Where brands take off

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Gwendolyn Douglas
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1 Where brands take off

3 The meeting place It s a place of arrivals, departures, welcomes, farewells, meetings, greetings and deal-making. A world of its own with people from every kind of culture and background, waiting, working, making preparations and purchases. A place where passengers and locals can spend a little time buying gifts, treats and necessities. A place where people meet brands, and brands meet people.

4 02_03 Clear Channel International At Clear Channel we find innovative ways for brands to meet and engage people when they re out and about. Clear Channel International has built an out-of-home advertising portfolio that includes more than half a million displays and sites in more than 30 countries worldwide. Our diverse, global inventory spans print and digital formats in environments ranging from airports, roadside billboards and street furniture to shopping malls and leisure environments. Clear Channel is also the world s leading marketer of airport advertising, with a network of 260 airports worldwide reaching over 1 billion passengers. In Europe and Asia, CCI manages 12 airports in nine countries. Across North America, Clear Channel Outdoor is the largest operator of airport advertising, managing six of the top ten passenger airports.

5 With a network of 260 airports worldwide reaching over one billion passengers.

6 04_05 Clear Channel Switzerland A journey of innovation Since 1924, we have been bringing brands to people at roadside sites, points-of-sale and filling stations. When airports appeared, we were quick to grasp the potential for our customers. Today, Clear Channel Switzerland is still streets ahead in the airport advertising market. At Zurich Airport and EuroAirport Basel, we create innovative advertising solutions tailored to the setting and the airport state of mind, catching the eye and imagination of the premium audience. From the car park and drop-off point to the departure gate, we offer advertising sites and touch-points throughout the airport journey, in locations that generate high-profile exposure, rapid recall and heightened brand awareness. That journey is seamless, thanks to our collaboration with the people who run and design airports airport management, architects, designers and operations teams and whose expertise helps to integrate our leading-edge media into the environment.

8 06_07 Our vision Clear Channel boosts brands by inspiring and motivating people with powerful out-of-home campaigns founded in a uniquely flexible approach to creativity and planning.

11 08_09 Airport advertising The premium medium While audiences for media such as TV and print have fragmented and declined over the past decade, the consumer traffic through airports has kept rising. The airport advertising market continues to grow, and in Zurich Airport and EuroAirport Basel advertisers have twin environments tailor-made for reaching a steady flow of premium audiences and decision-makers. The opportunities are hard to ignore. Among advertising platforms, the airport is one of the few with guaranteed growth potential. With passenger traffic rising and indoor display technologies becoming ever more spectacular and sophisticated, airport advertising is heading skywards. Airport advertising has become one of the world s leading media platforms.

12 10_11 Products Tailor-made solutions Whoever it is your brand needs to meet, we have the media to make it happen. We have the range of technologies, from high-quality backlit panels to exclusive branding zones and mega-posters, to create solutions tailored to any target group. Affluent, time-poor travellers are choosy about the media they consume. The good news is that more than half of all passengers spend between 30 and 90 minutes in the airport plenty of time for them to get acquainted with your products and services. With you, we can engineer the most effective meetings between your brand and your audience, utilising a range of media: 1 Branding zones 2 Seamless advertising 3 Mega-posters 4 Baggage trolleys 5 Conventional media: F 12 and F200 Our medium is reinventing itself. Play is Clear Channel s global premium digital media portfolio. At Zurich Airport it offers new, creative and engaging ways to connect brands with people when they are departing and arriving. An enhanced experience for people on the move. 6 ad-e-motion 7 Flight Information Media 8 Baggage Claim Media

15 12_13 Branding zones Get in the zone at Zurich Airport A Clear Channel branding zone at Zurich Airport offers you clear air space: a blank canvas on which to express your brand and reach your target market. Without any other advertisers competing for attention, you can fashion your message precisely as you wish, with fanfare or subtlety, and with full support from our team, from creation to approval to installation. A branding zone at Zurich Airport is a passport to the most powerful and exclusive exposure of your brand to an airport audience.

16 14_15 Seamless advertising End-to-end presence Our seamless posters, featuring panels of up to 18.5 m in length, allow your brand to linger alongside passengers as they pass through the airport. The posters of individual length will expose your brand by backlit panels with the latest LED technology for guaranteed visibility. At Zurich Airport, seamless posters located throughout the central areas mean you can take a series of sites and follow your audience from the concourse to the departure gate.

18 16_17 Mega-posters Boost your brand Clear Channel mega-poster sites dominate the approach to Zurich Airport, introducing brands in the most emphatic fashion to airport passengers and visitors. They offer the chance to make a major statement and create a highlight to any advertising campaign, visible to a huge audience: the mega-poster zone at Zurich Airport commands an annual audience of 22 million vehicles and 30 million passengers, visitors, shoppers and businesspeople.

20 18_19 Conventional media Popular classics The original formats for out-of-home advertising. Effective, popular and in an exclusive airport environment. Illuminated displays in F12 or F200 formats provide unobstructed visibility along walkways, staircases and escalators, and offer a panoramic view to a captive audience. Baggage trolleys Every step of the way Make your media go where your audience goes: the baggage trolley is the passenger s friend, from arrival at the airport to check-in, or from baggage reclaim to the taxi or train. It s the perfect place for your brand to meet your consumer, one-on-one.

23 20_21 ad-e-motion Press play Reach an audience of seven million a year with ad-e-motion, a unique installation of seven 56 high-definition digital screens on the main walkways at Zurich Airport. Perspective allows the row of screens to display synchronised advertising messages in any format, from still images to flash animations and video spots, creating an exclusive and memorable advertising message.

25 22_23 Flight Information Media Everyone s watching If you re one of the 16 million passengers flying from or passing through Zurich Airport each year, there is one place you ll be keeping an eye on: the flight information boards and monitors. This exclusive advertising space is available for Clear Channel customers to reach their audience with digital images all the way to the departure gate. Make an impact with either multiple creatives or one that changes along the journey through the airport.

26 24_25 Baggage Claim Media On your marks Be first to make contact with travellers to Zurich. A place on the screens in the luggage collection zones offers an immediate introduction to your brand, whether it s in the tourism or leisure trade, banking or other business. Have your still images, flash animations or video spots broadcast simultaneously on all screens at every luggage carousel with Baggage Claim Media, and reach ten million people a year.

28 26_27 Services The professionals Our airport advertising business is not just about state-ofthe-art products. Our main business is consultancy: using our experience in airport advertising to devise tailored solutions and add value to our customers campaigns with the quality of our thinking. Advertisers demand solutions that will satisfy specific needs and audiences, combining exclusive, individual platforms and creative insight. We provide consultancy on how, where and when to extend advertising concepts most effectively in the airport environment. Our experience in the field has been vital in getting brands in front of their customers. We ll help you with buying, planning and production, and clear the path with airport and official approvals. Watch your brand take off with Clear Channel at the controls.

29 Tickets, please Why your brand needs to get on board with airport advertising: Contact Sabrina Wägli Head of Products Airport & Digital T + 41 (0) sabrina.waegli@clearchannel.ch Francesco Cairati Senior Key Account Manager Airports T + 41 (0) francesco.cairati@clearchannel.ch Air travellers are opinion-leaders and decision-makers Two-thirds of Swiss-based senior executives are frequent flyers More than half of all passengers spend between 30 and 90 minutes in the airport plenty of time for them to get acquainted with your products and services. Clear Channel Schweiz AG Branch Office Zurich Beckenhofstrasse 6 P.O. Box 81 CH-8042 Zurich T + 41 (0) F + 41 (0) info@clearchannel.ch clearchannel.ch/airportadvertising

JCDecaux N O R T H A M E R I C A

JCDecaux N O R T H A M E R I C A Global Presence JCDecaux North America s parent, JCDecaux, is the No.1 Outdoor Advertising Company in the world reaching 300 million people every day across more than 50