2017 MEDIA KIT NORTH SCOTTSDALE ROAD, SUITE 107 SCOTTSDALE, AZ SPARETAILER.COM CELEBRATING 10 YEARS OF EDITORIAL EXCELLENCE

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1 2017 MEDIA KIT NORTH SCOTTSDALE ROAD, SUITE 107 SCOTTSDALE, AZ SPARETAILER.COM CELEBRATING 10 YEARS OF EDITORIAL EXCELLENCE

2 ABOUT WE MAKE SURE YOUR MESSAGE IS SEEN BY THE BUSINESSES AND DECISION-MAKERS YOU RE TRYING TO REACH. SpaRetailer is the only trade publication that is dedicated 100 percent to the editorial needs of the hot tub industry. Launched in 2007, SpaRetailer has become the authoritative trade publication for the industry. With a strong editorial voice and direction, SpaRetailer disseminates essential information and tools for hot tub retailers. With consistent coverage of trends, products and indispensable sales, service and marketing skills retailers learn how to better their business. 11,709 PRIMARY AUDIENCE EXCLUSIVE HOT TUB RETAILERS, POOL BUILDERS, APPLIANCE STORES, GARDEN CENTERS, ETC. SELLING. 291 SECONDARY AUDIENCE MANUFACTURERS ASSOCIATIONS ADVERTISERS, MEDIA/PR 12,000 PRINTED COPIES PER ISSUE 2 MEDIA INQUIRIES: JOHN CLEMENS JCLEMENS@BIGFISHPUBLICATIONS.COM

3 EDITORIAL CELEBRATING 10 YEARS OF EDITORIAL EXCELLENCE. IN 2017 WE WILL REFLECT ON THE DECADE OF SPARETAILER'S INFLUENCE. SPECIAL EDITIONS ISSUE FEBRUARY/MARCH APRIL/MAY JUNE/JULY AUGUST/SEPTEMBER PRODUCT SHOWCASE OCTOBER SHOW SEASON DOUBLE ISSUE NOVEMBER - DECEMBER - JANUARY MATERIAL DUE 01/13/17 03/10/17 05/12/17 07/07/17 09/01/17 09/29/17 FEATURE STORIES SHOW ME THE NUMBERS We kick off 2017 with an issue dedicated to the spreadsheets, metrics and numbers that should determine how a hot tub business is run. OUR ONLINE LANDSCAPE What do hot tub retailers' internet strategies look like today? THE EXPANSION ISSUE An edition devoted to adding another location when is it time, choosing a site and how to make it happen. LOCAL IS LOVELY How to endear a hot tub business to its community and ensure devoted customers. PRODUCTS Companies and goods that further the outdoor living concept. RETAIL STARS A look back at 10 years of outstanding retailers honored in SpaRetailer. EDITORIAL FEATURE BUSINESS SERVICES TRADE SHOWS TOP PRODUCTS ACRYLIC & ROTOMOLD & AROMATHERAPY HOT TUB COVERS & BUSINESS SERVICES, DISTRIBUTORS & REPLACEMENT PARTS ALL CATEGORIES PRODUCT DEPARTMENTS BONUS DISTRIBUTION INTERNATIONAL POOL SPA PATIO EXPO VIP LOUNGE, AND THE POOL & SPA SHOW 3 MEDIA INQUIRIES: JOHN CLEMENS JCLEMENS@BIGFISHPUBLICATIONS.COM

4 RATES SPARETAILER PRINT RATES SHOW SEASON AD SIZE 1-ISSUE DOUBLE ISSUE ALL 6 ISSUES SPREAD 5,400 6,025 4,850 BACK COVER 3,800 4,000 3,500 COVER 2 3,500 3,600 3,250 COVER 3 3,400 3,450 3,150 FULL PAGE 3,200 3,350 3,000 ² ³ PAGE ISLAND 2,025 2,075 1,950 ½ PAGE VERTICAL 1,750 1,775 1,750 ½ PAGE HORIZONTAL 1,750 1,775 1,750 1 ³ PAGE VERTICAL 1,300 1,150 1,250 CUSTOM INSERTS 4-PAGE 5,850 5,850 5,850 2-PAGE 4,850 4,850 4,850 Cost of 12,000 inserts includes printing 8.5x11, four color, poly bagging and added postage. 420 HOT TUB RETAILERS... AND COUNTING HAVE BEEN INTERVIEWED IN SPARETAILER SINCE OUR FIRST ISSUE IN TRADE COMPANIES HAVE BEEN FEATURED OR WRITTEN ABOUT IN SPARETAILER 1 MAGAZINE DEDICATED 100 PERCENT TO THE NEEDS OF THE HOT TUB INDUSTRY 4 MEDIA INQUIRIES: JOHN CLEMENS JCLEMENS@BIGFISHPUBLICATIONS.COM

5 PRINT SPECS SPREAD PRINT AD SIZES WIDTH x HEIGHT LIVE MATTER 17.5 x MECHANICAL REQUIREMENTS PRINTING PROCESS: Web Offset BINDING METHOD: Perfect Bound TRIM SIZE: 9 x " FULL PAGE ² ³ PAGE ISLAND ½ PAGE VERT. ¼ PAGE VERT. ½ PAGE HORIZ. SPREAD FULL PAGE HALF PAGE ISLAND HALF PAGE HORIZONTAL TRIM SIZE 18 x AD (BLEED) SIZE x LIVE MATTER 8.5 x TRIM SIZE 9 x AD (BLEED) SIZE 9.25 x AD SIZE (NO BLEED NECESSARY) x AD SIZE (NO BLEED NECESSARY) 7.75 x 4.75 FILE SUBMISSION RULES: Send electronic files via FTP. Contact jana@bigfishpublications.com for an FTP link. All files need to be provided as a press-ready PDF without color bars, print marks or excess white space. Images should be at 300 dpi. Create and submit ad in CMYK. Place all elements at 100 percent. Do not apply style attributes to fonts. COLOR PROOF Provide an accurate color proof for color guidance on press. Bigfish will not be held responsible for the reproduction quality of ads that are not accompanied by an accurate color proof. HALF PAGE VERTICAL QUARTER PAGE VERTICAL AD SIZE (NO BLEED NECESSARY) 3.75 x AD SIZE (NO BLEED NECESSARY) 3.75 x 4.75 ADDITIONAL INFORMATION Artwork, including design and layout, typesetting, illustration, film output, stats, retouching or outlining will be billed extra. Advertisers will be billed at actual cost for any additional production charges. 5 MEDIA INQUIRIES: JOHN CLEMENS JCLEMENS@BIGFISHPUBLICATIONS.COM

6 The new SpaRetailer digital platform is a marketing game-changer for us. Their video, interactive links and enhanced features help us showcase our water care products in a very unique and compelling matter to reach qualified dealers. The results YTD have been fantastic." MARK HENDERSON, PRESIDENT, SERUM WATERCARE, NORTH AMERICA DIGITAL EDITION READS LIKE A MAGAZINE WITHOUT ZOOMING Zooming and squinting kills readership. Our digital edition is so smart, it doesn t even have a zoom button. INFINITE PAGES WITHIN AN AD Tell your story with an infinite number of interactive and animated pages. KEEP READER S INTEREST WITH ANIMATED CONTENT Bring your ad to life with powerful animations that will transform a static experience into a dynamic, multimedia one. LEAD GENERATION AND IN-AD PURCHASES SpaRetailer digital advertisers can complete credit card purchases within their ad. THE BEST DIGITAL MAGAZINE IN THE INDUSTRY 4x HOW MUCH LONGER THE AVERAGE SUBSCRIBER SPENDS READING CONTENT IN THIS NEW FORMAT 94% OF SUBSCRIBERS RATE THE VIEWING AND READABILITY EXPERIENCE EXCEPTIONAL AND WOULD RECOMMEND IT TO COLLEAGUES 6 MEDIA INQUIRIES: JOHN CLEMENS JCLEMENS@BIGFISHPUBLICATIONS.COM

7 DIGITAL EDITION PREMIUM DIGITAL HUB EXAMPLE Expand your printed ad with an interactive dealer experience MULTIPLE PAGES AND PRODUCTS You can focus on one single product or display all of your offerings with an unlimited number of pages available. PUSH DEALERS TO YOUR WEBSITE People can be automatically directed to your website, no typing needed. PRINTED AD (AS IT APPEARED IN SR) Expand your 1-page printed ad into an interactive digital hub to drive product awareness. The perfect onetwo punch to boost dealer engagement. VIDEO IN THE AD Your company's product demonstrations and videos can appear and play directly in the ad. NOT A CALL TO ACTION, TAKING ACTION Sign up new dealers in your ad they don't even have to leave the page. INVESTMENT Single Issue: Digital Ad Only (no print) Single Issue: Digital Ad (with existing print ad purchase) PREMIUM DIGITAL HUB ENHANCED DIGITAL AD $1,750 $1,350 $795 $495 BUNDLE BUY: PURCHASE 6 ISSUES AND SAVE $$ 6-issue Digital Package: $2,970 $1,800 With concurrent print ad buy (6 issues) (6 issues) 7 MEDIA INQUIRIES: JOHN CLEMENS JCLEMENS@BIGFISHPUBLICATIONS.COM CHARTER ENROLLMENT: LIMITED TIME ONLY, PREPAID

8 WEBSITE NEW SPARETAILER.COM NOW WITH MORE ADVERTISING OPPORTUNITIES SpaRetailer.com is now a responsive site, optimized for all devices and browsers. In addition to increased ad spots and functions, the website also has all back issues and articles easily searchable for users to find relevant content. DEDICATED TRADE E-BLAST Our trade e-blasts reach qualified spa professionals. We strongly encourage advertisers to include a call to action strategy to maximize e-blast response. The complete e-blast report is sent to advertiser 10 days after initial distribution date. All e-blasts are managed by a third-party to ensure maximum deliverability to your target audience. $2,450 SPARETAILER (PER BLAST) RUN OF SITE DIGITAL ADS Reach qualified trade professionals 24/7 on SpaRetailer.com. AD TYPE 1 MONTH TOP BOOMBOX AD $750 BOTTOM BOOMBOX AD $600 INDEX SPOTLIGHT AD $450 MASTHEAD AD $250 FOOTER AD $150 BI-WEEKLY INDUSTRY NEWSLETTER Giving us the opportunity to send out breaking news, promote upcoming stories and make sure important topics get in front of people quickly our newsletter can do that for you as well. LEADERBOARD NO. 1: $500 (PER ISSUE) AD SLOT NO. 2: $350 (PER ISSUE) AD SLOT NO. 3: $250 (PER ISSUE) EXCLUSIVE NEWSLETTER SPONSOR Buy multiple newsletter placements and save big. Includes all three ad slots. (Must be booked in 12-month period) $1,100 $950 $800 (PER ISSUE) (PER ISSUE) 8 MEDIA INQUIRIES: JOHN CLEMENS JCLEMENS@BIGFISHPUBLICATIONS.COM

9 DIGITAL AD SIZES WIDTH X HEIGHT MAX SIZE ANIMATION O.K. WEBSITE ADS MASTHEAD AD 200 x 75 pixels 50kb RUN OF SITE EXPOSURE INDEX LEFT SPOTLIGHT ROTATING; INDEX PAGE 525 x 100 pixels 80kb PLACEMENT ONLY INDEX RIGHT SPOTLIGHT ROTATING; INDEX PAGE 525 x 100 pixels 80kb PLACEMENT ONLY TOP BOOMBOX ROTATING; INDEX PAGE 300 x 250 pixels 80kb PLACEMENT ONLY BOTTOM BOOMBOX ROTATING; INDEX PAGE 300 x 250 pixels 80kb PLACEMENT ONLY FOOTER AD 200 x 75 pixels 50kb RUN OF SITE EXPOSURE TRADE NEWSLETTER LEADERBOARD NO X 125 pixels 70kb AD SLOT NO X 75 pixels 50kb AD SLOT NO X 75 pixels 50kb DIGITAL EDITION ISSUE FLASH PAGE 480 X 570 pixels 100kb COVER BOOMBOX 480 X 570 pixels 100kb DIGITAL SPECS FILE SUBMISSION GUIDELINES WEBSITE ADS, NEWSLETTERS Send a single JPEG, GIF or PNG graphic to production@bigfishpublications.com. Please allow 72 hours to post graphic online. DIGITAL MAGAZINE Contact us at production@bigfishpublications.com E-BLASTS Send a single JPEG graphic to production@bigfishpublications.com. E-blast dates fill quickly and are assigned on a first-come, first serve basis. Materials must be received prior to 7-days prior to scheduled launch. Each e-blast includes up to three image map URL hyperlinked to a website. Advertiser simply has to provide locations on supplied graphic. A sample blast will be sent for final approval prior to distribution. Complete e-blast report is sent to advertiser 10 days after initial distribution date. QUESTIONS? Contact us at production@bigfishpublications.com E-BLAST EXCLUSIVE E-BLAST 580 X 1000 pixels 125kb 9 MEDIA INQUIRIES: JOHN CLEMENS JCLEMENS@BIGFISHPUBLICATIONS.COM