COMPANY OVERVIEW APRIL 2017
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1 COMPANY OVERVIEW APRIL 2017
2 TRIAD RETAIL MEDIA OVERVIEW: OUR BUSINESS MODEL OUR MISSION To be the best digital monetization partner for the world s top retailers by continuing to pioneer how leading brands engage, inform and inspire shoppers to purchase. WHAT WE DO For retailers Triad maximizes the value of every website visit. We enable our retail partners to leverage their unique first party data and large scale audiences to tap into the $200B+ global digital advertising market. For brands We enable brands to drive sales by reaching the right shoppers, at the right time with the right message on the path to purchase. For shoppers We deliver engaging, informative content and relevant advertising that enhances the shopping experience. HOW IT WORKS Triad Retail Media creates, manages and operates digital media programs that turn highly trafficked retail websites into valuable publishing properties. High-impact advertising & content Delivered to the right shoppers Wherever they may be
3 TRIAD RETAIL MEDIA OVERVIEW: OUR RETAIL PARTNERS USA UK NETHERLANDS AT A GLANCE 557 team members 13 offices MEXICO 5 countries AUSTRALIA 3 continents 2004 established
4 TRIAD RETAIL MEDIA OVERVIEW: OUR CLIENTS AND SERVICES CONSULTING & STRATEGY SALES CONTENT & CREATIVE DATA & TECHNOLOGY WE WORK WITH THE WORLD S LARGEST BRANDS & AGENCIES, INCLUDING: OUR REACH 15.8B global annual shopping visits 186M unique monthly visitors worldwide global campaigns annually 73% of millennials online (US) 64% of moms online (US) 65% of total US population online
5 OUR CAPABILITIES VIDEO & IN-STORE TV CREATIVE DISPLAY CONTENT MOBILE AUDIENCE EXTENSION BRANDS RELEVANT FOR SHOPPERS 1 st PARTY DATA RETAILERS PUBLISHERS SALES DEVELOPMENT ANALYTICS PR SOLUTIONS DIGITAL SOCIAL MEDIA BUYING STRATEGY FULL SERVICE MARKETING RELATIONSHIIP MARKETING INNOVATION/ CUSTOMER EXPERIENCE
6 OUR CAPABILITIES FOR BRANDS FOR RETAILERS RELATIONSHIIP MARKETING DISPLAY IAB formats Programmatic Ecommerce action ads Custom Takeovers & rich media Interactive, rich media banners MOBILE MWEB & in-app App development In-store beacon-enabled ads OFFSITE Desktop display Mobile display Video Social Remarketing SOLUTIONS Commerce Video Network (CVN) Multicultural Network Shelf Help Triad Mobile Media CONTENT Brand pages Brand showcases Seasonals & centers Custom content development Editorial planning SME sourcing In-store Postcards Banners CRM SOCIAL Chatter Rake Price Pixie Share & Save Twitter parties Blogging Sweepstakes Facebook, YouTube, Twitter VIDEO & IN-STORE TV Development & production In-banner video SALES Strategic planning Digital, store, print, outdoor Rate-card development Direct + programmatic + AXT Annual partnership development DEVELOPMENT New products & innovations Product roadmap Overall business development Site/UX services ANALYTICS Advertiser reporting ROI modeling Campaign optimization Competitor analysis Insights PR Thought leadership Earned & paid media Conferences & events roadmap DIGITAL Ad operations Media planning Data optimization Production Hosting Quality assurance MEDIA BUYING Audience extension Digital media buying services (to include search) CREATIVE Digital Video In-store TV Print Copywriting & content development Outdoor FULL SERVICE MARKETING Cross-channel creative services Project Management Production/Operations Development ( , Website, Tools, Apps) STRATEGY Analytics INNOVATION/ CUSTOMER EXPERIENCE User Experience Dynamic/Interactive Content
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