2018 MEDIA KIT. TURF NEWS celebrating. The only magazine devoted exclusively to turfgrass production.

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1 2018 MEDIA KIT TURF NEWS celebrating The only magazine devoted exclusively to turfgrass production.

2 Thank you for your interest in supporting Turfgrass Producers International (TPI). TPI has been advocating for the use and expansion of natural turfgrass on behalf of our members for 50 years as they proudly provide high-quality turfgrass to homeowners, commercial properties, golf courses, sports fields, and recreation facilities worldwide. Each year, our members devote time, labor, and financial resources to producing over 400,000 acres of turfgrass and over $1 billion in sales in 47 states and more than 40 countries throughout the world. Our member farms range anywhere from fewer than 100 acres to more than 1,000 acres and rely on products and equipment including trucks, tractors, implements, irrigators, seeds, fertilizers, plant protection products, and more. Advertising in Turf News magazine, in our e-newsletter, or on our website provides you the opportunity to reach these producers while also demonstrating your support for our mission of promoting the global environmental benefits and use of turfgrass through education and research. Turf News magazine: The only magazine devoted exclusively to turfgrass production, Turf News has served the industry for 40 years. It is distributed to over 1,300 industry professionals, including more than 700 farms. Turf News is delivered in both print and digital formats so that readers can access it on their mobile devices and take the magazine wherever they go. Advertisers who place full- or half-page ads in all six issues of Turf News in a single calendar year receive a FREE leaderboard ad on the TPI website. TPI E-Newsletter: This newsletter is distributed bi-monthly to more than 3,500 industry professionals worldwide and provides readers with information about upcoming events, new programs and services, interesting stories about members, and other industry news. TPI Website: Grab the attention of potential customers and drive traffic directly to your website by placing your ad on our website where our members and other interested parties can link directly to your website. If you wish to sponsor activities and events associated with TPI s annual International Education Conference & Field Day, please contact me directly. Thank you again for your support of TPI. I look forward to working with you. Karen Cooper Associate Executive Director kcooper@turfgrasssod.org Direct: Office: TPI is dedicated to promoting the global environmental benefits and use of turfgrass through education and research.

3 Turf News LOCK IN BY DECEMBER 31ST, 2017 TO RECEIVE YOUR 2% LOCK IN DISCOUNT! 2018 Advertising Rates 4-color process included TPI Member Rate Non-Member Rate * Outside Back Cover $2,905 $3,417 * Inside Front Cover $2,777 $3,284 * Inside Back Cover $2,682 $3,192 Full Page $2,297 $2,807 Island $1,660 $3,415 Half Page $1,547 $2,057 Quarter Page $1,066 $1,576 Marketplace $450 $563 *premium positions Agency Discounts 15% discount off gross billing for recognized advertising agencies Ads must be received according to exact specifications to quality. Any ad that does not meet stated specifications will not receive the agency discount and will be charged production charges to be reworked by the layout designer. Frequency Discounts for ads placed in 2018 calendar year 3x frequency 6x frequency 9x frequency 5% Discount 10% Discount 15% Discount 12x frequency 20% Discount

4 Production Requirements and Deadlines Previous ads will be repeated if new ad materials are not received by the published ad materials deadline date. Magazine mailing date is first full week of the publication week. Additional Production Charges Resizing, artwork, scanning and other production efforts required to finalize ad, whether made by the Turf News designer and/or printer, will be billed at cost plus 20%, with a minimum $50 charge. Short Rates and Rebates Advertisers and advertising agencies are jointly responsible for payment of all insertions. Advertisers who do not fulfill their frequency contract will immediately incur a short rate. All frequency discounts for remainder of commitment will be immediately forfeited. All further commitments will be billed at full rate. Final frequency discounts will be adjusted at the end of advertisers commitment. Cancellation Policy Cancellations or changes to insertion orders must be received in writing by the space commitment date. Cancellations or changes made after the space commitment date will be billed in full. Publisher s Copy Protective Clause Advertisers and advertising agencies assume liability for all content (including text, representation, and illustrations) of advertisements printed, and also assume the responsibility for any resulting claims that might me be made against the publisher. The publisher reserves the right to reject any advertising believed not to be in keeping with the publication s standards. All advertising is accepted on the condition that the advertising agency acts as an agent only and the advertiser guarantees payment. TPI Contacts: Karen Cooper, Associate Executive Director; ; kcooper@turfgrasssod.org Steve Trusty, Co-Editor: ; stevetrusty@turfgrasssod.org Suz Trusty, Co-Editor: ; suztrusty@turfgrasssod.org Turf News Edition Commitment Date Materials Deadline January/February December 1, 2017 December 8, 2017 March/April February 1, 2018 February 8, 2018 May/June April 1, 2018 April 8, 2018 July/August June 1, 2018 June 8,, 2018 September/October August 1, 2018 August 8, 2018 November/December October 1, 2018 October 8, 2018

5 Ad Specifications TURF NEWS (All measurements are width x height.) Preferred submission format is a flattened.eps,.tiff or.jpg with all text outlined. We are unable to accept PDF files. Resolution must be at least 300 dpi at full size. Do not include crop marks and, if possible, please change text to outlines. Color Format: 4 color, must be CMYK. FULL PAGE AD X with bleed. 7.6 x 10.5 without bleed. Text and image area must stay within 7.5 x 10.0 Please indicate whether the ad is with or without bleed when submitting artwork. HALF PAGE AD (NO BLEED) X 4.85 ISLAND AD (NO BLEED) X 7.0 QUARTER PAGE AD (NO BLEED) Horizontal: x 2.5 Vertical: 4.61 x 3.54 MARKETPLACE AD (NO BLEED) 3.39 X 1.89 E-NEWSLETTER Ad Specifications: 300 dpi - JPG BANNER: 7 w x 1 h Pixels x 300 HALF PAGE: 7 w x 4.25 h Pixels x 1275 FULL PAGE: 7 w x 8.5 h Pixels x 2550 TPI WEBSITE Ad Specifications: IAB Universal Ad Package Specs LEADERBOARD BANNER: 728 x 90 pixels (72 dpi) SPOTLIGHT: 300 x 250 pixels (72 dpi)

6 TPI E-Newsletter Advertising Ads are integrated into the e-newsletter pages and linked directly to your website! Ad Space TPI Member Rate Non-Member Rate 4C Banner $350/issue $525/issue 4C Half Page $700/issue $1,225/issue 4C Full Page $900/issue $1,425/issue 50% discount for Turf News advertisers who have commitments in all six issues of Turf News magazine in the 2018 calendar year (marketplace ads excluded). Ad Specifications: 300 dpi - JPG Banner: 7 w x 1 h Pixels x 300 Half Page: 7 w x 4.25 h Pixels x 1275 Full Page: 7 w x 8.5 h Pixels x 2550 Frequency: Bi-monthly Material Due Date: Contact TPI for specific deadlines.

7 TPI Website Advertising Increase leads, site traffic, and sales by advertising at Ad Space TPI Member Rate Non-Member Rate Leaderboard Spotlight $325/month Or $825/3 months $325/month OR $825/3 months $525/month OR $1,425/3 months $525/month OR $1,425/3 months 50% discount for Turf News advertisers who have commitments in all six issues of Turf News magazine in the 2018 calendar year (marketplace ads excluded). Ad Specifications: IAB Universal Ad Package Specs Leaderboard Banner: 728 x 90 pixels (72 dpi) Spotlight: 300 x 250 pixels (72 dpi)

8 Turf News 2018 Editorial Features JANUARY/FEBRUARY Focus: Marketing Tips and Techniques Contact from Business to Consumer: Website and Social Media; Brochures and Direct Mailings; Signage; Community Involvement; Advertising via Newspaper, radio, or television) Bonus Distribution: In addition to member mailings, this issue is distributed onsite at the 2018 TPI International Education Conference, the Sports Turf Managers Association (STMA) Conference and Trade Show January 16-19, 2018, and the Golf Industry Show (GIS) February 7-8, Space Reservation Deadline: 12/1/2017 Ad Materials Deadline: 12/8/17 MARCH/APRIL Focus: Tackling Labor Issues Recruiting; Interview Tips; Hiring/Firing Procedures; Retaining Staff; Training Staff; Employment Laws; Safety Bonus Distribution: In addition to member mailings, this issue is distributed onsite at regional turf industry shows. Space Reservation Deadline: 2/1/2018 Ad Materials Deadline: 2/8/18 MAY/JUNE Focus: Protecting Your Investment Land, Buildings, Equipment, Operational Systems and Personnel Insurance; Land Use/Sustainability; Equipment Upkeep, Protection and Storage; Operational Backups for System and/or Physical Disruption Bonus Distribution: In addition to member mailings, additional copies of this issue are made available to award winners featured in the issue. Space Reservation Deadline: 4/2/2018 Ad Materials Deadline: 4/9/18

9 2018 Editorial Features JULY/AUGUST Focus: Seed & Vegetative Stock (Annual Seed & Vegetative Stock Buyer s Guide) New Variety Showcase, TPI Members Seed/Vegetative Stock Source Listing, Overview of Cool and Warm-Season Grasses Bonus Distribution: In addition to member mailings, this issue is distributed onsite at state and regional turf industry events and at the TPI 2019 International Education Conference & Field Day. Space Reservation Deadline: 6/1/2018 Ad Materials Deadline: 6/8/18 SEPTEMBER/OCTOBER Focus: The Lawn Institute Research Update Space Reservation Deadline: 8/1/2018 Ad Materials Deadline: 8/7/2018 NOVEMBER/DECEMBER Focus: Equipment & Supplies (Annual Equipment and Product Buyer s Guide) Bonus Distribution: In addition to member mailings, this issue is distributed onsite at regional turf industry shows, the 2019 Sports Turf Managers Association (STMA) Conference and Trade Show; the 2019 Golf Industry Show (GIS); and the TPI 2019 International Education Conference & Field Day. Space Reservation Deadline: 10/1/2018 Ad Materials Deadline: 10/8/18 IN EVERY ISSUE TPI Leader Profile Tips and Techniques to Improve your Business Timely Topics That Impact Sod Producers University report on seed research and breeding program State/Regional/International Sod Producers Group News Helpful Hints from the Lawn Institute

10 Turfgrass Producers International 444 E. Roosevelt Rd., #346 Lombard, IL Maximize Your Advertising Impact TPI offers numerous advertising opportunities for all sizes of budgets.

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