AIRPORT ADVERTISING PORTLAND, OR [PDX] AIRPORT MEDIA GUIDE

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1 AIRPORT ADVERTISING PORTLAND, OR [] AIRPORT MEDIA GUIDE

2 AIRPORT ADVERTISING Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a high dwell environment. Whether you are trying to raise awareness about your brand, product, or service, or you d like to encourage point-of-sale, airport advertising meets your needs. Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim. Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service. Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high ad recall and campaign awareness by bringing your message to the airport where the engaged audience awaits. Advertisers say that when they use airport in their media mix, the buy feels much bigger than the actual spend.

3 AIRPORT PROFILE Highest in Customer Satisfaction among large airports: J.D. Power 2015 North American Airport Satisfaction Study Best U.S. Large Airport, Best U.S. Airport Shopping, & Best U.S. Airport Dining: TripAdvisor is a gateway to and from Portland and the Pacific Northwest provides nonstop flights to nearly 60 domestic & international cities in the US, Europe, Canada, and Asia with an average of 500+ departures daily Source: PortofPortland.com

4 AIRPORT PROFILE AVERAGE ANNUAL PASSENGERS: 18 MILLION AIRLINES: TOP 10 DESTINATIONS: Seattle, WA - SEA Los Angeles, CA - LAX San Francisco, CA - SFO Denver, CO - DEN Phoenix, AZ - PHX Las Vegas, NV - LAS Chicago, IL - ORD Salt Lake City, UT - SLC San Jose, CA - SJC Dallas/Ft Worth - DFW Source: US Department of Transportation; PortofPortland.com

5 TRAVELER PROFILE 95 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC FLIGHT IN THE PAST YEAR Portland International Airport Frequent Fliers: 4+ trips per year PORTLAND INTERNATIONAL AIRPORT FREQUENT FLIERS 93% have taken at least one personal/vacation trip in the past year. 67% have taken at least one business trip in the past year. 33% have visited Seattle overnight in the past year. 63% 91% are employed full time. have a HHI of $75,000 or greater. 66% viewed an airport digital display in the past 6 months. Source: Nielsen Portland, OR 2016 (Release 2)

6 TRAVELER PROFILE

7 MARKET PROFILE AREA EVENTS & ATTRACTIONS Chinese Gardens Chocolate Fest City of Cider Festival Holiday Ale Festival PGE Park and Children s Museum Portland Art Museum Rose Garden Portland International Film Festival Portland Meadows Race Across Oregon Portland Seafood & Wine Festival Spring Beer & Wine Fest Oregon Zoo Japanese Gardens OMSI Memorial Coliseum 48% OF PORTLAND RESIDENTS HAVE FLOWN AT LEAST ONCE IN THE PAST YEAR. 1,221,862 PORTLAND RESIDENTS HAVE DEPARTED FROM PORTLAND INTERNATIONAL AIRPORT IN THE PAST YEAR. Source: Nielsen Portland, OR 2016 (Release 2)

8 MARKET PROFILE POPULATION: 2,362,395 36% OF RESIDENTS ARE COLLEGE GRADUATES 12% ARE HISPANIC; 7% ARE ASIAN 49.4% MALE y/o 8.70% y/o 14.4% y/o 14.5% 50.6% FEMALE y/o 13.4% y/o 12.7% 65 & older 14.2% 41% OF HOUSEHOLDS EARN OVER $75,000/YEAR 61% OWN THEIR RESIDENCE WHILE 39% RENT 28% AGREE THEY LIKE TO LOOK AT ADVERTISING 36% BASE PURCHASING DECISIONS ON ADS Source: Nielsen Portland, OR 2016 (Release 2)

9 COMPETITIVE MEDIA PRESENCE Airport advertising is a constant media companion. Outdoor ads deliver consistent impressions as trends shift in other forms of advertising. Out-of-Home can compliment, reinforce, and extend the reach of other ad types in your campaign as part of a media mix strategy. RADIO SOCIAL MEDIA TELEVISION MOBILE NEWSPAPER 35% of Portland residents used an online music service in the past 30 days. 92% of Portland residents have not clicked on a social media ad in the past 30 days. 54% of Portland homes do not subscribe to cable television. 70% of Portland residents find cell phone ads annoying. 66% of Portland residents say they did not read a newspaper in the past week. Source: Nielsen Portland, OR 2016 (Release 2)

10 Doug McNaughton 2501 S.W. 1st Avenue Suite 220 Portland, OR Phone: Fax: lamar.com/portland Thank you! We appreciate the opportunity to be your airport media partner. Please contact your Lamar Representative or our office to discuss availability and any questions you may have. We re ready to help you build an effective campaign.