Tamil Murasu MEDIA KIT 2016
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1 Tamil Murasu MEDIA KIT 2016
2
3 CONTENTS o About Tamil Murasu o Facts & Figures: Readers Profile o Benefits to Advertisers o Creative Options o Advertising Rates o Appendix
4 ABOUT... TAMIL MURASU
5 OVERVIEW Tamil Murasu keeps readers, both local and expatriate Indians, informed of the latest within the Indian community and the world. EDITORIAL POSITIONING Daily dose of something for everyone, from students to parents to working professional Besides being a key channel for updates from India and South Asia, Tamil Murasu serves the local community well by: Providing Local and India breaking news Being a study guide to Tamil language students Readers follow keenly news on sports (eg. cricket and EPL) and entertainment news from Kollywood
6 EDITORIAL MAIN PAPER Singapore News South Asia News World News Sports Horoscope page Cinema & Kollywood news Examination tips and assessment papers for students Lifestyle (health, tech, legal column, travel)
7 WEEKLY FEATURES DAY Monday Wednesday Sunday EDITORIAL FEATURES 12-page tabloid students educational supplement Youth page for teens Lifestyle, short stories & cookery
8 FACTS & FIGURES... READERS PROFILE
9 READERSHIP & CIRCULATION Readership* (All people aged 15+) Circulation # (Avg 2015) TM (Mon-Sat) 34,000 12,200 TM (Sun) 43,000 17,200 Source: * Readership : Nielsen Media Index 2015 # Circulation : Jan Dec 2015
10 TM has more mature readers MEDIAN AGE IS 42 (National: 42) P15+ TM Readers Figures are in %
11 Economically active 53% Female (Nat: 50%) 29% PMEBs (Nat: 30%) 59% Age (Nat: 50%) $2,645 median personal income (Nat: $2,750) $4,136 median household income (Nat: $5,637) 49% tertiary educated (Nat: 43%) 38% HDB 5 room+ or private housing (Nat: 45%) 38 mins median reading time 76% 5-6 issues
12 INTERNET USAGE OF READERS* 68% access Internet daily General surfing Participate in social networking portal Watch movie/tv/video Gather product/service info TM Readers P15+ Figures are in % *Past month; all platforms
13 Newspaper a key channel P15+ TM Readers Figures are in % Mobile Phone Brand & Model Slimming Salons / Products
14 Receptive to advertising P15+ TM Readers Figures are in % Advertising is the main way to learn about new products I have more trust in advertised products
15 BENEFITS TO ADVERTISERS
16 High usage of IDD calls IDD providers used P15+ TM Readers Figures are in % IDD Calls Past Month SINGTEL STARHUB M1
17 TM readers more holiday makers Pleasure Trips Past Year TM Readers P15+ Figures are in % Any 53 68
18 Psychographic profile TM readers are beauty conscious Wearing attractive clothing makes me feel confident It's important to keep young looking It's important to be attractive to the opposite sex A designer label improves my image TM Readers P15+ Figures are in %
19 Psychographic profile TM readers are health conscious I should do a lot more about my health I make conscious effort to maintain a balanced diet Exercising is an important part of my life I pay close attention to my weight I always check nutritional content of food TM Readers P15+ Figures are in %
20 Psychographic profile Quality consumers I look for value for money Willing to pay more for quality goods I enjoy the fun of shopping I make impulse purchases TM Readers P15+ Figures are in %
21 CREATIVE OPTIONS
22 Creative shape Steps Diagonal Rectangles Odd Shape
23 Creative buy Insert (coupon) Newsletter
24 ADVERTISING RATES
25 Tamil Murasu (Mon-Fri) FC 1 Spot BW Ad Sizes Sizes (cm x col) Full Page $6,592 $3,592 $2,592 (54 x 6) Junior Page (37 x 5) $5,480 $2,480 $1,480 Full Junior ½ ¼ ½ Page $5,296 $2,296 $1,296 (27 x 6) ¼ Page $4,648 $1,648 $648 (27 x 3)
26 Tamil Murasu (Sat-Sun) FC 1 Spot BW Ad Sizes Sizes (cm x col) Full Page $7,240 $4,240 $3,240 (54 x 6) Junior Page (37 x 5) $5,850 $2,850 $1,850 Full Junior ½ ¼ ½ Page $5,620 $2,620 $1,620 (27 x 6) ¼ Page $4,810 $1,810 $810 (27 x 3)
27 APPENDIX
28 DEMOGRAPHIC PROFILE National population TM Readers PROFILE TYPES ( 000) % ( 000) % yrs yrs yrs yrs yrs yrs Median Age AGE 28
29 DEMOGRAPHIC PROFILE National population TM Readers PROFILE TYPES ( 000) % ( 000) % Male 2, Female 2, Chinese 3, Malay Indian Others GENDER RACE 29
30 DEMOGRAPHIC PROFILE National population TM Readers PROFILE TYPES ( 000) % ( 000) % OCCUPATION PMEBs 1, White Collar Blue Collar Students Housewives Retirees Note: * Does not add up to 100% as some sub-categories are not listed
31 DEMOGRAPHIC PROFILE National population TM Readers PROFILE TYPES ( 000) % ( 000) % EDUCATION Primary & below Some Secondary/Completed ITE/ITC/NTC GCE N/O Level GCE A/HSC Tertiary (Poly/Uni/Postgrad) 1,
32 DEMOGRAPHIC PROFILE National population TM Readers PROFILE TYPES ( 000) % ( 000) % DWELLING HDB 1-3 Room HDB 4 Room 1, HDB 5 Room/Exec 1, Condo/Pte Apt Landed
33 DEMOGRAPHIC PROFILE National population TM Readers PROFILE TYPES ( 000) % ( 000) % PERSONAL INCOME Below S$1, S$1,001 3,000 1, S$3,001 5, S$5,001 7, S$7,001 10, Above S$10, Median : S$2,750 S$2,645 Note: * Does not add up to 100% as some sub-categories are not listed
34 DEMOGRAPHIC PROFILE National population TM Readers PROFILE TYPES ( 000) % ( 000) % HOUSEHOLD INCOME Below S$1, S$1,001 3, S$3,001 5, S$5,001 7, S$7,001 10, Above S$10, Median : S$5,637 S$4,136
35 PSYCHOGRAPHIC PROFILE PROFILE TYPES National population (%) TM Readers (%) Important to have financial plan for Retirement I am more generous with family I buy brands my children prefer Exercising is an important part of my life I should do a lot more about my health I make conscious effort to maintain a balanced diet I pay close attention to my weight I always check nutritional content of food Note: % of respective group
36 PSYCHOGRAPHIC PROFILE PROFILE TYPES National population (%) TM Readers (%) I look for value for money Willing to pay more for quality goods I enjoy the fun of shopping I make impulse purchases Advertising is the main way to learn about new products I have more trust in advertised products It's important to keep young looking Wearing attractive clothing makes me feel confident It's important to be attractive to the opposite sex A designer label improves my image Note: % of respective group
37 Thank you For subscriptions, please contact: Ms Kelly Ng at Ms Jade Chang at Ms Amy Leo at
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