How to Use. Search & Social to Increase Sales FAST
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1 How to Use Search & Social to Increase Sales FAST
2 Gloria Lafont President/Owner: ActionMarketingCo.com Editor: PromoBusinessSuccess.com Direct: LinkedIn
3 My Story
4 My Story
5 Agenda The biggest challenge small distributors face The big opportunities in the market How it works Keys to success Action Steps
6
7 The competitive landscape for distributor businesses has changed dramatically!
8 Denial
9 FACTS Competition is getting tougher Old methods don t work like they used to Small distributors are loosing ground while the big are getting bigger
10 STATE OF THE INDUSTRY OVER $3 MM UNDER $3 MM
11
12
13 Promotional Products in the US: Market Research Report Source: ibisworld.com
14 Promotional Products in the US: Market Research Report Source: ibisworld.com
15 Promotional Products in the US: Market Research Report Source: ibisworld.com
16 Promotional Products in the US: Market Research Report Over the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand, compelling companies to spend more on promotional products. Source: ibisworld.com
17 Adult smartphone owners in the US don t go an hour without checking their phone.
18 QUESTION REVIEW SHARE LIKE COMMENT SEARCH
19 Social Within reach at all times Easy to access It s addictive Lots of interaction
20 Search Within reach at all times Easy to access Fast answers
21 B2B buyers are up to % through their journey before contacting a vendor. Source: Forrester
22
23 STEP 1 STEP 2 BE FOUND CONVERT
24
25 Social, Content & SEO are tied together
26
27 B2B marketers that use blogs receive 67% more leads Websites with blogs have 434% more indexed pages Companies that blog have 97% more inbound links
28 Produce Content Quality over quantity SEO friendly Speaks to target audience Use keywords
29 Promote Your Content Be consistent Use a content calendar Use paid ads
30
31 DISCOVER FIND CONVERT
32 Know, Like & Trust
33 Social = Discover
34
35
36 52 % adults use multiple platforms
37 Most Effective
38 Start Here
39 38 % are Millennials of LinkedIn users
40 More than 2 million Millennials on LinkedIn hold marketing roles, and about 30% of these are decision makers.
41 Goals Build expert status Meet potential clients Increase visibility of your brand
42 Activities Share educational content Answer questions Share your views Participate in groups Targeted paid advertising
43 1.8 billion active users as of February 2017
44
45
46 57 % recommendation said they acted on a
47 Organic Reach
48 Organic Reach
49 Organic Reach
50 Engagement
51 Facebook Ads
52 Facebook Ads
53 Retargeting
54 Search = Find
55
56
57
58 What do You Want To Be Found For?
59 Keywords
60 Search Results
61 Search Results
62 Search Results
63 Search Results
64 Google Adwords Quick results Ads appear on relevant search results and targeted demographics You only pay when someone clicks Cons: complicated Cons: No long lasting effect
65 Google Adwords Paid + organic = 32% more clicks 56% 88%
66 Google your business name
67 How Social Boosts SEO
68 Increases inbound links. Helps your site get indexed faster Google is putting increasing value on social media mentions as a ranking factor. Google can detect if your followers are legitimate.
69 Search Engine Ranking Factors 2015
70
71 WEBSITE CONTENT CONTENT PROMOTION TRACK & MEASURE
72 Well defined target audience Relevant informative content A premium position High visibility Good reputation A website that converts
73 DISCOVER FIND CONVERT
74 User Experience Issues Website speed - (2 seconds or less) Auto-Play on audio & video Poor quality content/imagery Your Calls to Action are not Clear Confusing navigation
75 To Make it Happen 1. Content strategy - blog regularly 2. Join groups on Facebook and LinkedIn 3. Retargeting ads on Facebook- $100/mo 4. Retargeting ads on Google
76
77 (Image source: unknown author - found on the internet)
78 Questions?
79 Gloria Lafont President/Owner: ActionMarketingCo.com Editor: PromoBusinessSuccess.com Direct: LinkedIn
80 Please complete your session evaluation now to receive credit for session attendance.
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