Media Kit Time Out Australia Print & Digital Publishing

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1 Media Kit 2017 Time Out Australia 2017 Print & Digital Publishing

2 Our Why We believe in a life of cultural exploration and social adventure. Time Out exists to inspire you to lead a richer life, to know our city, and to have more fun. We are an independent guide to what to watch, read, laugh at, eat, drink and experience in your city.

We reach more than 39 million people, in 89 cities, in 38 countries every month, through a range of media channels, we provide our readers with

3 Time Out a global brand A global network Time Out is the authority on entertainment, events, and everything that s happening in the most exciting cities in the world. We reach more than 39 million people, in 89 cities, in 38 countries every month, through a range of media channels, we provide our readers with everything they need to know to make the most of their cities. Winner of the 2010, 2011, 2013 and 2014 PPA Awards for International Consumer Media Brand Of The Year. Time Out Australia launched in 2007, and has grown rapidly ever since. A global audience of 39,000,000+

4 Audience

Audience Demographic 59% 41% 86% Female Male Aged between 18-44 89% 88% 49% 48% of our audience are influencers within their social circles use Time Out for food and drink recommendations dine at a

5 Audience Demographic 59% 41% 86% Female Male Aged between % 88% 49% 48% of our audience are influencers within their social circles use Time Out for food and drink recommendations dine at a Time Out-listed restaurant at least once a week drink at a Time Out listed bar at least once a week 78% 53% 71% 89% Use Time Out for a critical recommendation of our audience earn over $70,000 Of our audience are SINK or DINK purchase goods online at least once a month Data derived from Nielson Time Out Audience Survey + Nielsen Consumer and Media View + Nielsen Australian Online Consumer Report

6 Audience Numbers Digital Newsletter Social Ave. Daily unique browsers - national Sydney Facebook Australian browsers (devices), not people Active subscribers National likes 49,361 81, ,000+ Monthly unique audience - national Melbourne Instagram Australian people, not devices Readership National followers 546,000 57, ,000+ Monthly page impressions - national Av. open rate Twitter Australia only 5,373,292 Digital data: Derived from Nielsen and Google Analytics January 2017 Newsletter data: Derived from Teradata January % Av. click through rate 30.1% National followers 282,000+

Urban List, 92% bigger than Broadsheet and 162% bigger than Concrete

7 Audience Competitor numbers We are the clear leader in our direct competitive space, with a median Unique Audience 32% bigger than the Urban List, 92% bigger than Broadsheet and 162% bigger than Concrete Playground. Source: Nielsen Digital Ratings (Monthly), March 2016 March 2017

8 Products

Products Desktop and mobile Engaging display solutions Time Out websites create a fully interactive off-the-page experience providing deeper, richer content for the city

Standard rich content Leaderboard ATF MRec Mid MRec Mobile Display Mobile Leaderboard Mobile MREC Rich media executions attract a CPM surcharge Section and content targeting

9 Products Desktop and mobile Engaging display solutions Time Out websites create a fully interactive off-the-page experience providing deeper, richer content for the city enthusiast. Time Out s mobile sites include intelligent location based features so mobile users can find what they need or be inspired to do something else. Standard rich content Leaderboard ATF MRec Mid MRec Mobile Display Mobile Leaderboard Mobile MREC Rich media executions attract a CPM surcharge Section and content targeting Target your ads to your target market by section or by content. Premium Desktop Display Billboard ATF Half Page High impact placement Skin Billboard Half Pages MRecs Leaderboard Mobile Leaderboard

Products Branded content A cross platform approach We create branded content solutions from short listings to full custom-published guides

With editorial, design and production by Time Out s esteemed Content team, branded content offers you an opportunity to connect with our

10 Products Branded content A cross platform approach We create branded content solutions from short listings to full custom-published guides through the innovative application of our brand attributes, motivating engagement by speaking to our audience in a voice they can relate to. With editorial, design and production by Time Out s esteemed Content team, branded content offers you an opportunity to connect with our audience, through our voice. Articles that inspire our audience to experience their city Solus edm Image-rich list features Newsletter edm Video

11 Products Newsletter The weekly social planner Newsletter display Newsletter advertising sneaks you under the covers with Sydney and Melbourne s most active urbanites. Our active subscribers receive Sydney and Melbourne s original and best weekend planner, at 3pm every Thursday. Each month we also produce targeted newsletters to appeal to specific reader interests. Solus Our solus newsletters give you 100% share of voice, through a proven combination of branded content and brand association.

Features include: Enhanced location-based search for social planning Shortcuts to instant inspiration

12 Products Time Out app The globe on the go The Time Out app for ios and Android allows our audience to make the most of their city, while on the go. Features include: Enhanced location-based search for social planning Shortcuts to instant inspiration from the editable homescreen Editors picks Easy booking for tickets and reservations Uber pick-up integration Time Out Discover your City By Time Out Digital Ltd

13 Products Social media Fingers on the pulse Facebook National likes 181,000+ Instagram National followers 146,000+ Twitter National followers 282,000+ Time Out is a global brand with a hyper-local feel. Our social media tone and use of imagery reflects this and is adapted specifically to each social channel s audience across Facebook, Instagram and Twitter.

Video commences once the user is below the fold, while sound is activated on

14 Products Video Video on the go Time Out s platform allows you to embed your video advertising within our content. Video commences once the user is below the fold, while sound is activated on mouse-over. Consumers can engage with the video, click through to desired landing pages and these units are present on all article pages.

15 Products Print Curated publications Magazines Each month in Sydney and Melbourne we curate and package the best of city life, for our audience of social adventurers and cultural explorers. Expect independent reviews and previews across art, film, food and drink, music, theatre and more. Guides Annual Guides - Bar Guides Branded Content

Products Print Custom Publishing These bespoke branded content publications are a great way to achieve deep engagement with the reader, with editorial,

16 Products Print Custom Publishing These bespoke branded content publications are a great way to achieve deep engagement with the reader, with editorial, layout, design and production by Time Out s esteemed content team in consultation with the client. Custom print guides can be distributed with Time Out magazines.

Products Activations Call us the fun doctors Time Out can deliver an

parties, film screenings, tours, festivals, sneak peeks and more.

management Creative direction and design Supporting media and PR A

17 Products Activations Call us the fun doctors Time Out can deliver an array of experiential products ranging from activations, to private parties, film screenings, tours, festivals, sneak peeks and more. We work with your brand objectives to deliver a unique consumer experience and to make your brand stand out from the crowd. Activation packages include: Event conception and curation Event management Creative direction and design Supporting media and PR A dedicated team of experts Access to a highly influential audience Post campaign reporting

Products Award events Celebrate success At Time Out we know to how celebrate

For the past 10 years, our unique Award events have consistently delivered a

media, and our well-established PR network.

Out Bar Awards (January), Time Out Pub Awards (May) and Time Out Food Awards

18 Products Award events Celebrate success At Time Out we know to how celebrate success. For the past 10 years, our unique Award events have consistently delivered a high-quality, high-profile experience, supported by promotion across Time Out media, and our well-established PR network. Across Sydney ad Melbourne, our portfolio of annual Award events includes: Time Out Bar Awards (January), Time Out Pub Awards (May) and Time Out Food Awards (August). Sponsorship packages include: Access to an influential trade and consumer audience Category exclusivity Strategic on premise exposure and branding Positive PR Brand insights Post campaign reports

19 2017 Print & Digital Publishing

2016 Digital Media Kit

2016 Digital Media Kit stlmag.com Introduction At the center of SLM Media Group is stlmag.com. The hub of all ideas produced by our staff, stlmag.com gives users access to feature stories from our print