CRAFTING MEDIA KIT 2014

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1 CRAFTING MEDIA KIT 2014

2 WE ARE PART OF INTERNET BRANDS OWNER AND OPERATOR OF 300+ LEADING SITES WITHIN KEY VERTICALS ON THE INTERNET AUTOMOTIVE CARSDIRECT.COM AUTOS.COM & 130+ WEBSITES CAREERS MODELMAYHEM.COM CLASSADRIVERS.COM & 20+ WEBSITES HEALTH EHEALTHFORUM.COM HEALTHBOARDS.COM & 40+ WEBSITES HOME & GARDEN DOITYOURSELF.COM INHABAT.COM & 20+ WEBSITES MONEY FINWEB.COM MORTGAGE101.COM & 10+ WEBSITES PARENTING JUSTMOMMIES.COM INHABITOTS.COM & 20+ WEBSITES SHOPPING FINDGIFT.COM BARGAINIST.COM & 10+ WEBSITES TRAVEL & LEISURE WIKITRAVEL.ORG VACATIONHOMES.COM & 20+ WEBSITES WOMEN WEDDINGBEE.COM CRAFTSTER.ORG & 20+ WEBSITES

3 INTERNET BRANDS MONTHLY STATS WE BRING THE AUDIENCE TO YOU MM+ 127 MM+ 3 BILLION+ WEBSITES 100% OWNED & OPERATED IB PAGE VIEWS GOOGLE ANALYTICS IB UNIQUE VISITORS GOOGLE ANALYTICS AVERAGE MONTHLY IMPRESSIONS 98% 375 MM+ 25 MM+ 6MM VISITORS ARE NON- PAID SOURCES COMSCORE PAGE VIEWS COMSCORE UNIQUE VISITORS TOTAL NEWSLETTER SUBSCRIBERS

4 SINCE 1998, WE KEEP GROWING COMPANY HISTORY IB 1.4MM UNIQUE VISITORS MM UNIQUE VISITORS MM UNIQUE VISITORS MM UNIQUE VISITORS MM+ UNIQUE VISITORS* 2014 FOUNDED: CARSDIRECT.COM CHANGED NAME: INTERNET BRANDS IPO NASDAQ : INET ACQUIRED BY HELLMAN & FRIEDMAN CONTINUED GROWTH * GOOGLE ANALYTICS MARCH 2013

5 CRAFTING VERTICAL PROPERTIES A PLACE TO EXCHANGE IDEAS AND INFORMATION

6 REACH YOUR TARGET AUDIENCES CRAFTING VERTICAL MONTHLY STATS 1.3M 12MM 127K+ UNIQUE VISITORS* PAGE VIEWS* COMBINED SOCIAL MEDIA FANS FACEBOOK / TWITTER / PINTEREST 521K+ COMSCORE UNIQUE VISITORS 7MM+ COMSCORE PAGEVIEWS 12:02 AVERAGE MINUTES PER VISITORS *GOOGLE ANALYTICS NOV 2013

7 INFLUENCE THE INFLUENCERS LEARN FROM OUR AUDIENCES 85% WORK ON PAPER CRAFTING PROJECTS AT LEAST WEEKLY 78% OF USERS HAVE CONSIDERED BUYING PRODUCT AS A RESULT OF COMMENT/POSTING 60% OF USERS HAVE PURCHASED PRODUCT AFTER SEEING COMMENTS / POSTS 80% OF USERS HAVE CLICKED BANNER ADS

8 AD PRODUCTS FOR YOUR MARKETING NEEDS INTERNET BRANDS OFFERS A WIDE VARIETY OF CUSTOMIZABLE OPPORTUNITIES 728x90 728X270 PUSHDOWN STANDARD IAB AD UNITS RICH MEDIA OPTIONS SITE SKIN 300x250 SITE SKIN CONTENT INTEGRATION CONTESTS & EVENT SPONSORSHIP ADVANCED TARGETING OPTIONS 300X600 EXPANDA BLE *Used to demonstrate display size options, not necessarily indicative of page placement.

9 MORE ADVERTISING OPTIONS SPONSORED EDITORIAL AUDIENCE TARGETING CATFISH SITE-SKINS GEO-TARGETING SPONSORED VIDEO POLLS DEDICATED SCAVENGER HUNT ROAD BLOCKS SOCIAL MEDIA CAMPAGINS RICH MEDIA NEWSLETTER SECTION TAKEOVERS OVERLAY PRODUCT GIVEAWAY HOME MAKEOVERS & HOW-TOS MOBILE BRAND STUDIES BEHAVIORAL INTERSTITIALS IN-HOUSE CREATIVE IAB RISING STAR UNITS DESIGN CENTER SPONSORED VIDEO

10 BREAKTHROUGH AD FATIGUE & ENGAGE! UNIQUE CUSTOM OPPORTUNITES INSPIRING PROMOTIONS MASTER CRAFTERS CRAFTERS QUICKIES PRODUCT FOCUS ENGAGING CONTESTS MONTHLY TAKEOVER SPONSORED CHALLENGE SCAVENGER HUNT EXCITING INCENTIVES SPONSORED GIVEAWAY DEDICATED NEWSLETTERS

11 MONTHLY CHANGE TAKEOVER SPONSOR A CRAFTSTER FAVORITE! THE CHALLENGE TAKEOVER BENEFITS CONTEST THEME IS CUSTOMIZED TO INTEGRATE THE ADVERTISER AS EXCLUSIVE CHALLENGE SPONSOR. TWO MONTHS OF PROMINENT EXPOSURE FOR YOUR BRAND. CREATE BRAND FANS THROUGH A FUN AND ENGAGING PROMOTION. EXTREMELY TARGETED AUDIENCE THAT HAS A HIGH PROPENSITY TO BUY. MORE EFFECTIVE THAN SWEEPSTAKES THROUGH COMMUNITY ENGAGEMENT. CREATES BUZZ AND EXCITEMENT OVER PRODUCTS. INCLUDES CO-BRANDED BANNERS TO DRIVE TRAFFIC TO CHALLENGE PAGE TWITTER AND FACEBOOK ANNOUNCEMENTS THROUGHOUT THE CHALLENGE.

12 SPONSORED CHALLENGES GET OUR CRAFTY COMMUNITY EXCITED PROJECT CHALLENGES ARE ONE OF THE MOST POPULAR FEATURES ON THE SITE, AND WE RE INVITING YOUR BRAND TO PARTICIPATE. WE TAKE AN ORGANIC COMMUNITY TREND AND ADAPT IT INTO A MAJOR PROMOTION OPPORTUNITY. COMMUNITY MEMBERS CREATE CRAFTS BASED ON A RELEVANT THEME AND SUBMIT THEIR PROJECT TO WIN. THE SPONORED CHALLENGE INCLUDES CONTEST THEMES CUSTOMIZED TO INTEGRATE YOUR BRAND NAME AND PRODUCTS. TARGET DEMOGRAPHIC LOOKING FOR PRODUCTS TO IMPROVE THEIR CRAFTING EXPERIENCE DEDICATED SUB-FORUM ANNOUNCEMENT IN NEWSLETTERS AND FORUMS SITE WIDE PROMOTION THROUGH CO-BRANDED ROS BANNERS TWITTER AND FACEBOOK ANNOUNCEMENTS THROUGHOUT THE CHALLENGE. POST-CHALLENGE INTERVIEW WITH WINNER(S)

13 MASTER CRAFTERS SHOWCASE SHOWCASE YOUR PRODUCTS THROUGH DETAILED DEMOS & GET ENDORSEMENT FROM EXPERT CRAFTSTERS SPOTLIGHTS PRODUCT BETTER THAN ANY OTHER PROMOTION OPPORTUNITY. WE WORK CLOSELY WITH YOU TO HIGHLIGHT SPECIAL FEATURES AND SHOWCASE YOUR PRODUCTS THROUGH DETAILED DEMOS. HIGHLY ENGAGING, HIGHLY EFFECTIVE. THE MASTER CRAFTSTER BENEFITS: SEND SAMPLES OF YOUR PRODUCT TO OUR TEAM OF SPECIALLY SELECTED CRAFTING EXPERTS FOR REVIEWS AND DEMOS. ENDORSEMENT FROM THE MOST INFLUENTIAL MEMBERS OF CRAFTSTER. DEMONSTRATES MULTIPLE APPLICATIONS OF PRODUCT FROM SEVERAL MASTER CRAFTSTERS TO INCREASE APPEAL AND DEMONSTRATE VERSATILITY. REVIEWS ARE FROM TRUSTED SOURCES IN COMMUNITY MAKING IT MUCH MORE PERSUASIVE THAN ANONYMOUS REVIEWS FROM OTHER SITES. DETAILED DISCUSSION OF PRODUCT BENEFITS. GENERATES FEEDBACK FROM POTENTIAL CUSTOMERS. INCLUDE S CO-BRANDED BANNERS TO DRIVE TRAFFIC TO CHALLENGE PAGE

14 PRODUCT FOCUS GET DETAILED DISCUSSION OF PRODUCT BENEFITS AND GENERATE FEEDBACK FROM POTENTIAL CONSUMERS CAPTURE THE AUDIENCE WITH EXTREMELY DETAILED REVIEWS AND DEMOS FROM A PANEL OF COMMUNITY LEADERS. THE PRODUCT FOCUS BENEFITS: SPONSORED PRODUCT REVIEW, COORDINATED WITH OUR CREATIVE DIRECTOR FULL PRODUCT DESCRIPTION INCLUDING MANUFACTURER S DESCRIPTION STILL-SHOT AND OPTIONAL VIDEO USAGE TUTORIAL WRITTEN FEEDBACK FROM EACH MEMBER OF REVIEW TEAM WHERE-TO-BUY LINKS GALLERY OF SAMPLE PROJECTS COMPLETED BY THE REVIEW TEAM WITH YOUR PRODUCT PUBLICATION INTRODUCTION AND ANNOUNCEMENT IN OUR WEEKLY INKLING NEWSLETTER CO-BRANDED PROMO BANNERS TO ANNOUNCE AND DIRECT VISITORS TO THE PRODUCT FOCUS HOMEPAGE ANNOUNCEMENT FACEBOOK AND TWITTER ANNOUNCEMENTS PERMANENT SITE PLACEMENT IN OUR RESOURCES SECTION

15 SCAVENGER HUNTS THE GAME THAT DRIVES TRAFFIC TO YOUR WEBSITE! MAKE YOUR WEBSITE THE CENTER OF ACTIVITY FOR A VERY ENTHUSIASTIC COMMUNITY! WE ENCOURAGE OUR CRAFTING AUDIENCES TO LOCATE INFORMATION ON YOUR WEBSITE, POST THE ANSWERS ON OUR PROPERTIES TO BE ENTERED INTO THE DRAWING FOR A PRIZE. THE SCAVENGER HUNT BENEFITS CUSTOM CHALLENGE CREATED BASED ON CAMPAIGN GOALS. POWERFUL BRAND AWARENESS OPPORTUNITY. DRIVE TRAFFIC TO YOUR SITE. VIEWING YOUR FULL PRODUCT CATALOGUE BECOMES A GAME FOR THIS HIGHLY TARGETED AUDIENCE. SITE WIDE PROMOTION THROUGH BLOG AND OTHER FEATURES. TWITTER AND FACEBOOK ANNOUNCEMENTS THROUGHOUT THE CHALLENGE.

16 NEWSLETTER SPONSORSHIP DELIVER YOUR CORE MESSAGE TO 231K SUBSCRIBERS THE SPLITCOAST NEWSLETTER IS VERY POPULAR AND HAS A PROVEN PERFORMANCE RECORD FOR ADVERTISERS. THE SPONSORSHIP PLACEMENTS ARE LIMITED TO 5 PER ISSUE. THE SPLITCOAST WEEKLY INKLING CONTAINS IN-DEPTH TECHNIQUE TUTORIALS. Q&A WITH BEATE, OUR RESIDENT STAMPING GURU! SPLITCOASTSTAMPER.COM NEWS A FEATURED PROJECT HOW-TO AND MORE

17 WANT SOMETHING MORE CUSTOMIZED? NO PROBLEM! ONE VENDOR CREATIVE TEAM EVERYTHING WILL BE 100% TAILORED TO YOU ON-SITE TECH TEAM ACCOUNT MANGERS 200+ EDITORIAL WRITERS

18 ONLY POSSIBLE WITH INTERNET BRANDS INTERNET BRANDS SMALL NICHE PUBLISHERS LARGE BRANDED PUBLISHERS NETWORKS, EXCHANGES & REP FIRMS ENGAGED & TARGETED AUDIENCES 300+ NICHE WEBSITES? X SCALE 125M UNIQUES/MONTH X CUSTOM CAMPAIGNS FULL CREATIVE, EDITORIAL AND IN-HOUSE TECH? X VALUE FULL RANGE OF PRICING + FULL OPTIMIZATION SUPPORT X SAFE & TRANSPARENT ENVIRONMENT WE OWN AND OPERATE ALL OUR PROPERTIES X EXPERIENCE DEEP CROSS-VERTICAL ADVERTISER EXPERIENCE X

19 SELECT ADVERTISERS & AGENCIES

20 CONTACT INFORMATION ANY QUESTIONS? OR CLICK HERE TO CONTACT US CORPORATE HEADQUARTERS INTERNET BRANDS, INC. 909 NORTH SEPULVEDA BLVD., #11. EL SEGUNDO, CA

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