Databox Partner Program

Transcription

1 Databox Partner Program Reporting on Ad Campaigns using the Facebook Ads and Google AdWords Integrations 7/12/17

2 Agenda for Today: 1. What s Available? 2. How does Databox allow you to take your Facebook Ads campaigns to the next level? 3. Facebook Ads Query Builder Demo 4. Google AdWords Query Builder Demo 5. Newly Released Feature: Annotations 6. Suggested Activities for You

3 Facebook Ads (67) + Query Builder Reach Reach by Adset Reach by Ad Impressions Impressions by Adset Impressions by Ad Amount Spent Amount Spent by Campaign Amount Spent by Adset Amount Spent by Ad Frequency Frequency by Adset Frequency by Ad Cost per 1,000 People Reached Cost per 1,000 People Reached by Campaign Cost per 1,000 People Reached by Adset Cost per 1,000 People Reached by Ad CPM CPM by Campaign CPM by Adset CPM by Ad People Taking Action People Taking Action by Campaign People Taking Action by Adset People Taking Action by Ad Clicks (All) Clicks (All) by Campaign Clicks (All) by Adset Clicks (All) by Ad CTR (All) CTR (All) by Campaign CTR (All) by Adset CTR (All) by Ad CPC (All) CPC (All) by Campaign CPC (All) by Adset CPC (All) by Ad CTR (Link Click-Through Rate) CTR (Link Click-Through Rate) by Adset CTR (Link Click-Through Rate) by Ad Link Clicks Link Clicks by Campaign Link Clicks by Adset Link Clicks by Ad 3-Second Video Views Post Engagement Post Reactions Post Reactions by Campaign Post Reactions by Adset Post Reactions by Ad Post Comments Post Comments by Campaign Post Comments by Adset Post Comments by Ad Page Likes Page Likes by Campaign Page Likes by Adset Page Likes by Ad Post Shares Post Shares by Campaign Post Shares by Adset Post Shares by Ad App Installs Mobile App Installs Website Purchases Website Leads Website Purchases Conversion Value

4 Google Adwords (50) + Query Builder Clicks Clicks by Campaign Clicks by Ad Groups Clicks by Keywords Impressions Impressions by Campaigns Impressions by Ad Groups Impressions by Keywords Conversions Conversions by Campaigns Conversions by Ad Groups Conversions by Keywords Conversions by Conversion Type Conversions by Campaign by Conversion Type All Conversions All Conversions by Campaigns All Conversions by Ad Groups All Conversions by Keywords Total Conversion Value Total Conversion Value by Campaigns Total Conversion Value by Ad Groups Total Conversion Value by Keywords View-Through Conversion View-Through Conversion by Campaigns View-Through Conversion by Ad Groups View-Through Conversion by Keywords Cost Cost by Campaigns Cost by Ad Groups Cost by Keywords CTR CTR by Campaigns CTR by Ad Groups CTR by Keywords Conversion Rate Conversion Rate by Campaigns Conversion Rate by Ad Groups Conversion Rate by Keywords Average Position Average Position by Campaigns Average Position by Ad Groups Average Position by Keywords Average CPC Average CPC by Campaigns Average CPC by Ad Groups Average CPC by Keywords Cost/ Conversion Cost/ Conversion by Campaigns Cost/ Conversion by Ad Groups Cost/ Conversion by Keywords

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6 Lead generation from Template downloads

7 leverage FACEBOOK ADS benefits integration Highly targeted: target based on expressed interests, gender, status, etc. Spend a little, get a lot: cost per thousand (CPM), optimized CPM, etc. Interact directly with customers: users can provide feedback why an ad is or isn t effective Track performance and ROI

8 Agenda for Today: 1. What s Available? 2. How has Databox changed the way Yello Veedub uses Facebook Ads? 3. Facebook Ads Query Builder Demo 4. Google AdWords Query Builder Demo 5. Newly Released Feature: Annotations 6. Suggested Activities for You

9 FBAds Power User: YELLO VEEDUB 3 ways Databox has changed the way they use Facebook Ads 1. Increased the speed at which they re able to report 2. Forced them to simplify reporting 3. More accessibility = more involvement

10 Increased SPEED at which they re able to report Ability to display multiple metrics on one dashboard Can use templates to create general structure for reports Presentation method: send a Soapbox video to clients explaining the databoard + link to streaming URL Reporting across all data sources is the same, so clients/ team members become comfortable seeing information in one format Yello Veedub

11 Forced them to SIMPLIFY reporting Show different boards to different members of client team Example 1: Executives are interested in headline figures. We present them with the Account Overview and Campaign Overview databoards, which show FB Ads KPIs at a high level and how all of their campaigns as a whole have been performing the last 7 days and last 30 days. This avoids a lot of confusion for them. Example 2: After showing one client their conversion funnel, they realized that their checkout process was causing confusion. They re currently re-developing it because they saw that people were jumping off instead of following through with a purchase. Yello Veedub

12 More Accessibility = MORE INVOLVEMENT Brought more team members into the strategic side of the marketing campaigns. FB Ads Manager is constantly changing so if you re not in there every day, you feel lost. People can use Databox to look at all reports, make decisions, and advise the paid media manager on what to do without intensive training. Yello Veedub

13 Agenda for Today: 1. What s Available? 2. How does Databox allow you to take your Facebook Ads campaigns to the next level? 3. Facebook Ads Query Builder Demo 4. Google AdWords Query Builder Demo 5. Newly Released Feature: Annotations 6. Suggested Activities for You

14 Facebook Ads Custom Query Leads by Campaign

15 Custom Query: Leads by Campaign METRIC: Actions FILTER: Campaign Name FILTER: Campaign Name ACTION TYPE: Leads (Form) DIMENSION: Campaign

16 A B C E D F A. Custom Query Name (required): Write a name for your custom query in this field. You will find this name/title as a metric option in the designer after saving the query.

17 A B C E D F B. Metric (required): Select a metric from your connected Facebook Ads data source, such as actions. A metric can be used in combination with other dimensions or metrics, but only where valid combinations apply.

18 A B C E D F C. Action Type (required): this field appears because we chose Actions as the metric. It is not always visible when building a FB Ads query.

19 A B C E D F D. Dimensions (optional): The dimensions parameter breaks down metrics by common criteria, such as by campaign (like in the example). When dimensions are requested, metrics are segmented by that value. If a query has no dimensions parameter, the returned metrics will provide aggregate values for the requested date range.

20 A B C E D F E. Date Range: To display your data the way you like, you will need to choose a date range. Click on the "Date range" field and selected intervals will be enabled for a new metric.

21 A B C D F E F. Compare With (optional): Select a date range to compare your previously selected interval to. Options are:none, Previous interval and Same interval last year.

22 G. Advanced Options (optional): You can filter results by dimension or by metric. Filters can be combined using OR and AND boolean logic. Filtered queries restrict the rows that do (or do not) get included in the result. Each row in the result is tested against the filter; if the filter matches, the row is retained, and if it doesn't match, the row is dropped

23 Facebook Ads Purchase & Leads Breakdown Measure revenue impact & lead generation vs cost of acquisitions Calculate important metrics that can otherwise be overlooked, like cost per lead use this template

24 Agenda for Today: 1. What s Available? 2. How does Databox allow you to take your Facebook Ads campaigns to the next level? 3. Facebook Ads Query Builder Demo 4. Google AdWords Query Builder Demo 5. Newly Released Feature: Annotations 6. Suggested Activities for You

25 leverage GOOGLE ADWORDS benefits integration Cost effective: you only pay when someone clicks on your ad and you determine how much you want to spend Highly targeted: location targeting, mobile targeting, time targeting, etc. Measurable: can track every aspect of marketing campaigns

26 Google AdWords Custom Query Average Cost per Click by Ad Type by Client

27 Custom Query: Avg CPC by Ad Type by Client REPORT: Ad Performance Report FILTER: Client Name METRIC: Avg CPC DIMENSION: Ad Type DIMENSION: Client Name

28 A B D C E F A. Custom Query Name (required): Write a name for your custom query in this field. You will find this name/title as a metric option in the designer after saving the query.

29 A B D C E F B. Report (required): Choose the Google AdWords report that you re interested in pulling information from. This will sync with the Metrics field, so only metrics in that particular report will be available.

30 A B D C E F C. Metric (required): Select a metric from your connected Google AdWords data source, such as users, new users, clicks or pageviews. A metric can be used in combination with other dimensions or metrics, but only where valid combinations apply.

31 A B D C E F D. Dimensions (optional): The dimensions parameter breaks down metrics by common criteria, such as by ad type or client name (like in the example). When dimensions are requested, metrics are segmented by that value. If a query has no dimensions parameter, the returned metrics will provide aggregate values for the requested date range.

32 A B D C E F E. Date Range: To display your data the way you like, you will need to choose a date range. Click on the "Date range" field and selected intervals will be enabled for a new metric.

33 A B D C F E F. Compare With (optional): Select a date range to compare your previously selected interval to. Options are:none, Previous interval and Same interval last year.

34 G. Advanced Options (optional): You can filter results by dimension or by metric. Filters can only use AND boolean logic. Filtered queries restrict the rows that do (or do not) get included in the result. Each row in the result is tested against the filter; if the filter matches, the row is retained, and if it doesn't match, the row is dropped

35 Ad Type/ Client Name Ad Type/ Client Name Ad Type/ Client Name Ad Type/ Client Name Ad Type/ Client Name Ad Type/ Client Name Ad Type/ Client Name Ad Type/ Client Name Ad Type/ Client Name Ad Type/ Client Name Ad Type/ Client Name Ad Type/ Client Name

36 Google AdWords Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI). use this template

37 Facebook Ads & Google Adwords Dashboard Monitor your Facebook Ads and Google Adwords campaigns at the same time to track your progress and identify areas to improve upon. use this template

38 Agenda for Today: 1. What s Available? 2. How does Databox allow you to take your Facebook Ads campaigns to the next level? 3. Facebook Ads Query Builder Demo 4. Google AdWords Query Builder Demo 5. Newly Released Feature: Annotations 6. Suggested Activities for You

39 newly released feature: ANNOTATIONS Annotations are short text notices that can be linked to your graph for a specific point in time Use annotations to indicate when you launched a new marketing campaign, when a newsletter has been sent out, or when seasonal events (like special sales) have occurred help

40 Agenda for Today: 1. What s Available? 2. How does Databox allow you to take your Facebook Ads campaigns to the next level? 3. Facebook Ads Query Builder Demo 4. Google AdWords Query Builder Demo 5. Newly Released Feature: Annotations 6. Suggested Activities for You

41 Suggested Activities for You 1. Create custom Facebook Ads reports for your client team. Use tags to differentiate between reports for execs and reports for other members of your client s team. 2. Discuss with your team ways to improve your ad campaign reporting. How do you want to be showing this to your clients? Add notes & annotations for analysis. Schedule databoard snapshots to be sent out, and consider incorporating a video (like Yello Veedub does with Soapbox) in your reports as well.

42 Databox Partner Program Leveraging the Salesforce Connector + Query Builder in Databox