Children in Household (Age 17 or under) 49% Language Preference Among Hispanics. Spanish Primary 59% Bilingual 29% English Primary 12%
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1 2017 DIGITAL SOLUTIONS
2 Demographic Audience Profile Male Female Average Age 49% 51% 46 years Children in Household (Age 17 or under) 49% Average Household Income $90,312 Language Preference Among Hispanics Spanish Primary 59% Bilingual 29% English Primary 12% Source: impremedia IMPOWER! total U.S. audience, comscore Media Metrix, December 2016 (3 MO. AVG.) Users 2,415,251 Sessions 4,494,767 New users 2,054,032 Pageviews 6,791,916 Mobile Traffic Only 3,530,937 79% Desktop Traffic 748,042 16% Tablet Traffic 215,789 5% Total traffic 4,494,768 Fans: 639,000 Gender: Women 53% Men 47% Followers 37,900
3 NEWSLETTERS Newsletter Double Opt-In Subscribers Reach a captive and engaged audience through our double opt-in newsletter subscribers 200K with Noticias Del Dia and Horoscopes newsletter Banner Sizes Available: 300 x 250 & 600x150 Cost: $600* *Cost is dependant on # of impressions/newsletters cpm s are $3 - $5 NEWSLETTER # OF AVG AVG AVG CLICK TO PRODUCT Frequency SUBSCRIBERSOPEN RATE CTR OPEN RATE Noticias del Dia Daily % 6.40% 44.90% Empleos Daily % 3.30% 40.40% Horoscopos Daily % 5.20% 19.70% Entretenimiento Daily % 9.60% 37.00% Politica Daily % 2.80% 17.00% Loteria Daily % 14.20% 42.30% Noticias de New York Daily % 11.40% 36.40% Resumen Semanal Saturdays % 4.10% 34.30% Ultima Hora When breaking news happens % 3.30% 21.60%
4 Newsletter Double Opt-In Subscribers Reach a captive and engaged audience through our double opt-in newsletter subscribers 200K with Noticias Del Dia and Horoscopes newsletter Banner Sizes Available: 300 x 250 or 600x x 250 Ad Sample
5 Reach a targeted digitally active audience live within a platform they ve become comfortable with. Over 600,000 active followers of our brands. Tell your story with a FBL segment minutes in length. Program Includes: 300x250 co-branded banner included in 200K newsletter (Noticias del Dia and Horoscopes) 125K impressions co-branded digital banners (2) ½ page co-branded promo ads Cost: $3,000* *Pricing Example **Minimum investment $ *10 days prior set up
6 Facebook Sweepstake Two week Facebook sweepstake promotion where the audience will have a chance to win prizes (provided by client). Promotion Includes: An application in El Diario Facebook page with an entry form for the raffle. Raffle rules and regulations Extended Facebook promotion targeting audience outside El Diario s Facebook page 100,000 promotional desktop banners 75,000 promotional mobile banners (8) ¼ page color promotional ads Investment : $3,500
7 Facebook Ads Facebook Ad Campaigns can be targeted by: City, gender and age EXAMPLE OF FACEBOOK AD
8 FULL PAGE INTERSTITIAL An overlay ad that runs across any area of a website(s). This position serves across the full page covering page content. The ad will appear for 10 seconds before directing the user to the page content. Ad size: 1024x700 (full page interstitial) RM Interstitial 1024x700 full page or 600x600 half page. Can Include Video, Audio (User Initiated), Stop / Play / Pause Buttons. Appears for 10 Seconds. EXPANDABLE AD POSITION An expandable ad position can run across any area of a website(s). The ad will expand upon mouse over and retract when the user scrolls off the ad (or when the user clicks on the close button). Ad sizes can include: 300x250 & 300x100. IMPOWER! RM Expandable 300x250, RM Interstitial, 1024x700 full page or 600x600 half page, Can Include Video, Audio (User Initiated). Stop / Play / Pause Buttons. HALF PAGE INTERSTITIAL An overlay ad that runs across any area of a website(s). This position serves on top of a portion of the page covering page content. The ad will appear for 10 seconds before directing the user to the page content. Ad size: 600x600 (half page interstitial). RM Interstitial 600x600 half page. Can Include Video, Audio (User Initiated). Stop / Play / Pause Buttons. Appears for 10 Seconds. WALLPAPER AD POSITION Wallpaper ad positions running on the left and right sides of the page, capturing 100% Share of Voice (SOV). The Wallpaper position can run on specific website category(ies) including the homepage. There will only be one advertiser seen in these ad positions for a period of time. Ad size: Two positions 160x760 for left and right side. PUSHDOWN POSITION An ad that pushes the page content down / running across any area of a website(s). The ad will automatically open upon page load and retract when the user scrolls off the ad (or when the user clicks on the close button). The ad will auto-expand 2x per user per 24 hours. Ad size: 960x40 expanding to 960x250. IMPOWER! RM Pushdown 960x40 to 960x250. Can Include Video, Audio (User Initiated), Stop / Play / Pause Buttons, auto expanding.
9 STANDARD BANNER POSITION An ad position that runs across IMPOWER! websites. These ads will rotate among other advertisements across all website categories. IMPOWER!, Ad Sizes: 960x40, 728x90, 300x250, 300x100, 300x600. ABOVE THE FOLD POSITION One or more ad positions that run above the fold on one area of a website(s), rotating with other advertisements or serving in a fixed position. IMPOWER!, Ad Sizes: 960x40 (impremedia), 728x90, 300x250, 300x100, 300x600, RM Expandable 300x250, RM Pushdown, 960x40 to 960x250, RM In-Banner Video, RM Interstitial: 1024x700 full page or 600x600 half page. ROADBLOCK Two or more ad positions that run on one area of a website(s), serving at the highest priority capturing 100% Share of Voice (SOV) (can run on any category). There will only be one advertiser seen in these ad positions for a period of time. IMPOWER!, Ad Sizes: 960x40, 728x90, 300x250, 300x100, 300x600. HOMEPAGE TAKEOVER Two or more ad units that capture 100% Share of Voice (SOV) on a website homepage. There will only be one advertiser seen in these ad positions for a period of time. IMPOWER!, Ad Sizes: 960x40, 728x90, 300x250, 300x100, 300x600.
10 IN-BANNER VIDEO POSITION A video ad position can run across any area of website(s). This will include seconds of video within a 300x250 ad size. The in-banner video will include user-initiated sound along with stop/pause/ play buttons. IMPOWER!, Ad Sizes: 300x250, RM In-Banner Video. It can Include: Video, Audio (User Initiated), Stop / Play / Pause Buttons. CONTENT TARGETING One or more ad positions content targeted to a specific section or category on any website(s). IMPOWER!, Ad Sizes: 960x40, RM Expandable 300x250 or 300x100, RM Pushdown 960x40 to 960x250, RM Interstitial 1024x700 full page or 600x600 half page. MOBILE PLACEMENTS Mobile Placements can be included on all IMPOWER! Mobile Sites & Responsive Sites (Vista & QuieroMasFutbol), mobile apps. IMPOWER!, Ad Sizes: 320x50 & 300x250, Mobile/Tablet. PRE-ROLL VIDEO ADS Pre-Roll Video ads will appear for around seconds before video content across IMPOWER! Video Players. IMPOWER! BEHAVIORAL TARGETING Behavioral Targeting enables the advertiser to serve relevant ads to a specific segment of online users. IMPOWER!, Ad Sizes: 728x90, 300x250. E-BLASTS E-Blasts can include customized content provided by the advertiser or created by impremedia for an additional cost. E-blasts can be geo-targeted and can include behavioral targeting.
SERVING THE COMMUNITY OVER 100 YEARS. The leading source for news and community coverage for Hispanics in the New York Tri-State Area..
30 SERVING THE COMMUNITY OVER 100 YEARS The leading source for news and community coverage for Hispanics in the New York Tri-State Area.. GET READY TO REACH OUR 1.6 MILLION (AND GROWING) MONTHLY AUDIENCE!
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