Price List No. 15 Valid from

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Gregory Watts
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Survey 2014 Page 3 Editorial Calendar / Closing Dates 2018 Page 4 Price List

Page 6 Ad Specials / Inserts / Tip-Ons Page 7/8/9 Online Advertising at www.

1 Price List No. 15 Valid from CONTENT Page 1 Portrait / Publisher Page 2 Results of Readership Survey 2014 Page 3 Editorial Calendar / Closing Dates 2018 Page 4 Price List No. 15 / Payment Terms Page 5 Section Advertisements / Ad Formats / Discounts Page 6 Ad Specials / Inserts / Tip-Ons Page 7/8/9 Online Advertising at and Page 10 Event Sponsoring / Workshop Page 11 Print Data / Digital Data und Data Transfer

2 Portrait / Publisher 1.Short Portrait: IT-Administrator is the real life oriented magazine for professional system and network administrators. Beside up-to-date announcements about new products and services, close to reality product tests and technical background reports, the focus lies in particular on articles which actively support the administrator in his day to day work: Workshops, tips and tricks as well as reports about the use of a wide range of products in the real world. In addition to the 12 regular issues per year, since 2008 IT-Administrator publishes two exclusive issues. They cover very detailed a certain topic of high relevance for the daily job of a network responsible. The websites at and have about 80,000 visitors monthly and provide the target group with many tips & tools, workshops, software to download, as well as daily news for the system and network responsible. 2. Readership / Target Group: System and Network Administrators, IT Administrators, Network Managers and Specialists, IT Directors/Managers, System Integrators and ICT Service Companies 3. Frequency: 12 Issues per year + 2 Special Editions 4. Volume: Website: Publisher: Heinemann Verlag GmbH Leopoldstraße 87, D Munich Tel.: +49 (0) , Fax: +49 (0) info@heinemann-verlag.de 7. Editorial Staff: John Pardey (Chief Editor), Oliver Frommel (Senior Editor) Daniel Richey (Senior Editor), Lars Nitsch (Editor) Tel.: +49 (0) , Fax: +49 (0) redaktion@it-administrator.de 8. Advertising: Anne Kathrin Heinemann, Head of Advertising Tel.: +49 (0) , Fax: +49 (0) kathrin@it-administrator.de 9. Print: Brühlsche Universitätsdruckerei GmbH & Co. KG 10. Purchase Price: Annual subscription incl. shipping and 7% added value tax (VAT): National: 135,- / International, Europe: 150,- Copy price: 12, ISSN-No.: Format: 210 mm x 297 mm 13. Circulation: 11,564 Copies (763 epaper) 14. Subscription: 7,049 Subscriptions (533 epaper) (IVW III/2017) 8,103 Sold Circulation in total (763 epaper) 1

Results of Readership Survey 2014 Characteristics of readers: 78% of subscribers read 8-12 issues per annum 76% read at least a lot or all articles of all columns How many issues does the

1,012 participants, 685 of these are subscribers Basis of extrapolation: 7,950 suscribers in September 2014* Usage pattern of IT-Administrator readers: 37% utilize opensource for Monitoring 79%

Servers 3% 9% 10% How many clients are served by IT-Administrator readers?

3 Results of Readership Survey 2014 Characteristics of readers: 78% of subscribers read 8-12 issues per annum 76% read at least a lot or all articles of all columns How many issues does the IT-Administrator subscriber read? 1,012 participants, 685 of these are subscribers Basis of extrapolation: 7,950 suscribers in September 2014* Usage pattern of IT-Administrator readers: 37% utilize opensource for Monitoring 79% utilize commercial products for Backup/Recovery 23% utilize opensource for Software Distribution 64% utilize commercial products for Software Distribution 15% use opensource products to secure their Servers 3% 9% 10% How many clients are served by IT-Administrator readers? 78% 38% 6% 22% 34% 1 to 3 4 to 6 7 to 9 10 to 12 Area of responsibility Server: 36% are in charge of Linux/Unix Application Servers 67% are in charge of Virtualisation with VMware 34% are in charge of Virtualisation with HyperV 1 to to to 200 more than 200 All in all serve our readers about 1.4 millions of clients. IT-Administrator subscribers are responsible for a 400 million Euro IT budget. They co-decide over a IT budget of alltogether 1.8 billion Euro. *On the contrary to the IVW, subscribers here also are test subscribers and subscriptions with discount. 2

4 Editorial Calendar / Closing Dates 2018 Issue Main Focus Editorial Deadline Closing Date Material Deadline Date of Publication 01/18 Software Deployment & Patch Management /18 Hybrid Cloud /18 Data Protection & Security /18 Small Business IT Sonderheft I/2018 Exchange Server /18 Scripts for Admins /18 Storage Management & Virtualisation CeBIT Hannover, /18 Asset & Lifecycle Management /18 and Messaging /18 Monitoring & Support /18 Endpoint Security it-sa Nürnberg, Sonderheft II/2018 IT Security for SMB /18 Infrastructure Management /18 Data Storage for SMB /19 Future Networks You will get more information about the final content of every issue in the monthly Circulation: 11,564 Copies IT-Administrator MediaNewsletter approximately 4 weeks before closing date. Subscriptions: 7,049 Copies (533 epaper) 3 For registration: Sold Circulation in total: 8,103 Copies (763 epaper) IVW III/2017

5 Price List No. 15 valid from Payment Terms 1. Circulation: 11,564 Copies - including 763 epaper (IVW III/2017) Specials: 5,000 Copies 2. Format: : 210 mm width x 297 mm length, Bleed Size: 216 mm width x 303 mm length, 3 mm trim at the outer edges : 180 mm width x 267 mm length, 3 columns each 56 mm 3. Printing and Binding Method: 4c Offset Printing, Perfect Binding 4. Dates: Frequency: 12 issues per year + 2 special editions Publication Date: at the beginning of the month 5. Publisher: Heinemann Verlag GmbH, Leopoldstraße 87, München, Advertising: Anne Kathrin Heinemann, Director Advertising Tel.: +49 (0) , Fax: +49 (0) , kathrin@it-administrator.de 6. Payment Terms: Payment within 14 days after date of invoice only netto. Payment via bank collection authorization or within 5 days after date of invoice 2% discount. Payment within 10 days after date of order confirmation 3% discount. Bank Details: Volksbank Raiffeisenbank Mangfalltal-Rosenheim, BLZ: , Account Nr.: For payments from abroad: IBAN: DE BIC: GENODEF1VRR 7. Advertising formats and prices: Advertisements b/w-4c 1/1 Page 180 x 267 mm 210 x 297 mm 3.680,- 2/3 Page Vertical 118 x 255 mm 133 x 297 mm 2.795,- 2/3 Page Horizontal 180 x 156 mm 210 x 176 mm 2.795,- Junior Page 118 x 169 mm 133 x 189 mm 2.510,- 1/2 Page Vertical 90 x 255 mm 102 x 297 mm 2.190,- 1/2 Page Horizontal 180 x 123 mm 210 x 143 mm 2.190,- 1/3 Page Vertical 56 x 255 mm 71 x 297 mm 1.510,- 1/3 Page Horizontal 180 x 78 mm 210 x 98 mm 1.510,- 1/4 Page Horizontal 180 x 55 mm 210 x 75 mm 1.170,- 1/4 Page Squared 118 x 84 mm 133 x 104 mm 1.170,- 1/8 Page Horizontal 180 x 30 mm 210 x 50 mm 620,- 1/9 Page Squared 58 x 75 mm - 520,- Cover Page 180 x 267 mm 210 x 297 mm 4.200,- 2/1 Page 390 x 267 mm 420 x 297 mm 6.960,- Advertorials 1/2 Page 180 x 123 mm 210 x 143 mm 1.547,- 1/1 Page 180 x 267 mm 210 x 297 mm 2.210,- 2/1 Page 390 x 267 mm 420 x 297 mm 3.536,- Advertisements in trim size should be prepared with additional 3-5 mm trim on all edges which will be cut off in the printing process. Relevant elements like text and pictures should have at least a distance of 5 mm to trim size edge. 4

6 Section Advertisment / Ad Formats / Discounts 8. Section Advertisements: Job Offers: at 50% discount on advertisement pricelist 9. Isle Advertisements: on request 10. Discounts: For purchase within 12 months For advertisements:: 3 ads onwards 5% 6 ads onwards 10% 9 ads onwards 12% 12 ads onwards 15% 15 ads onwards 17% 20 ads onwards 20% For 1/1 pages: 3 pages onwards 8% 6 pages onwards 12% 8 pages onwards 16% 12 pages onwards 20% 15 pages onwards 22% 20 pages onwards 25% 180 x 267 mm 210 x 297 mm 90 x 255 mm 102 x 297 mm 1/1 Page 1/2 Page Vertical 118 x 255 mm 133 x 297 mm 180 x 123 mm 210 x 143 mm 2/3 Page Vertical 1/2 Page Horizontal 180 x 156 mm 210 x 176 mm 56 x 255 mm 71 x 297 mm 2/3 Page Horizontal 1/3 Page Vertical 118 x 169 mm 133 x 189 mm 180 x 78 mm 210 x 98 mm 1/4 Page Horizontal 1/4 Page Squared Junior Page 1/3 Page Horizontal 1/8 Page Horizontal 1/9 Page 180 x 55 mm 118 x 84 mm 180 x 30 mm 210 x 75 mm 133 x 104 mm 210 x 50 mm 58 x 75 mm 5 6

7 Ad Specials / Inserts / Tip-ons 11. Bound Inserts: Printed materials fixed to the magazine (80-130g paper): 2 pages (1 sheet) 259 per 1,000 4 pages (2 sheets) 410 per 1,000 8 pages (4 sheets) 525 per 1,000 Maximal format: 210 mm x 297 mm trim to the shaped edge 3 mm, head trim 5 mm, foot trim 3 mm, side trim 3 mm. Smaller formats only need 3 mm to the shaped edge. Printing of bound inserts 135g paper, 210 x 297 mm with copies 2-pages pages pages 1, Loose Inserts: 259 per 1,000 up to 25g (every extra 5g each 10), postage included. Maximum format: 195 mm width x 280 mm length A CD as supplement is possible too. 13. Tip-ons: a) Tip-On-Cards (e.g. post cards) must go together with a basic advertisement (minimum format 1/2 page horizontal). Price: 230 per 1,000, postage up to 25g included b) A CD-ROM as Tip-On must go together with a basic advertisement (minimum format 1/2 page horizontal). The delivery of the CD-ROM has to be in a firm paper envelope. Price: 265 per 1,000, postage up to 50g included. The minimum circulation of bound and loose inserts is 12,000 copies. The submission of an allying prototype is required for order acceptance and confirmation by the publisher, delivery deadline is the material deadline. Further special advertising formats like banderoles or half covers/flying pages are available at request. We offer the cost efficient print of your inserts or reprints of articles on request at any time. Address for Delivery of Supplements, Bound Inserts and Affixed Advertisement Material: Brühlsche Universitätsdruckerei GmbH & Co. KG, IT-Administrator Issue No., Am Urnenfeld 12, Giessen Supplements need to be cohesive at one side at least. On delivery they have to be settled loose on a Euro stillage and secured with wrapping for transport. 6

Online Advertising at www.it-administrator.de and www.

200,000 per Month Visits: approx. 80,000 per Month 1.

All sites and theme sections bookable, Medium Rectangle CPM 85 /

8 Online Advertising at and Page Impressions: approx. 200,000 per Month Visits: approx. 80,000 per Month 1. Wallpaper (Leaderboard+Skyscraper) All sites and theme sections bookable, CPM Superbanner / Leaderboard 728 x 90 Pixel All sites and theme sections bookable, CPM Skyscraper 160 x 600 Pixel All sites and theme sections bookable, CPM Medium Rectangle 300 x 250 Pixel or Half Page Ad 300 x 600 Pixel All sites and theme sections bookable, Medium Rectangle CPM 85 / Half Page Ad CPM Billboard 770x250 or 970 x 250 Pixel All sites and theme sections bookable, CPM 120 Contact / Online Advertising: Business Advertising GmbH Tersteegenstraße 30 D Düsseldorf Tel.: info@businessad.de 7

Online Advertising at www.it-administrator.de and www.admin-magazin.de 6.

Online Advertorial on www.it-administrator.de Maximum 10,000 characters (incl.

as Advertorial. Basis Price 400 advertising package can be booked in addition. 8.

9 Online Advertising at and 6. Text Link Ad in Weekly Newsletters Including: Headline + up to 250 characters text + Link a) Text Link Combination AD in IT-Adminstrator and ADMIN Newsletter (15,000 Suscribers) Price per Combi Ad: 565 b) Text Link AD only in IT-Adminstrator Newsletter (6,500 Suscribers) Price per Ad: Online Advertorial on Maximum 10,000 characters (incl. blanc), a front page picture and a graphic/picture in the category professional article, characterized as Advertorial. Basis Price 400 advertising package can be booked in addition. 8. Sponsored Link on IT-Administrator.de (approx. 100,000 Page Impressions per month) Logo 100 x 30 pixels characters text Price per month 200 Text Link Ad ADMIN Newsletter Text Link Ad IT-Administrator Newsletter Online Advertorial Sponsored Link Contact/Media Sales: Anne Kathrin Heinemann, Head of Advertising Tel.: +49 (0) , Fax: +49 (0) kathrin@it-administrator.de 8

Alternatively it could contain an interesting survey and / or a lottery.

and dates are available at request. Price 1,590 c) Text Mailing to 52,000 Admins/User of the Website/Forum Administrator.de Pure Text Mailing about 1.000 1.500 characters text.

10 Online Advertising at and 9. Stand Alone ing a) HTML Mailing to 3,700 IT-Administrator Readers up to characters text + graphics/logo. Conditions: This mailing should include a special offer for our readers / subscribers, i.e. a special discount or a promotion code. Alternatively it could contain an interesting survey and / or a lottery. Price 1,190 b) ADMIN Special Newsletter (HTML Mailing) Audience: 8,500 ADMIN Newsletter suscribers, material: 1,000 2,000 characters text and/or graphic/pictures/links (like an advertorial); issue and dates are available at request. Price 1,590 c) Text Mailing to 52,000 Admins/User of the Website/Forum Administrator.de Pure Text Mailing about characters text. Conditions: This mailing should include a special offer, i.e. a special discount or a promotion code. Alternatively it could contain an interesting survey and / or a lottery. Price available at request. IT-Administrator HTML Mailing ADMIN Special Newsletter Text Mailing Administrator.de Contact/Media Sales: Anne Kathrin Heinemann, Head of Advertising Tel.: +49 (0) , Fax: +49 (0) kathrin@it-administrator.de 9

11 Event-Sponsoring Workshop Workshop In 2018 we offer our subscribers half-day workshops, free of charge. Any partner company has the opportunity to present itself exclusively and hold a presentation (of about 45 minutes) Planned topics: to be defined Date: 1-2 half-day workshops (starting 1:00 pm to 5:30 pm) in different German cities exact locations and dates to be defined Number of participants: per workshop Price between 2,000 and 3,500 depending on agreement Sponsoring Packages for partnership concepts contain: One presentation per event / event location (45 minutes max.) Announcement of workshop with partner logo in newsletter and print magazine advertisement. On top 1-2 editorial announcement. One print advertisement (1/2 page vertical or horizontal); value: 2,190 Contact details of participants (subject to their consent) Contact: Anne Kathrin Heinemann Tel.: +49 (0) , Fax: +49 (0) kathrin@it-administrator.de 10

12 Print Data / Digital Data and Data Transfer Contact: Production Department IT-Administrator: Lightrays - Andreas Skrzypnik Tel: +49 (0) Fax: +49 (0) dispo@it-administrator.de 1. Advertisement Data Formats: In general, only High-End-PDF files are accepted. Please deliver them not separated and with fonts included. Advertisement data which is not delivered as a High-End-PDF file but produced at a PC can be delivered as QuarkXPress up to version 2016, Illustrator up to CS4 and Photoshop up to CS4. However in such a case we cannot guarantee for the correctness of this advertisement data then. For advertisement data produced at a MAC and not delivered as a High-End-PDF file we unfortunately have to charge a handling fee Further Important Criteria: Decorative colours (e.g. HKS, Pantone) as well as RGB cannot be applied. Please create in process colours CMYK according to Euroskala. Photos / pictures should have 300dpi resolution and line pictures 1200 dpi resolution. Picture data formats can only be accepted as Tiff, EPS or JPEG. 3. Data Transfer: Possible transfer ways are: a) by to dispo@it-administrator.de, maximum size 30 Mbytes b) by data medium: CD-ROM or DVD to Heinemann Verlag GmbH Leopoldstraße 87 D Munich 11

haptic & emotion Media pack 2016

Kontaktdaten: Advertising rates list no. 47, effective from 1 January 2016. haptic & emotion Media pack 2016 2 Since its launch in 1924 world of graphic design has been one of the world s leading and most