#truthaboutadvertising
|
|
- Merry Daniels
- 6 years ago
- Views:
Transcription
1 #truthaboutadvertising
2 The research 1000 online survey with the U.S. consumers 478 online survey with U.S.industry employees 11 interviews with industry representatives Man on the street interviews on Madison Avenue
3 Chapters Sad Man In The Mirror America On Advertising Pride And Persecution
4
5 How the world sees us
6 We asked the industry... which image best depicts where you work?
7 Where we think we work
8 And...where do yourfriends friends think you work? And...where do your think you work?
9 How we think our friends see us
10 How we see ourselves
11 Perhaps most worryingly, we think the best is behind us 70% of the industry believes that the best of advertising is behind us 9% 27% 7% 16% 7% 4% 6% 24% 1950 s 1960 s 1970 s 1980 s 1990 s 2000s Now Yet to come
12 No wonder we think we have a talent issue 57% of industry folk believe we have a problem attracting and keeping talent We need to learn from other industries that are on the forefront of embracing diversity, employee incentives, engagement, training, career development Industry Survey
13 America On Advertising
14 We asked the man on the street... What three words would you use to describe someone working in advertising?
15 Advertising is seen as an integral part of culture 84% of consumers see advertising as a part of everyday life 82% see themselves as a consumer 57% of consumers say advertising gives them something to talk about
16 People understand advertising is more than TV 100% 80% 60% 78% 70% 69% 61% 58% 50% 49% 44% 40% 20% 0% A store window display A product featured in a movie Brand sponsorship of a sports event/ concert A celebrity recommending a product on Twitter A Billboard 100 song written for an ad A branded board on Pinterest A Facebook sponsored story A flash mob organized by a brand Which of the below would you consider an ad? (Consumer Data)
17 They know it makes their lives better 80% 60% 87% 83% 77% 75% 75% 65% 40% 20% 10% 0% Helps me keep informed about the latest offers Helps me know what the latest trends are Entertains me and makes me laugh Helps me to make better decisions about product and services Pays for stuff I get for free (music, , Facebook, etc.) Saves me money To what extent do you agree that advertising provides you with the following benefits? (Consumer Data)
18 The good news: they don t hate us 71% of consumers feel positive about advertising as a profession 67% of consumers feel positive about the advertising they see around them And 4/10 consumers love advertising
19 Before We Get Carried Away
20 In the context of other professions we don t fare so well Entrepreneur Photographer Doctor Web/ software developer Management Consultant Journalist Attorney Advertising Executive In your fantasy world, rank the below professions in order of those you d most and least like to do. Consumer Data Banker Accountant Sales Person Politician
21 We asked people...who is most likely to work in advertising?
22 The industry thought
23 Even though people think we are creative... They also think we re overly corporate
24 Would you choose an Ad Exec to... Equal last with politician 1% 4% 1% trust with deepest secret go into business with Highest Rated help solve a problem 7% 8% 2% have sex with give a makeover have a debate with
25 The real issue we face as a profession... In many ways we don t even register
26 Pride & Persecution
27 Insularity is our Achilles heel
28 The talent war is being fought elsewhere 79% of industry employees think that we re good at selling our Client s business but not our own I think the industry is too self-focused right now. We have the brains and the money to do great things, but we spend more time trying to win awards Industry Survey
29 We re all a little bit guilty of this 43% say their parents don t understand what they do A core theme in industry responses is a call for honesty and transparency
30 Why are we talking about unicorns when we create jobs? Advertising fuels 15% of the U.S. job market Source: IHS Global Insight
31 And if we ask consumers does advertising make the world better or worse?
32 72% of consumers say better
33 And if we pull the right levers we can turbo charge advocacy 87% of consumers believe that if people understood the real value advertising brings to the economy it would change people s perceptions for the better
34 No pressure but... 69% believe we have the power to change the world
35 Brand ideas that move people can move culture 87% of consumers think brands should stand up for what they believe in 73% prefer brands that have a strong identity and clear role in the world 68% agree the brands they buy say something about them
36 We need to get over our persecution complex
37 And take pride in what we do
38 1. There s a disconnection between how the world see us and how we see ourselves 2. In the context of other professions, we don t register 3. The talent war is being fought elsewhere 4. We re an insular industry and we hide behind a veil of impenetrable language 5. When we get it right we can change the world
39 The Brief Problem: We re too insular: this has a knock on effect on how we view ourselves, how others view us and our ability to attract new talent Target Audience: We currently operate in a B2B model (i.e. trying to attract Clients and impress each other), we need to incorporate a B2C model in order to attract new talent What do we want people to think: Advertising is the number one place to be creative, creating 15% of the nations jobs Tone: Honest, inclusive and proud
40 The Competition Mandatories: Must be an idea that can live in any channel All submissions must be in a 5 minute video format Timings: All entries must be submitted by May 15th 2013 Winner will be announced at Cannes
41 truthcentral.mccann.com
Social Media Is More Than a Popularity Contest
Capturing Attention, Building Relationships, and Making Sales in a Digital World Social media doesn t sell cars is still a common perception in the automotive industry. The truth? It doesn t, directly
More informationPromote Your Business With LinkedIn
Promote Your Business With LinkedIn Greater Aiken SCORE Workshop North Augusta, SC - July 19, 2017 Presented by: Kelley O. Kohr, JD WSI Digital Marketing 1 2 AGENDA LinkedIn Means Business! Get Started
More informationGrade 7 ELA Advertising Classroom Activity
This classroom activity introduces students to the context of the performance task. This ensures that students are not disadvantaged in completing the skills the task intends to assess. Contextual elements
More informationBackground + Bio. Brand + Mission
Intro Background + Bio Name: Email: Brand/company name: Position within company: What type of brand, company, or organization is this? Why did you start this brand (or why do you work with this company)?
More informationYOUTH ODYSSEY. Page 1
2014 YOUTH ODYSSEY Page 1 2014 Youth Odyssey is a study that focuses on youths aged 15 21, a group that represents 6.1 million people in Great Britain (source: GB TGI). This is a time of change in the
More informationBranding. KDLH Promotion 1. Branding. Wow, you are pretty big. Building Your Image into the Community. Building Your Image into the Community
Building Your Image into the Community Wow, you are pretty big. 8/1/2013 1 Building Your Image into the Community Branding 8/1/2013 2 Building Your Image into the Community Branding Webster - the promoting
More informationMatt Kelly Young Achiever Award Winner. Sponsorship Proposal Page 2
"Upon hearing about the Queensland Young Achiever Awards and being encouraged to submit my details, I'll be honest and say I was a little apprehensive. With so many impressive awards organisations and
More information8 Ways To Build Your Brand Using Social Media
TIP SHEET 8 Ways To Build Your Brand Using Social Media TABLE OF CONTENTS: 03 04 04 05 05 06 06 07 07 08 Intro Tip 1 - Determine Goals for Your Social Media Engagement Tip 2 - Determine Your Online Brand
More informationC O R P O R A T E Scottsdale Culinary Festival
C O R P O R A T E SPONSORSHIP 2017 Scottsdale Culinary Festival MAKE AN IMPACT AND HAVE FUN DOING IT! EVERYONE WINS Sponsoring the Scottsdale Culinary Festival provides you the unique opportunity to connect
More informationThe Unique Value of Your Firm. Presented By Wendy Nemitz Ingenuity Marketing Group, LLC Ingenuity Marketing Group, LLC. AIA Best Practices
The Unique Value of Your Firm Presented By Wendy Nemitz Ingenuity Marketing Group, LLC AIA Best Practices SMPS is a Registered Provider with the American Institute of Architects Continuing Education Systems.
More informationA Guide to Social Media Team
A Guide to Social Media Team Advocacy Why should your employees support your business via social media? Increases Brand Exposure Extends Awareness in Marketplace Generates Business Opportunities Cultivates
More informationMEDIA LITERACY STUDENT GUIDE. Copyright 2014 USA WEEKEND Magazine. All rights reserved. USA WEEKEND is a Gannett Co., Inc. property.
MEDIA STUDENT GUIDE Copyright 2014 USA WEEKEND Magazine. All rights reserved. USA WEEKEND is a Gannett Co., Inc. property. Information is everywhere. We take it in whether we want to or not. Some of the
More informationGrow your business with: Web Courses Bangkok. Design Agency and School.
Grow your business with: Web Courses Bangkok Design Agency and School www.webcoursesbangkok.com When it comes to Social Media People Buy from People They Like Carl Heaton Web and Digital Marketing Consultant.
More informationTHE BRIEF THIS COMPETITION IS RUN IN SUPPORT OF OXFAM S MAKE TRADE FAIR CAMPAIGN SUPPORTERS
THE BRIEF THIS COMPETITION IS RUN IN SUPPORT OF OXFAM S MAKE TRADE FAIR CAMPAIGN SUPPORTERS 1 CONTENTS THE BRIEF TERMS & CONDITIONS COMPETITION INFORMATION 3 6 7 2 THE BRIEF We re looking for a big, brilliant
More informationESSENTIALS OF ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT Chapter 8: Building a Powerful Bootstrap Marketing Plan
Copyright 2016 Pearson Education Inc 1 8-2 Section 3: Launching the Business 8 Building a Powerful Bootstrap Marketing Plan 8-2 Describe the principles of building a bootstrap marketing plan, and explain
More informationA-level Media Studies Advanced Subsidiary Examination MEST2. Production Briefs MEST2. Unit 2 June To release to students on or after 1 June 2017
Unit 2 June 2018 A-level Media Studies Advanced Subsidiary Examination Unit 2 Creating Media s To release to students on or after 1 June 2017 All teacher-assessed marks to be returned to AQA by 15 May
More informationA RECRUITER S GUIDE TO
EASE THE HIRING AND A RECRUITER S GUIDE TO INTERVIEW PROCESS WITH TECHNOLOGY RECRUITING S PAST & PRESENT The framework of the job interview still remains the same. In the past, the interview was the first
More informationSocial Media Guidelines
Social Media Guidelines Protect proprietary business information Be thoughtful about helping our customers Remember, you are always visible on Social Media Acknowledge you are a Progressive employee Be
More informationSticky Sites. objectives. Essential Question: How do websites attract visitors and keep them there? Learning Overview and Objectives
Estimated time: 45 minutes Essential Question: How do websites attract visitors and keep them there? Learning Overview and Objectives Overview: Students learn about some of the features that attract and
More informationGet started and get better Erwin Taets VIVES Leisure Management Research & Expertise Center
Social Media 2.0 Get started and get better Erwin Taets VIVES Leisure Management Research & Expertise Center VIVES previously known as KATHO new name: VIVES since September 2013 VIVES = you will live in
More informationMillennials are crowdsourcingyouhow companies and brands have the chance to do
millennial pulse 2017 SPECIAL REPORT Millennials are crowdsourcingyouhow companies and brands have the chance to do what Millennials think they can t do themselves Be the crowd. Millennials are counting
More informationHow to earn MORE working LESS and better help your clients to achieve their desired results.
How to earn MORE working LESS and better help your clients to achieve their desired results. INTRODUCTION Hi and thanks for deciding to read this report. I will keep it to the point and genuinely believe
More informationHelp! Who are my influencers?
Traackr Help! Who are my influencers? A marketer s toolkit for understanding influence in the customer journey How do I find the right influencers to create positive impact for my business? Hello Marketer!
More informationSocial Media 101: Your Club in the Digital Age. Jon Hethcox Kiwanis Club of Columbia Region 9 Trustee District PR Chair
Social Media 101: Your Club in the Digital Age Jon Hethcox Kiwanis Club of Columbia Region 9 Trustee District PR Chair Contact Your Presenter: Jon Hethcox Jon Hethcox @jonhethcox Old timey social media
More informationSOCIAL MEDIA PLATFORMS. Best ones too use for Acumen animation studios
SOCIAL MEDIA PLATFORMS Best ones too use for Acumen animation studios SOCIAL MEDIA REVIEWS The site that I am getting the reviews from also contain the overall best of all the social Medias that it has
More informationTop Social Media Policy Tips
Top Social Media Policy Tips 1. Have a strategy before you have a policy. 2. Good policies are built around trust, safety, and security. Use your social media policy to make those in your organization
More informationSticky Sites LESSON PLAN. Essential Question How do websites attract visitors and keep them there?
LESSON PLAN Sticky Sites Essential Question How do websites attract visitors and keep them there? Lesson Overview Students learn about some of the features that attract and retain visitors to websites.
More information7 Easy Ways To Monetize Your Content
7 Easy Ways To Monetize Your Content 1 You work hard on your website. Your content, whether you write blog posts, create videos, make podcasts, etc., has value. People love it. But yet, you re pretty bummed
More information5 Steps to Align Your Message Across Consumer Touchpoints. Delivering the right message, on the right screen, to the right people.
5 Steps to Align Your Message Across Consumer Touchpoints Delivering the right message, on the right screen, to the right people. Step 1 Know Your Brand s Value Proposition Between consumers limited attention
More informationUsing Effective Promotions
Chapter 16 Using Effective s McGraw-Hill/Irwin Copyright 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter Sixteen NAME that COMPANY This beverage company has 8.5 million Facebook fans.
More informationFACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING
FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING 01 01 CONTENTS INTRODUCTION 2 WHAT IS A FACEBOOK PAGE? 3 WHY DO EMPLOYERS USE FACEBOOK? 4 FACEBOOK STRATEGY 5 GETTING STARTED 6 THE BASICS 8
More informationLIKES ARE GREAT, LEADS ARE BETTER
LIKES ARE GREAT, LEADS ARE BETTER How to Grow Your Business Using Social Media Copyright 2016 Act-On Software Social Media is a Beautiful Thing It allows you to do three important activities: connect with
More informationNewswire Influencer Marketing Guidebook
Newswire Influencer Marketing Guidebook Introduction Table of Contents Marketing Guidebook 1.1 Defining Influencer Marketing 1.2 Finding Your Definition of an Influencer 1.3 Brand Challenges Advertisers
More informationTechnical Assistance Center Webinar. Building a Social Media Presence
Technical Assistance Center Webinar Building a Social Media Presence Congratulations! You now own your own network & newspaper Five Things We Can Do Be Strategic: Don t lose sight of priorities Become
More informationFacebook Friendly Marketing
WELCOME! Welcome to this step-by-step cheat sheet on how to start using paid marketing on Facebook to start getting leads for your business NOW! Following the steps covered in this PDF will get your business
More informationSecure Thousands in Sponsorship for Your Sports Club
Secure Thousands in Sponsorship for Your Sports Club Find MORE sponsors, win BIGGER deals and secure sponsors over MULTIPLE years Name: Date: Castle Sport Business Strategies for Sports Organisations MODULE
More information> communicating brand value <
> communicating brand value < Build your community one story at a time Organizations around the world are building successful customer relationships by telling great stories stories that educate, entertain
More informationSocial Media Marketing For Small Business May, 2016
Social Media Marketing For Small Business May, 2016 The power of social networking is in building relationships. Think of the ways you build relationships in real life and then how to replicate or enhance
More informationREAL SOCIAL MEDIA MARKETING
REAL SOCIAL MEDIA MARKETING When the HYPE Isn t Working So, your company has been on Facebook, Twitter, YouTube and LinkedIn for a while and you haven t seen many results other than a number of people
More informationCRITERIA FOR AWARD CATEGORIES
The annual Mumbrella BEFEST Awards, presented by Mumbrella since 2012, is the only awards program dedicated to recognising the best branded entertainment work being created across Australia and New Zealand.
More informationThe Candidate Experience Playbook
The Candidate Experience Playbook Thought Leadership an ebook by A Positive Employment Brand: The Candidate Experience The War for Talent is going to have winners and losers, and we all want to hire a
More informationThe Candidate Experience Playbook
The Candidate Experience Playbook Thought Leadership an ebook by A Positive Employment Brand: The Candidate Experience The War for Talent is going to have winners and losers, and we all want to hire a
More informationManagers Think It's All About the Money (Employees Disagree)
Managers Think It's All About the Money (Employees Disagree) When employees and their managers are asked about what they value at work, the answers are surprisingly different, says consultant Andrew Botwin,
More informationWe Gear Your Business Toward Success. Design Printing Marketing Consulting
We Gear Your Business Toward Success Design Printing Marketing Consulting Hello and thank you for taking the time to see what MCS Multimedia is all about. MCS Multimedia is the legacy family company of
More informationBUSINESS LAUNCH CHECKLIST
BUSINESS LAUNCH CHECKLIST Congratulations! You ve started your new business and now it s time to tell your friends and family about your new adventure. To have the highest rate of success, we encourage
More informationEXPERIENCES ARE UNFORGETTABLE.
Micro-Moments Are Nice. EXPERIENCES ARE UNFORGETTABLE. Millennials Brands Who Bring Them Experiences, Not Things MARCH 2016 Micro-Moments Are Nice. Experiences Are Unforgettable. We are an always-on society,
More informationAmbassador Training Jonathan Robb. Presentation Name Presenter s Name
Ambassador Training Jonathan Robb Presentation Name Presenter s Name Goals for Today What is stakeholder relations Why does it matter (and what is in it for you) How to do it Who are our Stakeholders Donors
More informationOverview: ADVERTISING ON FACEBOOK
Overview: ADVERTISING ON FACEBOOK Are you active on Facebook? If not, you could be missing out on building connections with your current clients and finding new relationships. First Heartland is happy
More informationA socialfresh Academy ebook CONTENT TIPS. SocialFreshAcademy.com
A socialfresh Academy ebook 64 CONTENT TIPS GENERAL TIPS 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Use every status update category: Text, links, images and video. Variety increases reach and user engagement.
More informationPR Measurement Predictions & Best Practices for 2016
PR Measurement Predictions & Best Practices for 2016 GWU PR Research Course January 19, 2016 Katie Delahaye Paine CEO Paine Publishing www.painepublishing.com @queenofmetrics measurementqueen@gmail.com
More informationDEMOGRAPHICS AUDIENCE HEADSPACES
DEMOGRAPHICS AUDIENCE HEADSPACES MARCH 2015 INTRODUCTION Through the use of the FutureFact research survey, Primedia Broadcasting is able to give clients a rich psychographic picture of the headspaces,
More informationREAL ESTATE INDUSTRY SOCIAL MEDIA MARKETING REPORT 2015
REAL ESTATE INDUSTRY SOCIAL MEDIA MARKETING REPORT 2015 85% OF RESPONDENTS USE SOCIAL MEDIA TO MARKET THEIR BUSINESSES CONTENTS 1. Introduction 2. Social media use and its importance 3. Time and space
More informationCase Report ISSUES RAISED Sex/sexuality/nudity S/S/N - general DESCRIPTION OF THE ADVERTISEMENT
Case Report 1 Case Number 0136/18 2 Advertiser JC Spares 3 Product Automotive 4 Type of Advertisement / media Radio 5 Date of Determination 11/04/2018 6 DETERMINATION Dismissed ISSUES RAISED 2.4 - Sex/sexuality/nudity
More informationMCF. mcf.org.uk /vote. mcf.org.uk/vote. awards. MCF Community Awards Tercentenary Fund Promote the Vote!
MCF Community Awards Tercentenary Fund Promote the Vote! Top tips for encouraging members of your Province and local community to vote TV MCF awards mcf.org.uk /vote mcf.org.uk/vote Welcome to your guide
More informationInc 5000 Agency 2016, 2015 and Marketing Growth Hacks to Help Plastic Surgeons GROW THEIR PRACTICE
Inc 5000 Agency 2016, 2015 and 2014 5 Marketing Growth Hacks to Help Plastic Surgeons GROW THEIR PRACTICE 1 As important as it is to pursue traditional marketing channels to grow your practice, it s equally
More informationWHY EMPLOYEE ENGAGEMENT MATTERS. Kathy Bowersox
WHY EMPLOYEE ENGAGEMENT MATTERS By Kathy Bowersox Are your employees engaged? Do you know if they are? Do you care? How relevant is employee engagement in terms of business success? In a word, VERY! If
More informationMARKETING PUBLIC RELATIONS PLAN. NBC Hayley Stevenson
MARKETING PUBLIC RELATIONS PLAN NBC Hayley Stevenson INTRODUCTION NBC is one of the world s leading media and entertainment companies in the development, production, and marketing of entertainment, news,
More informationPure Romance Empower, Educate, Entertain
Just Do It! New Consultant Training Guide Step 1: Welcome to the Family! 35 40 mins Foreplay: Welcome Email Team Handbook Top 50 List Party Booking Scripts 1. What are her concerns? Give ways to overcome
More informationCareer Activities. The Gallup Organization
Career Activities Quick activities to help students communicate their strengths in interviews, resumes, and conversations. The Gallup Organization Activity #1: Meaningful Roles Goal: To help students think
More informationBest Practices for More Effective E-Newsletter Advertising:
Best Practices for More Effective E-Newsletter Advertising: Practical tips for maximizing this marketing channel Contents 2 Executive Summary...3 Why E-Newsletter Advertising...4 E-Newsletter Trends in
More informationthe company behind the brand: in reputation we trust
the company behind the brand: in reputation we trust At the close of 2011, Weber Shandwick and KRC Research conducted The Company behind the Brand: In Reputation We Trust, a survey that investigated the
More informationWhy Do So Many Online Businesses Fail?
Why Do So Many Online Businesses Fail? Why do online businesses fail? This question isn t easy to answer. More often than not, there are multiple factors that prevent online businesses from turning a profit,
More informationThe Leadership Secret of Gregory Goose
Review: Video and Training Program By Mike Streeter Executive Director Workforce Diversity Network At the Workforce Diversity Network, we are always looking for articles, books, and training programs that
More informationMEETINGS (EDUCATION) TITLE SECTION PAGE BOOK MEETINGS 6.1 CONFIRM MEETING MEETING PREPARATION 6.3 ATTEND MEETING 6.4 MEETING QUESTIONNAIRE 2-3
MEETINGS (EDUCATION) TITLE SECTION PAGE BOOK MEETINGS CONFIRM MEETING MEETING PREPARATION ATTEND MEETING MEETING QUESTIONNAIRE PRESENTATION FORMAT FREE DEMONSTRATION CLOSE SALE / MEETING OVERCOMING OBJECTIONS
More informationSocial Media and Self-Advocacy KIT MEAD AUTISTIC SELF ADVOCACY NETWORK (ASAN)
Social Media and Self-Advocacy KIT MEAD AUTISTIC SELF ADVOCACY NETWORK (ASAN) The Presenter! -I m Kit Mead, ASAN s Technical Assistance Coordinator! -I run ASAN s chapters and PADSA. -I give help to our
More informationModel for Financial Success
Model for Financial Success Discover: Preparing Your Approach Welcome to the Model for Financial Success, Preparing Your Approach. 1 Objectives 2 Conducting a Powerful Discovery Meeting The first meeting,
More informationLindsay Achary, Abbey Beshea, John Mudge, Paige Roberts, Julie Thomas
Lindsay Achary, Abbey Beshea, John Mudge, Paige Roberts, Julie Thomas Marketing Objective Increase revenue 5% during the fiscal year of 2016 (Jan. 1- Dec. 31). Advertising Objective Increase awareness
More informationSuccessful B2B Social Media 101
Take your business to the next level Successful B2B Social Media 101 Brought to you by www.dwsassociates.com 651-315-7588 Successful B2B Social Media 101 Brought to you by: About the DWS Associates Founded
More information5 Ways to Future-Proof Your Music Store
5 Ways to Future-Proof Your Music Store No one can predict the future. No one can predict consumer habits. However, by understanding where today s consumer mindset is along with current technologies, and
More informationCreating your personal brand
Creating your personal brand Why is a Personal Brand Important Technology The scope of communication has changed, no longer purely person-toperson based Project Based Approach Exposure to more people,
More informationHow to Make Your Messages Stand Out on Snapchat, Instagram, Twitter and Facebook
How to Make Your Messages Stand Out on Snapchat, Instagram, Twitter and Facebook How to Think About Facebook, Instagram, Twitter and Snapchat in the Post-Organic Era Organic reach is down to 1 to 3 percent
More informationCRAFTING MEDIA KIT 2014
CRAFTING MEDIA KIT 2014 WE ARE PART OF INTERNET BRANDS OWNER AND OPERATOR OF 300+ LEADING SITES WITHIN KEY VERTICALS ON THE INTERNET AUTOMOTIVE CARSDIRECT.COM AUTOS.COM & 130+ WEBSITES CAREERS MODELMAYHEM.COM
More informationPEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817)
PEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817) Contents 1 1 2 2 INTRODUCTION Promote the public image of Rotary What is the People of Action campaign? Campaign materials overview 3 4 5 7 GET STARTED Tell
More informationLEGAL NOTICE: We value integrity SO much, and we want to make clear what are expectations and guidelines are.
Created by Beth A. Grant LEGAL NOTICE: We value integrity SO much, and we want to make clear what are expectations and guidelines are. You may share this kit, in its entirety, with others for information
More informationNCSSFL Interculturality Can-Do Statements
NCSSFL Interculturality Can-Do Statements The need for language competence in a global society touches every sector of life. From career preparation in an international workforce to citizen diplomacy and
More informationWHAT EVERY MARKETER NEEDS TO KNOW ABOUT AUDIO BRANDING
WHAT EVERY MARKETER NEEDS TO KNOW ABOUT AUDIO BRANDING Everything you need to know to start using sound more effectively in your business immediately. Learn how to engage your audience, minimize advertising
More informationA Dangerous Food Disconnect
A Dangerous Food Disconnect When Consumers Hold You Responsible But Don t Trust You FOODINTEGRITY.ORG Critical Insights from The Center for Food Integrity For a decade now The Center for Food Integrity
More informationMeet Gen C. The YouTube generation... in their own words. 1 May 2013
Meet Gen C The YouTube generation... in their own words PUBLISHED 1 May 2013 Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered
More informationDOUBLE YOUR INSTAGRAM FOLLOWING
What s your business dream? What if you could get in front of over 600 million people, for free, while being creative and developing relationships with them that would make them want to become your customer
More informationAGENDA INTRODUCTION OBJECTIVES O VIEW Consumer Advertisers Industry
Fake News, Real Consequences: Impact on Consumers, Publishers and Advertisers PDRF 2017 Madrid AGENDA INTRODUCTION OBJECTIVES - 360 O VIEW Consumer Advertisers Industry WHERE DO WE GO FROM HERE? 1 WHAT
More informationUK BLOGGERS SURVEY 2017 UK BLOGGERS SURVEY SURVEY
1 UK BLOGGERS SURVEY SURVEY 201 2017 2 1. Overview Blogging is now a well-established media for consumers who turn to their favourite writers for news, advice, inspiration or information on a particular
More informationUSING FACEBOOK FOR RECRUITING
USING FACEBOOK FOR RECRUITING Stand OUT Stay TOP of mind Sell MORE 1/29 With over 1.44 billion monthly users, Facebook can t be ignored. For staffing and recruiting firms, Facebook offers unmatched opportunity
More informationWho s Here Today? B2B Social Media: Why?
Who s Here Today? Agenda B2B Social Media Going Beyond LinkedIn B2B: Why Use Social Media? Best Practices Facebook LinkedIn Twitter Analytics B2B Social Media: Why? B2B Social Media: Why? B2B Social Media:
More informationOptimising engagement with consumers Tini Sevak
Optimising engagement with consumers Tini Sevak Global Director of Data Applications E:tini.Sevak@yougov.com Twitter: @PhotosbyTeaknee March 14, 2018 It s not the strongest of species that survive nor
More informationHow To Increase Business Leads Using LinkedIn
How To Increase Business Leads Using LinkedIn Are you looking for an easy and effective way to bring more traffic to your company website and generate more leads for your business? ParasolLeads, a division
More informationMarketing 101. Erwin Taets Robert Arvidsson. Wednesday, 7 Oct. 2015
Marketing 101 Erwin Taets Robert Arvidsson Wednesday, 7 Oct. 2015 Hi! I m Erwin VIVES leisure management, Belgium marketing and social media research, training and consulting for leisure attractions @erwintaets
More informationWORKING WITH DIGITAL INFLUENCERS & CONTENT CREATORS
VISITDENMARK S GUIDELINES Photo: Claire Droppert @claireonline WORKING WITH DIGITAL INFLUENCERS & CONTENT CREATORS VisitDenmark s Guidelines Working with Digital Influencers & Content Creators 5 REASONS
More informationIf at first you don t succeed Tweet again.
Robyn Marano VP, Marketing Madison Marquette If at first you don t succeed Tweet again. Social Media is an integral part of a shopping center s overall marketing program, but it is important to note it
More informationPowerd by : YourWebsiteURL
Page 0 Powerd by : YourWebsiteURL Disclaimer: This work may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your
More informationMarketing & Communications Guidelines
Marketing & Communications Guidelines Policy date Policy owner New or review 21.1.16 Lisa Charles New Internal/customer facing Customer facing (regulators and other similar stakeholders) Version no 1 Approved
More informationCOMPLEX MEDIA: BRINGING SOCIAL STATS TO EVERY DEPARTMENT
COMPLEX MEDIA: BRINGING SOCIAL STATS TO EVERY DEPARTMENT TABLE OF CONTENTS Introduction The Social Media Team The Ad Sales Team The Content Team The Dev Team Social Strategy Tips INTRODUCTION There are
More informationCreative Brief Red Bull
Creative Brief Red Bull 1. What do we want this advertising to accomplish? It is important to keep the focus on the objectives. Red Bull is one of the most well- known and profitable energy drinks. As
More informationIntroduction to emanagement MGMT 230 WEEK 2: JANUARY 15. Concepts of basic ecommerce
Introduction to emanagement MGMT 230 WEEK 2: JANUARY 15 Concepts of basic ecommerce Today s Class Team Assignments Overview Basic ecommerce Overview Video Case Study Discussion Course Outline Update Timeline,
More information2014 Online Reputation Management
2014 Online Reputation Management Customer Satisfaction is Worthless. Customer Loyalty is Priceless. People don't care how much you know until they know how much you care John C. Maxwell [ONLINE REPUTATION
More informationSample Social Media Policy for Museums
This policy governs the publication of and commentary on social media by employees of [YOUR ORGANIZATION]. For the purposes of this policy, social media means any facility for online publication and commentary,
More informationEMPLOYEE APPRECIATION DAY 2017 GUIDE PHILADELPHIA MANAGERS
EMPLOYEE APPRECIATION DAY 2017 MANAGERS GUIDE PHILADELPHIA Aramark s fifth annual Global Employee Appreciation Day (EAD) will be held on April 27, 2017. 2017 EAD THEME Behind every experience Aramark creates
More informationUNIT 4 PUBLIC RELATIONS
MEANING OF PUBLIC RELATIONS UNIT 4 PUBLIC RELATIONS Public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics. DEFINITION
More informationprospecting for Clients, Consultants & Business Partners
prospecting for Clients, Consultants & Business Partners Neta Irwin Independent Consultant Executive National Vice President THERE ARE NO GUARANTEES REGARDING INCOME, AND THE SUCCESS OR FAILURE OF EACH
More informationHarnessing the Power of Social Media MARKETING
Harnessing the Power of Social Media MARKETING Assessing and understanding social media resources. -Laurie Morse-Dell, Center for Technology & Business Understanding Social Media Resources 1. Know what
More information