2018 NARFE SPONSORSHIP PROSPECTUS. Sponsorship Advertising Exhibit Opportunities

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Barnard Job Gordon
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1 2018 NARFE SPONSORSIP PROSPECTUS Sponsorship Advertising Exhibit Opportunities

TABLE OF CONTENTS 1 2017 Sponsors 2 What is NARFE?

2 TABLE OF CONTENTS Sponsors 2 What is NARFE? 3 Annual Circle Sponsorship NARFE National Conference 5 Platinum Level 6 Gold Level 7 Silver Level 8 Conference Sponsorship Matrix 9 A La Carte Sponsorships 12 NARFE Webinars 13 NARFE Regional and local Opportunities 14 Advertising

3 NARFE TANKS OUR 2017 SPONSORS & PARTNERS R NARFE SPONSORSIP PROSPECTUS

membership organization dedicated to protecting and enhancing the earned pay, retirement and

Founded in 1921, NARFE s legacy spans more than 95 years working tirelessly to advocate for

4 WAT IS NARFE? The National Active and Retired Federal Employees Association (NARFE) is a 501(c)(5) nonprofit membership organization dedicated to protecting and enhancing the earned pay, retirement and health care benefits of federal employees, retirees and their survivors. Founded in 1921, NARFE s legacy spans more than 95 years working tirelessly to advocate for our members before the Office of Personnel Management, Congress and the White ouse. NARFE POPULATION BY STATE AVERAGE AGE GENDER MEN 52% 48% WOMEN 2018 NARFE SPONSORSIP PROSPECTUS 2

ANNUAL CIRCLE SPONSORSIP NARFE Annual Circle Sponsor Levels are designed specifically to recognize those companies that support NARFE at the highest levels throughout the year.

5 ANNUAL CIRCLE SPONSORSIP NARFE Annual Circle Sponsor Levels are designed specifically to recognize those companies that support NARFE at the highest levels throughout the year. Each of these levels includes a special set of benefits, in addition to those included with your sponsorship, as a special thanks from NARFE. CAIRMAN S CIRCLE Minimum spend of $100,000 Logo with link on NARFE homepage Dedicated circle sponsor logo recognition on signage and general session rolling credits at the NARFE National Conference Receive an award onstage in General Session at the NARFE National Conference Social media shout out once a year One , sent by NARFE, to all members Complimentary full page ad in narfe magazine Industry exclusivity (only one company from each industry will be allowed at this level) PRESIDENT S CIRCLE Minimum spend of $60,000 Logo with link on NARFE homepage Dedicated circle sponsor logo recognition on signage and General Session rolling credits at the NARFE National Conference Receive an award onstage in General Session at the NARFE National Conference Social media shout out once a year One , sent by NARFE, to all members Complimentary half page ad in narfe magazine EXECUTIVE CIRCLE Minimum spend of $35,000 Logo with link on NARFE homepage Dedicated circle sponsor logo recognition on signage and general session rolling credits at the NARFE National Conference Receive an award onstage in General Session at the NARFE National Conference NARFE SPONSORSIP PROSPECTUS CIRCLE SPONSOR MATRIX TIER 1 $100,000 Logo with link on NARFE homepage Dedicated circle sponsor logo recognition on signage at the NARFE National Conference Dedicated circle sponsor logo recognition in general session at the NARFE National Conference Receive an award onstage in General Session at the NARFE National Conference Social Media shout out once a year One , sent by NARFE, to all members Complimentary full page ad in narfe magazine Industry exclusivity (only one company from each industry will be allowed at this level) FULL PAGE TIER 2 $60,000 ALF PAGE TIER 3 $35,000

NARFE S PREMIER NATIONAL CONFERENCE Get in front of the federal community at FEDcon18 NARFE s Premier National Conference, August 26-28, 2018 in Jacksonville, Florida.

6 NARFE S PREMIER NATIONAL CONFERENCE Get in front of the federal community at FEDcon18 NARFE s Premier National Conference, August 26-28, 2018 in Jacksonville, Florida. This premier event is open to the entire federal community including current and retired federal workers. NARFE members representing more than 1,200 chapters from across the country will be out in force, ready to take their learning and your brand back to their colleagues. General session speakers will include federal employee super stars, important insights from thought leaders serving the community and nationally recognized commentators on the political environment impacting the entire federal family. Don t miss this opportunity to build your brand and introduce your product or service to the federal community. You can choose from inclusive packages or a la carte items, there is something for everyone. TE LARGER YOUR INVESTMENT, TE MORE BENEFITS YOU SEE! 2018 NARFE SPONSORSIP PROSPECTUS 4

7 PLATINUM LEVEL $50,000 PLATINUM LEVEL INCLUDES: Exhibit Space 20 x 20 exhibit space in prime location Registration Three (3) complimentary registrations for staff with access to full conference Three (3) complimentary registrations for current federal employee customers with access to full conference Social Media Dedicated shout out on NARFE Facebook page before and after the Conference Pre-Conference Recognition of all sponsors in a dedicated pre-conference Logo and 50-word company description Conference Website Logo in the sponsorship section of official Conference website Branding Prominent brand recognition in Conference Program and onsite signage Recognition / Thank you in General Session Mobile App Logo in sponsor section Ability to link to featured content Breakout Session Sponsorship of two (2) breakout sessions of your choice Includes speaker introduction and logo recognition Conference Program Full page ad in Conference Program Annual Recognition Automatically qualifies your company for Executive Circle Level Sponsorship See page 3 for details SELECT FROM ONE OF TE FOLLOWING: KEYNOTE INTRODUCTION (4 AVAILABLE) Position your company and brand front and center during the Conference s most highly attended sessions. As the sponsor, you will have the opportunity to introduce the keynote speaker. Your logo will also be featured next to the keynote on the website, in the Conference Program and on the General Session Screen. LUNC (2 AVAILABLE) Your company will be featured as the exclusive sponsor for the attendee lunch. We will work with you to create a unique experience for this important meal, including a speaking opportunity and ample brand exposure. REGISTRATION AREA (1 AVAILABLE) Sponsor the area where every conference attendee begins his or her NARFE Conference experience. Your company s name and logo will be prominently displayed on signage in the registration area and your promotional material will be inserted into every attendee bag. WELCOME RECEPTION (1 AVAILABLE) ost the conference kick-off party! Put yourself in the center of the a premier setting with strong attendance and lively conversation. Directly connect your brand with attendees during the conference s opening reception. AUDIO VISUAL SPONSOR (1 AVAILABLE) What better way to get your name out there than to have people see it throughout the event. Your company s logo will be integrated into the various breakout sessions and featured during General Session NARFE SPONSORSIP PROSPECTUS

8 GOLD LEVEL $30,000 SELECT FROM ONE OF TE BELOW: ATTENDEE LOUNGE (1 AVAILABLE) A comfortable place where attendees can relax and socialize, this space will be open during the whole duration of the Conference, creating added exposure for your company. GRAB AND GO BREAKFAST (2 AVAILABLE) Your company will be featured as the exclusive sponsor for the most important meal of the day. We can work with you to create a unique experience that can kick off everyone s day in a great way. WI-FI (1 AVAILABLE) elp attendees stay connected throughout the event. Your company will have a dedicated splash page attendees are directed to once logged on. We will also work with you to incorporate your company name and logo into the login process. MOBILE APP This is a great interactive way to promote your message to attendees. Not only with your logo appear on the splash page, but you also will have a banner ad within the app and one dedicated push message to all attendees. TOTE BAGS Get your company in the hands of every attendee by sponsoring the official conference tote bag handed out at registration. CONFERENCE DAILY This daily newsletter will be available for attendees each day, recapping the highlights from the day before. As the sponsor, you will have a dedicated featured space. GOLD LEVEL INCLUDES: Exhibit Space 10 x 10 space in prime location Registration Two (2) complimentary registrations for staff with access to full conference Two (2) complimentary registrations for current federal employee customers with access to full conference Social Media Dedicated shout out on NARFE Facebook page before the Conference Pre-Conference Recognition of all sponsors in a dedicated pre-conference Logo and 50-word company description Conference Website Logo in the sponsorship section of official Conference website Branding Prominent brand recognition in Conference Program an onsite signage Recognition / Thank you in General Session Mobile App Logo in sponsor section Ability to link to featured content Breakout Session Sponsorship of one (1) breakout session of your choice Includes speaker introduction and logo recognition 2018 NARFE SPONSORSIP PROSPECTUS 6

9 SILVER LEVEL $15,000 SELECT FROM ONE OF TE BELOW: SILVER LEVEL INCLUDES: Exhibit Space 50% discount on exhibit booth space Registration One (1) complimentary registrations for staff with access to full conference One (1) complimentary registrations for current federal employee customers with access to full conference Pre-Conference Recognition of all sponsors in a dedicated pre-conference Logo and 50-word company description Conference Website Logo in the sponsorship section of official Conference website Branding Prominent brand recognition in Conference Program and onsite signage Recognition / Thank you in General Session Mobile App Logo in sponsor section Ability to link to featured content BADGES Every attendee will be wearing your brand around their neck when your logo is prominently featured on the attendee badge. POCKET AGENDA Get in attendees pockets by sponsoring this handy summary of what s happening at the conference. WATER BOTTLE elp keep NARFE attendees hydrated during their stay in Florida! Be the exclusive sponsor of the NARFE Conference water bottle, ensuring your brand gets in the hands of each of our attendees. We will even have refill stations around the conference area. OTEL KEYCARD Be the last brand attendees see before going to their room at night. Your logo or design will appear on the keycards for all attendees booked under the NARFE block at the yatt Regency Jacksonville Riverfront. NOTEBOOK Given to each attendee, the official conference notebook will sport your logo as NARFE attendees jot down their notes NARFE SPONSORSIP PROSPECTUS

SPONSORSIP MATRIX 2018 NATIONAL CONFERENCE SPONSORSIP

LEVEL $15,000 Exhibit booth type 20 x 20 10 x 10 50%

2 1 Complimentary full conference registrations for

Mobile App Breakout Session 2 1 NONE Conference Program

10 SPONSORSIP MATRIX 2018 NATIONAL CONFERENCE SPONSORSIP MATRIX PLATINUM LEVEL $50,000 GOLD LEVEL $30,000 SILVER LEVEL $15,000 Exhibit booth type 20 x x 10 50% Off Complimentary full conference staff registrations Complimentary full conference registrations for customers Social media promotion BEFORE AND AFTER BEFORE NONE Pre-Conference promotion Logo in Conference Program and onsite signage Logo in Event Mobile App Breakout Session 2 1 NONE Conference Program advertisement FULL PAGE ALF PAGE NONE 2018 NARFE SPONSORSIP PROSPECTUS 8

11 A LA CARTE SPONSORSIP, EXIBIT AND ADVERTISING KEYNOTE INTRODUCTION (4 AVAILABLE) - $30,000 Position your company and brand front and center during the Conference s most highly attended sessions. As the sponsor, you will have the opportunity to introduce the keynote speaker. Your logo will also be featured next to the keynote on the website, in the Conference Program and on the General Session Screen. LUNC SPONSORSIP (2 AVAILABLE) - $30,000 Your company will be featured as the exclusive sponsor for the attendee lunch. We will work with you to create a unique experience for this important meal, including a speaking opportunity and ample brand exposure. REGISTRATION AREA (1 AVAILABLE) - $30,000 Sponsor the area where every conference attendee begins his or her NARFE Conference experience. Your company s name and logo will be prominently displayed on signage in the registration area and your promotional material will be inserted into every attendee bag. WELCOME RECEPTION (1 AVAILABLE) - $30,000 ost the conference kick-off party! Put yourself in the center of the a premier setting with strong attendance and lively conversation. Directly connect your brand with attendees during the conference s opening reception. AUDIO VISUAL SPONSOR (1 AVAILABLE) - $30,000 What better way to get your name out there than to have people see it throughout the event. Your company s logo will be integrated into the various breakout sessions and featured during General Session NARFE SPONSORSIP PROSPECTUS

12 A LA CARTE SPONSORSIP, EXIBIT AND ADVERTISING ATTENDEE LOUNGE (1 AVAILABLE) - $20,000 A comfortable place where attendees can relax and socialize, this space will be open during the duration of the Conference, creating added exposure for your company. GRAB AND GO BREAKFAST (2 AVAILABLE) - $20,000 Your company will be featured as the exclusive sponsor for the most important meal of the day. We can work with you to create a unique experience that can kick off everyone s day in a great way. WI-FI (1 AVAILABLE) $20,000 elp attendees stay connected throughout the event. Your company will have a dedicated splash page attendees are directed to once logged on. We will also work with you to incorporate your company name and logo into the login process. MOBILE APP - $20,000 This is a great interactive way to promote your message to attendees. Not only with your logo appear on the splash page, but you also will have a banner ad within the app and one dedicated push message to all attendees. TOTE BAGS - $20,000 Get your company in the hands of every attendee by sponsoring the official conference tote bag handed out at registration. CONFERENCE DAILY - $20,000 This daily newsletter will be available for attendees each day, recapping the highlights from the day before. As the sponsor, you will have a dedicated featured space. BADGES - $12,000 Every attendee will be wearing your brand around their neck when your logo is prominently featured on the attendee badge. POCKET AGENDA - $12,000 Get in attendees pockets by sponsoring this handy summary of what s happening at the conference. WATER BOTTLE - $12,000 elp keep NARFE attendees hydrated during their stay in Florida! Be the exclusive sponsor of the NARFE Conference water bottle, ensuring your brand gets in the hands of each of our attendees. We will even have refill stations around the conference area NARFE SPONSORSIP PROSPECTUS 10

13 A LA CARTE SPONSORSIP, EXIBIT AND ADVERTISING OTEL KEYCARD - $12,000 Be the last brand attendees see before going to their room at night. Your logo or design will appear on the keycards for all attendees booked under the NARFE block at the yatt Regency Jacksonville Riverfront. NOTEBOOK - $12,000 Given to each attendee, the official conference notebook will sport your logo as NARFE attendees jot down their notes. Looking for a way to connect your company with conference attendees? Take advantage of this opportunity to allow attendees to charge their mobile devices while onsite at the Conference compliments of your custom branded mobile charging station. BREAKOUT SESSION (20 AVAILABLE) $5,000 each As the sponsor you have the opportunity to introduce the speaker and your logo will appear online, in the Conference Program and on the title slide of the presentation. BAG INSERT (5 AVAILABLE) $2,500 each Get your message in the hands of the attendees with a custom insert in the official conference tote bag provided to all attendees at registration. Take advantage of this highly visible marketing option and reach the most engaged attendees. (Insert provided by sponsor, subject to final approval by NARFE). EXIBIT BOOT $5,000 for Double Booth or $3,000 for Single Booth CONFERENCE PROGRAM ADVERTISING Full page $4,000, alf-page $2,000 GALA Celebrate the federal community by sponsoring this amazing closing event. We will work with you to customize every aspect of this event to make sure to leave a lasting impression with attendees as they travel home NARFE SPONSORSIP PROSPECTUS

WEBINAR SERIES SPONSORSIP PRICE $5,000 PER WEBINAR By sponsoring a webinar, your company helps NARFE provide information on key topics to

NARFE webinars offer attendees the ease of participation from their home or office during the live presentation or while viewing

Sponsor Benefits: Exclusive opportunity, limited to one company per webinar Email sent out on sponsor s behalf to all attendees (more than

14 WEBINAR SERIES SPONSORSIP PRICE $5,000 PER WEBINAR By sponsoring a webinar, your company helps NARFE provide information on key topics to members and prospects throughout the year. NARFE webinars offer attendees the ease of participation from their home or office during the live presentation or while viewing presentations at their convenience. Sponsor Benefits: Exclusive opportunity, limited to one company per webinar sent out on sponsor s behalf to all attendees (more than 1,000 on average) Acknowledgment from speaker at beginning and end of webinar Dedicated slide at end of webinar with information about sponsor and link to website Logo recognition on: o Marketing s to 50,000 prospects o Online advertising of webinar to over 1 million people o Registration page o Presentation slides 2018 NARFE SPONSORSIP PROSPECTUS 12

NARFE REGIONAL AND LOCAL OPPORTUNITIES NARFE offers sponsors access to NARFE leaders at the regional and local level conferences where attendees gather in a more intimate environment.

15 NARFE REGIONAL AND LOCAL OPPORTUNITIES NARFE offers sponsors access to NARFE leaders at the regional and local level conferences where attendees gather in a more intimate environment. There, you can truly deliver your message to an engaged group of influencers who are there to take what they find back to their members. Participating in these events also offers sponsors the chance to target specific geographic regions. NARFE Regional and Federation Conventions are the place to be. Each of the 40+ events offer companies the opportunity to purchase an exhibit booth, feature an ad in the event program and most offer other sponsorship opportunities. For a full list of events and opportunities, and to put together a customized package, please contact NARFE. EXIBIT AND ADVERTISING PACKAGE - $15,000 Includes a full page ad and exhibit booth at all Federation Conferences ADVERTISING PACKAGE - $7,500 Includes a full page ad in all Regional and Federation Conference programs NARFE SPONSORSIP PROSPECTUS

ADVERTISING NARFE MAGAZINE ADVERTISING narfe magazine is a highly coveted member benefit. With a nationwide circulation of more than 217,000, this publication is read cover to cover.

16 ADVERTISING NARFE MAGAZINE ADVERTISING narfe magazine is a highly coveted member benefit. With a nationwide circulation of more than 217,000, this publication is read cover to cover. Advertisers sign up month after month because of the business they receive from their exposure. Don t forget to include this important piece in your package! ADVERTISING RATES READERSIP Four Color Full Page 1/2 page Effective January 1, 2018 Circulation 217,039 1x $4,839 2,954 3x $4,598 2,807 6x $4,356 2,655 12x $4,111 2,507 Circulation 217,039 Approximately 52 percent male, 48 percent female 90 percent own their primary residence Black & White Full Page $4,384 $4,166 $3,947 $3,726 1/2 Page 2,631 2,498 2,366 2,235 WEBSITE ADVERTISING With more than 300,000 page views a month, the NARFE website is an excellent place to gain additional exposure. This opportunity allows you to place a clickable ad in a key location. Pricing ranges from $3,000 to $5,000 per month depending on location. Contact NARFE for more information NARFE SPONSORSIP PROSPECTUS 14

2019 Sponsorship Prospectus. About the Appraisal Institute

2019 Sponsorship Prospectus. About the Appraisal Institute About the Appraisal Institute The Appraisal Institute is a global professional association of real estate appraisers, with more than 18,000 professionals in nearly 50 countries throughout the world. Its