2013 Advertising Kit

Transcription

1 2013 Advertising Kit Vision Online is the world s most visited resource for machine vision products and information. Brought to you by the AIA, the largest global trade group for the vision and imaging industry, we are a proven and trusted source. Vision Online and its E-Newsletter are essential components of your marketing program, reaching highly qualified vision users around the globe every hour of every day. Select the advertising that best fits your marketing goals and place your order today! Vision Online uses the latest technologies for maximizing search engine rankings. This heavily indexed site will improve the volume and quality of traffic to your website from search engines via organic search results. Vision Online e-newsletters Sent twice per month to 13,000+ qualified vision and imaging buyers! 2012 Google Analytics (YTD) for Vision Online Total # of Pages Unique Visitors % of New Visitors Previews Per Year Over 175,000 65% 489, AIA Member Advertising Page 1

2 VISION MAX Online & Print Package This is the most comprehensive way to promote both your company and your products and services. It features a full 12 months of complete exposure to this targeted audience. Online Ten months of rotating Banner Ads on Vision Online ($6,000 Value) Two months of Home Page Banner Ads on the ($1,600 Value) Four months of Button Ads ($2,400 Value) Four months of Featured Product Ads on the Home Page and in the E-Newsletter ($3,600 Value) Four E-Newsletter Sponsorships ($1,400 Value) Two Featured Article Skyscraper Ads with bonus e-newsletter Logo ($1,600 Value) Two Featured Article Boombox Ads ($700 Value) One month Company Search Ad ($300 Value) One month Product Search Ad ($300 Value) One Sponsored Listing POP Point ($200 Value) 20 Product Listings in the online Product Catalog ($1,600 Value) 20 full page product listings with 300x300 photo, and description Request for Quote link on each product page Link to your company profile, with contact information including website link Print Full Page, 4-color Ad (cover placement available for an extra charge) in the annual printed Vision + Imaging Industry Directory ($3,200 Value) Color Logo placement in your printed Vision + Imaging Industry Directory listing ($140 Value) Cost: $13,500 (Total Value $23,040 Largest Discount Offered Save $9,540 off List!) (*No substitutions on packages) 2013 AIA Member Advertising Page 2

3 VISION VALUE PACK Online & Print Package A corporate and product focused package, an excellent way to get your name in front of vision users throughout the year. Online Ten months of rotating Banner Ads on Vision Online ($6,000 Value) Two months of Button Ads ($1,200 Value) Two months of Featured Product Ads on the Home Page and in the E-Newsletter ($1,800 Value) One Featured Article Skyscraper Ad with bonus e-newsletter Logo ($800 Value) One Featured Article Boombox Ad ($350 Value) One month Company Search Ad ($300 Value) One month Product Search Ad ($300 Value) One Sponsored Listing POP Point ($200 Value) 20 Product Listings in the online Product Catalog ($1,600 Value) 20 full page product listings with 300x300 photo, and description Request for Quote link on each product page Link to your company profile, with contact information including website link Print Full Page, 4-color Ad (cover placement available for an extra charge) in the annual printed Vision + Imaging Industry Directory ($3,200 Value) Color Logo placement in your printed Vision + Imaging Industry Directory listing ($140 Value) Cost: $9,100 (Total Value $15,890 Discounted to Save $6,790 off List!) (*No substitutions on packages) 2013 AIA Member Advertising Page 3

4 BRAND BUILDER Online Advertising Package Use this package to position your corporate brand with a full 12 months of consistent exposure. Online Six months of rotating Banner Ads on Vision Online ($3,600 Value) Two months of Home Page Banner Ads on the ($1,600 Value) Three months of Button Ads ($1,800 Value) One month Company Search Ad ($300 Value) One Sponsored Listing POP Point ($200 Value) Two E-Newsletter Sponsorships ($700 Value) 20 Product Listings in the online Product Catalog ($1,600 Value) 20 full page product listings with 300x300 photo, and description Request for Quote link on each product page Link to your company profile, with contact information including website link Print Color Logo placement in your printed Vision + Imaging Industry Directory listing ($140 Value) Cost: $6,200 (Total Value $9,940 Discounted to Save $3,740 off List!) (*No substitutions on packages) 2013 AIA Member Advertising Page 4

5 POWER PRODUCTS Online Advertising Package This package allows you to promote your products in a cost effective way. A great way to launch a new product or generate immediate interest in an existing product. Online Four months of Featured Product Ads on the Home Page and in the E-Newsletter ($3,600 Value) Two months of Button Ads ($1,200 Value) One Product Search Ad ($300 Value) 30 Product Listings in the online Product Catalog ($2,400 Value) 30 full page product listings with 300x300 photo, and description Request for Quote link on each product page Link to your company profile, with contact information including website link Print Color Logo placement in your printed Vision + Imaging Industry Directory listing ($140 Value) Cost: $4,900 (Total Value $7,640 Discounted to Save $2,740 off List!) (*No substitutions on packages) 2013 AIA Member Advertising Page 5

6 BASIC PRODUCTS Online Advertising Package This package lets you add products to the Product Catalog, which helps users find your products quicker and enhances your Company Profile Pages. Online 20 Product Listings in the online Product Catalog ($1,600 Value) 20 full page product listings with 300x300 photo, and description Request for Quote link on each product page Link to your company profile, with contact information including website link Print Two month Button Ads ($1,200 Value) One Sponsored Listing POP Point ($200 Value) Color Logo placement in your printed Vision + Imaging Industry Directory listing ($140 Value) Cost: $2,200 (Total Value $3,140 Discounted to Save $940 off List!) (*No substitutions on packages) 2013 AIA Member Advertising Page 6

7 DETAILS ON ADVERTISING TYPES Home Page Banner Ads 728x90 Maximum six banner ad slots are available each month across the top of the Vision Online Home Page (the ads rotate with each hit or page refresh). Banner ads link out to your company s website. Home Page ads will be sold on a first-come, first-served basis, with preference given to companies who purchase Packaged Advertising Plans. Rotating Banner Ads 728x90 Banner ad slots are available each month for all of the various pages within the Vision Online site (excluding the home page). Ads are located across the top of the page and rotate with each hit or page refresh. Banner ads link out to your company s website. Button Ads 150x150 This eye catching ad is located on the right hand side of the page throughout the site. Limited to eight ads per month, ads rotate up and down the page with each hit or page refresh. Ads link out to your website. Featured Product Ads 250x150 Only available to AIA Supplier and Integrator Membership levels These product ads appear on the Home Page and are highlighted in the Vision Online e- Newsletters. They include a color thumbnail of the product photo you are featuring and 120 characters of descriptive text in the ad. Ads link to that product s Catalog page which has a full color photo, detailed text description, the ability for a customer to request a quote directly from you and a link to your Company Profile Page. Products in the Product Catalog Only available to AIA Supplier and Integrator Membership levels This option takes advantage of the comprehensive Vision Online Products and Services Catalog. It expands your product portfolio to include full page product descriptions, color photos and the ability for customer to request a bid directly from you for each product. The more products you have in your catalog, the greater the click-thrus to your company profile and your website. Sold in groups of 10 product postings for a full twelve months! Company Search Ads 440x50 This ad appears on the popular Company Search page. Your ad sits prominently on the main header for the page and links out to your website. You ll dominate this area as only one ad per month is allowed. System Integrator Search Ads 440x50 This ad appears on the System Integrator Search page where the leading system integration companies can be found. Your ad sits prominently on the main header for the page and links out to your website. You ll dominate this area as only one ad per month is allowed AIA Member Advertising Page 7

8 DETAILS ON ADVERTISING TYPES (continued) Product Search Ads 440x50 This ad appears on the actively used Product Search page. Your ad sits prominently on the main header for the page and links out to your website. You ll dominate this area as only one ad per month is allowed. Sponsored Listing POP Points Only available to AIA Supplier and Integrator Membership levels POP points make it possible to raise your search results ranking to a top Sponsored Listing position. POP points can be applied in Find a Company and Find a System Integrator search sections and only work where your company will already display (based on relevant content) in search results they enhance your listing, over and above relevance. Points may be moved around anytime and are good for a full twelve months. Featured Article Skyscraper Ads 150x600 This Skyscraper ad appears on our heavily visited Featured Articles page and rolls with the scroll bar. You ll also receive a bonus color logo in our e-newsletter (that announces the article) giving you two placements for the price of one! Readers who click on either your logo or the article title in the newsletter will be taken to the full article on Vision Online, where your skyscraper ad will be in full view (it links out to your website). Featured Article Boombox Ads 500x90 This horizontal ad appears on our Featured Articles page. Featured articles are our most consistently read articles. Articles are featured in our e-newsletters and that link provides even more exposure for your ad. Ads link out to your website. E-Newsletter Sponsorships Only available to AIA Supplier and Integrator Membership levels Your company will be featured in our Vision Online E-newsletter which is distributed to approximately 15,000 targeted people (who have opted-in). Your sponsorship will include your logo, company name and a link to your Company Profile on Vision Online where they ll see your products, articles, videos and full contact details in one convenient spot. Full Page Print Advertisement Your full page, 4-color ad will be placed in the annual Vision + Imaging Industry Directory, AIA s most requested free resource. The directory enjoys a full one-year shelf life and is distributed to thousands of vision users around the world. Color Logo Placement in your printed Vision + Imaging Industry Directory listing Only available to AIA Supplier and Integrator Membership levels Add a color logo to your ¼ page listing (free with membership) in the annual printed Vision + Imaging Industry Directory to help attract the reader s eye AIA Member Advertising Page 8

9 DISCOUNTED ADVERTISING PACKAGES Vision Max Online & Print Package Cost: $13,500 per year $ Vision Value Pack Online & Print Package Cost: $9,100 per year $ Brand Builder Online Package Cost: $6,200 per year $ Power Products Online Package Cost: $4,900 per year $ Basic Products Online Package Cost: $2,200 per year $ INDIVIDUAL AD PURCHASES Home Page Banner Ad(s) Cost: $800 per month x months = $ Rotating Banner Ad(s) Cost: $600 per month x months = $ Button Ad(s) Cost: $600 per month x months = $ Featured Product Ad(s) Cost: $900 per month x months = $ Products in the Product Catalog Cost: 10-pack products $800 per year = $ Company Search Ad(s) Cost: $300 per month x months = $ System Integrator Search Ad(s) Cost: $300 per month x months = $ Product Search Ad(s) Cost: $300 per month x months = $ Sponsored Listing POP Points Cost: $200 per point/year x points = $ Featured Skyscraper Ad(s) Cost: $800 per article x articles = $ Featured Article Boombox Ad(s) Cost: $350 per article x articles = $ E-Newsletter Sponsorship Cost: $350 per newsletter x issues = $ TOTAL COST OF ADVERTISING: $ COMPANY & BILLING INFORMATION Name: Company: Address: City/State: Zip/Postal Code: Country: Telephone: Signature: Date: Payment Options: Check Send Invoice, PO MC VISA AMEX Discover Card Number: Expiration Date: Security code: Name on Card: Authorized Signature: Make checks payable to A3 Association for Advancing Automation 900 Victors Way, Suite 140 Ann Arbor, Michigan USA 2013 AIA Member Advertising Page 9

10 3BONLINE ADVERTISING EXAMPLES Banner Ad 728 x 90 Featured Product Ad 250 x 150 Featured Product Ad 250 x 150 Featured Product Ad 250 x 150 Featured Product Ad 250 x AIA Member Advertising Page 10

11 4BONLINE ADVERTISING EXAMPLES Banner Ad 728 x 90 Skyscraper 150 x 600 BoomBox Ad 500 x AIA Member Advertising Page 11

12 5BONLINE ADVERTISING EXAMPLES Banner Ad 728 x 90 Product, Company or Sys Int. Search Ad 440 x 50 Button Ad 150 x 150 Button Ad 150 x 150 Button Ad 150 x 150 Button Ad 150 x 150 Company Search is the same size as Product Search above, but appears on the Find a Company Search Pages. System Integrator Search is the same size as Product Search above, but appears on the Find an Integrator Search Pages AIA Member Advertising Page 12

13 6BONLINE PRODUCT CATALOG EXAMPLE 2013 AIA Member Advertising Page 13