20 Static Billboard $32 Video Billboard $36 Carousel Billboard $40 Instagram Billboard $40 Mobile Adhesion $32 SOCIAL /POST E-Newsletter Inclusion $1,500 Dedicated Mailer $3,000 TELL A FRIEND TOUR Supporting Sponsor $7,500 Presenting Sponsor $20,000 Facebook Post $1,250 Instagram Post $1,000 CUSTOM CONTENT /PIECE PREROLL CPM 5 Questions With $10,000 Native/Branded Article $5,000 :15 Preroll $60 :30 Preroll* $120 CONTESTS /CONTEST *:30 Preroll only available on Premium Videos over 5:00 minutes long Humpday Giveaway $2,500 TAKEOVERS /DAY Homepage $1,500 Forum $1,000 Content Page (Video, Photo, News) $1,500 NEWSCHOOLERS.COM